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Pola Komunikasi dalam Pengembangan Modal Manusia dan Sosial Pertanian Retno Sri Hartati Mulyandari; Sumardjo Sumardjo; Nurmala K. Pandjaitan; Djuara P. Lubis
Forum penelitian Agro Ekonomi Vol 28, No 2 (2010): Forum Penelitian Agro Ekonomi
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/fae.v28n2.2010.135-158

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EnglishThis paper aims to analyze the high quality of agricultural human capital and social indicators in improving the performance of national development and to formulate their communication patterns to support capacity building of human and social capital of agriculture in every line of agricultural development. The lack of agricultural human capital and social capital capacity is one of the constraints causing the accessibility limitation for Indonesian agriculture to face the global competition. The low farmer’s education attainment has caused a low capacity of farmers to manage information and to adopt new technology resulting the low products quality. At the extension level, the shortage number and quality of the extension workers has also contributed to that situation. Beside low of basic capability, most of the extension workers do not have adequate mental capacity, especially related to integrity, communication skills, and moral and ethical capacity. At the policy maker’s level, many local government institutions have no capacity to mapping agricultural resources along with their capability to make use of the available resources. With the high technical ability, agricultural human resource as a capital resource and as a social resource should have shared values and rules that expressed through personal relationships, trust, and common sense about the community responsibilities. To strengthen agricultural sector In supporting national development, agricultural sector need appropriate communication patterns for agricultural human resource improvement at each level of agricultural development. Such communication pattern should be based on the convergent-interaction communication through knowledge sharing model. This model is appropriate for both agricultural personnel and for farmers. Through active role of various institutions within the Ministry of Agriculture and with the help of modern information technology, a network to reach farmers could be achieved. The extension workers or village facilitators are required in the development of agricultural community because of its important function as problem analyst, group supervisor, trainers, innovators, and liaison officers.IndonesianTulisan ini ditujukan untuk menganalisis indikator modal manusia dan sosial pertanian yang berkualitas dalam meningkatkan kinerja pembangunan nasional, dan merumuskan pola komunikasi untuk mendukung peningkatan kapasitas modal manusia dan sosial pertanian di setiap lini pembangunan pertanian. Keterbatasan kapasitas modal manusia dan sosial pertanian merupakan salah satu penyebab kurang mampunya pertanian Indonesia dalam menghadapi persaingan global. Rendahnya tingkat pendidikan petani menyebabkan kemampuan dalam mengolah informasi dan mengadopsi teknologi relatif sangat terbatas sehingga menghasilkan produk yang berkualitas rendah. Pada tingkat penyuluh, ketersediaannya di lapangan juga sangat terbatas jumlah dan kualitasnya. Selain kemampuan dasar yang masih rendah, sebagian besar penyuluh juga belum memiliki kapasitas mental yang memadai, khususnya terkait dengan integritas, kemampuannya dalam berkomunikasi, serta kapasitas moral dan etika. Sedangkan di tingkat pengambil kebijakan, masih banyak instansi daerah yang belum mampu memetakan sumber daya pertanian di daerah secara komprehensif dan memiliki kecermatan dalam membuat konsep pemanfaatannya. Selain memiliki kemampuan teknis yang tinggi, SDM pertanian sebagai modal manusia dan sosial pertanian juga harus memiliki dan berbagi nilai (shared values) serta pengorganisasian peran-peran (rules) yang diekspresikan dalam hubungan-hubungan personal (personal relationships), kepercayaan (trust), dan common sense tentang tanggung jawab komunitas (bersama). Agar sektor pertanian semakin kuat dalam mendukung pembangunan nasional, diperlukan pola komunikasi yang tepat untuk mendukung peningkatan kapasitas SDM pertanian di setiap lini pembangunan pertanian. Pola komunikasi dalam peningkatan kapasitas SDM pertanian dalam konsep sebagai modal manusia dan sosial yang unggul mengacu pada pola komunikasi interaksional konvergen melalui model berbagi pengetahuan (knowledge sharing model). Model ini tidak hanya sesuai untuk SDM dalam kategori aparatur pertanian, namun juga sesuai untuk petani. Peran aktif berbagai institusi dalam lingkup Departemen Pertanian yang diintegrasikan dengan perkembangan teknologi informasi, upaya untuk mewujudkan jaringan informasi bidang pertanian sampai di tingkat petani dapat diwujudkan. Fasilitator atau pendamping, khususnya penyuluh pertanian sangat dibutuhkan dalam pengembangan masyarakat karena mempunyai fungsi sebagai analis masalah, pembimbing kelompok, pelatih, inovator, dan penghubung.
ANALISIS FAKTOR INTERNAL DAN LINGKUNGAN KARYAWAN BERKINERJA UNGGUL Septi Sawandi; M. Syamsul Maarif; Nurmala Katrina Panjaitan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.403

