Article Per Year (5 Year)
p-Index From 2020 - 2025
4.32
P-Index
This Author published in this journals
All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Mejuajua Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economics, Business Management and Accounting Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Pengaruh Electronic Word of Mouth dan Product Quality Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Mediasi (Studi produk Ortuseight di Kalimantan Barat) Shandy, Jose Haris; A, Ahmadi; Listiana, Erna; Fitriana, Ana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15598184

Abstract

The sports shoe market in Indonesia is expected to experience rapid growth in the next few years. This growth is driven by changes in people’s lifestyles that increasingly prioritize health and physical activity, increasingly popular sports trends, and the ease of purchasing products through e-commerce. Amidst this market growth, local sports shoe brand Ortuseight has succeeded in taking advantage of the trend by offering high-quality products that suit an active lifestyle. The interaction between product quality, EWOM, and brand image in influencing purchasing decisions, this study aims to explore how these three variables are interrelated in the sports shoe market. This study will also assess how brand image as a moderating variable can strengthen or reduce the influence of EWOM and product quality on purchasing decisions for Ortuseight shoes with a sample of 160 respondents. Respondents who have purchased Ortuseight products at least once in the last 6 months because they see information, especially platforms that are popular among young users such as Instagram and TikTok. The data collection method uses a questionnaire through a purposive sampling technique with a quantitative approach. The hypothesis built in this study will be tested with a causal design approach. The test tool used to see the relationship between independent and dependent variables uses Structural Equation Modeling (SEM) with statistical tools SmartPLS software version 4. The results of this study found that EWOM and Product Quality have an effect on Purchase Decision with Brand Image which also has a positive effect as a mediating variable. Ortuseight is advised to be more active in managing digital interactions with consumers, especially through social media and local sports communities, in order to encourage the spread of positive reviews organically.
Pengaruh Store Atmosphere Terhadap Customer Loyalty dengan Customer Engagement dan Customer Satisfaction sebagai Mediasi (Studi Pada Samsung Store) Calvin; Calvin, Calvin; Listiana, Erna; Shalahuddin, Ahmad; Fitriana, Ana; Ahmadi, Ahmadi
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2277

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana suasana toko memengaruhi kesetiaan pelanggan. Ini dilakukan dengan menguji peran keterlibatan pelanggan dan kepuasan pelanggan sebagai variabel mediasi. Untuk memahami bagaimana suasana toko dapat membentuk keterikatan emosional dan kepuasan pelanggan, penelitian ini melibatkan pelanggan di Samsung Store di Indonesia. Untuk mendukung hipotesis yang telah dikembangkan, penelitian ini menggunakan Structural Equation Modeling (SEM) dan alat statistik Smart PLS 3.0. Data dikumpulkan melalui kuesioner, yang dijawab oleh 234 orang. Hasil penelitian menunjukkan bahwa suasana toko, keterikatan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan suasana toko juga memiliki pengaruh yang signifikan terhadap keterikatan pelanggan dan kepuasan pelanggan. Meskipun demikian, keterikatan pelanggan dan kepuasan pelanggan berfungsi sebagai mediator antara suasana toko dan loyalitas pelanggan.
Pengaruh Product Quality dan Hedonic Lifestyle Terhadap Purchase Decision: Brand Image sebagai Variabel Mediasi dalam Pembelian iPhone Second Hermanto, Dicky; Listiana, Erna; Juniwati, Juniwati; Fitriana, Ana; Ahmadi, Ahmadi
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2287

Abstract

Pasar iPhone second di Indonesia, terus menunjukkan pertumbuhan seiring meningkatnya permintaan terhadap produk premium dengan harga yang lebih terjangkau. Penelitian ini bertujuan untuk menganalisis pengaruh product quality (kualitas produk) dan hedonic lifestyle (gaya hidup hedonis) terhadap purchase decision (keputusan pembelian), dengan brand image (citra merek) sebagai variabel mediasi. Menggunakan pendekatan kuantitatif dengan teknik purposive sampling, penelitian ini melibatkan 200 responden pengguna iPhone second di Pontianak dan dianalisis menggunakan metode Structural Equation Modeling (SEM) melalui software SmartPLS 4.0. Hasil uji hipotesis menunjukkan bahwa product quality memiliki pengaruh positif signifikan terhadap brand image, hedonic lifestyle berpengaruh signifikan terhadap brand image, product quality berpengaruh positif signidikan terhadap purchase, hedonic lifestyle berpengaruh positif signifikan terhadap purchase decision. Namun, brand image tidak berpengaruh signifikan terhadap purchase decision, dan tidak menjadi mediator yang signifikan antara product quality maupun hedonic lifestyle terhadap purchase decision. Temuan ini mengindikasikan bahwa dalam konteks pembelian iPhone second, konsumen lebih mempertimbangkan aspek fungsional seperti performa dan kondisi fisik produk serta kepuasan emosional dari sisi gaya hidup, dibandingkan sekadar citra merek, yang menunjukkan bahwa keputusan pembelian lebih didorong oleh pengalaman nyata terhadap produk dan dorongan personal untuk tampil bergaya atau eksklusif.)
Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
Gameful Experience and Brand Loyalty: Exploring Customer Brand Engagement in Language Learning Apps Penampe, Marie Anne Ester; Fitriana, Ana; Purnomo, Bintoro Bagus; Afiah, Nur; Juniwati, Juniwati
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2576

