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All Journal Indonesian Journal of Islam and Muslim Societies MUQTASID Jurnal Administrasi Bisnis (JABis) Perisai : Islamic Banking and Finance Journal al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Management, Accounting and Technology (JEMATech) Efektor Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen Jurnal Manajerial JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Research Horizon Innovative Technologica: Methodical Research Journal Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Ulil Albab Jurnal Ilmu Manajemen
Kumara Adji Kusuma
Universitas Muhammadiyah Sidoarjo
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Dampak Faktor Produk terhadap Keputusan Pembelian pada Aplikasi E-commerce: Studi Mahasiswa Prasetyo, Teguh; Kusuma, Kumara Adji
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 1 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i1.12734

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian pada aplikasi Shopee Food di kalangan mahasiswa jurusan Manajemen Pemasaran Universitas Muhammadiyah Sidoarjo tahun 2018. Dengan menggunakan pendekatan kuantitatif dan uji hipotesis, penelitian ini mensurvei 100 mahasiswa yang menggunakan metode tersebut. Aplikasi Shopee Food . Dengan menggunakan analisis regresi linier berganda dan SPSS 22.0 diperoleh temuan bahwa kualitas produk, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian. Secara spesifik kualitas produk, harga, dan promosi secara individu mempengaruhi keputusan pembelian, dan secara kolektif menunjukkan pengaruh yang signifikan. Temuan ini berkontribusi pada pemahaman perilaku konsumen dalam aplikasi e-commerce, memberikan wawasan bagi pemasar dan pembuat kebijakan.
Skincare Branding Strategies: The Impact of Brand Awareness, Trust, and Image on Purchasing Decisions Krisnahadi, Muhammad Rajib; Dewi Komala Sari; Kumara Adji Kusuma
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.543

Abstract

This study aims to determine the effect of brand awareness, brand trust and brand image on purchasing decisions on skincare skintific Tiktokshop Sidoarjo. This study uses a quantitative approach, for the population in this study is the Sidoarjo community with a sample of 100.The sampling technique uses purposive sampling with the respondent criteria, namely the Sidoarjo community who have purchased skincare skintific tiktok shop. Data collection techniques by distributing questionnaires and answers are measured using a Likert scale. The data analysis technique in this study uses the smart PLS (Partial Least Square) tool. The results of this study prove that Brand Awareness influences purchasing decisions on skincare skintific tiktokshop products. In addition, Brand Trust influences purchasing decisions on skincare skintific tiktok shop products and Brand Image influences purchasing decisions on skincare skintific tiktok shop products
Pengaruh Digital Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Make Over Fitriyah, Yeni; Hariasih, Misti; Kusuma, Kumara Adji
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54816

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, influencer marketing, dan brand image terhadap keputusan pembelian produk Make Over dengan pendekatan kuantitatif melalui survei terhadap 100 responden pengguna Make Over di Sidoarjo. Data dikumpulkan menggunakan skala Likert dan dianalisis menggunakan Smart Partial Least Square (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh signifikan terhadap keputusan pembelian dengan t-statistik 2.012 (>1,96) dan p-value 0.044 (<0,05); influencer marketing juga berpengaruh signifikan dengan t-statistik 1.969 (>1,96) dan p-value 0.049 (<0,05); serta brand image memiliki pengaruh signifikan dengan t-statistik 4.365 (>1,96) dan p-value 0.000 (<0,05). Temuan ini menegaskan bahwa ketiga variabel tersebut secara signifikan memengaruhi keputusan pembelian produk Make Over.
Work Discipline, Loyalty, and Motivation as Determinants of Employee Performance: Disiplin Kerja, Loyalitas, dan Motivasi sebagai Faktor Penentu Kinerja Karyawan Cahyaningrum , Bunga Dyah; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 20 No. 1 (2025): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i1.1419

