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THE USE OF DIGITALIZATION OF INFORMATION IN DEVELOPING DIGITAL MARKETING FOR MSMEs Rachmawati, Meida
Edusight International Journal of Multidisciplinary Studies Vol. 1 No. 1 (2024): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v1i1.8

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a central role in economic growth, income distribution, and national stability. Digital marketing is key for MSMEs to promote their products and services, overcome time and distance constraints, and expand market reach. The implementation of digital marketing has a positive impact, enhancing visibility and market reach through website optimization, social media, and SEO strategies. Furthermore, digital marketing significantly contributes to increasing MSMEs' sales through the utilization of social media, e-commerce, and data analysis to understand consumer behavior. However, challenges such as limited resources and a lack of understanding of digital marketing still hinder MSMEs. Therefore, efforts for training and support are needed, along with the design of strategies tailored to the MSME business model to optimize the potential of digital marketing for their business success. In conclusion, the implementation of digital marketing is a strategic step that can provide a positive contribution to the growth and development of MSMEs in this digital era.
Talent Management at Meira Visi Persada Foundation Mariana, Diah; Rachmawati, Meida
International Journal of Law Social Sciences and Management Vol. 1 No. 2 (2024): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v1i2.25

Abstract

The research seeks to understand the importance of Talent Management at the MVP Foundation. The method used in this study is a descriptive method with a qualitative approach. The data sources used are primary and secondary data. Data collection techniques include observation, interviews, and documentation. The research instruments are the researcher, interview guidelines, and field notes. Talent management is key to the success of Meira Visi Persada (MVP) Foundation, focusing on human resource development and innovation. MVP's talent management strategy includes the recruitment, development, and retention of talented employees, and managing them to support growth and productivity. A careful recruitment process ensures alignment with the foundation's mission, builds a competent team, and reduces turnover. Continuous training programs enhance staff skills, motivation, and engagement, positively impacting productivity and the achievement of the foundation's mission.
The English Camps as Method of Promoting Fun English at Elementary School Level in Indonesia Rachmawati, Meida; Widjajanti, Suzana; Ahmad, Ahmad; Aslan, Aslan
Tapis: Jurnal Penelitian Ilmiah Vol 4 No 2 (2020): Tapis : Jurnal Penelitian Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat of Universitas Islam Negeri Jurai Siwo Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/tapis.v4i2.2563

Abstract

This article aimed to promote English in elementary school students through a fun learning method, called the Fun English Camp. Several studies had been conducted to encounter the best solution to handle this issue. The researchers used PRISMA Protocol as an instrument to collect the data that has been widely used in the process of selecting relevant articles. The researchers reviewed twenty five scientific publications, related to Fun English Camp that has become an English learning approach for beginner students. Through a review of twenty five scientific publications, for instance book and journal, the researchers got scientific evidence that introduction of a learning method with the term Fun English camp has an impact on promoting language learning for elementary school children in Indonesia. Thus, the fun English camp method can be an interesting method to be applied by elementary school curriculum design in Indonesia. Keywords: English Camps, Learning Method, Fun English Learning
PENGARUH KOMPENSASI, KOMUNIKASI, DAN JOB STRESS TERHADAP PRESTASI KERJA KARYAWAN DI PT LABA INDOAGRO NUSANTARA KABUPATEN BOYOLALI Merryana Putri, Diva Amelia; Safitri, Unna Ria; Purwanto, Hari; Anggorowati, Luki Sri; Rachmawati, Meida
EKOBIS Vol 13 No 2 (2025): Jurnal Ekobis
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i2.1538

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kompensasi, komunikasi, dan job stress terhadap prestasi kerja karyawan PT Laba Indoagro Nusantara Kabupaten Boyolali. Metode penelitian yang digunakan adalah kuantitatif, pengumpulan data melalui kuesioner melalui google forms yang disebarkan kepada 30 responden. Teknik analisis data yang diterapkan menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukkan bahwa kompensasi, komunikasi, dan job stresss tidak mempunyai pengaruh secara langsung terhadap prestasi kerja karyawan. Sedangkan secara simultan variabel independen mempunyai pengaruh yang positif dan signifikan terhadap variabel dependen. Nilai koefisien determinasi diperoleh sebesar 0,043 menunjukkan variabel independen mampu menjelaskan sekitar 4,3% variabilitas dalam prestasi kerja karyawan sedangkan sisanya 95,7% diduga dijelaskan oleh variabel - variabel lain .
ANALISIS PENGARUH EKONOMI KREATIF TERHADAP PENINGKATAN KESEJAHTERAAN PELAKU USAHA MIKRO Rachmawati, Meida
EKOBIS Vol 13 No 2 (2025): Jurnal Ekobis
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i2.2204

Abstract

Penelitian ini menganalisis pengaruh ekonomi kreatif terhadap peningkatan kesejahteraan pelaku usaha mikro di Indonesia. Ekonomi kreatif telah menjadi sektor strategis dalam mendorong pertumbuhan ekonomi nasional dengan kontribusi PDB mencapai 6,54% pada tahun 2022 senilai Rp1.280 triliun. Usaha mikro yang mencakup 98,68% dari total UMKM memiliki daya serap tenaga kerja sebesar 89% namun kontribusi terhadap PDB hanya 37,8%. Metodologi penelitian menggunakan pendekatan kualitatif dengan studi kasus pada pelaku usaha mikro di sektor ekonomi kreatif. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan analisis dokumen sekunder. Hasil penelitian menunjukkan bahwa ekonomi kreatif memberikan dampak positif terhadap peningkatan pendapatan, diversifikasi usaha, dan akses pasar yang lebih luas bagi pelaku usaha mikro. Integrasi teknologi digital dalam ekonomi kreatif terbukti meningkatkan daya saing dan jangkauan pemasaran. Temuan ini mengindikasikan bahwa pengembangan ekonomi kreatif dapat menjadi strategi efektif dalam meningkatkan kesejahteraan ekonomi pelaku usaha mikro di Indonesia.
Legal Implications of The Formation of Tourist Villages on Collective Community Rights In The Management of Community Based Tourism Destinations Rachmawati, Meida; Farid, Diana; Mohammad Altalahmeh, Nadeem Sami; Octivia, Annisa Elda; Murbani, Anastasia Wahyu
al-Battar: Jurnal Pamungkas Hukum Vol. 2 No. 3 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/al-battar.v2i3.464

