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All Journal Creative Information Technology Journal JURNAL MANAJEMEN MOTIVASI CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Joong-Ki Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
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Pendidikan Ekonomi Sebagai Pendukung Pengelolaan Keuangan untuk Generasi Z di Kota Metro Fitriana, Ana; Hans, M. Hamka; Sakung, Nikki Tri
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan ekonomi memiliki peran strategis dalam mendukung literasi keuangan di kalangan Generasi Z, yakni generasi yang lahir di era digital dan memiliki keterikatan kuat dengan teknologi. Penelitian ini bertujuan untuk mengkaji kontribusi pendidikan ekonomi terhadap pengembangan perilaku keuangan yang sehat di kalangan Generasi Z. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui kuesioner, wawancara, dan observasi pada mahasiswa awal di beberapa STKIP Kumala Lampung Metro. Hasil penelitian menunjukkan bahwa pendidikan ekonomi memberikan dampak positif terhadap kesadaran dan pemahaman keuangan Generasi Z, terutama dalam aspek perencanaan anggaran, kebiasaan menabung, dan pengelolaan konsumsi. Namun, tantangan muncul dari materi yang masih bersifat teoritis dan kurang terintegrasi dengan teknologi pembelajaran modern. Oleh karena itu, dibutuhkan pendekatan pengajaran ekonomi yang kontekstual, berbasis teknologi, dan relevan dengan realitas keuangan Generasi Z. Pendidikan ekonomi yang adaptif diyakini mampu menjadi fondasi penting bagi terciptanya generasi muda yang cerdas dan mandiri secara finansial.
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee Fauzan, Ahmad Hilmi; Fauzan, Rizky; Fitriana, Ana; Listiana, Erna; Ahmadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3132

Abstract

The rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital era
The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop Vanessa, Vivian; Heriyadi, Heriyadi; Pebrianti, Wenny; Barkah, Barkah; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1699

Abstract

Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
The effect of training and development on improving of performance with competence as a mediating variable Pangestika, Putri; Daud, Ilzar; Juniwati, Juniwati; Fauzan, Rizky; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1743

Abstract

Currently, people live in a globalized environment with significant changes, especially digital technology that change how an organization provides work and the human resource management process in the organization. Generation x is experiencing significant changes in technology that affect them to adapt to the digital era. This study aims to determine the impact of training and development on improving the performance quality of Generation X employees in the West Kalimantan Provincial Government with competence as mediation. Data is presented and analyzed using quantitative methods, and the number of samples is 234 respondents. The questionnaire in this study used a five-point Likert scale (1=Strongly disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly agree); the questionnaire was distributed online and offline. The analysis in this study was carried out using the Structural Equation Modeling (SEM) method through AMOS 24. The findings from this research suggest that training and development have a positive and significant effect on employee performance with intermediary competencies.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
Nurses' demands and resources at work: workload, workplace friendship, positive affect, work engagement on performance Andika, Wahyu; Daud, Ilzar; Azazi, Anwar; Setiawan, Harry; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1755

Abstract

This study delves into how nurses perceive the demands and resources of their jobs, aiming to uncover their impact on job performance and engagement. The focus is on how nurses deal with workload, workplace friendships, and positive affect influencing their engagement and performance. These relationships were tested using Structural Equation Modeling assisted by the AMOS 24 statistical tool. The sample was drawn with purposive sampling from nurses recruited by health centers in West Kalimantan, Indonesia (n=213). The study found that workload was perceived as having a negative impact on performance, while workplace friendship, positive affect, and work engagement had a positive impact. Furthermore, the workload had a negative impact on work engagement, while workplace friendship and positive affect had a positive effect. In addition, work engagement partially mediates the relationship to performance; workload continues to have a negative effect, while workplace friendship and positive affect continue to have a positive effect. The negative relationship of workload to performance and engagement means nurses at health centers in West Kalimantan perceive workload as a job demand that particularly hinders them, while positive relationship of workplace friendship and positive affect act as resources that motivate their work.
Explaining local brand skincare purchase intention in Indonesia Fitriana, Ana; Afifah, Nur; Mustaruddin, Mustaruddin
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1903