Abstract

Background: Employee performance is a critical element for organizational sustainability, particularly in labor-intensive manufacturing companies. Specific Background: PT Halim Jaya Sakti 3 faces challenges related to suboptimal employee performance, prompting the need to examine internal factors that may enhance productivity. Gap: Previous studies show inconsistent findings regarding the roles of work discipline, loyalty, and motivation, creating an evidence gap in understanding their combined contribution. Aim: This study aims to identify how work discipline, loyalty, and motivation shape employee performance. Methods: A quantitative approach was used with 100 respondents selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using multiple linear regression via SPSS 22. Results: All three variables—work discipline, loyalty, and motivation—demonstrated positive and significant effects on employee performance, both partially and simultaneously. Novelty: This study highlights the dominant contribution of discipline and motivational indicators in a labor-intensive footwear manufacturing context, offering updated evidence for SDM management. Implications: Companies with similar operational characteristics may strengthen performance by emphasizing clear rules, supportive leadership, and structured motivation systems. Highlights: • Discipline and motivation emerged as dominant performance determinants• Loyalty strengthens employee commitment within production settings• Findings guide HR strategies in labor-intensive industries Keywords: Work Discipline, Loyalty, Motivation, Employee Performance, Manufacturing Sector
Co-Authors Abbadiyah, Rifdah Abdul Hadi Abiadiyah, Rifdah Aji, Yovan Khrisna Alshaf Pebrianggara Amelia Khusnul Chotima Amelia, Ananda Mety Amin, Muchammad Iqbal Al Arini, Yulita Tri Arumalaita, Dina Asfianto, Firda Oktavia Aureliyah Putri, Ladynah Zarrah bin Ramlan, Syafiq Izwan Binti Nordin, Nadhirah Cahyaningrum , Bunga Dyah Chusna, Nisaul Chusnah, Yunia Najachatul Detak Prapanca Dewi Andriani Dewi Andriani Dewi Komala Sari Dhinin Bella Ira Sari Ditya, Dhiki Arta Efendy, Syahril Effendie , Abdul Haris Fandi Ardiansyah Faruq Ahmad Futaqi Fauline Arizka Putri Firdaus, Nala Alifiyah Firdausi Gita Agustiya Firmansyah, Syafril Adin Fitriyah, Yeni Gitania, Ahmita Dwi Harijono, Dyah Alifia Wulandhari Hasan Ubaidillah Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayatulloh Ida Wijayanti Ilmi, Samrotul Imam Fauji, Imam Krisnahadi, Muhammad Rajib Kyki Veronica Anggraeni Lestari , Indah Dwi Lilik Indayani Machdani, Muchlis Dzul Maharani, Febi Putri Mas Oetarjo Mashuri, Muchamad Ali Maulana Rizky Widhiarto Misti Hariasih Mochamad Rizal Yulianto Mochammad Fatur Irawan Mohammad Ridho Mubarok Muhamad Nafik Hadi Ryandono, Muhamad Nafik Nugroho, Mukhamad Aditya Bayu Nur Kholidah Nur Rohmah, Aulia Riza Ainun Oetarjo, Mas Oktaviani, Ika Pamungkas, Nur Cahyo Bagas Payapo, Muhammad Sabilal Akbar Praseno, Hadi Putri, Dhita Eka Ananda Rifdah Abadiyah Risma Septiani Rita Ambarwati Riyandah, Bayu Rafid Rizki Ragil Pamungkas Rizky Eka Febriansah Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sabrina, Herdina Safina, Maria Salsabila Putri Agustina Saputra , Marchelino Tryas Sari, Melani Fitria Devita Setiawan, Mochammad Agung Setyowati, Neni Dwi Riris Sinta Listia Siti Jamilah Siti Nur Hidayati Sobirin, Yusuf Sumartik Syafrianda, Adityan Tai Wai, Khoong Taris Dwi Wulandari Teguh Prasetyo Tiga Andina Tuffah Hati Umniyyah Ubaidillah , Hasan Ubaidillah, Hasan Uswatun Nur Lailiya Utami, Siska Putri Vera Firdaus Vera Firdaus Wahyuma, Nukhi Khusna wahyuni wahyuni Wai, Khoong Tai Walidah, Laili Zana Wibowo, Zurna Arifah Masruri Widi, Yodik Lestyo Wijayanti, Ida Yulianita Dwi Safitri Zaenha, Mochamad Abdi Redani