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All Journal Indonesian Journal of Islam and Muslim Societies MUQTASID Jurnal Administrasi Bisnis (JABis) Perisai : Islamic Banking and Finance Journal al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Management, Accounting and Technology (JEMATech) Efektor Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen Jurnal Manajerial JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Research Horizon Innovative Technologica: Methodical Research Journal Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Ulil Albab Jurnal Ilmu Manajemen

Kumara Adji Kusuma

Universitas Muhammadiyah Sidoarjo

Author-ID : 2659880

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.

The Effect of Compensation, Commitment and Work Discipline on Employee Performance: Pengaruh Kompensasi, Komitmen dan Disiplin Kerja Terhadap Kinerja Karyawan Oktaviani, Ika; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 15 (2022): May
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of compensation, commitment and work discipline on employee performance at CV. Indo Prima Plastik. This research uses quantitative research with hypothesis testing. The sample used in this study were 50 employees at CV. Indo Prima Plastik. The analytical tool used in this research is using IBM SPSS statistical software version 2.5.0, this study aims to determine the effect of compensation, commitment and work discipline. Primary data in this study were obtained from questionnaires. The results of this study prove that (1) compensation has an effect on employee performance, (2) commitment has an effect on employee performance, (3) work discipline has an effect on employee performance.

The Effect of Job Satisfaction, Organizational Culture, and Perceived Organizational Support on Organizational Citizenship Behavior on Employee in Company: Pengaruh Kepuasan Kerja, Budaya Organisasi, dan Perceived Organizational Support terhadap Organizational Citizenship Behavior pada Karyawan Perusahaan Aureliyah Putri, Ladynah Zarrah; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 18 No. 1 (2023): February
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of job satisfaction, organizational culture and perceptions of organizational support on organizational citizenship behavior in employees of PT. EMKL Transindra Perkasa Surabaya. This research is a quantitative research type. This research used a sample of 60 employees of PT. EMKL Transindra Perkasa Surabaya. This study uses multiple linear analysis as an analytical technique with the help of the SPSS (Statistical Program for Social Science) version 18.0 application. This study uses primary data and secondary data obtained from the company. Questionnaires are used in research as a tool for statistical testing. The results of the study prove that job satisfaction has an effect on OCB, organizational culture has an effect on OCB, perceptions of organizational support have an effect on OCB. And job satisfaction, organizational culture and perceived organizational support simultaneously affect OCB.

Online Reviews Significantly Drive TikTok Purchases in Indonesia: Ulasan Online Secara Signifikan Mendorong Pembelian TikTok di Indonesia Jamilah, Siti; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1132

This study examines the influence of content marketing, brand image, and online consumer reviews on purchasing decisions on TikTok Shop. Using a quantitative approach with 96 respondents from Sidoarjo, data were collected via a structured questionnaire and analyzed using multiple linear regression. Results indicate that all three factors positively impact purchasing decisions, with online consumer reviews being the most significant. These findings suggest that enhancing content marketing, building a strong brand image, and encouraging positive reviews are crucial for driving consumer purchases on TikTok Shop. Highlight: Significant Impact: All variables influence TikTok Shop purchases. Dominant Factor: Online reviews most affect purchasing decisions. Quantitative Study: Analysis of 96 respondents from Sidoarjo. Keyword: Content Marketing, Brand Image, Online Reviews, TikTok Shop, Consumer Behavior

The Dynamics of Leadership, Supervision, and Punishment in Improving Job Satisfaction: Dinamika Kepemimpinan, Pengawasan, dan Punishment dalam Meningkatkan Kepuasan Kerja Hidayati, Siti Nur; Kusuma, Kumara Adji; Andriani, Dewi; Abadiyah, Rifdah
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1241

General Background: In a competitive industrial environment, understanding factors that enhance job satisfaction is essential for fostering a motivated workforce. Specific Background: Existing literature primarily addresses leadership and supervision but often neglects the impact of punishment styles on employee morale. Knowledge Gap: This study investigates the interplay between transformational leadership, supervisory practices, and punishment styles in shaping job satisfaction among employees of PT. Young Tree Industries. Aims: Employing a quantitative survey approach, the research aims to evaluate these factors' individual and collective effects on employee satisfaction. Results: Data were collected from 384 employees through a structured questionnaire, analyzed using SPSS software. The findings reveal that transformational leadership, supervision, and punishment styles significantly positively influence job satisfaction. Transformational leadership emerged as the most impactful variable. Novelty: This study contributes to the literature by highlighting the importance of both leadership and punishment styles in enhancing employee job satisfaction, thus providing a comprehensive view of managerial impacts in the workplace. Implications: The results suggest that organizations should prioritize transformational leadership development and effective supervision while addressing punishment methods to improve employee satisfaction and, consequently, overall productivity. Highlights: Leadership Impact: Transformational leadership boosts employee job satisfaction significantly. Supervision Role: Effective supervision enhances overall job satisfaction among employees. Punishment Effects: Appropriate punishment styles improve workplace job satisfaction. Keywords: employee job satisfaction, transformational leadership, supervision, punishment styles, quantitative research

