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Pengaruh Strategi Promosi Terhadap Perkembangan Jumlah Debitur Pada PT. Adira Finance Di Tenggarong Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 15 No 1 (2015)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v15i1.390

Abstract

The purpose of this study is to know and examine the magnitude of promotional effects consisting of advertensi, sales promotion, personal selling and publicity to the development of the number of debtors in PT. Adira Finance Tenggarong Branch. In an effort to maintain the viability of its business, the PT. Adira Finance Tenggarong Branch has the purpose of always trying to attract as many debtors as possible, because the debtor is the main source of income of PT. Adira Finance. But the fact that promotion that has been done as expected because the number of new debtors that can be obtained by PT. Adira Finance is far from the desired target. Achievement of the number of debtors who are still far from the target certainly could have a negative impact for the survival of the business of PT. Adira Finance in the future. This research is done by using quantitative method. Data collection techniques with observation, questionnaires and library research. The process of data analysis and calculation using multiple regression analysis. Hypothesis testing using F test and t test. The multiple regression equation as follows Y = - 322.222 + 5.248.X1 + 6.301.X2 + 6,611.X3 + 5,750.X4. The result of the multiple regression equation can be known (a) of 322,221 that if advertence, personal selling, sales promotion and publication variables are absent, the amount of debtors will always remain constant decreased by 322,221. Result of calculation of test of F (simultaneous correlation ), obtained F count is 29,206, while value of F table obtained value equal to 3,11 this mean that (F valued 29,206> F table 3,11), so it can be said advertensi variable, personal selling, sales promotion and publication and simultaneously able to show the influence on the development of the number of debtors or can be said that the regression model built can be used to predict the development of the number of debtors in PT.Adira Finance Tenggarong Branch. Then the first hypothesis is accepted. Of the four partial correlation test results above shows the largest value of personal selling variables compared to other variables that amounted to 0.635 then followed by publicity 0.507, advertence variables of 0.484 and sales promotion variable of 0.190. From the description, it can be concluded that the second hypothesis in this study was rejected. Keyword: Debtors, Promotion
Strategi Pengembangan Usaha Kerajinan Alat Musik Tradisional Pada UKM ‘Ardi Laras’ Sebagai Produk Unggulan Kabupaten Kutai Kartanegara Ningsih, Nurhayati; Erwinsyah, Erwinsyah; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.509

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Abstract:            In the District of Kutai Kartanegara sector of business that has great potential to be harnessed, that is the traditional musical instrument crafts "Ardi Laras". This is a very great opportunity attempts, because we know the Kutai Kartanegara region has a very high art culture among others dances, music, theatre, Kroncong music community they need roads and musical instruments. The purpose of this research is to find the location of the position of Traditional musical instrument Crafts quadrant ' Ardi Laras ', and CSF analysis to find out the factors of traditional musical instrument crafts victories.Based on the results of the research of the development strategy of SWOT analysis has been performed on the Traditional musical instrument Crafts ' Ardi Laras ' position matrix on the strategy of aggressive on quadrant i. Then a strategy can be done that is to put forward the values of tradition, partnering with agencies and schools so that will add to the number of musical instrument production, improve product quality, and more enterprising introduce products.Further on the results of the analysis of the CSF (Crtical Success Factor) benchmark the success of Traditional musical instrument Crafts ' Ardi Laras’ is a.    Product safety of instrument design that made such timber should pay attention to the smooth so as not to injure the hand as well as the installation of a neat nails and other supporting materials.  b.    For durability of a product that must be considered is the raw material used must be strong and not easily broken when used. c.     The similarity of price with the quality of the product provided it means Crafting Traditional Instruments ' Ardi Laras' more attention to comfort, security, durability, and design the product so that the price offered did not disappoint the consumer.Keywords: traditional music instruments, strategies, SWOT, CSF.
Pengaruh Kompensasi Dan Iklim Kerja Terhadap Semangat Kerja Karyawan Pada PT. Rimba Raya Lestari Di Kecamatan Loa Kulu Sari, Katmi; Erwinsyah, Erwinsyah; Raharjo, Sugeng
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i2.534

