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Journal : Jurnal Pekommas

Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria) Aprilianti Pratiwi; Sarwititi Sarwoprasodjo; Endriatmo Soetarto; Nurmala K. Pandjaitan
Jurnal Pekommas Vol 4, No 2 (2019): Oktober 2019
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.875 KB) | DOI: 10.30818/jpkm.2019.2040207

Abstract

Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria) Pratiwi, Aprilianti; Sarwoprasodjo, Sarwititi; Soetarto, Endriatmo; Pandjaitan, Nurmala K.
Jurnal Pekommas Vol 4 No 2 (2019): October 2019
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2019.2040207

Abstract

Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
Co-Authors -, Macfud -, Nahrowi A.A. Ketut Agung Cahyawan W Abbas, Ria Renita Abidi, Aulia Rizqi Nur Adriana, Galuh Aida Vitayala Hubeis Aida Vitayala Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Aisyah Karimatunnisa Aji Hermawan Aji Hermawan Akhmad Edhy Aruman Amalia Dianah Ami Pujiawati Amir Tengku Ramly Amiruddin Saleh Anggraini Sukmawati Aprilianti Pratiwi Arif Satria Arya Hadi Dharmawan Awaluddin Hamzah Azki, Ahmad Azkiya Banata Belva Fawwaz Adhiyatma Bomer Pasaribu Budi Yuwono Candra, Hadi Cesna, Galih Putra Dillashandy, Nyimas Ayu Djuara P Lubis Dwi Sadono Eka Intan Kumala Putri Ekawati S. Wahyuni Eko Sri Mulyani Endriatmo Soetarto Fatimah Azzahra Fransiska Rungkat Zakaria Fredian Tonny Nasdian Garnieta Febrianty Utami Hadi Syamsul Hadi Syamsul, Hadi Hana Indriana Hermanu Triwidodo Hilda Nurul Hidayati Hutagaol, Manuntun Paruliah Intan Cahyani, Renita Isnaeni Alfi Kurnia Istikasari, Yani Joko Affandi Karimatunnisa, Aisyah Kintan Ayu Septiani Hidayat Kooswardhono Mudikdjo Kooswardhono Mudikdjo Krishnarini Matindas Larasati, Maria Megumi Lasinta, Megafirmawanti Lubis, Indri Wardiah Abriana M. Syamsul Maarif Marina, Diana Martua Sihaloho Musa Hubeis Nadhifa Nur Anasya Nanda Karlita Nanda Karlita, Nanda Nando . Nilamsari, Natalina Novia Annisa Putri Nur Hasanah Nuraini . Nuraini, Endah Nyimas Nadya Izana Okka, Oktavianus Pratiwi, Aprilianti Primadhani, Heradhyta Amalia Pudji Muljono Ratri Virianita Resa Dwi Larasati Retno Sri Hartati Mulyandari Rezeky, Shinta Mutiara Rina Mardiana Rizka Amalia S.E. Friska Sirait Sadikin Kuswanto Sadikin Kuswanto Saharuddin Sarwititi Sarwoprasojdo, Sarwititi Satyawan Sunito Satyawan Sunito Selly Yunelda Meyrizki Septi Sawandi Sidablok, Hasudungan Agustinus Siti Mariyani Siti Mariyani SJAFRIDA MANUWOTO Sofyan Sjaf Sri Maryati Sri Suharyono Sumardjo Susanto, Didik Hari Syafrida Manuwoto Syamsul Hadi Taufik Hidayat Taufiq Azhary Siregar Thriwaty Arsal Tina Suhartini Titiek Siti Yuliani Titik Sumarti Tri Yulyanti Fathonah W Prasodjo, Nuraini Wisman Indra Angkasa Yulanda Chaesfa Yunda Pamuchtia Zessy Ardinal Barlan