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All Journal Signifikan : Jurnal Ilmu Ekonomi JURNAL ECONOMIA Jurnal Sosial Ekonomi Pertanian IQTISHODUNA Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Sosioteknologi ASEAN Journal on Hospitality and Tourism Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis Emerging Science Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Minda Baharu ASEAN Journal on Science and Technology for Development Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Perencanaan Pembangunan Jurnal Abdimas Mandiri Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Tourism and Leisure Indonesian Journal of Social Science Research Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business on Hospitality and Tourism Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Ekonomi dan Studi Pembangunan (JESP)
Dio Caisar Darma
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah Robiansyah; Dio Caisar Darma; Gusti Noorlitaria Achmad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2150

Abstract

The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products but the experiences created and the emergence of emotions are also expected by consumers when consuming a product. This study uses multiple linear regression analysis tools and the data used are primary data respondents of users of Shinzu'i UME body mist products. The purpose of this study is to find out whether storytelling marketing, content marketing, and social media marketing have an influence on purchasing decisions of Shinzu'i UME body mist products. The results of this study indicate that storytelling marketing has no effect on purchasing decisions, content marketing has an effect on purchasing decisions, and social media marketing has no influence on purchasing decisions. The low coefficient of determination shown by these three variables in predicting purchasing decisions for Shinzu'i UME body mist products needs to be evaluated in the future.
Using Correlation to Explore the Impact of Corona Virus Disease on Socioeconomics Fitriadi Fitriadi; Jiuhardi Jiuhardi; Arfiah Busari; Yana Ulfah; Y. Permadi Hakim; Erwin Kurniawan A.; Dio Caisar Darma
Emerging Science Journal Vol 6 (2022): Special Issue "COVID-19: Emerging Research"
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/esj-2022-SPER-012

Abstract

In the 21stcentury, the tragedy of the pandemic shocks the world. This non-natural disaster is called COVID-19. Its dominant effect is also worrying about social and economic conflicts at local, national, and even international levels. The orientation of this research is to investigate the impact of COVID-19 on the socioeconomic aspects in Indonesia from 2020-2022. We set the research using official/secondary publications. Data analysis was interpreted in three formats: Pearson, Kendall’s, and Spearman’s correlations. It channelled empirical testing through Microsoft Excel and SPSS v.25. Social items include migration, mortality, domestic violence, and sexual harassment, while the nine economic items are per capita spending, well-being, unemployment, poverty, and labor productivity. Then, statistical instruments were reviewed based on the correlation coefficient and level of significance (5% for Pearson and 1% for Kendall’s and Spearman’s). The results are not much different between Pearson’s approach, Kendall’s and Spearman’s. In Pearson model, it proved a negative correlation when COVID-19 increases, so migration, unemployment, poverty, and labor productivity decrease. COVID-19 has had a positive impact on mortality, domestic violence, sexual harassment, per capita spending, and well-being. In Kendall’s and Spearman’s tests, poverty and labor productivity have actually increased because of COVID-19. Implementing semi-lockdown is a priority so that the social and macroeconomic constellations continue without ignoring the latent dangers of COVID-19. The limitations of the study are discussed in the future. Doi: 10.28991/esj-2022-SPER-012 Full Text: PDF
Studi tentang Dorongan Minat Beli Ulang oleh Pengunjung Kampung Tulip (Bandung) Dian Wahyuningsih; Puti Harissa Pratidhina; Erwin Kurniawan A.; Dio Caisar Darma
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.654