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Abstract:PT. Rimba Raya Lestari is one of the companies engaged in the industry and trade polywood that located in the Yos Sudarso street, Jembayan District Loa Kulu. The problem of compensation where employees feel that during the last two years have never experienced a raise in salary but the ranks of leaders expreinced a salary increase every six months, overtime pay perceived by employees inadequate and not in accordance with overtime hours performed by employees and employee facilities perceived employee has not been able to help employees complete their work within the given deadline.The purpose of this study is to determine, Does Compensation and Work Climate have a simulataneous influence on Spirit At Work At PT. Rimba Raya Lestari In Loa Kulu City, to know, Is The Compensation and Working Climate has Partially influence on Employee Spirit Work At PT. Rimba Raya Lestari In Loa Kulu City.The total population in this study amounted to 1283 people and the sample used amounted to 93 people. Analyzer in this research is T Test and F Test.The results of F test calculation (simultaneous / joint correlation), compensation variable (X1) and work climate (X2) and simultaneously affect pirit At Work, “That, Compensation and Work Climate Variables have a simultaneous influence on Employee Morale At PT. Rimba Raya Lestari In Loa Kulu City” Is accepted and proven to be true.From both result of partial correlation test seen the biggest compensation variable compared to work climate variable, so that compensation variable is the most dominant variable affecting morale. From the description, it can be concluded that the third hypothesis in this study “That, Variable Compensation is the most dominant influence on Job Morrum At PT. Rimba Raya Lestari In Loa Kulu City” is received and proven by the truth. Keywords: Compensation, Working Climate, And Spirit At Work
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Angkringan Batang Batu Di Tenggarong Amiruddin, Amiruddin; Suprapto, Heru; Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i2.535

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Abstract :In this research research obyek to check Angkringan Batang Batu representing a effort providing food and beverage with open natural atmosphere berlamat walked A.M. Sangaji No.27 Rt.9 Sub District Of Sukarame District of Tenggarong with owner Mr. Aria of Nurzaman. As for sold food and beverage Angkringan Batang Batu like fried rice, noodles fry, cheese banana and still many again and also assorted beverage and juice of sop fruit which enthused many consumer to relax nighttime. Intention of this research is to know how big influence of Atmosphere variable of Angkringan, Quality of Product and Image (Image) influencing Satisfaction Of Consumer Angkringan Batang Batu Tenggarong and know most dominant influence of independent variable which influence Satisfaction Of Consumer Angkringan Batang Batu Tenggarong. In data analysis, as according to research object where variable suspected more than one, hence analysis utilized for the verification of hypothesis in this research quantitative analysis with model of Multiple Regresi. Based on the description, it can be concluded that the first hypothesis stated stated "That the atmosphere variable, the quality of the product and the image simultaneously have an effect on customer satisfaction on Angkringan Batang Batu in Tenggarong" is accepted and proven trueKeyword : Satisfaction
Analisis Strategi Bersaing Pada Toko Kue Khas Kutai Hj. Fatimah Di Tenggarong Ramadhan, Ari; Iskandar, Iskandar; Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 1 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v19i1.591

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Abstract:Sales of snack products that are quite fast in Kutai Kartanegara Regency is a cake sales business. Cake sales business is a prospective business and can be easily developed in accordance with the needs of the community. Cake sales is a pretty bright business prospect and much in demand by the community.          One of the well known cake seller business in Tenggarong City is Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong at road Kramajaya Kel.Mangkurawang Tenggarong Kab. Kutai Kartanegara. Researchers are interested in conducting research on Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong because it wants to know how competitive the strategy faced by the business if it is compared with other Modern Cake Stores.          Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong is home-based and is produced by involving several workers (homeowners) and with affordable raw materials to produce the cake. As for the process of selling the cakes only in the offer to the consumer in front of the front kiosk Hj.Fatimah mother's house only on Jalan Krama Jaya Mangkurawang Village.          The current problem that exists in Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong is still a bit dominating market share and still the influence of other cake business competitors that hinder the increase of sales. In this case Cake Shop Typical Of Kutai Hj.Fatimah in Tenggarong not yet know the techniques of competing strategy in seizing market share, especially traditional cakes. While other competitors have been able to master the market share by peddling modern cakes, so this becomes a challenge for business actors manufacturing traditional cakes. Keywords: Competitive Strategy Analysis, SWOT Method
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Orientasi Strategik Terhadap Inovasi Produk Pada PDAM Tirta Mahakam Di Tenggarong Romadhasari, Catur; Erwinsyah, Erwinsyah; Mawardi, Mawardi
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 1 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v19i1.602