Abstract

This study investigates how perceived brand globalness and localness influence consumer-brand identification and purchase intention for local skincare brands in Indonesia. A quantitative approach was employed, collecting data from 218 Indonesian respondents through an online survey. Structural equation modeling was used to analyze the conceptual model and test hypotheses by using AMOS 22 software. The results reveal that perceived brand localness positively affects consumer brand identification and purchase intention for local skincare brands, while perceived brand globalness has no significant impact. Furthermore, consumer brand identification mediates the influence of perceived brand localness on purchase intention. These findings suggest Indonesian consumers value the localness of skincare products more than their global presence, possibly due to the personal nature of skincare and desire for locally-tailored offerings. As the Indonesian skincare market continues growing, leveraging perceived brand localness emerges as a key strategy for local brands to foster consumer identification and drive purchase intent
Pemberdayaan Masyarakat Desa Masbangun melalui Pendidikan, Kesehatan, Digitalisasi, dan Inovasi Afani, Afani; Fitriana, Ana; Akhasha, Nadia; Maharani, Rista
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5476

Abstract

This community service focuses on empowering the community of Masbangun Village, Teluk Batang District, North Kayong Regency, through education, health, digitalization, and innovation. The main problems faced by this village include the lack of English education for elementary school children, the tendency of minors to use gadgets excessively to play games, the lack of an inventory system in the village office, and inadequate health access. To overcome the problem, several programs have been implemented, including English language guidance for elementary school children, socialization of Clean and Healthy Living Behaviors (PHBS), socialization of the negative impact of the use of gadgets as well as training in parental control features, joint healthy gymnastics, creation of an inventory system for goods with village equipment, and training on innovation in making dishwashing soap from concentrates. The results of the program show an improvement in English understanding, although further guidance is still needed for the implementation of PHBS. The healthy gymnastics program and dishwashing soap innovation received a positive response from the public. It is hoped that this program can provide a sustainable impact on the welfare and independence of the Masbangun Village community.
PESONA: Strategi Promosi Efektif secara Online untuk Niaga dan Pariwisata Fathurrahman, Akhwal; Fitriana, Ana; Ramadhianti, Risa; Rivaldo, Karis; Septiarni, Marsa; Rizal, Fakhri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5482

Abstract

Digital changes in marketing have created new opportunities for local businesses in villages to reach a wider market. Digital marketing is not only a promotional tool but also an effective strategy to increase the competitiveness of local products in the era of globalization. This research aims to increase the promotion of local products and village tourism by utilizing digital marketing, especially through social media. The method used is a qualitative participatory approach, where village communities are involved in training in content creation and social media account management. The research results show that the implementation of digital marketing strategies has succeeded in increasing public awareness of local products and village tourism, which is reflected in increased sales and tourist visits. This research also emphasizes the importance of branding through product labels to maintain consumer image and trust and increase consumer attraction to local products. Thus, this digital marketing strategy not only contributes to increasing sales and tourist visits, but also plays a role in supporting village economic growth.
Young Customer’s Green Purchase Intention: Study From Developing Country, Indonesia Fitriana, Ana
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.32

Abstract

This study aims to test and analyze the effects of green product knowledge, green product awareness, green product interest, and perceived green value as intervening variables on green purchase intention in Indonesia. Reformulation The method used in this study is a quantitative method using online distribution of questionnaires The sample of this study is 215 young Indonesian customers with knowledge about eco-friendly products. It consists of specifically targeted sampling processed using AMOS 22 analytical tools and Structural Equation Modeling (SEM) survey techniques, the findings of this study show that our young customers have high green product knowledge, high environmental awareness, and green values ​​related to green purchase intentions. It shows that you have an awareness of Otherwise, all hypotheses are accepted
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nanda Nanda Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadania Ramadania, Ramadania Ramadhianti, Risa Restiatun, Restiatun Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Satrio Ardhana, Ariel Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Tassia, Tassia Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Apriliandi, M.Rizky Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Yulyaningsih, Veronika Bella