Abstract

This study examines the impact of gameful experiences on brand loyalty in language learning applications mediated by customer brand engagement. With the increasing incorporation of gamification in educational tools, understanding how specific game mechanics drive user engagement and brand loyalty in language learning apps is crucial. While existing gamification research generally focuses on broader fields, this study uniquely investigates how specific gameful experiences—such as enjoyment, creative thinking, and domination—affect brand loyalty in the context of language learning applications. Data were collected from 250 active users in Indonesia using an online survey with a Likert scale of 1-5, employing purposive sampling. Structural Equation Modeling (SEM) with AMOS 26 assessed validity, reliability, and relationships among variables. The results indicate that gameful experiences significantly enhance customer brand engagement, which, in turn, positively influences brand loyalty. This study contributes new insights into how gamification affects brand loyalty, specifically in the language learning app domain, providing practical recommendations for developers to incorporate effective game mechanics to enhance customer brand engagement and foster long-term brand loyalty.
The Influence of Social Media and Lifestyle on Purchasing Decisions of Toko Kami Coffee Mediated by Brand Awareness Satria, Dimas; Listiana, Erna; Ahmadi, Ahmadi; Barkah, Barkah; Fitriana, Ana
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.201

Abstract

This study aims to identify the impact of marketing through social media and lifestyle on purchasing decisions, with brand awareness as a connecting variable. The research design applied is causal research. A total of 220 Toko Kami consumers in Pontianak City were asked to fill out a questionnaire to collect data. The measurement model and structure of the research construct that is being developed are then analyzed using the Structural Equation Modeling (SEM) approach with the help of Smart PLS 4.0 statistical software. The findings of the study prove that Social Media Lifestyle Marketing and Lifestyle have a positive and significant effect on Purchase decisions and Brand Awa5reness. In addition, these two variables also affect Purchase Social media marketing decisions directly and indirectly, with Brand Awareness acting as a mediator. Brand Awareness also plays an important role, both as a direct factor and as a mediator in the relationship between Social Media and purchase decisions. This indicates that building strong brand awareness through consumer experiences will have a positive impact on loyalty and repurchase interest. This research is expected to provide valuable insights for business actors in developing effective marketing strategies in the digital era.
Pendidikan Ekonomi Sebagai Pendukung Pengelolaan Keuangan untuk Generasi Z di Kota Metro Fitriana, Ana; Hans, M. Hamka; Sakung, Nikki Tri
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan ekonomi memiliki peran strategis dalam mendukung literasi keuangan di kalangan Generasi Z, yakni generasi yang lahir di era digital dan memiliki keterikatan kuat dengan teknologi. Penelitian ini bertujuan untuk mengkaji kontribusi pendidikan ekonomi terhadap pengembangan perilaku keuangan yang sehat di kalangan Generasi Z. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui kuesioner, wawancara, dan observasi pada mahasiswa awal di beberapa STKIP Kumala Lampung Metro. Hasil penelitian menunjukkan bahwa pendidikan ekonomi memberikan dampak positif terhadap kesadaran dan pemahaman keuangan Generasi Z, terutama dalam aspek perencanaan anggaran, kebiasaan menabung, dan pengelolaan konsumsi. Namun, tantangan muncul dari materi yang masih bersifat teoritis dan kurang terintegrasi dengan teknologi pembelajaran modern. Oleh karena itu, dibutuhkan pendekatan pengajaran ekonomi yang kontekstual, berbasis teknologi, dan relevan dengan realitas keuangan Generasi Z. Pendidikan ekonomi yang adaptif diyakini mampu menjadi fondasi penting bagi terciptanya generasi muda yang cerdas dan mandiri secara finansial.
Lifestyle, product diversity, and product quality on repurchase intention: Empirical research on western skincare Oktavianto, Angga; Afifah, Nur; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Fitriana, Ana
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8862

Abstract

Purpose — The objective of this research is to examine how lifestyle, product diversity, and product quality influence repurchase intention, as well as to investigate whether customer satisfaction can serve as a mediator.Method — The data collection method utilized an online questionnaire with a total of 224 respondents, aged at least 16 years old, who are users of the Shopee application and consumers of the Western skincare brand (Cerave), and have made purchases of the Western skincare brand (Cerave) on Shopee. Respondents were selected using a purposeful sampling method. Structural Equational Modeling (SEM) with the AMOS 24 tool was employed for data analysis.Result — The findings of this research indicate that lifestyle, product diversity, and product excellence have a positive and significant impact on repurchase intention. Customer satisfaction also demonstrates a positive and significant effect on repurchase intention, effectively mediating the relationships between lifestyle, product diversity, and product quality on repurchase intention.Novelty  — This study focuses on a Western skincare brand as the subject of research, as such brands have received limited attention in prior research. This distinction sets our research apart from previous studies in the field.
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee Fauzan, Ahmad Hilmi; Fauzan, Rizky; Fitriana, Ana; Listiana, Erna; Ahmadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3132

Abstract

The rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital era
The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop Vanessa, Vivian; Heriyadi, Heriyadi; Pebrianti, Wenny; Barkah, Barkah; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1699

Abstract

Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
Co-Authors A, Ahmadi Adinda, Chery Ahmad Shalahuddin, Ahmad AHMADI Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Dwiputra, Wahyu Eka Prastya Nugraha, Aryan Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika G, Giriati Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irene, Novi Juniwati Juniwati Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Rokhuma, Chubbi Millatina Satria, Dimas Shandy, Jose Haris Syahbandi Trianto, Yohanes Adi Vanessa, Vivian Wahyu Nofiansyah, Wahyu Waldi Wenny Pebrianti Widyaningrum, Belinda Putri