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All Journal Indonesian Journal of Islam and Muslim Societies MUQTASID Jurnal Administrasi Bisnis (JABis) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Perisai : Islamic Banking and Finance Journal al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Management, Accounting and Technology (JEMATech) Efektor Jambura Journal of Educational Management Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen Jurnal Manajerial JURNAL EKSBIS Dinasti International Journal of Education Management and Social Science Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Publicuho Journal Research of Social Science, Economics, and Management Paradoks : Jurnal Ilmu Ekonomi Research Horizon Innovative Technologica: Methodical Research Journal IIJSE Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Frontiers in Research Journal Journal of Micro, Small and Medium Enterprises Ulil Albab Jurnal Ilmu Manajemen Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Kumara Adji Kusuma
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Live Streaming, Content Marketing, and Brand Ambassadors on Purchasing Decisions for Fashion Products on TikTok Safina, Maria; Kusuma, Kumara Adji; Sari, Dewi Komala
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.551

Abstract

This study aims to determine the effect of live streaming, content marketing, and brand ambassadors on purchasing decisions for fashion products of Pilotter on the TikTok shopping platform. A quantitative approach was used, with a population consisting of the people of Pasuruan and Sidoarjo. The sample consisted of 100 respondents, selected using a purposive sampling technique based on the criteria of individuals from the Pasuruan and Sidoarjo communities who have purchased the product on the TikTok shopping platform. Data were collected through the distribution of questionnaires. Data analysis was conducted using IBM SPSS Statistics Version 26 for Windows, employing multiple linear regression analysis, validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, t-test, F-test, and coefficient of determination analysis. The results of the study show that live streaming, content marketing, and brand ambassadors influence purchasing decisions. Live streaming and brand ambassadors have a significant effect on purchasing decisions, whereas content marketing does not have a significant effect. The findings imply that businesses should prioritize live streaming strategies and the use of brand ambassadors to enhance purchasing decisions on the TikTok shopping platform.
The Influence of Work Environment, Rewards and Punishments on Work Loyalty of J&T Express Jemundo Expedition Employees, Taman District, Sidoarjo Regency Amaliyah, Rose; Adji Kusuma, Kumara; Sumartik, Sumartik
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine and measure how much influence the work environment, rewards and punishments have on work loyalty of J&T Express Jemundo Expedition Employees, Taman District, Sidoarjo Regency. This study is a quantitative study using an explanatory research approach. The population of the study includes all employees of the J&T Express Jemundo expedition company, with a total of 123 employees. The sampling process was carried out using probability sampling techniques. Data collection in this study was carried out by means of observation and distributing questionnaires measured using a Likert scale. This study uses the SPSS analysis method. Based on the results of data analysis carried out on the four hypotheses in this study, it can be concluded that the variables of the Work Environment, Rewards, and Punishment partially and simultaneously have a positive and significant influence on employee work loyalty.
Pengaruh Lingkunga Kerja dan Gaya Kepemimpinan Terhadap Perilaku Ramah Lingkungan Pada Karyawan PT. Japfa Comfeed Indonesia Tbk. Cabang Sidoarjo Putri, Dhita Eka Ananda; Abadiyah, Rifdah; Kusuma, Kumara Adji
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1290

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menjelaskan pengaruh lingkungan kerja. dan gaya kepemimpinan perilaku ramah lingkungan pada karyawan PT Japfa Comfeed Indonesia Tbk Cabang Sidoarjo. Metode penelitian ini menggunakan metode kuantitatif, pengumpulan data dilakukan dengan menggunakan angkesioner. Sampel yang digunakan dalam penelitian ini adalah 61 responden karyawan PT Japfa Comfeed Indonesia Tbk Cabang Sidoarjo. Analisis yang digunakan adalah analisis regresi linier berganda, uji parsial atau uji t, dan uji asumsi klasik menggunakan program SPSS. Data primer ini diperoleh melalui kuesioner yang pengukurannya menggunakan skala interval yang diuji validitas dan keandalannya. Data dinyatakan valid dan dapat diandalkan. Hasil penelitian ini membuktikan bahwa lingkungan kerja mempengaruhi perilaku ramah lingkungan, gaya kepemimpinan mempengaruhi perilaku ramah lingkungan. Di antara variabel lingkungan kerja dan gaya kepemimpinan, variabel lingkungan kerja memiliki pengaruh yang paling signifikan dan positif terhadap perilaku ramah lingkungan.
ANALISIS PENGARUH BEBAN KERJA, GAYA KEPEMIMPINAN DEMOKRATIS, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN TRANSMART MALL SIDOARJO Wibowo, Zurna Arifah Masruri; Hasan Ubaidillah; Kumara Adji Kusuma
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1395