Compensation and Work Motivation in Employee Performance at CV. Lucky: Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan di CV. Lucky Saputra , Marchelino Tryas; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 19 No. 4 (2024): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i4.1262

Background: Employee performance is essential for organizational success, with compensation recognized as a significant influencing factor. Specific Background: While compensation's role is well-documented, the moderating effect of motivation in this context remains insufficiently explored. Knowledge Gap: This study seeks to fill this gap by investigating how motivation influences the relationship between compensation and employee performance. Aims: The research examines the impact of compensation on performance and how motivation moderates this relationship among 85 employees at CV Lucky. Results: Using Moderated Regression Analysis, the findings indicate a significant positive relationship between compensation and employee performance, suggesting that improved compensation enhances performance. Furthermore, better compensation correlates with increased motivation, which in turn positively affects performance. Novelty: This study highlights the moderating role of work motivation, suggesting that enhancing motivation can strengthen the impact of compensation on performance. Implications: The results emphasize the importance of effective compensation strategies that boost both performance and employee motivation, ultimately fostering organizational success. Highlights : Significant positive relationship between compensation and employee performance. Work motivation amplifies the impact of compensation on performance. Effective compensation strategies enhance both employee motivation and organizational success. Keywords: Compensation, Employee Performance, Work Motivation, Moderation, Organizational Success

The Effect of Allowances, Work Bonuses and Performance Improvements on Employee Loyalty: Pengaruh Tunjangan, Bonus Kerja dan Peningkatan Kinerja Terhadap Loyalitas Kerja Karyawan Chusna, Nisaul; Kusuma, Kumara Adji
Indonesian Journal of Innovation Studies Vol. 19 (2022): July
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of allowances, work bonuses and performance improvements on employee work loyalty at PT. Sinerga Lintas Indonesia, either partially or simultaneously whether they affect employee work loyalty at PT. Sinerga Lintas Indonesia. And describe the benefits, work bonuses and performance improvements. The approach method in this research is a quantitative approach. Data was collected by distributing questionnaires, observations, and interviews as data reinforcement. The sampling technique in this study uses a total sampling technique to take a sample of all members of the population being sampled. According to Sugiyono (2018), the quantitative approach is a research approach used to measure the variables and the level of influence between one variable and another. Based on the results of the study, allowances, work bonuses and increased performance have a significant effect on work loyalty. Bonus is an employee's right to the labor and services provided to the company. Employee performance improvement is an employee who has a high commitment to the company tends to show good quality, more totality in work and the employee turnover rate for the company is also low.

The Effect of Job Training, Work Discipline and Compensation on Employee Performance at the Railway Depot during the Covid-19 Pandemic: Pengaruh Pelatihan Kerja, Disiplin Kerja dan Kompensasi Terhadap Kinerja Karyawan Pada Dipo Kereta Api pada Masa Pandemi Covid-19 Mashuri, Muchamad Ali; Kusuma, Kumara Adji
Indonesian Journal of Innovation Studies Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this study was to determine the effect of job training, work discipline and compensation partially (individually) and simultaneously (together) on employee performance at the Sidotopo train depo. The approach used in this research is quantitative, which is an approach based on the results of the answers to the questionnaires that have been distributed. The sampling technique used was the saturated sample technique with 37 respondents. The data analysis technique used multiple linear regression, validity test, reliability test, classical assumption test, partial test, simultaneous test of multiple correlation coefficient test, and multiple determination test of respondents with software SPSS version 24 software. The results of this study state that job training has a significant effect on employee performance, work discipline has a significant effect on employee performance, compensation has a significant effect on employee performance, and job training, work discipline, compensation simultaneously (simultaneously) affect employee performance.

Work-Family Conflict, Work Stress and Its Relationship with Performance in the Life of Female Honorary Teachers During the Covid-19 Pandemic: Konflik Pekerjaan-Keluarga, Stres Kerja dan Hubungannya dengan Kinerja dalam Kehidupan Guru Honorer Wanita Selama Pandemi Covid-19 Wahyuma, Nukhi Khusna; Kusuma, Kumara Adji
Indonesian Journal of Innovation Studies Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to find out Work-Family Conflict, Job Stress and Its Relationship with Performance Experienced by Female Honorer Teachers During the Covid-19 Pandemic. This research is a qualitative research with a phenomenological approach with data collection methods, namely interviews, observations and documentation. The informants in this study were ten honorer teachers who had multiple roles. The sampling technique used in this research is purposive sampling. The results showed that there was work-family conflict, work stress and had a relationship with performance in the lives of female honorer teachers. The factor of housewives to work outside the home is due to economic factors, educational factors, factors to fill spare time and also the dream factor. Individual conflicts, fatigue factors and the lack of time sharing between the dual roles they have. So that it triggers the emergence of work-family conflict, work stress and also the performance relationship in his life.

