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All Journal Indonesian Journal of Islam and Muslim Societies MUQTASID Jurnal Administrasi Bisnis (JABis) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Perisai : Islamic Banking and Finance Journal al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Management, Accounting and Technology (JEMATech) Efektor Jambura Journal of Educational Management Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen Jurnal Manajerial JURNAL EKSBIS Dinasti International Journal of Education Management and Social Science Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Publicuho Journal Research of Social Science, Economics, and Management Paradoks : Jurnal Ilmu Ekonomi Research Horizon Innovative Technologica: Methodical Research Journal IIJSE Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Frontiers in Research Journal Journal of Micro, Small and Medium Enterprises Ulil Albab Jurnal Ilmu Manajemen Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Kumara Adji Kusuma
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Viral Marketing, Brand Ambassador, Brand Trust, dan Kualitas Produk Terhadap Keputusan Pembelian pada Live Tiktok Shop Nurhafizah, Intan; Adji Kusuma, Kumara; Sukmono, Rita Ambarwati
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3759

Abstract

Penelitian ini memiliki tujuan untuk menguji dan memahami pengaruh dari Viral Marketing, brand ambassador, brand trust, dan kualitas produk terhadap keputusan pembelian pada short live tiktok shop. Penelitian ini menggunakan penelitian kuantitatif. Pada penelitian ini seluruh masyarakat yang pernah membeli produk di live tiktok shop yang jumlah tepatnya tidak diketahui, dijadikan sebagai populasi pengambilan sampel dengan menggunakan metode non-probability sampling melalui teknik purposive sampling. Pengambilan data pada penelitian ini dengan melalui observasi dan menyebarkan kuisioner yang diukur dengan menggunakan skala likert. Pengolahan data dilakukan dengan menggunakan aplikasi software SmartPLS
Peran Kepemimpinan, Job Insecurity, dan Stres Kerja Terhadap Turnover Intention Wahyuni Wahyuni; Kumara Adji Kusuma; Vera Firdaus; Dewi Andriani
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 7: Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i7.1736

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis serta mendeskripsikan lebih dalam pengaruh variabel kepemimpinan, job insecurity, dan stres kerja terhadap turnover intention pada CV. Fortuna Berkat Sejahtera Gempol Pasuruan. Sumber permasalahan dalam penelitian terletak pada Sumber Daya Manusia yang ada dan berdampak pada turnover intention, sehingga dapat diindikasikan sebagai faktor utama yang dapat menjadi alasan meningkatnya turnover intention. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan kuisioner berbentuk pernyataan sebagai instrumen yang dipakai dan kemudian diolah menggunakan program SmartPLS 3.0. Populasi dalam penelitian ini adalah seluruh karyawan CV. Fortuna Berkat Sejahtera Gempol Pasuruan yang berjumlah 136 orang. Teknik sampling yang digunakan adalah teknik purposive random sampling dengan kriteria usia dan masa kerja responden, sehingga didapatkan sampel sejumlah 108 orang. Hasil dari penelitian ini menunjukkan bahwa kepemimpinan berpengaruh dan signifikan terhadap turnover intention, job insecurity berpengaruh dan signifikan terhadap turnover intention, dan begitu pula dengan stres kerja berpengaruh dan signifikan terhadap turnover intention.
Pengaruh Kualitas Produk, E-Commerce, Brand Image dan Harga Terhadap Keputusan Pembelian Melalui Minat Beli Gitania, Ahmita Dwi; Kusuma, Kumara Adji; Hariasih, Misti
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7140

Abstract

The increasingly tight competition in the fashion industry is a challenge to provide more choices for consumers in marketing Muslim Abaya clothing. They can choose various styles of clothing, both traditionally and online. Fashion business actors need to create the right marketing policies in order to survive in a competitive climate. Factors such as product quality, e-commerce, brand image, and price influence purchasing decisions. This study aims to analyze the influence of these factors on purchasing decisions with purchase interest as an intervening variable on customers of Rumah Busana Al-Khatib Collection in Bangil City. The research method used is a quantitative approach. The population in this study were all buyers of Abaya Al-Khatib Collection products whose number was unknown. The sample was determined using a purposive sampling technique and calculated using the Lemeshow formula to obtain 100 respondents. Data were collected through a questionnaire measured using a Likert scale. The data analysis technique in this study used Structural Equation Modeling (SEM) based on variance with the Partial Least Square (PLS) method which was analyzed using the SmartPLS application. The results of the study showed that product quality (t = 2.944; p = 0.0003), e-commerce (t = 3.381; p = 0.001), and brand image (t = 3.040; p = 0.002) have a positive and significant effect on purchasing decisions, while price (t = 1.815; p = 0.070) is not significant. Purchase intention has a significant direct effect on purchasing decisions (t = 14.063; p = 0.001). The implications of this study provide insight for Al-Khatib Collection business owners in formulating more effective marketing strategies to increase competitiveness and customer satisfaction.
ZAKAT INFAQ ALMS (ZIS) MOVEMENT MODEL AND GREEN ECONOMY: STUDY OF THE ROLE OF LAZISMU EAST JAVA Kusuma, Kumara Adji; Lestari , Indah Dwi; Amelia, Ananda Mety; Wai, Khoong Tai
Journal of Economic and Economic Policy Vol. 2 No. 1 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i1.56

