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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen dan Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi SULTANIST: Jurnal Manajemen dan Keuangan FINANCIAL : JURNAL AKUNTANSI Valid Jurnal Ilmiah Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Akuntansi Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Jurnal Ilmiah Satyagraha International Journal Of Science, Technology & Management (IJSTM) Buletin Poltanesa Multicience International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Social Science International Journal of Community Service International Journal of Educational Review, Law And Social Sciences (IJERLAS) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Marketing and Applied Psychology of Business Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri International Journal of Entrepreneurship and Sustainability Studies Journal of Business and Management Inaba SENMEA Jurnal Pengabdian Nusantara J-CEKI
Ernest Grace
Management Department, Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Journal : Multicience

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PRODUCT QUALITY ABILITY, PRICE AND PRODUCT DESIGN INFLUENCE ADIDAS SHOES PURCHASE DECISION SUDUNG SIMATUPANG; VIVI CANDRA; DEBI EKA PUTRI; ERNEST GRACE; EKO HAMDANI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 07 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE -OCTOBER EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The purpose of this study was to determine the ability of variable product quality, price and product design to purchase decisions made by the football team in Karang Sari Village. The total population of soccer players is 80 people and with the purposive sampling method it was found that there were 35 users of Adidas shoes. By using the validity and reliability test that the data under study the results are valid and reliability. Furthermore, the hypothesis results found that simultaneously product quality, price and product design have a positive and significant effect on purchasing decisions, but for the partial test that prices have a negative and insignificant effect on purchasing decisions, for product quality and product design have a positive and significant effect on purchasing decisions.
Co-Authors Acai Sudirman Ahmad Fakhri Hutauruk Andy Wijaya Anita Purba Ansen Godang Bt. Sitompul April Hampego Silitonga Aryanda Nugraha Viory Simatupang Astuti Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christine D. Nainggolan Christine Dewi Nainggolan Christine Loist Damanik, Olivia Darwin Lie Debi Eka Putri Debi Eka Putri Deby Rizki Amanda Lubis Dermawan Perangin Angin Dermawan Perangin-angin Desi Susanti Desi Susanti Dharma, Edy Dumaris, Atri Efendi Efendi Efendi, Efendi EKO HAMDANI Eliza Arshandy Elly Susanti Elly Susanti Erbin Chandra Fitria Halim Hendrick Sasimtan Putra Herman Herman Herman Herman Hutapea, Dewi Kristina Injen Pardamean Butar-Butar Jubi Jubi Jubi Jubi Jubi, Jubi Juli Antasari Br Sinaga Julyanthry Julyanthry Julyanthry, Julyanthry Junita Batubara, Junita Kevin Indajang Khairul Azwar Laurentia Brahmana Liper Siregar Liper Siregar Loist Abdi Putra Manurung, Sepbeariska Maria Sugiat Marpaung, Fenny Krisna Marthin Hutler Ambarita Marto Silalahi Melvin M. Simanjuntak Nainggolan, Christine Dewi Nelly Ervina Novelyn Sidabutar Novelyn Sidabutar Novelyne Sidabutar Onita Sari Sinaga Onita Sari Sinaga Raya Panjaitan Reni Shinta Dewi Ridwin Purba Riny, Riny Rizki Kurniawan Robert Tua Siregar Rosita Manawari Girsang Rosita Manawari Girsang Saragih, Sanju Febrio Sasimtan Putra, Hendrick SATRIYAS ILYAS Sherly Sherly Silalahi, Ignastius Simatupan, Sudung Simatupang, Evelina Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sisca Sisca Sudung Simatupan Sudung Simatupang SUDUNG SIMATUPANG Sugeng Santoso Virda Natesya Vivi Candra Vivi Candra Welly, Yerisma Yansen Siahaan Yuni Rezki Hutasoit