Article Per Year (5 Year)
p-Index From 2020 - 2025
4.32
P-Index
This Author published in this journals
All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Mejuajua Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economics, Business Management and Accounting Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Unveiling The Impact of Face Consciousness and Acquisition Centrality on Counterfeit Buying Intention: The Mediation and Moderation Model Aprilliani, Shifa; Syahbandi; Fitriana, Ana; Barkah; Listiana, Erna
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1506

Abstract

This research explores how face consciousness and acquisition centrality influence intentions to purchase counterfeit goods, with counterfeit attitude serving as a mediator and perceived anonymity as a moderator. This study utilized a survey method and included 284 Indonesian customers. Data was evaluated using SmartPLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that face consciousness has a negative effect on counterfeit attitudes (β = -0.180, p < 0.003), while acquisition centrality has a positive impact (β = 0.802, p < 0.000). Additionally, counterfeit attitude mediates the relationship between these factors and buying intentions. Perceived anonymity moderates these relationships by weakening the connection between face consciousness and counterfeit attitude (β = -0.114, p < 0.020) but enhancing the link between acquisition centrality and counterfeit attitude (β = 0.326, p < 0.000). These findings show that social concerns and materialistic values strongly influence attitudes and intentions toward counterfeit products. Practical consequences include targeted consumer education to diminish the counterfeit appeal and promote the value of genuine products. Policymakers are asked to tighten restrictions and raise awareness of the economic and ethical consequences of counterfeit products. Marketers can use these data to differentiate their products and appeal to consumers' demand for authenticity.
Gameful Experience and Brand Loyalty: Exploring Customer Brand Engagement in Language Learning Apps Penampe, Marie Anne Ester; Fitriana, Ana; Purnomo, Bintoro Bagus; Afiah, Nur; Juniwati, Juniwati
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2576

Abstract

This study examines the impact of gameful experiences on brand loyalty in language learning applications mediated by customer brand engagement. With the increasing incorporation of gamification in educational tools, understanding how specific game mechanics drive user engagement and brand loyalty in language learning apps is crucial. While existing gamification research generally focuses on broader fields, this study uniquely investigates how specific gameful experiences—such as enjoyment, creative thinking, and domination—affect brand loyalty in the context of language learning applications. Data were collected from 250 active users in Indonesia using an online survey with a Likert scale of 1-5, employing purposive sampling. Structural Equation Modeling (SEM) with AMOS 26 assessed validity, reliability, and relationships among variables. The results indicate that gameful experiences significantly enhance customer brand engagement, which, in turn, positively influences brand loyalty. This study contributes new insights into how gamification affects brand loyalty, specifically in the language learning app domain, providing practical recommendations for developers to incorporate effective game mechanics to enhance customer brand engagement and foster long-term brand loyalty.
THE INFLUENCE OF INSTAGRAM ADVERTISING AND DIGITAL TECHNOLOGY ON BRAND AWARENESS AND PURCHASE DECISIONS IN THE ERA OF SOCIETY 5.0 Irene, Novi; Listiana, Erna; Barkah, Barkah; Fitriana, Ana; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15536

Abstract

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies affect customer purchasing decisions and increase brand recognition. Purposive sampling was used to select 300 respondents, who were then surveyed to collect quantitative data. The data was examined using Structural Equation Modeling (SEM). The results showed that Instagram ads and digital technology significantly improve brand recognition, which influences customer purchasing decisions. These findings show how effective digital marketing strategies are at increasing sales of cosmetics, especially in the context of changing customer behavior in the Society 5.0 era.
DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS? Fitri, Annisa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15547

Abstract

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.
The influence of advertising neuromarketing, bandwagon effect, and e-money on gen Z’s attitude and compulsive buying Hafid, Khairunissa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1331