Abstract

Hasil dari peneletian ini bertujuan untuk mengetahui pengaruh beban kerja, gaya kepemimpinan demokratis dan lingkungan kerja terhadap kepuasan kerja karyawan di Transmart Mall Sidoarjo. Metode yang dilakukan pada penelitian ini yakni metode kuantitatif kuantitatif  dengan pembuktian   melalui pengujian hipotesis, yang dapat dijadikan untuk penelitian selanjutnya. Teknik pengambilan populasi dan sampel menggunakan metode sampel jenuh, yaitu teknik pengambilan sampel yang mencakup seluruh populasi. Menggunakan alat bantu software SPSS V30 dengan jumlah responden sebanyak 70 orang. Pengumpulan data melalui penyebaran kuesioner, wawancara dan observasi langsung. Hasil penelitian ini menunjukkan bahwa variabel beban kerja. Gaya kepemimpinan demokratis dan Lingkungan kerja berpengaruh terhadap kepuasan kerja karyawan.
Dampak Harga, Lokasi, dan Citra Merek terhadap Loyalitas Pelanggan Adi Setiyawan, Moch. Rizqi; Kusuma , Kumara Adji
Frontiers in Research Journal Vol. 1 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/frontiers.v1i1.251

Abstract

Penelitian ini mengeksplorasi faktor-faktor yang menentukan loyalitas pelanggan dalam konteks bisnis kuliner Mie Gacoan, dengan fokus khusus pada pengaruh persepsi harga, lokasi, dan citra merek terhadap loyalitas pelanggan di kalangan mahasiswa manajemen Umsida angkatan 2019. Menggunakan metodologi kuantitatif, penelitian ini menggunakan teknik sampel purposif untuk memilih 100 partisipan yang telah membeli dari Mie Gacoan di Sidoarjo. SmartPLS 3 digunakan untuk menganalisis data. Temuan menunjukkan bahwa persepsi harga, lokasi, dan citra merek masing-masing memiliki dampak positif yang signifikan terhadap loyalitas pelanggan. Penelitian ini menekankan pentingnya bagi Mie Gacoan untuk mempertahankan harga yang menguntungkan, lokasi strategis, dan citra merek yang kuat untuk meningkatkan loyalitas pelanggan, menyarankan promosi dan inovasi terus-menerus sebagai strategi untuk tetap menjadi pilihan makan yang disukai di kalangan mahasiswa. Penelitian ini mengisi kekosongan pemahaman tentang pengaruh gabungan faktor-faktor ini terhadap loyalitas pelanggan di sektor kuliner regional, menawarkan implikasi bagi praktisi dan akademisi yang tertarik pada dinamika pemasaran dalam konteks serupa Penelitian ini mengeksplorasi faktor-faktor yang menentukan loyalitas pelanggan dalam konteks bisnis kuliner Mie Gacoan, dengan fokus khusus pada pengaruh persepsi harga, lokasi, dan citra merek terhadap loyalitas pelanggan di kalangan mahasiswa manajemen Umsida angkatan 2019. Menggunakan metodologi kuantitatif, penelitian ini menggunakan teknik sampel purposif untuk memilih 100 partisipan yang telah membeli dari Mie Gacoan di Sidoarjo. SmartPLS 3 digunakan untuk menganalisis data. Temuan menunjukkan bahwa persepsi harga, lokasi, dan citra merek masing-masing memiliki dampak positif yang signifikan terhadap loyalitas pelanggan. Penelitian ini menekankan pentingnya bagi Mie Gacoan untuk mempertahankan harga yang menguntungkan, lokasi strategis, dan citra merek yang kuat untuk meningkatkan loyalitas pelanggan, menyarankan promosi dan inovasi terus-menerus sebagai strategi untuk tetap menjadi pilihan makan yang disukai di kalangan mahasiswa. Penelitian ini mengisi kekosongan pemahaman tentang pengaruh gabungan faktor-faktor ini terhadap loyalitas pelanggan di sektor kuliner regional, menawarkan implikasi bagi praktisi dan akademisi yang tertarik pada dinamika pemasaran dalam konteks serupa
Dampak Budaya Organisasi, Konflik Kerja, dan Stres Kerja terhadap Kinerja Karyawan At’taib , Adam; Kusuma , Kumara Adji
Frontiers in Research Journal Vol. 1 No. 2 (2024): November
Publisher : Indonesian Journal Publisher

