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Eko Purwanto
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CONSTRUCTION OF A CONVERGENCE COMMUNICATION MODEL: HARMONIZATION OF SOCIAL AND DIGITAL CAPITAL IN CROSS-GENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19983020

Abstract

The global agricultural sector currently faces a serious threat in the form of a farmer regeneration crisis amidst the ambition to achieve sustainable food security. Although Smart Farming technology is readily available, its adoption rate is hampered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is a qualitative systematic literature review approach . The analysis was conducted on various reputable literature from the Scopus, Web of Science, and Sinta databases spanning the past ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding . The implications of this model are the creation of an inclusive acceleration of farmer regeneration, increased resource efficiency based on a green economy , and strengthened national food stability through resilient intergenerational asset synergy.
Co-Authors Adhe Permana Adhistya Agung Wijayanto Agus Kristian Agustin Widyowati Aji Santoso Alit Hindri Yani Amma Fizka Zakiyatul Miskiya Apriani Adha Nasution Arni Damayanti Asra Trigana Lisva Atina, Vihi Ayundha Evanthi Budijono, Budijono Bunga Citra Lestari Daghista Putri Pawestri Dahlila Hidayani Darmawati Deni Efizon Desyandri Desyandri Diana Novira Dicky Pastyo Dicky Prastyo Dino Arya Sukma Dwi Rahmawati Egan Evanzha Amriel Eko Febrianda Eko Saputra Endah Ratnawati Erni Yuliani Ery Permana Yudha Esti Mardiana Evi Iskana Manurung Faisal Aji Syahputra Fajri Ilham Syahbani Fajriah Khairunnisaa Febriana Nur Vitriani Ferdina, Cucun Setya Fika Fitriani Fioga Zahra Fernando Firman Adi Candra Firman Arifandi Firman Dwilaksono Rahardianto Fitriana Sinaga Fitrianis Yulanda1 Geliska Wahyuni Gulo, Hamer Dekari Gunawan Tanuwidjaja Hani Magfiroh Nur Ratmah Hany Arya Wardhany hasbi hasbi Herman Syahputra Tambunan Ida Muidah Ika Putri Pujianti, Ika Putri Pujianti Indah Wahyu Utami Intan Ratna Purba Ira Wikartika Irawan, Ridwan Dwi Irfandi Fahla Irma Pramudhita Iyus YL Tobing Julia Rastifa Dewi Kaca Dian Meila KHAIRUL ANWAR Khairunnisa Karimah Kholifia Ainun Muthmainah Kusrini Kusrini Laksono Trisnantoro Lovi Yona M Hasbi M Hasbi M. Hasbi M. Hasbi M.Hasbi M.Hasbi Masharin Mila Suryani Pohan Mira Kurnia Irde Mirza Shahreza Muhadjir Anwar Muhammad Arib Faishal Muhammad Fahmi Panwar Muhammad Fitra Muhammad Razi Ridha Muhammad Reissyaf Nabila Arumdani Nabila Ghufraeni Rona Raharjo Nazla Keyla Novita Puspitasari Nurchim Nurchim Nurmalitasari Permatasari, Hanifah Prasetyohadi Prasetyohadi Prisusan Permata Hati Putri Karina Cahyadi Putri Laili Susanti Raden Mohamad Herdian Bhakti Rafi Rivaldi Akbar Ramos Gunawan Randis Wahyuni Ranggi Efendi Rapih Nur Kharismatika Ratna Melinda Putri Rifka Hendarini Putri Rika Vebriyanti Br Ginting Riski Dwi Putri Riyana Khairunnisa Hidayat Rizka Novtri Andini Rizki Sahrul Barokah Rizki Syawalia Siregar Ronika Butar butar Roy Astika Simatupang Sampe Harahap Sardion Simatupang Septian Aristianto Setiawan, Muhammad Ricky Setrayana, Abiyyu Siska Danawati Sri Ayu Elsi Maita Sri Nefrbina Bangun Sri Widata Sulastri Yenita Putri Tantry Widiyanarti Telaga Nabila Putri Riyanto Toto Hartono Tutus Setiawan Vallesa Archika Fany Vera Linda Uli Simanjuntak Widiyanto, Wahyu Wijaya Witandri Yacobus Sunaryo Yudi Ferdian Situmeang Yunarto, Atung