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Abstract:               The purpose of this research is to find out whether the market orientation variable, entrepreneurial orientation and strategic orientation do simultaneous influence on product innovation in PDAM Tirta Mahakam in Tenggarong, to find out market orientation variables, entrepreneurial orientation and strategic orientation whether it has a positive effect on product innovation, and among these variables which variable has the most dominant influence on product innovation of PDAM Tirta Mahakam in Tenggarong.The data analysis tool used to determine the effect of the independent variables of market orientation, entrepreneurial orientation and strategic orientation with the dependent variable of innovation in drinking water products in tuah bumi packaging on PDAM Tirta Mahakam is multiple linear regression. A significant 5% technique means that there will be a two-sided test of the sample used. The t test will be used to compare whether the results of t count are greater or smaller than t table or vice versa.The results of the research F value calculated is 24,588 while F table is 0,275. This means that F count > F table means that it can be said that the market orientation, entrepreneurial orientation and strategic orientation variables are jointly able to show their influence on product innovation or regression models can be used to predict product innovation, so that the first hypothesis is accepted and proven to be true The results of the study Partial values in this study indicate that the orientation of the enterprise, entrepreneurial orientation and strategic orientation have a simultaneous influence, market orientation does not affect product innovation and entrepreneurial orientation has a positive effect on innovation and strategic orientation also positively influences product innovation. Furthermore, there is a variable that has the dominant influence on the product innovation of PDAM Tirta Mahakam is strategic orientation. Thus H1 is accepted H2 is rejected, it is not proven that H3 is accepted H4 is accepted and H5 is accepted and proven correctKeywords: Market Orientation, Entrepreneurship Orientation and Strategic Orientation and Product Innovation.
Analisis Perputaran Kas, Piutang Dan Persediaan Pada Usaha Berlian Pak Suhaimi Di Tenggarong Ulfah, Siti; Palinggi, Yonathan; Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 2 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v19i2.689

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Abstract:The purpose of this study was to determine and assess the level of cash turnover, accounts receivable and inventories in Pak Suhaimi's diamond business in Tenggarong for the period of 2016 - 2018.The average cash generated by Pak Suhaimi's Diamond Business in Tenggarong in 2016 was Rp. 23,777,050, in 2017 is Rp. 28,400,000 increased by Rp. 4,622,950 (19.4%) and average cash in 2018 amounting to Rp. 26,000,000 or decreased by Rp. 2,400,000 (8.4%). Cash turnover generated in 2016 amounted to 7.62, in 2017 decreased by 7.28 times and cash turnover in 2018 amounted to 6.63 times or decreased by 0.65 times. The cash turnover period generated in 2016 for 47 days, in 2017 is 49 days and the cash turnover period in 2018 is 54 days or 5 days longer.The average receivables generated at the Pak Suhaimi Diamond Business in Tenggarong in 2016 amounted to Rp. 23,830,000, in 2017 Rp. 36,805,000 or an increase of Rp. 12,975,000 (54.4%) and the average receivables in 2018 were Rp. 34,125,000 or decreased by Rp. 2,680,000 (7.2%) Receivables turnover generated in 2016 amounted to 7.60, in 2017 amounted to 5.61 times and accounts receivable turnover in 2018 was down by 5.05 times or decreased by 0.56 times. Receivables turnover period generated in 2016 for 47 days, in 2017 amounted to 64 days and receivables turnover in 2017 amounted to 71 days or 7 days later.The average inventory produced by Pak Suhaimi's Diamond Business in Tenggarong in 2016 was Rp. 26,000,000, in 2017 in the amount of Rp. 21,550,000 or down Rp. 4,450,000 (17.1%) and the average inventory in 2018 of Rp. 24,850,000 or increase to Rp. 3,300,000 (15.3%). Inventory turnover generated in 2016 amounted to 6.97, in 2017 amounted to 9.59 times and inventory turnover in 2018 amounted to 6.94 times or decreased by 2.65 times. Inventory turnover period generated in 2016 for 52 days, in 2017 amounted to 38 days and inventory turnover period in 2018 amounted to 52 days or no later than 14 daysBased on the analysis and discussion above, we can see that cash turnover, accounts receivable turnover and inventory turnover of Pak Suhaimi Diamond Business in Tenggarong in 2018 decreased when compared with the previous year 2017 and 2016. So that the proposed hypothesis was accepted because it was proven correctKeywords: Cash Turnover, Receivables, Inventory
Analisis Strategi Pemasaran Pada The Logoh Smoothies Cafe Di Tenggarong Erwinsyah, Erwinsyah; Abni, Dinda Rahmah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 2 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i2.802

