Article Per Year (5 Year)
p-Index From 2021 - 2026
5.897
P-Index
This Author published in this journals
All Journal Creative Information Technology Journal JURNAL MANAJEMEN MOTIVASI CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Joong-Ki Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
Gameful Experience and Brand Loyalty: Exploring Customer Brand Engagement in Language Learning Apps Penampe, Marie Anne Ester; Fitriana, Ana; Purnomo, Bintoro Bagus; Afiah, Nur; Juniwati, Juniwati
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2576

Abstract

This study examines the impact of gameful experiences on brand loyalty in language learning applications mediated by customer brand engagement. With the increasing incorporation of gamification in educational tools, understanding how specific game mechanics drive user engagement and brand loyalty in language learning apps is crucial. While existing gamification research generally focuses on broader fields, this study uniquely investigates how specific gameful experiences—such as enjoyment, creative thinking, and domination—affect brand loyalty in the context of language learning applications. Data were collected from 250 active users in Indonesia using an online survey with a Likert scale of 1-5, employing purposive sampling. Structural Equation Modeling (SEM) with AMOS 26 assessed validity, reliability, and relationships among variables. The results indicate that gameful experiences significantly enhance customer brand engagement, which, in turn, positively influences brand loyalty. This study contributes new insights into how gamification affects brand loyalty, specifically in the language learning app domain, providing practical recommendations for developers to incorporate effective game mechanics to enhance customer brand engagement and foster long-term brand loyalty.
The Influence of Social Media and Lifestyle on Purchasing Decisions of Toko Kami Coffee Mediated by Brand Awareness Satria, Dimas; Listiana, Erna; Ahmadi, Ahmadi; Barkah, Barkah; Fitriana, Ana
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.201

Abstract

This study aims to identify the impact of marketing through social media and lifestyle on purchasing decisions, with brand awareness as a connecting variable. The research design applied is causal research. A total of 220 Toko Kami consumers in Pontianak City were asked to fill out a questionnaire to collect data. The measurement model and structure of the research construct that is being developed are then analyzed using the Structural Equation Modeling (SEM) approach with the help of Smart PLS 4.0 statistical software. The findings of the study prove that Social Media Lifestyle Marketing and Lifestyle have a positive and significant effect on Purchase decisions and Brand Awa5reness. In addition, these two variables also affect Purchase Social media marketing decisions directly and indirectly, with Brand Awareness acting as a mediator. Brand Awareness also plays an important role, both as a direct factor and as a mediator in the relationship between Social Media and purchase decisions. This indicates that building strong brand awareness through consumer experiences will have a positive impact on loyalty and repurchase interest. This research is expected to provide valuable insights for business actors in developing effective marketing strategies in the digital era.
Pendidikan Ekonomi Sebagai Pendukung Pengelolaan Keuangan untuk Generasi Z di Kota Metro Fitriana, Ana; Hans, M. Hamka; Sakung, Nikki Tri
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan ekonomi memiliki peran strategis dalam mendukung literasi keuangan di kalangan Generasi Z, yakni generasi yang lahir di era digital dan memiliki keterikatan kuat dengan teknologi. Penelitian ini bertujuan untuk mengkaji kontribusi pendidikan ekonomi terhadap pengembangan perilaku keuangan yang sehat di kalangan Generasi Z. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui kuesioner, wawancara, dan observasi pada mahasiswa awal di beberapa STKIP Kumala Lampung Metro. Hasil penelitian menunjukkan bahwa pendidikan ekonomi memberikan dampak positif terhadap kesadaran dan pemahaman keuangan Generasi Z, terutama dalam aspek perencanaan anggaran, kebiasaan menabung, dan pengelolaan konsumsi. Namun, tantangan muncul dari materi yang masih bersifat teoritis dan kurang terintegrasi dengan teknologi pembelajaran modern. Oleh karena itu, dibutuhkan pendekatan pengajaran ekonomi yang kontekstual, berbasis teknologi, dan relevan dengan realitas keuangan Generasi Z. Pendidikan ekonomi yang adaptif diyakini mampu menjadi fondasi penting bagi terciptanya generasi muda yang cerdas dan mandiri secara finansial.
The Effect of Digital Marketing and CRM on Repurchase Intention with Customer Experience Mediation at Consina Store Pontianak on Shopee Fauzan, Ahmad Hilmi; Fauzan, Rizky; Fitriana, Ana; Listiana, Erna; Ahmadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3132

Abstract

The rapid development of digital technology has significantly transformed consumer behavior and business practices across various countries, including Indonesia. This study examines the relationship between digital marketing strategies, customer relationship management (CRM), and customer experience in shaping repurchase intention on the Shopee platform, with a specific focus on Consina Store Pontianak. A quantitative approach was employed using a survey design and purposive sampling of 163 respondents who have purchased or plan to purchase products from Consina Store Pontianak via Shopee. Data were collected through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model assessment included indicator validity, reliability, discriminant validity, and structural analysis to test the relationships between variables using path coefficients, t-statistics, and p-values. The results reveal that digital marketing does not have a direct significant effect on repurchase intention; however, customer experience plays a crucial mediating role between digital marketing, CRM, and repurchase intention. CRM has a strong positive influence on both customer experience and repurchase intention. These findings highlight the importance of personalized customer interactions and effective relationship management in driving purchasing decisions on e-commerce platforms like Shopee. By integrating digital marketing, CRM, and customer experience, this study provides both theoretical and practical contributions for e-commerce business practitioners. The synergy among these three aspects is key to enhancing repurchase intention and maintaining competitive advantage in Indonesia’s digital era
The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop Vanessa, Vivian; Heriyadi, Heriyadi; Pebrianti, Wenny; Barkah, Barkah; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1699