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Abstract

Penelitian ini meneliti dampak budaya organisasi, konflik kerja, dan stres kerja terhadap kinerja karyawan di Kantor Kementerian Agama Kabupaten Mojokerto. Menggunakan pendekatan kuantitatif eksplanatori, penelitian ini mencakup sampel total 45 karyawan dengan menggunakan kuesioner yang didistribusikan dan dianalisis melalui perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif terhadap kinerja karyawan, meningkatkan produktivitas seiring penguatan nilai-nilai budaya. Sebaliknya, konflik kerja dan stres kerja berpengaruh negatif terhadap kinerja, dengan peningkatan faktor-faktor ini mengakibatkan penurunan efektivitas di antara karyawan. Studi ini mengisi kesenjangan pengetahuan mengenai dampak simultan variabel-variabel ini dalam setting pemerintahan, menonjolkan kebutuhan strategi manajemen yang mendorong budaya organisasi positif sambil meminimalkan konflik dan stres untuk mengoptimalkan kinerja karyawan. Implikasinya menyarankan intervensi yang ditargetkan untuk memperbaiki kondisi tempat kerja dan interaksi karyawan.
Digital Transformation in Business Management: A Conceptual Review and Its Implications for Modern Organisations: Transformasi Digital dalam Manajemen Bisnis: Tinjauan Konseptual dan Implikasinya terhadap Organisasi Modern Fauzi, Ahmad; Kusuma , Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 20 No. 3 (2025): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i3.1313

Abstract

This study aims to conceptually examine the dynamics of digital transformation in business management and its implications for the structure and capabilities of modern organizations. Digital transformation extends beyond technology adoption; it entails fundamental changes in organizational culture, leadership, and corporate strategy. Employing a qualitative approach, this research applies a narrative literature review method, analyzing 35 selected international scholarly journals across relevant disciplines. The findings indicate that successful digital transformation is strongly influenced by adaptive organizational culture and visionary digital leadership. The COVID-19 pandemic has acted as a catalyst, accelerating digitalization across core business processes. However, resistance to change and structural unpreparedness remain key obstacles faced by many organizations. The implications of this study underscore the importance of integrating digital strategy with culturally informed change management and promoting digital literacy across all organizational levels. This research contributes conceptually to the development of sustainable digital strategies grounded in the realities of modern organizational contexts. Highlights: Digital transformation requires cultural shifts, not just technology adoption. Visionary leadership and digital literacy are critical to success. COVID-19 accelerated transformation, but many firms remain structurally unprepared. Keywords: digital transformation, organizational culture, digital leadership, business strategy, modern organization
Al-Islam and Muhammadiyah Course and Students’ Philanthropic Character Formation: Mata Kuliah Al-Islam dan Muhammadiyah serta Pembentukan Karakter Filantropis Mahasiswa Effendie , Abdul Haris; Kusuma, Kumara Adji
Journal of Islamic and Muhammadiyah Studies Vol 7 No 1 (2025): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jims.v7i1.1626