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Abstract : The purpose of this study is first to find out the right marketing strategy to be applied to The Logoh Smoothies Café. Second, to find out the position of The Logoh Smoothies Café in the SWOT diagram. The analytical tool used in this study is the SWOT method. The number of respondents in this study was 44 respondents. Based on the SWOT research that researchers have done at The Logoh Smoothies Café Tenggarong, the following conclusions can be obtained: (1) Calculation of (Strength) - (Weaknesses) = -0.773, meaning that The Logoh Smoothies cafe has a weakness greater than strength. (2) Calculation of (Opportunities) - (Threats) = 0.25, meaning that The Logoh Smoothies café has a greater chance of threats. From the SWOT matrix the position / strategy of The Logoh Smoothies Café is currently in the Turn Around strategy position located in quadrant III. The focus of the company's strategy is to support the Turn Around Strategy policy. Turn Around Strategy is a strategy that reverses negative trends now. The strategy that must be implemented is to take advantage of opportunities and minimize weakness / WO Strategy with the following policies: (1) Conducting product innovations and increasing menu variations, especially snacks / desert through the use of promotions on social media to increase buyer / community interest. (2) Optimizing promotions such as giving discounts on certain packages / hours / additional bonus promos / certain events to increase the number of buyers by maximizing promotions on social media. (3) Increasing supporting facilities through the addition of facilities such as café name signposts, wifi, and kitchen to attract buyers and increase sales. Keywords: Strength, Weakness, Opportunity, Threat, SWOT Analysis, Turn Around Strategy
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Disiplin Kerja Pada PT. Telkom Indonesia Cabang Tenggarong Erwinsyah, Erwinsyah; Syahrudin, Syahrudin; Efrizal, M. Dicky
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i1.892

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Abstract: This study aims to determine how much influence the leadership style and organizational culture have on work discipline among employees of PT. Telkom Indonesia Tenggarong Branch. The population as well as the sample is 49 people. The analytical tool used is multiple linear regression with two independent variables, namely leadership style and organizational culture. Meanwhile, one dependent variable is work discipline. Data analysis techniques used the help of a computer application program SPSS 24. The results showed the value of the F test of 41.583, thus it can be seen that the variable leadership style and organizational culture have a simultaneous influence on work discipline at PT. Telkom Indonesia Tenggarong Branch. From the results of the t test analysis, it is known that the variable of leadership style has a partial effect on work discipline, the results of t count are 7.975> 2.012 (t table), while the variables of organizational culture have no partial effect on work discipline with t count 0.383 <2.012 ( t table). The results of the study of the variable leadership style affect work discipline. This can be compared from the variable value of leadership style (X1) 0.802 and organizational culture (X2) 0.389. Based on the results of the calculation, it can be concluded that the simultaneous influence hypothesis and leadership style variables have the most dominant influence on work discipline at PT. The Tenggarong Branch of Telkom Indonesia has been proven to be true. Keywords: Leadership Style, Organizational Culture, Work Discipline
Analisis Perbandingan Kualitas Pelayanan Pada PT. Pos Indonesia Dan J&T Express Di Tenggarong Fatimah, Martha Trya; Erwinsyah, Erwinsyah; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i2.954

