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All Journal Creative Information Technology Journal CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Ilomata International Journal of Management Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
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The effect of training and development on improving of performance with competence as a mediating variable Pangestika, Putri; Daud, Ilzar; Juniwati, Juniwati; Fauzan, Rizky; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1743

Abstract

Currently, people live in a globalized environment with significant changes, especially digital technology that change how an organization provides work and the human resource management process in the organization. Generation x is experiencing significant changes in technology that affect them to adapt to the digital era. This study aims to determine the impact of training and development on improving the performance quality of Generation X employees in the West Kalimantan Provincial Government with competence as mediation. Data is presented and analyzed using quantitative methods, and the number of samples is 234 respondents. The questionnaire in this study used a five-point Likert scale (1=Strongly disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly agree); the questionnaire was distributed online and offline. The analysis in this study was carried out using the Structural Equation Modeling (SEM) method through AMOS 24. The findings from this research suggest that training and development have a positive and significant effect on employee performance with intermediary competencies.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
Nurses' demands and resources at work: workload, workplace friendship, positive affect, work engagement on performance Andika, Wahyu; Daud, Ilzar; Azazi, Anwar; Setiawan, Harry; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1755

Abstract

This study delves into how nurses perceive the demands and resources of their jobs, aiming to uncover their impact on job performance and engagement. The focus is on how nurses deal with workload, workplace friendships, and positive affect influencing their engagement and performance. These relationships were tested using Structural Equation Modeling assisted by the AMOS 24 statistical tool. The sample was drawn with purposive sampling from nurses recruited by health centers in West Kalimantan, Indonesia (n=213). The study found that workload was perceived as having a negative impact on performance, while workplace friendship, positive affect, and work engagement had a positive impact. Furthermore, the workload had a negative impact on work engagement, while workplace friendship and positive affect had a positive effect. In addition, work engagement partially mediates the relationship to performance; workload continues to have a negative effect, while workplace friendship and positive affect continue to have a positive effect. The negative relationship of workload to performance and engagement means nurses at health centers in West Kalimantan perceive workload as a job demand that particularly hinders them, while positive relationship of workplace friendship and positive affect act as resources that motivate their work.
Explaining local brand skincare purchase intention in Indonesia Fitriana, Ana; Afifah, Nur; Mustaruddin, Mustaruddin
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1903

Abstract

This study investigates how perceived brand globalness and localness influence consumer-brand identification and purchase intention for local skincare brands in Indonesia. A quantitative approach was employed, collecting data from 218 Indonesian respondents through an online survey. Structural equation modeling was used to analyze the conceptual model and test hypotheses by using AMOS 22 software. The results reveal that perceived brand localness positively affects consumer brand identification and purchase intention for local skincare brands, while perceived brand globalness has no significant impact. Furthermore, consumer brand identification mediates the influence of perceived brand localness on purchase intention. These findings suggest Indonesian consumers value the localness of skincare products more than their global presence, possibly due to the personal nature of skincare and desire for locally-tailored offerings. As the Indonesian skincare market continues growing, leveraging perceived brand localness emerges as a key strategy for local brands to foster consumer identification and drive purchase intent
Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention? Fasius, Bony; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2589

Abstract

Coffee shops have grown to play a significant role in Indonesia's coffee-drinking culture. People used to just enjoy coffee at regular coffee shops, but these days, sipping coffee has become a more sophisticated pastime. One of the coffee businesses that is now drawing a sizable customer base is Titik Narasi Coffee. As the number of coffee lovers rises, more businesspeople are interested in starting coffee shops, which is making the sector more competitive. Effective client acquisition and retention strategies are required to handle this competition. Titik Narasi Coffee provides its customers with a range of cutting-edge services in addition to an enticing location idea. In the context of Titik Narasi Coffee, this study attempts to determine the degree to which customer pleasure acts as a mediating variable between service quality and store atmosphere and customer loyalty. A causal design method was used to test the hypotheses, and the SMART PLS statistical tool and structural equation modeling (SEM) were used to analyze the interactions between independent, dependent, and mediating factors. Questionnaires from a sample of 200 respondents were used to gather data.
Pemberdayaan Masyarakat Desa Masbangun melalui Pendidikan, Kesehatan, Digitalisasi, dan Inovasi Afani, Afani; Fitriana, Ana; Akhasha, Nadia; Maharani, Rista
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5476