Abstract

Background: Higher education plays a crucial role not only in providing academic knowledge but also in shaping students’ moral and social character. Specific Background: In Muhammadiyah universities, the Al-Islam and Muhammadiyah (AIK) course is a key instrument for instilling Islamic values and social responsibility. Knowledge Gap: Limited studies have examined the specific relationship between AIK understanding and students’ philanthropic attitudes using a quantitative approach. Aim: This study investigates the relationship between students’ AIK knowledge, understanding, and involvement with their philanthropic attitudes. Results: Data from 230 respondents were analyzed using Pearson correlation and multiple linear regression. All AIK indicators showed a positive and significant correlation with philanthropic attitude indicators (r = 0.40–0.50, p < 0.01). Regression results confirmed that AIK knowledge, understanding, and participation significantly predicted students’ philanthropic attitudes (p < 0.05), with involvement in AIK discussions showing the strongest coefficient (β = 0.35). Novelty: The study provides empirical evidence on the contribution of AIK education to character building within Islamic higher education. Implications: Strengthening AIK curricula and interactive learning activities can strategically foster students’ social and philanthropic engagement. Highlights: Strengthens philanthropic attitudes through AIK education Quantitative evidence of positive relationship Curriculum recommendations for character building Keywords: Al-Islam and Muhammadiyah, Philanthropy, Character Building, Higher Education, Regression Analysis
Empiricism and Rationalism in Islamic View: Empirisme dan Rasionalisme dalam Pandangan Islam Kusuma, Kumara Adji
Indonesian Journal of Cultural and Community Development Vol. 16 No. 1 (2025): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i1.1191

Abstract

The question of whether an object can inform a subject of its inherent nature reveals complexities in the subject-object relationship in perception. Human perception is inherently limited by the physiological structures of the senses, and thus, reality is interpreted rather than directly experienced. For instance, the color orange is not an inherent trait of an object but a perception shaped by the human eye's capacity to detect certain wavelengths of light. Variations in sensory structures across species highlight that other beings may perceive the same object differently; many animals, for instance, have distinct visual and auditory ranges, allowing them to see ultraviolet light or hear frequencies beyond human capacity. This limitation of human senses, however, is often overcome through technology—such as telescopes, microscopes, and specialized audio equipment—enabling insights beyond natural perception. Philosophically, this emphasizes the role of the intellect in compensating for sensory limitations, facilitating a structured understanding of phenomena that are otherwise inaccessible. Different epistemologies, including empiricism and rationalism, debate whether the senses alone or in conjunction with reason reveal truth, while Islamic perspectives emphasize a harmonious relationship between the two, with both seen as essential yet ultimately limited in understanding metaphysical or divine truths. This interplay between sensory perception and intellectual inference demonstrates the intricate processes humans employ to approximate an understanding of reality and its complexities. Highlights: Perception’s Limits: Senses offer partial, not full, reality. Tech’s Role: Extends perception beyond natural limits. Philosophy’s Insight: Highlights sensory and perceptual boundaries. Keywords: Subject-object-perception, sensory limitations, epistemology, intellect, human perception
Debunking the Concept of Liberalism A Critical Review: Membantah Konsep Liberalisme Sebuah Tinjauan Kritis Kusuma, Kumara Adji
Indonesian Journal of Public Policy Review Vol. 25 No. 3 (2024): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v25i3.1398