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Abstract: The purpose of this study was to compare the quality of service at PT Pos Indonesia and J&T Express in Tenggarong. The problem in this research is the reality that occurs in expedition services and at PT Pos Indonesia and J&T Express in Tenggarong related to consumer complaints such as delivery of goods not on time, checking through the item tracking feature sometimes errors, lost goods during delivery, goods have physical defects when arrive at the destination, the response to consumer complaints is not well served, and so on.This study uses quantitative data obtained from questionnaire data. The number of research samples as many as 100 people using purposive sampling method. The analysis tool uses the Mann Whitney U test.Based on the results of the study indicate that there are differences in service quality at PT Pos Indonesia and J&T Express in Tenggarong. This is evidenced from the results of calculations using SPSS, the Asym Sig value on the tangible dimension is 0.000, Asymp Sig on the empathy dimension is 0.013, Asymp Sig on the responsiveness dimension is 0.001, Asymp Sig on the reliability dimension is 0.013 and Asymp Sig on the guarantee 0.000. This shows that all dimensions have Asymp sig < 0.05, so the hypothesis which states "that there is a difference in service quality between PT Pos Indonesia and J&T Express in Tenggarong" is accepted because it is proven to be true. Keywords: Service Quality, Tangible, Empathy, Responsiveness, Reliability, Assurance
Co-Authors Abni, Dinda Rahmah Aksan, Muhammad Ali Akbar Amir, Kartika Sari Amiruddin Amiruddin Anas, Mutiara Andini, Febri Tri Anggraeni, Marisa Anggraini, Olivia Anipah, Anipah Anjelita, Kamila Aprilia, Alya Ari Ramadhan, Ari Asmeriyani, Asmeriyani Astrina Nur Inayah Ayunir, Anggi Firdha Aziza, Aziza Basri, Fitrah betty betty Bintang C. H. Simangunsong BONAR M. SINAGA Chatarina Umbul Wahyuni Darwin, Ramdan Dormina, Dormina Efrizal, M. Dicky Fadila, Rifka Fatimah, Martha Trya Femilia Zahra Fikry Karim Gunarsa, Arif H. Mukran Roni, H. Mukran Harianto Harianto Haryono, Iranita Hermanto, M. Heru Suprapto Husna, Nur Ilham Ilham Iskandar Iskandar Jemakmun, Jemakmun Juanda, Rendy Julike, Katarina Laksono, Rudy Dwi Latifah Sukmawati Yuniar Linggom, Tampak Lubis, Yeni Maghfirawati, Okti Mappanyukki, Andi Marinawati Ginting Martawinarti, RTS Netisa Masruddin Meldawati, Lucyani Miftahul Jannah Muhammad Afif Muhammad Iqbal Mustamin Mustamin Nabila, Nur Nadhira Afdalia, Nadhira Nayla Rosa, Az-Zahra Nicky Nur, Muhammad Ningsih, Kartina Eka Ningsih, Nurhayati Nover, Johanes Lan Padapi, Astrini Pairi, Agus Palinggi, Yonathan Pordaningsih, Reny Prasetya, Rifki Dwi Putra, Yosua Angkasa Putri Irwanti Sari Raden Mohamad Herdian Bhakti Regina Regina Riama, Apni Romadhasari, Catur Romadhona, Beny Rosdawati, Rosdawati Rosyad, Farlin Rukmelia, Rukmelia S, Syahruddin Saleh, Fadli Moh Samsinar Samsinar Sari, Anggun Sari, Katmi Siti Ulfah Sugeng Raharjo Suryadi Imran, Suryadi Syafiruddin, Syafiruddin Syahrudin Syahrudin, Syahrudin Syamsiar, Syamsiar Tamsir Ariyadi Tantiana, Eva Tri Andini, Febri Tri Wahyuni Vira, Natalin Wildan, Ahmad Chairun Wirnita, Wirnita YS, Al Adzim Yusmahendra, Devi Yusriani Nasution Zulaikha, Izni