Abstract

Objective: This study aims to explore the role of Lazismu East Java in supporting the Green Economy through the management of zakat, infaq, and sedekah (ZIS) funds. Method: A qualitative approach is used to analyze the implementation of the ZIS movement model applied by Lazismu and its impact on sustainable development. Results: This study covers Lazismu programs, such as organic farming, waste management, renewable energy, and community economic empowerment. The results of the study indicate that Lazismu East Java has succeeded in integrating ZIS values with green economy principles, which have created positive impacts on both the environment and social welfare. However, this study also identified challenges, such as limited resources and community understanding of the Green Economy concept. Novelty: The ZIS movement model developed by Lazismu has great potential to be replicated by other zakat organizations, provided that there is increased capacity, cross-sector collaboration, and further education on the importance of sustainable development. These findings are expected to provide guidance for zakat institutions in playing a more significant role in supporting the Green Economy in Indonesia.
INTERNATIONAL BUSINESS STRATEGY FOR ISLAMIC BANKING INDUSTRY IN INDONESIA: AN ANALYSIS FOR EXPANSION Kusuma, Kumara Adji; Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma; Maharani, Febi Putri; Yulianto, Mochamad Rizal; Wai, Khoong Tai
Journal of Economic and Economic Policy Vol. 2 No. 1 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i1.57

Abstract

Objective: The Indonesian Islamic banking industry holds tremendous potential for growth, driven by factors like the large Muslim population, government support, increasing economic activity, and growing demand for ethical and Sharia-compliant financial products. In its implementation of course there are challenges, but with the right strategies, Indonesia’s Islamic banking sector could emerge as a leader not only in the Southeast Asian region but also on the global stage. This study will be covering the environments where an Islamic bank would survive, grow and develop itself, including examining on the current situation of the Islamic banking industry in Indonesia: its strength, weakness, opportunities and threats internally and externally. Method: This study uses a qualitative method with primary and secondary data collection. This research approach uses a case study of Indonesian Islamic banks. Results: The result of the analysis will be used to build up a structure, let’s say a methodology, a mechanism or a framework which allows an Islamic bank in Indonesia to mapping out and measure the feasibility of its enterprise in the targeted country as new area of market and create a step by step strategy for the bank to strengthen its basis in the new market. This will help the Indonesian Islamic financial institution especially Islamic banks in opening up the expansion possibilities in a certain country in the world. Novelty: This will help the Indonesian Islamic financial institution especially Islamic banks in opening up the expansion possibilities in a certain country in the world.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Diskon, Bonus Pack, dan Kualitas Pelayanan Terhadap Keputusan Pembelian : Studi Kasus pada Konsumen Superindo Jenggolo Sidoarjo Nur Kholidah; Kumara Adji Kusuma; Lilik Indayani
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2321

Abstract

Indonesia tergolong negara dengan tingkat pertumbuhan ritel tercepat di dunia, pertumbuhan ini tidak tersebar merata di seluruh kategori ritel. Tujuan penelitian ini menganalisis faktor yang mempengaruhi perilaku keputusan pembelian, meliputi diskon, bonus pack, dan kualitas pelayanan di Superindo Jenggolo Sidoarjo. Metode kuantitatif dengan pendekatan deskriptif digunakan pada penelitian ini. Teknik sampling dengan memanfaatkan metode non-probability sampling dan didapatkan sejumlah 96 responden. Data dikumpulkan melalui kuesioner dengan memanfaatkan Google Form dengan Skala Likert tingkat poin 1-5. Data dianalisis melalui uji validitas dan reliabilitas, uji analisis regresi berganda, uji koefisien determinan, serta uji t. Temuan dalam penelitian ini menunjukkan bahwa strategi diskon yang terencana, penawaran bonus pack yang menarik dapat menarik minat beli konsumen. Selain itu, upaya meningkatkan kualitas pelayanan juga dapat meningkatkan kepuasan dan loyalitas konsumen. Penelitian ini memiliki hasil yaitu ada pengaruh diskon terhadap keputusan pembelian, ada pengaruh bonus pack terhadap keputusan pembelian, serta kualitas pelayanan berpengaruh terhadap keputusan pembelian.
E-WOM, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian di TikTok Shop (Studi Kasus Jiniso Jeans) Mochammad Fatur Irawan; Mas Oetarjo; Kumara Adji Kusuma
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2337