Abstract

Dewasa ini, dominasi industri pariwisata telah menarik antusias para pengunjung. Menariknya, sektor tersebut juga tidak kalah pentingnya berkontribusi pada keberlanjutan sosial dan ekonomi lokal. Prioritas penelitian ini berutujuan untuk menguji determinasi antara pemasaran eksperiensial dan kualitas pelayanan terhadap minat beli ulang. Teknik verifikatif berbasis pendekatan kuantitatif-deskriftif mendukung instrumen pengujian. Sampel dikembangkan melalui metode non-probability sampling yang melibatkan 100 informan yang berkunjung di Kampung Tulip secara insidental. Metode analisis data diterapkan dengan analisis jalur (path analysis). Temuan menjelaskan beberapa poin penting mengacu relevansi hipotesis. Secara parsial, pemasaran eksperiensial akan berpengaruh terhadap minat beli ulang sebesar 34,4%. Adapun kualitas pelayanan berpengaruh terhadap minat beli ulang mencapai 29,1%. Disamping itu, terkait pengaruh secara simultan antara pemasaran eksperiensial dan kualitas pelayanan terhadap minat beli ulang diperoleh 63,5%. Pemasaran eksperiensial dan kualitas pelayanan sebagai aspek pendorong minat beli pengujung perlu diperluas dalam rangka kontribusi praktis dan akademis. Pekerjaan besar lanjutan menanti untuk memperbaiki kelemahan penelitian.
Causality Validation of Three Marketing Mix Components and Interest in Smartphone Purchase Decisions Tri Cicik Wijayanti; Rahmawati Rahmawati; Muh. Alvianto Putra Arizandi Sadarrudin; Johan Johan; Dio Caisar Darma
Jurnal Sosioteknologi Vol. 21 No. 2 (2022): JULY 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.2.6

Abstract

The field of technology has experienced phenomenal growth. Moreover, the evolutionof cellphones has become a major draw for customers. The aim of this study is tovalidate the effect of marketing mix components and interest in purchasing decisions forSamsung brand smartphones in the Tambaksari District (Surabaya City). A total of 498informants were recruited and interviewed for data collection on pricing, promotions,distributions, interests, and purchasing decisions at cellular kiosks and electronic stores.After the data were collected, they were analyzed using the multiple linear regressionmethod. The model feasibility procedure concluded that all seven hypotheses wereaccepted (p<0.05). In the direct effect, any increase in price, promotion, distribution,and interest can increase purchasing decisions. From the indirect effect, it is evidentthat interest is a consistent mediator in increasing its influence on price, promotion,and distribution on purchasing decisions. The marketing channel applied by the sellerinfluences consumer decisions through interest. This study’s approach should thereforebe developed through constructive consumer attention.
Potensi Sektor Perekonomian di Kabupaten Malinau Provinsi Kalimantan Utara Dio Caisar Darma; Haryadi Haryadi; Etik Umiyati
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 2 No. 4 (2015): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.83 KB) | DOI: 10.22437/ppd.v2i4.2613

Abstract

This study uses LQ Analysis Tool, DLQ, Shift Share, and Overlay during 5 yeares (2009 – 2013). As for the operating variable in this study is the GDP at Constant Prices, Economic Growth, Growth Sector, in the economy of Malinau Regency and the North of Borneo Province. Based on the results of the analysis are sector LQ base (seed) in Malinau Regency is agriculture, electricity, gas and water, building and construction sector, the hotel and restaurant trade, and services sectors. DLQ analysis results show that, of the nine in the field of business, only the mining and quarrying sector that has a great chance to be developed in the future. Then, with a Shift Share Analysis results it is known that there is a change in the sectoral aggregate workmanship compared to the changes in the same sector in the economy with the Malinau Regency Regional Share (Rj) of -557,195.12 million rupiah. Shift Differential category (Dj) are seven sector experienced more rapid economic growth in Malinau Regency than North of Borneo Province or Pj <0. From category Proportional Shift (Pj) are eight sectors experiencing economic growth more quickly in Malinau Regency than North of Borneo Province or Pj> 0. The other side, from the results of the Analysis of Overlay, there are six sector, which has a value notation is quite positive and dominant namely: agriculture, electricity, gas and water, building and construction sector, trade, hotels and restaurants, as well as services sector dominates with results notation (+ - +).
Revisit Homestay in Kuching, Sarawak: The Perspectives of Local and Foreign Tourist Bernard Ak Stephen Jussem; Jati Kasuma; Hiram Ting; Saida Zainurossalamia ZA; Dio Caisar Darma
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4222