Abstract

This community service focuses on empowering the community of Masbangun Village, Teluk Batang District, North Kayong Regency, through education, health, digitalization, and innovation. The main problems faced by this village include the lack of English education for elementary school children, the tendency of minors to use gadgets excessively to play games, the lack of an inventory system in the village office, and inadequate health access. To overcome the problem, several programs have been implemented, including English language guidance for elementary school children, socialization of Clean and Healthy Living Behaviors (PHBS), socialization of the negative impact of the use of gadgets as well as training in parental control features, joint healthy gymnastics, creation of an inventory system for goods with village equipment, and training on innovation in making dishwashing soap from concentrates. The results of the program show an improvement in English understanding, although further guidance is still needed for the implementation of PHBS. The healthy gymnastics program and dishwashing soap innovation received a positive response from the public. It is hoped that this program can provide a sustainable impact on the welfare and independence of the Masbangun Village community.
PESONA: Strategi Promosi Efektif secara Online untuk Niaga dan Pariwisata Fathurrahman, Akhwal; Fitriana, Ana; Ramadhianti, Risa; Rivaldo, Karis; Septiarni, Marsa; Rizal, Fakhri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5482

Abstract

Digital changes in marketing have created new opportunities for local businesses in villages to reach a wider market. Digital marketing is not only a promotional tool but also an effective strategy to increase the competitiveness of local products in the era of globalization. This research aims to increase the promotion of local products and village tourism by utilizing digital marketing, especially through social media. The method used is a qualitative participatory approach, where village communities are involved in training in content creation and social media account management. The research results show that the implementation of digital marketing strategies has succeeded in increasing public awareness of local products and village tourism, which is reflected in increased sales and tourist visits. This research also emphasizes the importance of branding through product labels to maintain consumer image and trust and increase consumer attraction to local products. Thus, this digital marketing strategy not only contributes to increasing sales and tourist visits, but also plays a role in supporting village economic growth.
Young Customer’s Green Purchase Intention: Study From Developing Country, Indonesia Fitriana, Ana
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.32

Abstract

This study aims to test and analyze the effects of green product knowledge, green product awareness, green product interest, and perceived green value as intervening variables on green purchase intention in Indonesia. Reformulation The method used in this study is a quantitative method using online distribution of questionnaires The sample of this study is 215 young Indonesian customers with knowledge about eco-friendly products. It consists of specifically targeted sampling processed using AMOS 22 analytical tools and Structural Equation Modeling (SEM) survey techniques, the findings of this study show that our young customers have high green product knowledge, high environmental awareness, and green values ​​related to green purchase intentions. It shows that you have an awareness of Otherwise, all hypotheses are accepted
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS MEREK PRODUK APPLE SMARTPHONE DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Yulyaningsih, Veronika Bella; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 6 (2025): SINERGI : Jurnal Riset Ilmiah, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i6.1325

Abstract

This study aims to analyze the influence of brand equity on brand loyalty of Apple products (iPhone), with purchase decision as a mediating variable. Brand equity in this research is measured through three main indicators: brand trust, brand image, and perceived quality. A quantitative approach was used, employing a survey method involving 120 iPhone users in Pontianak City, selected through purposive sampling. Data were collected using a 5-point Likert scale questionnaire and analyzed using SmartPLS 4.0 software. The results indicate that brand trust, brand image, and perceived quality significantly influence brand loyalty, both directly and indirectly through purchase decision. The purchase decision is proven to be a significant mediator in the relationship between independent variables and brand loyalty, with the R-square value for brand loyalty reaching 0.633. These findings highlight the importance of brand equity strategies in shaping customer loyalty and emphasize the role of purchase decisions in strengthening consumers' emotional attachment to the iPhone brand. This study provides both theoretical and practical contributions to marketing strategy development in the premium smartphone industry.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fasius, Bony Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadhianti, Risa Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Widyaningrum, Belinda Putri Yulyaningsih, Veronika Bella