Abstract

Penelitian dilakukan untuk mengetahui pengaruh E – WOM, Kualitas Produk, serta Citra Merek terhadap keputusan pembelian produk Jiniso Jeans di TikTok Shop. Metodologi penelitian ini dilandasi dari pendekatan kuantitatif deskriptif, yang mana untuk populasi mencakup semua pengguna produk Jiniso Jeans Sidoarjo, serta sampel yang ditetapkan 100 orang. Sampel ditetapkan memanfaatkan teknik purposive sampling, dalam demografi berupa pria serta wanuta berusia di atas 17 tahun yang pernah membeli produk Jiniso Jeans di platform TikTok Shop. Data dikumpulkan dengan kuesioner, serta skala Likert dimanfaatkan dalam mengukur jawaban. Analisis data dilaksanakan menerapkan metode PLS-SEM memanfaatkan perangkat lunak SmartPLS 3.0. Hasil penelitian membuktikan terkait E – WOM berpengaruh terhadap keputusan pembelian pada produk Jiniso Jeans di TikTok Shop, Kualitas Produk memiliki pengaruh terhadap keputusan pembelian pada produk Jiniso Jeans di TikTok Shop, dan Citra Merek memengaruhi keputusan pembelian pada produk Jiniso Jeans di TikTok Shop.
Meningkatkan Kinerja Karyawan di Indonesia: Studi tentang Determinan dan Implikasinya Setiawan, Mochammad Agung; Ubaidillah , Hasan; Firdaus, Vera; Kusuma, Kumara Adji
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 1 No. 2 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v1i2.266

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Dan Kompensasi Terhadap Kinerja Karyawan Melalui Prestasi Kerja Sebagai Variabel Intervening. Penelitian ini termasuk jenis penelitian kuantitatif dengan pengujian hipotesis. Teknik pengambilan sampel menggunakan non probability sampling. Adapun teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling. Purposive sampling adalah teknik penentuan sampel dengan pertimbangan tertentu. Berdasarkan teknik sampling tersebut maka karakteristik responden dalam penelitian ini karyawan yang bekerja selama 2-5 tahun. Alat analisis yang digunakan dalam penelitian ini yaitu teknik analisis alur (Path Analysis) dengan bantuan Software untuk sistem operasi yang bernama Smart-PLS (Partial Least Square) Versi 3.0. Hasil penelitian membuktikan bahwa Gaya Kepemimpinan, Motivasi Kerja, Kompensasi berpengaruh Terhadap Kinerja Karyawan. Gaya Kepemimpinan, Motivasi Kerja, Kompensasi berpengaruh Terhadap Prestasi Kerja. Gaya Kepemimpinan, Motivasi Kerja, Kompensasi, Terhadap Kinerja Karyawan Melalui Prestasi Kerja Sebagai Variabel Intervening.
Dampak Budaya Organisasi, Konflik Kerja, dan Stres Kerja terhadap Kinerja Karyawan At’taib, Adam; Kusuma, , Kumara Adji
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 1 No. 1 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v1i1.285