Abstract

This study critically examines the basic tenets of liberalism and their implications for the discourse between Islam and the West. With reference to texts from thinkers such as John Locke and John Stuart Mill, it challenges the rationality and coherence of liberal ideology, particularly regarding equality, freedom and hedonistic morality. Islamic perspectives on these issues are considered, highlighting differences in epistemological foundations. The research underscores the need for nuanced dialogue and critical inquiry, emphasizing the importance of epistemological diversity in addressing the challenges of contemporary society. Highlights : Critiquing liberal ideology: equality, freedom, morality coherence challenged. Contrasting Islamic epistemological foundations with liberalism's rationality. Emphasizing nuanced dialogue and diverse epistemology for contemporary challenges. Keywords: Liberalism, Islam, Dialogue, Epistemology, Diversity
Co-Authors Abadiyah, Rifda Abbadiyah, Rifdah Abdul Hadi Abiadiyah, Rifdah Adi Setiyawan, Moch. Rizqi Aidah Safira Maharani Aji, Yovan Khrisna Alshaf Pebrianggara Amaliyah, Rose Amelia Khusnul Chotima Amelia, Ananda Mety Amin, Muchammad Iqbal Al Ananda Ratih Ayu Kumalasari Anggara, Reza Tri Ardiansyah, M. Ilham Aril Amanda Putri Arini, Yulita Tri Arumalaita, Dina Asfianto, Firda Oktavia At’taib , Adam At’taib, Adam Aulia Riza Ainun Nur Rohmah Aulia Safira Andrianti Aulia, Nabilah Syaharani Aureliyah Putri, Ladynah Zarrah bin Ramlan, Syafiq Izwan Binti Nordin, Nadhirah Cahyaningrum , Bunga Dyah Chusna, Nisaul Chusnah, Yunia Najachatul Della Puspita Maretania Detak Prapanca Dewi Andriani Dewi Andriani Dewi Komala Sari Dhinin Bella Ira Sari Ditya, Dhiki Arta Dyah Atia Mayang Fa&#039;una Efendy, Syahril Effendie , Abdul Haris Eka Febriansah, Rizky Eko Hardi Ansyah Fandi Ardiansyah Faruq Ahmad Futaqi Fauline Arizka Putri Fauzi Ahmad Muda Febrianti, Shela Firda Oktavia Asfianto Firdaus, Nala Alifiyah Firdausi Gita Agustiya Firmansyah, Syafril Adin Fita Widi Rahmawati Fitriyah, Yeni Gitania, Ahmita Dwi Hadi Praseno Harijono, Dyah Alifia Wulandhari Hasan Ubaidillah Hasan Ubaidillah Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayatulloh Ida Wijayanti Ilmi, Samrotul Imam Fauji, Imam Julian Adam Khoong Tai Wai Kyki Veronica Anggraeni Lailatul Ilmia Lestari , Indah Dwi Lilik Indayani M. Farid Hilmi Najim Machdani, Muchlis Dzul Maharani, Febi Putri Mas Oetarjo Mashuri, Muchamad Ali Maulana Rizky Widhiarto Misti Hariasih Miya Wulandari Setyaningsih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochammad Fatur Irawan Mohammad Ridho Mubarok Muhamad Nafik Hadi Ryandono Muhammad Rajib Krisnahadi Muhammad Yani Muhammad Yani, Muhammad Neni Dwi Riris Setyowati Nisail Azizah, Risma Nugroho, Mukhamad Aditya Bayu Nur Kholidah Nurhafizah, Intan Oktaviani, Ika Pamungkas, Nur Cahyo Bagas Payapo, Muhammad Sabilal Akbar Praseno, Hadi Putri, Dhita Eka Ananda Rafli Permana Putra Rara Novalia Rifdah Abadiyah Rindiani Rindiani Risma Septiani Rita Ambarwati Rita Ambarwati Sukmono Riyandah, Bayu Rafid Riza Nur Laila Rizki Ragil Pamungkas Rizky Eka Febriansah Rizky Eka Febriansah Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sabrina, Herdina Safina, Maria Salsabila Putri Agustina Santosa, Lexssy Saputra , Marchelino Tryas Sari, Melani Fitria Devita Sari, Puput Dwi Sasmita Setiawan, Mochammad Agung Setyowati, Neni Dwi Riris Sinta Listia Siti Jamilah Siti Nur Hidayati Sumartik Syafrianda, Adityan Tai Wai, Khoong Taris Dwi Wulandari Teguh Prasetyo Teguh Prasetyo Tiga Andina Tri Ardha Rachmadani Tuffah Hati Umniyyah Ubaidillah , Hasan Ubaidillah, Hasan Umi Nafakhatu Ambariya Ummi Syakinah, Innani Uswatun Nur Lailiya Utami, Siska Putri Vera Firdaus Wahyu Danang Setiawan Wahyuma, Nukhi Khusna wahyuni wahyuni Wai, Khoong Tai Walidah, Laili Zana Wibowo, Zurna Arifah Masruri Widi, Yodik Lestyo Wijayanti, Ida Yodik Lestyo Widi Yulianita Dwi Safitri Yunia Najachatul Chusnah Yusuf Sobirin Zaenha, Mochamad Abdi Redani