Abstract

Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
The effect of training and development on improving of performance with competence as a mediating variable Pangestika, Putri; Daud, Ilzar; Juniwati, Juniwati; Fauzan, Rizky; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1743

Abstract

Currently, people live in a globalized environment with significant changes, especially digital technology that change how an organization provides work and the human resource management process in the organization. Generation x is experiencing significant changes in technology that affect them to adapt to the digital era. This study aims to determine the impact of training and development on improving the performance quality of Generation X employees in the West Kalimantan Provincial Government with competence as mediation. Data is presented and analyzed using quantitative methods, and the number of samples is 234 respondents. The questionnaire in this study used a five-point Likert scale (1=Strongly disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly agree); the questionnaire was distributed online and offline. The analysis in this study was carried out using the Structural Equation Modeling (SEM) method through AMOS 24. The findings from this research suggest that training and development have a positive and significant effect on employee performance with intermediary competencies.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
Nurses' demands and resources at work: workload, workplace friendship, positive affect, work engagement on performance Andika, Wahyu; Daud, Ilzar; Azazi, Anwar; Setiawan, Harry; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1755

Abstract

This study delves into how nurses perceive the demands and resources of their jobs, aiming to uncover their impact on job performance and engagement. The focus is on how nurses deal with workload, workplace friendships, and positive affect influencing their engagement and performance. These relationships were tested using Structural Equation Modeling assisted by the AMOS 24 statistical tool. The sample was drawn with purposive sampling from nurses recruited by health centers in West Kalimantan, Indonesia (n=213). The study found that workload was perceived as having a negative impact on performance, while workplace friendship, positive affect, and work engagement had a positive impact. Furthermore, the workload had a negative impact on work engagement, while workplace friendship and positive affect had a positive effect. In addition, work engagement partially mediates the relationship to performance; workload continues to have a negative effect, while workplace friendship and positive affect continue to have a positive effect. The negative relationship of workload to performance and engagement means nurses at health centers in West Kalimantan perceive workload as a job demand that particularly hinders them, while positive relationship of workplace friendship and positive affect act as resources that motivate their work.
Explaining local brand skincare purchase intention in Indonesia Fitriana, Ana; Afifah, Nur; Mustaruddin, Mustaruddin
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1903

Abstract

This study investigates how perceived brand globalness and localness influence consumer-brand identification and purchase intention for local skincare brands in Indonesia. A quantitative approach was employed, collecting data from 218 Indonesian respondents through an online survey. Structural equation modeling was used to analyze the conceptual model and test hypotheses by using AMOS 22 software. The results reveal that perceived brand localness positively affects consumer brand identification and purchase intention for local skincare brands, while perceived brand globalness has no significant impact. Furthermore, consumer brand identification mediates the influence of perceived brand localness on purchase intention. These findings suggest Indonesian consumers value the localness of skincare products more than their global presence, possibly due to the personal nature of skincare and desire for locally-tailored offerings. As the Indonesian skincare market continues growing, leveraging perceived brand localness emerges as a key strategy for local brands to foster consumer identification and drive purchase intent
Pemberdayaan Masyarakat Desa Masbangun melalui Pendidikan, Kesehatan, Digitalisasi, dan Inovasi Afani, Afani; Fitriana, Ana; Akhasha, Nadia; Maharani, Rista
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5476

Abstract

This community service focuses on empowering the community of Masbangun Village, Teluk Batang District, North Kayong Regency, through education, health, digitalization, and innovation. The main problems faced by this village include the lack of English education for elementary school children, the tendency of minors to use gadgets excessively to play games, the lack of an inventory system in the village office, and inadequate health access. To overcome the problem, several programs have been implemented, including English language guidance for elementary school children, socialization of Clean and Healthy Living Behaviors (PHBS), socialization of the negative impact of the use of gadgets as well as training in parental control features, joint healthy gymnastics, creation of an inventory system for goods with village equipment, and training on innovation in making dishwashing soap from concentrates. The results of the program show an improvement in English understanding, although further guidance is still needed for the implementation of PHBS. The healthy gymnastics program and dishwashing soap innovation received a positive response from the public. It is hoped that this program can provide a sustainable impact on the welfare and independence of the Masbangun Village community.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nanda Nanda Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadania Ramadania, Ramadania Ramadhianti, Risa Restiatun, Restiatun Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Satrio Ardhana, Ariel Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Tassia, Tassia Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Apriliandi, M.Rizky Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Yulyaningsih, Veronika Bella