Abstract

Penelitian ini meneliti dampak budaya organisasi, konflik kerja, dan stres kerja terhadap kinerja karyawan di Kantor Kementerian Agama Kabupaten Mojokerto. Menggunakan pendekatan kuantitatif eksplanatori, penelitian ini mencakup sampel total 45 karyawan dengan menggunakan kuesioner yang didistribusikan dan dianalisis melalui perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif terhadap kinerja karyawan, meningkatkan produktivitas seiring penguatan nilai-nilai budaya. Sebaliknya, konflik kerja dan stres kerja berpengaruh negatif terhadap kinerja, dengan peningkatan faktor-faktor ini mengakibatkan penurunan efektivitas di antara karyawan. Studi ini mengisi kesenjangan pengetahuan mengenai dampak simultan variabel-variabel ini dalam setting pemerintahan, menonjolkan kebutuhan strategi manajemen yang mendorong budaya organisasi positif sambil meminimalkan konflik dan stres untuk mengoptimalkan kinerja karyawan. Implikasinya menyarankan intervensi yang ditargetkan untuk memperbaiki kondisi tempat kerja dan interaksi karyawan.
Co-Authors Abadiyah, Rifda Abbadiyah, Rifdah Abdul Hadi Abiadiyah, Rifdah Adi Setiyawan, Moch. Rizqi Aidah Safira Maharani Aji, Yovan Khrisna Alshaf Pebrianggara Amaliyah, Rose Amelia Khusnul Chotima Amelia, Ananda Mety Amin, Muchammad Iqbal Al Ananda Ratih Ayu Kumalasari Anggara, Reza Tri Ardiansyah, M. Ilham Aril Amanda Putri Arini, Yulita Tri Arumalaita, Dina Asfianto, Firda Oktavia At’taib , Adam At’taib, Adam Aulia Riza Ainun Nur Rohmah Aulia Safira Andrianti Aulia, Nabilah Syaharani Aureliyah Putri, Ladynah Zarrah bin Ramlan, Syafiq Izwan Binti Nordin, Nadhirah Cahyaningrum , Bunga Dyah Chusna, Nisaul Chusnah, Yunia Najachatul Della Puspita Maretania Detak Prapanca Dewi Andriani Dewi Andriani Dewi Komala Sari Dhinin Bella Ira Sari Ditya, Dhiki Arta Dyah Atia Mayang Fa'una Efendy, Syahril Effendie , Abdul Haris Eka Febriansah, Rizky Eko Hardi Ansyah Fandi Ardiansyah Faruq Ahmad Futaqi Fauline Arizka Putri Fauzi Ahmad Muda Febrianti, Shela Firda Oktavia Asfianto Firdaus, Nala Alifiyah Firdausi Gita Agustiya Firmansyah, Syafril Adin Fita Widi Rahmawati Fitriyah, Yeni Gitania, Ahmita Dwi Hadi Praseno Harijono, Dyah Alifia Wulandhari Hasan Ubaidillah Hasan Ubaidillah Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayatulloh Ida Wijayanti Ilmi, Samrotul Imam Fauji, Imam Julian Adam Khoong Tai Wai Kyki Veronica Anggraeni Lailatul Ilmia Lestari , Indah Dwi Lilik Indayani M. Farid Hilmi Najim Machdani, Muchlis Dzul Maharani, Febi Putri Mas Oetarjo Mashuri, Muchamad Ali Maulana Rizky Widhiarto Misti Hariasih Miya Wulandari Setyaningsih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochammad Fatur Irawan Mohammad Ridho Mubarok Muhamad Nafik Hadi Ryandono Muhammad Rajib Krisnahadi Muhammad Yani Muhammad Yani, Muhammad Neni Dwi Riris Setyowati Nisail Azizah, Risma Nugroho, Mukhamad Aditya Bayu Nur Kholidah Nurhafizah, Intan Oktaviani, Ika Pamungkas, Nur Cahyo Bagas Payapo, Muhammad Sabilal Akbar Praseno, Hadi Putri, Dhita Eka Ananda Rafli Permana Putra Rara Novalia Rifdah Abadiyah Rindiani Rindiani Risma Septiani Rita Ambarwati Rita Ambarwati Sukmono Riyandah, Bayu Rafid Riza Nur Laila Rizki Ragil Pamungkas Rizky Eka Febriansah Rizky Eka Febriansah Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sabrina, Herdina Safina, Maria Salsabila Putri Agustina Santosa, Lexssy Saputra , Marchelino Tryas Sari, Melani Fitria Devita Sari, Puput Dwi Sasmita Setiawan, Mochammad Agung Setyowati, Neni Dwi Riris Sinta Listia Siti Jamilah Siti Nur Hidayati Sumartik Syafrianda, Adityan Tai Wai, Khoong Taris Dwi Wulandari Teguh Prasetyo Teguh Prasetyo Tiga Andina Tri Ardha Rachmadani Tuffah Hati Umniyyah Ubaidillah , Hasan Ubaidillah, Hasan Umi Nafakhatu Ambariya Ummi Syakinah, Innani Uswatun Nur Lailiya Utami, Siska Putri Vera Firdaus Wahyu Danang Setiawan Wahyuma, Nukhi Khusna wahyuni wahyuni Wai, Khoong Tai Walidah, Laili Zana Wibowo, Zurna Arifah Masruri Widi, Yodik Lestyo Wijayanti, Ida Yodik Lestyo Widi Yulianita Dwi Safitri Yunia Najachatul Chusnah Yusuf Sobirin Zaenha, Mochamad Abdi Redani