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PT. XYZ facing a mix performance in their sales team, some of sales person giving stelar achievement, some just pass the standard, and others failed. This study aims to describe the profile of salesperson and to analyze the determinants factors of star performers. Methods of data collection using questionnaires, interviews, observation, literature study, and census techniques (64 salesperson). Data analysis using multiple regression. Salesperson who achieved their annual sales target by the late of November were included in star performers category. Salesperson who reached the sales target in December were categorized as achievers, and those who did not reach the annual target were categorized as not achieving. The results showed that most of the salespeople of PT. XYZ is a male (79.69%) having a productive age category 38-47 years (35%), undergraduate education or higher (50%), a working period of 1-5 years (31.4%) with a junior sales reps position. sales reps (42.19%). In 2019, 88,89% star performers came from PT. XYZ-1, the remaining 11,11% from PT. XYZ-2, while PT. XYZ 3 and 4 do not have star performers. Factors that affect star performers are competence (communication and adaptability), motivation (need for achievement, resilience) and superiors' support- coaching and mentoring, Teamwork, creativity, organizational culture and job autonomy do not have a significant effect on superior performing employees. Keywords: motivation, need for achievement, performance, relationships with superior, star performers
Terpaan Iklan Televisi Dan Sikap Ibu Rumah Tangga Di Pedesaan Terhadap Makanan Olahan Pabrik Amalia Dianah; Nurmala Katrina Panjaitan; Eko Sri Mulyani
Jurnal Komunikasi Pembangunan Vol. 14 No. 2 (2016): Juli 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.25 KB) | DOI: 10.46937/14201613756

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TV food advertisements are designed to cultivate positive portrait of the food advertised. Married rural women have dominant role in providing food for family and more possibility to make TV as the main source of information about food. The study aimed to examine the exposure of TV advertisements about industrial processed food on married rural women, the attitude of married rural women towards industrial processed food, and to analyse relationship between the exposure of TV advertisements and the attitude towards industrial processed food. Based on a survey conducted on 104 married rural women with children,who were TV audience and aged 20-60 in Curugbitung Village, Nanggung District, Bogor Regency, it was known that TV food advertisements exposure of respondents were moderate (56%) and high (44%), while their attitude towards industrial processed food were positive (27%) and neutral (73%). A highly significant positive correlation (r = 0.254, p < 0.01) between TV food advertisements and attitude towards industrial processed food on respondents was revealed by Spearman’s rank test. The results implicated that food TVadvertisements were not respondents’ main source of information about food. Analysis of total food TV content and interpersonal information channel of married rural women would be necessary. Keywords : attitude, exposure, processed food, rural women, TV advertisement
Sosialisasi Hukum, Keselamatan, Dan Keamanan Serta Keberadaan Anjungan Fasilitas Operasi Minyak Dan Gas Bumi (Kasus pada Nelayan di Pesisir Pantai Utara Jawa Barat) S.E. Friska Sirait; Nurmala Katrina Pandjaitan; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 14 No. 2 (2016): Juli 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.162 KB) | DOI: 10.46937/14201613757