Time Required for Education Up to College Level: Waktu yang Diperlukan untuk Pendidikan Hingga Tingkat Perguruan Tinggi Kusuma, Kumara Adji
Indonesian Journal of Public Policy Review Vol. 25 No. 3 (2024): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v25i3.1397

This study explores the imperative of mandatory college education in Indonesia, amidst recent protests against rising tuition fees. Despite higher education's recognized socio-economic benefits, Indonesia has yet to mandate college attendance, lagging behind global trends. Drawing on comparative analysis with Malaysia, South Korea, and European nations, the research underscores the potential of mandatory college education to enhance workforce skills, promote innovation, and reduce social disparities. Findings advocate for government commitment, increased funding, and collaboration with the private sector to ensure equitable access and quality in higher education, ultimately driving economic growth and social development. Highlights : Global Trends Comparison: Benchmarks Indonesia against leading nations for educational policy insight. Equitable Access and Quality: Ensuring fairness and standards for a skilled, diverse workforce. Government-Private Sector Collaboration: Partnerships vital for sustainable funding and educational enhancement. Keywords: Mandatory Education, Indonesia, Socio-Economic Benefits, Collaboration, Funding

Co-Authors Abbadiyah, Rifdah Abdul Hadi Abiadiyah, Rifdah Aji, Yovan Khrisna Alshaf Pebrianggara Amelia Khusnul Chotima Amelia, Ananda Mety Amin, Muchammad Iqbal Al Arini, Yulita Tri Arumalaita, Dina Asfianto, Firda Oktavia Aureliyah Putri, Ladynah Zarrah bin Ramlan, Syafiq Izwan Binti Nordin, Nadhirah Cahyaningrum , Bunga Dyah Chusna, Nisaul Chusnah, Yunia Najachatul Detak Prapanca Dewi Andriani Dewi Andriani Dewi Komala Sari Dhinin Bella Ira Sari Ditya, Dhiki Arta Efendy, Syahril Effendie , Abdul Haris Fandi Ardiansyah Faruq Ahmad Futaqi Fauline Arizka Putri Firdaus, Nala Alifiyah Firdausi Gita Agustiya Firmansyah, Syafril Adin Fitriyah, Yeni Gitania, Ahmita Dwi Harijono, Dyah Alifia Wulandhari Hasan Ubaidillah Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayatulloh Ida Wijayanti Ilmi, Samrotul Imam Fauji, Imam Krisnahadi, Muhammad Rajib Kyki Veronica Anggraeni Lestari , Indah Dwi Lilik Indayani Machdani, Muchlis Dzul Maharani, Febi Putri Mas Oetarjo Mashuri, Muchamad Ali Maulana Rizky Widhiarto Misti Hariasih Mochamad Rizal Yulianto Mochammad Fatur Irawan Mohammad Ridho Mubarok Muhamad Nafik Hadi Ryandono, Muhamad Nafik Nugroho, Mukhamad Aditya Bayu Nur Kholidah Nur Rohmah, Aulia Riza Ainun Oetarjo, Mas Oktaviani, Ika Pamungkas, Nur Cahyo Bagas Payapo, Muhammad Sabilal Akbar Praseno, Hadi Putri, Dhita Eka Ananda Rifdah Abadiyah Risma Septiani Rita Ambarwati Riyandah, Bayu Rafid Rizki Ragil Pamungkas Rizky Eka Febriansah Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sabrina, Herdina Safina, Maria Salsabila Putri Agustina Saputra , Marchelino Tryas Sari, Melani Fitria Devita Setiawan, Mochammad Agung Setyowati, Neni Dwi Riris Sinta Listia Siti Jamilah Siti Nur Hidayati Sobirin, Yusuf Sumartik Syafrianda, Adityan Tai Wai, Khoong Taris Dwi Wulandari Teguh Prasetyo Tiga Andina Tuffah Hati Umniyyah Ubaidillah , Hasan Ubaidillah, Hasan Uswatun Nur Lailiya Utami, Siska Putri Vera Firdaus Vera Firdaus Wahyuma, Nukhi Khusna wahyuni wahyuni Wai, Khoong Tai Walidah, Laili Zana Wibowo, Zurna Arifah Masruri Widi, Yodik Lestyo Wijayanti, Ida Yulianita Dwi Safitri Zaenha, Mochamad Abdi Redani

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