Abstract

The key factors that affect the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak from the perspectives of local and foreign tourists. The quantitative research through a valid and reliable self-administered survey questionnaire was conducted on 269 local visitors and 206 foreign visitors at four Kuching homestays located at Kampung Krokong Bau, Kampung Pueh Sematan, Kampung Annah Rais Padawan, and Kampung Santubong Kuching. The collected data were computed and analysed through SPSS 25 and SmartPLS. Only homestay attributes of tourist attraction, and food and meal are found to have a significant relationship with tourist satisfaction. While, homestay attributes of amenities, and food and meal are found to have a significant relationship with tourist motivation to revisit. The study proved that there is a significant relationship between tourist satisfaction and tourist motivation to revisit. It also proved that tourist satisfaction mediates the relationship between homestay attributes of tourist attraction, and food and meal on tourist motivation to revisit. The findings indicated that homestay attributes in Kuching, Sarawak need to be improved. Given the significant relationship of tourist attraction, amenities, and food and meal, as an index of tourist satisfaction and motivation to revisit, it is necessary that these homestay attributes to be improved. Keywords—homestay; attributes; mediating role; attraction; Sarawak
Harmonization of Trading Partners Between Indonesia–Italy: Empirical Calculations of Selected Agricultural Commodities Kurniawan A., Erwin; Zulfikar, Akbar Lufi; Wijaya, Adi; Darma, Dio Caisar
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 8 No. 1 (2024): June 2024
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v8i1.539

Abstract

Initially, exports were perceived as the prestige and dignity of a nation. However, in terms of terminology, the essence of export flows is complementarity between countries, where each party has advantages, competition and excess production of a particular product to offer. The orientation of this study is to examine the relationship between tobacco exports, coffee exports, and wine exports to GDP growth in Italy–Indonesia. There are key variables which are divided into two case studies including tobacco export volume, FoB on tobacco exports, coffee export volume, FoB on coffee exports, green grape export volume, CIF on green grape exports, red wine export volume, CIF on red wine exports, GDP share of agriculture in Indonesia and Italy. The fundamental difference in wine exports from the two is that Indonesia uses green grapes and for Italy it uses red wine. The method is set through a panel data regression approach and samples for the 2013–2021. The econometric results explain that tobacco exports and coffee exports have a significant effect on the GDP share of agriculture in Indonesia–Italy. Likewise, CIF on exports of green grapes and red wines which have a significant effect on the GDP share of agriculture in both nations. These findings inspire more urgent implications for the topic of agricultural commodity exports and become an integrated whole.
The existence of tourist visits in samboja, indonesia: a prediction Maria, Siti; Lestari, Dirga; Darma, Dio Caisar
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.311

Abstract

In the last few decades, tourism communities have continued to improve to develop destination attributes. The interest of tourists is certainly a reference that contains hope and reality after they visit a destination. Samboja is one area that has the most tourist destinations, both at the level of Kutai Kartanegara Regency and East Kalimantan Province (Indonesia). However, their natural destinations as beaches are not yet a priority for the local community, so their income from their development is still minimal. Through a semi-structured survey approach to 185 respondents (visitors) in four predetermined destinations, we dig deeper into the extent of the predictions of the existence of tourist visits (ETV) with several influencing variables. Regression estimates prove that tourist income, travel costs, and travel time have had a significant impact on ETV. From a similar test, the cost of travel to other attractions and facilities actually has an insignificant effect on ETV. The empirical evidence from this study is likely to be the right policy and can be applied by the tourism development community there.
Convergence in The Agricultural Economic Industry in Indonesia: A Dynamic Fitriadi, Fitriadi; Junaidi, Agus; Darma, Dio Caisar
JSEP (Journal of Social and Agricultural Economics) Vol. 17 No. 2 (2024): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In addition to labor, investment, consumption, government spending, and exports, this work attempts to include elements of health, education, and technology which are seen as important in strengthening the agricultural sector. The paper aimed to assess the relationship between labor, investment, consumption, government spending, and exports on agricultural GDP based on two formats. First, modeling without health, education, and technology. Second, modeling includes health, education, and technology. A series of data series were observed in simultaneous and partial regression modeling. The case study is Indonesia, where testing was conducted during 2010–2022. The empirical findings conclude two points: (1) involving health, education, and technology, results are better on agricultural GDP growth than without including all three; and (2) although initially health, education, and technology were very essential, only health has positive implications for GDP growth. Without these three variables, in the short term, labor, investment, consumption, government spending, and exports also play a role in the development of the agricultural economy in Indonesia. Thus, labor, consumption, and exports remain to be increased for the future of agricultural GDP by optimizing human capital through health, education, and technology.
Society 5.0—Unlocking Entrepreneurial Competencies in Farmer Scope Achmad, Gusti Noorlitaria; Fitriansyah, Fitriansyah; Darma, Dio Caisar; Syachrani, Syaparliddin; Kurniadin, Nia
Jurnal Economia Vol. 21 No. 2 (2025): June 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i2.76792