Abstract

The establishment of tourist villages as a local development strategy has grown rapidly along with increasing awareness of the importance of community involvement in managing the tourism sector. Community-managed tourist villages serve not only as a means of economic development but also as an instrument for sustainable cultural and environmental preservation. However, this process poses legal challenges, particularly regarding the recognition and protection of community collective rights over local resources. The study aims to analyze the legal implications of the establishment of tourist villages on community collective rights, emphasizing the importance of participatory and equitable community-based governance. The method used is normative juridical research with a legislative and conceptual approach. The analysis was conducted on Law Number 6 of 2014 concerning Villages, Law Number 10 of 2009 concerning Tourism, and Regulation of the Minister of Villages, Development of Disadvantaged Regions, and Transmigration Number 7 of 2023, which stipulates the priority use of village funds, including for the tourism sector. The research results indicate that despite the existence of a supporting legal framework, there is still a gap between normative regulations and implementation in the field. The lack of harmonization between national and local regulations, weak oversight of village funds, and the risk of commercializing village assets without community involvement are key challenges. Strengthening village regulations, establishing fair cooperation mechanisms, and active community involvement are needed to ensure that tourism villages truly become spaces for strengthening collective rights and village independence.
The Role of Village Websites in Increasing Community Participation: A Case Study of Batur Village, Semarang Regency Adhi Susano; Meida Rachmawati
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.297

Abstract

This study aims to analyze the role of village websites in enhancing community participation in Batur Village, Getasan District, Semarang Regency. With a total population of 7,600, the research employed a simple random sampling method to select 100 respondents. Data were collected through a questionnaire that included questions regarding the level of access and use of the village website and participation in village activities. Data analysis was conducted using statistical tests, including Pearson Correlation Test and T-Test, to determine the relationship between website usage and community participation. The results showed a positive and significant relationship between the frequency of accessing the village website and the level of community participation, where respondents who actively used the website tended to be more involved in village activities, such as consultations and development programs. Comparative analysis also revealed significant differences between active users and non-active users of the website. Although the village website has significant potential to enhance participation, challenges such as a lack of community awareness and technological accessibility hinder its utilization. The study recommends that village officials be more proactive in educating the community about the importance of the website and providing relevant information to increase participation. Thus, the village website can serve as an effective means to enhance transparency and community engagement in the village development process.
Implementation of Good Corporate Governance to Improve the Quality of Human Resources in Village-Owned Enterprises (BUMDes) Meida Rachmawati
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 6 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i7.256

Abstract

The implementation of Good Corporate Governance (GCG) in improving the quality of Human Resources in Village-Owned Enterprises (BUMDes) is an important effort to strengthen organizational integrity, accountability, and performance at the local level. Although faced with constraints such as limited resources and resistance to change, effective GCG implementation can improve the transparency, responsibility, and independence of BUMDes. Strategies such as establishing a clear code of conduct, regular training, and building an independent oversight mechanism are necessary to overcome such obstacles. Successful implementation of GCG can provide great benefits in improving the quality of human resources and performance of BUMDes, and contribute positively to the development and welfare of rural communities. Qualitative research methods will be used to understand stakeholders' experiences, perceptions, and attitudes regarding the implementation of GCG in improving human resources in BUMDes.
Pengabdian Masyarakat Melalui Pemasaran Produk Secara Digital di Desa Wujil Kabupaten Semarang Hardian Mursito; Meida Rachmawati
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.318

Abstract

This research was carried out with the aim of providing training and assistance on digital marketing of products that are potential in Wujil Village, namely meatball tofu, angkingan, restaurants and the furniture industry. This research uses a qualitative method which results in the conclusion that by digitalizing products in Wujil Village, Semarang Regency, there has been a significant increase in consumers in the meatball tofu, angkingan, restaurant and furniture industry sectors, thereby improving the welfare of the people of Wujil Village.
The Role and Limitations of the Village Secretary’s Authority in the Absence of a Village Head Rachmawati, Meida; Susano, Adhi
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6649

Abstract

This study discusses the role and limitations of the Village Secretary’s authority in filling the vacancy of the Village Head position, which has become a crucial issue in village governance. Although the Village Secretary is the highest structural official after the Village Head, regulations governing the delegation of authority during a vacancy are still minimal and not explicit. The study uses a normative and empirical approach by analyzing laws and regulations as well as field practices in several villages. The results of the study indicate that the appointment of an Acting Village Head (Plt) by the regional government is the only legal mechanism that can provide full legitimacy to the authority of the Village Head. Delegating authority to the Village Secretary without an official legal basis risks triggering legal, administrative, and social conflicts, as well as potential legal liability. Therefore, clear regulations and firm procedures are needed, along with the development of village officials, to ensure that village governance continues to function effectively and accountably during the transition period of the Village Head position