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In case of oil and natural gas production, a restricted zone within 500-meter-wide around offshore platform was established. The restricted zone was established to protect all activities in the sea, including fishing. Socialization on law, safety, and security, and the existence of oil and gas operational facility platform has been held. Yet, it hasn’t stopped the fishers’ effort to do fishing in the restricted zone. Therefore, this study tries to analyze communication model in the socialization and components that affect communication as well as correlation among the factors that influence the effectiveness of communication and fishers' obedience toward prohibition of entering the restricted zone. The study was conducted in one of the coastal villages in Karawang Regency, West Java. Data were collected by using questionnaire, which was supported by conducting qualitative method. The data, which were analyzed by rank Spearman Correlation Test. Results showed that communication model on socialization is not a convergent model but a linear and interactional model. There was a difference between a facilitator of socialization and fishing communities in terms of education level, social class, and language that becomes an obstacle for fishers to communicate. The message materials have not been complete yet, and there is no emotional and fear approachesin the message content of socialization. The use of radio as a communication channel has been ineffective because most fishers do not have a radio. Experience as fishers is significantly related to the fishers’ obedience and their view is very significant to their obedience. Meanwhile, the age, educational level, use of fishing tools, attendance at faceto-face socialization, exposure on advertising spots in radio and posters at Fish Auction Site (TPI), and the frequency of communication among the fishers are not significantly related to fishers’ obedience toward the prohibition of entering the restricted zone.Keywords: socialization, restricted zone, and fishers’ obedience 
Model Komunikasi untuk Membangun Kesiapan Perubahan Akhmad Edhy Aruman; Sumardjo Sumardjo; Nurmala Katrina Panjaitan; Dwi Sadono
Jurnal Komunikasi Pembangunan Vol. 15 No. 1 (2017): Februari 2017
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1060.835 KB) | DOI: 10.46937/15201722768

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This study aims to formulate a communication model to build the readiness of changes in traditional market traders. This research is related to traditional market revitalization plan to face competition especially from modern retailer. The method used is survey which result is analyzed by using causality approach with LISREL tool and reinforced with result from depth interview. The result is in the picture that in the face of revitalization, traders are in a situation of uncertainty. On the other hand, overall elements ranging from trader characteristics, message sources, messages, and participatory communications have a positive impact on merchant readiness associated with revitalization with high-capacity merchant corporation conditions. However, to build the readiness of traders, the main thing to do is to build the entrepreneurial capacity of traders. The lack of success in building entrepreneurial capacity has a negative impact on the readiness of traders. Appropriate communication models involving market managers as a credible source of messages, message content on the benefits and risks of effective revitalization develop the trader's motivation to change, and the media that permits immediate responses from communication actors.
Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria) Aprilianti Pratiwi; Sarwititi Sarwoprasodjo; Endriatmo Soetarto; Nurmala K. Pandjaitan
Jurnal Pekommas Vol 4, No 2 (2019): Oktober 2019
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.875 KB) | DOI: 10.30818/jpkm.2019.2040207

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Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
PESTISIDA RUMAH TANGGA UNTUK PENGENDALIAN HAMA PERMUKIMAN PADA RUMAH TANGGA Titiek Siti Yuliani; Hermanu Triwidodo; Kooswardhono Mudikdjo; Nurmala K Pandjaitan; Syafrida Manuwoto
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol. 1 No. 2 (2011): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Graduate School Bogor Agricultural University (SPs IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.1.2.73

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Pesticides have become public’s need for most of Indonesian people, especially those who live in urban areas. This is due to pesticide application is the only way used by those community to control urban pest population. Unfortunately, that choice has bad impact to human health and the environment. The objective of the study was determine the factors that influence people's behavior in choosing the type of pesticides and formulation, to classify home pesticides toxicity used by the public to urban pests control, the impact of pesticides to human health and proper application based instruction manual written on the label. Data assessment revealed that peoples were very annoyed with the presence of urban pest, such as mosquitoes, ants, cockroaches, and flies. Although ants were more frequently found with higher population level, but people felt that the most disturbing one was mosquito, because they were very worry about dengue fever. To control these pests, pesticides with active ingredients cypermethrin, imiprothrin, and tansfluthrin were the most widely used by the community. Most people used pesticides with the toxicity level classified as Ib – III, according to WHO toxicity classification. The impact of pesticide exposures to human health were/ the symptoms poisoning or symptoms similar to poisoning. As much as 44.5% of people surveyed showed the symptom related to respiratory problems, 25 % of people experienced dizziness, 2.5% experienced itching on the skin, 12.5% experienced nausea and vomiting, and 5.36% had fainted. Survey was also found that 52.35% of respondents read pesticide label before use it, meanwhile 61.90% of respondents did not use pesticide properly, the later found in those who read the label or those who didn’t. Keyword: home pesticides, active ingredient, urban pest, and housewife, environmental
Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic Diana Marina; Nurmala K Pandjaitan; Nur Hasanah; Galih Putra Cesna
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1806

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 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
Komunikasi Corporate Social Responsibility untuk Pemberdayaan Peternak Sapi Perah Natalina Nilamsari; Amiruddin Saleh; Musa Hubeis; Nurmala K Pandjaitan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 2 (2017): Januari 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Do Organizational Culture and Human Resources Management Practices Decrease Turnover Intention in Microfinance Company? Sri Maryati; Nurmala Katrina Panjaitan; Anggraini Sukmawati
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i2.8012