Abstract

This study was designed to investigate the relationship between Society 5.0 and the development of entrepreneurial competencies. The research employed a questionnaire-based interview involving 159 dragon fruit farmers in the Indonesian Capital City/Ibu Kota Nusantara (IKN). The collected questionnaire data were analyzed using moderated regression techniques. The results indicate a correlation between the proposed hypotheses and the findings, demonstrating that digital skills, understanding of information technology (IT), and relevant education significantly influence adaptive attitudes and mental readiness. Furthermore, both adaptive attitudes and mental readiness have a substantial effect on entrepreneurial competence. Digital skills, understanding of IT, and relevant education, when moderated by adaptive attitudes, can enhance entrepreneurial competence. However, mental readiness does not serve as a moderating factor. These findings contribute valuable insights to both academic discourse and practical policies aimed at enhancing farmers' entrepreneurial competencies within the framework of a sustainable Society 5.0.
Co-Authors A, Erwin Kurniawan A., Erwin Kurniawan Adi Wijaya Adi Wijaya Adi Wijaya Agus Junaidi Akbar Lufi Zulfikar Ardi Paminto Arfiah Busari Ashari, Ihsan Asnawati Asnawati Aso Sukarso Bernard Ak Stephen Jussem Dhika Amalia Kurniawan Dian Wahyuningsih Diana Lestari Dirga Lestari Dirga Lestari Erwin Kurniawan A Erwin Kurniawan A Erwin Kurniawan A. Erwin Kurniawan A. Etik Umiyati Fitriadi Fitriadi Fitriadi, Fiitriadi Fitriansyah, Fitriansyah Gusti Noorlitaria Achmad Hakim, Y. Permadi Hakim, Yundi Permadi Hanapia, Asep Yusup Haryadi Haryadi Heksarini, Ariesta Hiram Ting Irsan Tricahyadinata Irwansyah Jati Kasuma Jati Kasuma Jiuhardi Jiuhardi Jiuhardi, Jiuhardi Johan Johan Juliansyah Roy Juliansyah Roy Jumri Jumri, Jumri Kuleh, Yohanes Kurniawan A., Erwin Kustiawan, Andriawan Kusuma, Jati Michael Hadjaat Mudrajad Kuncoro Muh. Alvianto Putra Arizandi Sadarrudin Muhammad Nurhikmat Muhammad Qodri Muhammad Ridlo Zarkasyi Musdalifah Azis Nia Kurniadin Nisa, Febriana Khoirun Nugraha, Cindera Syaiful Pratidhina, Puti Harissa Pratiwi, Resi Priyagus Priyagus, Priyagus Purwadi Purwadi Purwaningsih, Fita Purwinahyu, Purwinahyu Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Robiansyah, Robiansyah Rusliana, Nanang Sampeliling, Alexander Siti Amalia Siti Maria Siti Maria Syachrani, Syaparliddin Tommy Pusriadi Widaryo, Chandika Mahendra Widayanti, Nurfiza Wijayanti, Tri Cicik Y. Permadi Hakim Y., Syaharuddin Yana Ulfah Yundi Permadi Hakim Yunita Ali Pujiastuti ZA, Saida Zainurossalamia Zainal Abidin Zainal Arifin Zainal Ilmi Zainal Ilmi Zamruddin Hasid