Abstract

This study aims to determine the effect of Neuromarketing Advertising, Bandwagon Effect, and E-Money Usage on Generation Z’s Compulsive Purchasing Behavior of Cosmetic Products, with Consumer Attitude as the mediator. Neuromarketing advertising utilizes neuroscience to subconsciously influence consumer emotions, while the Bandwagon Effect encourages the adoption of popular trends. The simplicity of Internet transactions combined with e-money encourages hasty purchases. Consumer attitudes influence the relationship between these factors and obsessive buying behavior. The population of this study is all Generation Z cosmetic users in Indonesia. The study sample amounted to 223 respondents. Purposive sampling, a non-probability sampling strategy, was used in this study, and structural equation modeling (SEM) was used for data analysis. The findings in this study show that advertising neuromarketing, the bandwagon effect, and e-money usage influence compulsive buying through customer attitude. However, neuromarketing advertising on compulsive buying through customer attitude does not have a significant impact, so further study is still required.
THE INFLUENCE OF INSTAGRAM ADVERTISING AND DIGITAL TECHNOLOGY ON BRAND AWARENESS AND PURCHASE DECISIONS IN THE ERA OF SOCIETY 5.0 Irene, Novi; Listiana, Erna; Barkah, Barkah; Fitriana, Ana; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15536

Abstract

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies affect customer purchasing decisions and increase brand recognition. Purposive sampling was used to select 300 respondents, who were then surveyed to collect quantitative data. The data was examined using Structural Equation Modeling (SEM). The results showed that Instagram ads and digital technology significantly improve brand recognition, which influences customer purchasing decisions. These findings show how effective digital marketing strategies are at increasing sales of cosmetics, especially in the context of changing customer behavior in the Society 5.0 era.
DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS? Fitri, Annisa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15547

Abstract

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.
The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Widyaningrum, Belinda Putri; Malini, Helma; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Students’ Feelings of Using Figurative Language in Creating Poems at Creative Writing Class: A Narrative Inquiry Fitriana, Ana; Rokhuma, Chubbi Millatina
Jurnal Pedagogy Vol 13 No 1 (2025): Pedagogy: Journal of English Language Teaching
Publisher : Institut Agama Islam Negeri (IAIN) Metro, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/42343x98

Abstract

Figurative language is a vital element in poetry that allows writers to express emotions, ideas, and imagery in creative and impactful ways. In the context of creative writing classes, especially poetry writing, students are encouraged to explore and utilize various figurative expressions to enhance the depth and beauty of their compositions. However, considering its complexity, the use of figurative language in writing a poem can create a range of emotions. This study aims to identify and understand students' emotional experiences in a creative writing class using figurative language at a university in Pekalongan. A qualitative method was employed through narrative inquiry to explore how students in a creative writing class experienced the use of figurative language while composing poems. The researchers used semi-structured interviews to collect data. The data were analyzed using the Miles, Huberman & Saldana analysis method. The participants of this study were students majoring in English department who had created poems using figurative language in creative writing class. The results of this study revealed some positive feelings felt by the students, such as excitement, happiness, interest, pride, and satisfaction. On the other hand, negative feelings felt by students include anxiety, frustration, and boredom. This study contributes to a deeper understanding of students' emotional experiences so that it can offer valuable insights for choosing appropriate teaching methods and media in teaching poems using figurative language in creative writing class.
Analisis Pengaruh Suasana Tempat, Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, terhadap Loyalitas Kepuasan Pelanggan (Studi di pelanggan CoffeeShop Diantara Pontianak) Dwiputra, Wahyu; A, Ahmadi; Listiana, Erna; Fitriana, Ana; G, Giriati
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15802592

Abstract

This study aims to analyze the influence of atmosphere, service quality, product quality, and price perception on customer loyalty through customer satisfaction as a mediating variable on Coffee Shop Diantara Pontianak customers. The population in this study were Coffee Shop Diantara consumers with a sample size of 182 respondents. The data analysis method used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of Smart PLS 4.0 software. The results showed that atmosphere, service quality, and product quality had a significant positive effect on customer satisfaction, which in turn also had a significant positive effect on customer loyalty. In addition, customer satisfaction was proven to significantly mediate the influence of atmosphere, service quality, and product quality on customer loyalty. However, price perception did not have a significant effect on customer satisfaction or loyalty. This study is expected to contribute to Coffee Shop Diantara Pontianak managers in developing strategies to improve service quality to encourage sustainable customer loyalty.
Co-Authors A, Ahmadi Adinda, Chery Ahmad Shalahuddin, Ahmad AHMADI Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Dwiputra, Wahyu Eka Prastya Nugraha, Aryan Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fasius, Bony Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika G, Giriati Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irene, Novi Juniwati Juniwati Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Rokhuma, Chubbi Millatina Satria, Dimas Shandy, Jose Haris Syahbandi Trianto, Yohanes Adi Vanessa, Vivian Wahyu Nofiansyah, Wahyu Waldi Wenny Pebrianti Widyaningrum, Belinda Putri