Abstract

Organizational culture can be interpreted as an accumulation of basic assumptions, practices, principles, beliefs, norms, and values that govern a person’s behavior and action in an organization. Microfinance Institutions (MFIs) in Indonesia are growing very fast which is not accompanied by availability of sufficient competent human resources in this financial industry. This condition has caused employee turnover which tends to increase in the last three years. The research aimed to analyze the organizational culture designed by the company manager compared to the organizational culture according to employee perception and the effect of organizational culture and Human Resources Management (HRM) Practices run by the company on employee turnover intention. The research was a case study in PT DMS, one of MFIs in Indonesia. Primary data were collected from 249 respondents using the census method as a sampling technique. Then, the analysis of organizational culture using the Organizational Culture Assessment Instrument (OCAI) analysis showed that the culture that could be applied was the type of clan. The Structural Equation Model (SEM) analysis shows that organizational culture positively affects satisfaction with the implementation of HRM practices. However, organizational culture has a negative impact on turnover intention. Then, satisfaction with implementing HRM practices has a significant and negative effect on turnover intention. It can be concluded that to decrease turnover intention, companies need to increase employee satisfaction with the implementation of organizational culture and HRM practice, such as creating employee development program.
Co-Authors -, Macfud -, Nahrowi A.A. Ketut Agung Cahyawan W Abbas, Ria Renita Abidi, Aulia Rizqi Nur Adriana, Galuh Aida Vitayala Hubeis Aida Vitayala Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Aisyah Karimatunnisa Aji Hermawan Aji Hermawan Akhmad Edhy Aruman Amalia Dianah Ami Pujiawati Amir Tengku Ramly Amiruddin Saleh Anggraini Sukmawati Aprilianti Pratiwi Arif Satria Arya Hadi Dharmawan Awaluddin Hamzah Azki, Ahmad Azkiya Banata Belva Fawwaz Adhiyatma Bomer Pasaribu Budi Yuwono Diana Marina Dillashandy, Nyimas Ayu Djuara P Lubis Dwi Sadono Eka Intan Kumala Putri Ekawati S. Wahyuni Eko Sri Mulyani Endriatmo Soetarto Fatimah Azzahra Fransiska Rungkat Zakaria Fredian Tonny Nasdian Galih Putra Cesna Garnieta Febrianty Utami Hadi Syamsul Hadi Syamsul, Hadi Hana Indriana Hermanu Triwidodo Hilda Nurul Hidayati Hutagaol, Manuntun Paruliah Intan Cahyani, Renita Isnaeni Alfi Kurnia Istikasari, Yani Joko Affandi Karimatunnisa, Aisyah Kintan Ayu Septiani Hidayat Kooswardhono Mudikdjo Kooswardhono Mudikdjo Krishnarini Matindas Lasinta, Megafirmawanti Lubis, Indri Wardiah Abriana M. Syamsul Maarif Maria Megumi Larasati Martua Sihaloho Musa Hubeis Nadhifa Nur Anasya Nanda Karlita Nanda Karlita, Nanda Nando . Nilamsari, Natalina Novia Annisa Putri Nur Hasanah Nuraini . Nuraini, Endah Nyimas Nadya Izana Okka, Oktavianus Pratiwi, Aprilianti Primadhani, Heradhyta Amalia Pudji Muljono Ratri Virianita Resa Dwi Larasati Retno Sri Hartati Mulyandari Rezeky, Shinta Mutiara Rizka Amalia S.E. Friska Sirait Sadikin Kuswanto Saharuddin Sarwititi Sarwoprasojdo, Sarwititi Satyawan Sunito Satyawan Sunito Selly Yunelda Meyrizki Septi Sawandi Sidablok, Hasudungan Agustinus Siti Mariyani Siti Mariyani SJAFRIDA MANUWOTO Sofyan Sjaf Sri Maryati Sri Suharyono Sumardjo Susanto, Didik Hari Syafrida Manuwoto Syamsul Hadi Taufik Hidayat Taufiq Azhary Siregar Thriwaty Arsal Tina Suhartini Titiek Siti Yuliani Titik Sumarti Tri Yulyanti Fathonah W Prasodjo, Nuraini Wisman Indra Angkasa Yulanda Chaesfa Yunda Pamuchtia Zessy Ardinal Barlan