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All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Joong-Ki Primary Journal of Multidisciplinary Research
Ana Fitriana
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Journal : eCo-Buss

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The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Widyaningrum, Belinda Putri; Malini, Helma; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Fasius, Bony; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fasius, Bony Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nanda Nanda Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadhianti, Risa Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Satrio Ardhana, Ariel Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Tassia, Tassia Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Apriliandi, M.Rizky Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Widyaningrum, Belinda Putri Yulyaningsih, Veronika Bella