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All Journal Creative Information Technology Journal JURNAL MANAJEMEN MOTIVASI CSRID (Computer Science Research and Its Development Journal) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Masyarakat Enrichment : Journal of Management Attractive : Innovative Education Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pedagogy : Journal of English Language Teaching Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Mejuajua Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Journal of Applied Management Research Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal International Journal of Economic, Finance and Business Statistics (IJEFBS) Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting International Journal of Economics, Business Management and Accounting Joong-Ki Primary Journal of Multidisciplinary Research
Ana Fitriana
Jurusan Sistem Informasi STMIK Pontianak Jl. Merdeka No. 372 Pontianak, 0561-735555
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PESONA: Strategi Promosi Efektif secara Online untuk Niaga dan Pariwisata Fathurrahman, Akhwal; Fitriana, Ana; Ramadhianti, Risa; Rivaldo, Karis; Septiarni, Marsa; Rizal, Fakhri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5482

Abstract

Digital changes in marketing have created new opportunities for local businesses in villages to reach a wider market. Digital marketing is not only a promotional tool but also an effective strategy to increase the competitiveness of local products in the era of globalization. This research aims to increase the promotion of local products and village tourism by utilizing digital marketing, especially through social media. The method used is a qualitative participatory approach, where village communities are involved in training in content creation and social media account management. The research results show that the implementation of digital marketing strategies has succeeded in increasing public awareness of local products and village tourism, which is reflected in increased sales and tourist visits. This research also emphasizes the importance of branding through product labels to maintain consumer image and trust and increase consumer attraction to local products. Thus, this digital marketing strategy not only contributes to increasing sales and tourist visits, but also plays a role in supporting village economic growth.
Young Customer’s Green Purchase Intention: Study From Developing Country, Indonesia Fitriana, Ana
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.32

Abstract

This study aims to test and analyze the effects of green product knowledge, green product awareness, green product interest, and perceived green value as intervening variables on green purchase intention in Indonesia. Reformulation The method used in this study is a quantitative method using online distribution of questionnaires The sample of this study is 215 young Indonesian customers with knowledge about eco-friendly products. It consists of specifically targeted sampling processed using AMOS 22 analytical tools and Structural Equation Modeling (SEM) survey techniques, the findings of this study show that our young customers have high green product knowledge, high environmental awareness, and green values ​​related to green purchase intentions. It shows that you have an awareness of Otherwise, all hypotheses are accepted
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS MEREK PRODUK APPLE SMARTPHONE DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Yulyaningsih, Veronika Bella; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 6 (2025): SINERGI : Jurnal Riset Ilmiah, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i6.1325

Abstract

This study aims to analyze the influence of brand equity on brand loyalty of Apple products (iPhone), with purchase decision as a mediating variable. Brand equity in this research is measured through three main indicators: brand trust, brand image, and perceived quality. A quantitative approach was used, employing a survey method involving 120 iPhone users in Pontianak City, selected through purposive sampling. Data were collected using a 5-point Likert scale questionnaire and analyzed using SmartPLS 4.0 software. The results indicate that brand trust, brand image, and perceived quality significantly influence brand loyalty, both directly and indirectly through purchase decision. The purchase decision is proven to be a significant mediator in the relationship between independent variables and brand loyalty, with the R-square value for brand loyalty reaching 0.633. These findings highlight the importance of brand equity strategies in shaping customer loyalty and emphasize the role of purchase decisions in strengthening consumers' emotional attachment to the iPhone brand. This study provides both theoretical and practical contributions to marketing strategy development in the premium smartphone industry.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
Do product quality and perceived suitability influence repurchase intention? Ediansyah, Ediansyah; Iman Kalis, Maria Christiana; Afifah, Nur; Pebrianti, Wenny; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.398

Abstract

This research aims to determine and analyze the direct effect of product quality variables and perceived suitability on repurchase intention and indirect effects through customer satisfaction as a mediator on Indonesian skincare product users. The population in this study are consumers who have purchased and used Indonesian skincare products at least twice in the last 3 months with a minimum age of 17 years and domiciled in Indonesia. The data collection method in this research used a questionnaire, and a sample of 210 respondents was obtained through a purposive sampling technique. The analytical method used in this research is Structural Equation Modeling (SEM) with the AMOS 26 statistical tool. This research shows a significantly positive relationship between product quality, perceived suitability, and consumer satisfaction with the repurchase intention of Indonesian skincare consumers. The perceived suitability felt by consumers is crucial in deciding to continue using a product, so companies need to continue to innovate according to consumer needs.
Apakah Attractiveness of Endorser Berpengaruh terhadap Attitude, Social Media Engagement, dan Purchase Intention? Ridho, Muhammad Rasyid; Fitriana, Ana; Listiana, Erna; Ahmadi, Ahmadi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1232

Abstract

Rucas's marketing strategy leverages online promotions and creative content to reach a wider audience. The unique approach in advertising, featuring unconventional models, successfully attracted the attention of social media users. By considering customer perceptions of advertisements and brands as mediating variables, the influence of endorser attractiveness on customer purchase intentions is the objective of this research. Purposive sampling was used to select 153 people who are familiar with the Rucas advertisement. The data collected through online questionnaires were analyzed using Structural Equation Modeling (SEM). Menurut hasil penelitian, daya tarik selebriti memiliki dampak signifikan terhadap sikap terhadap iklan dan merek. Except through the mediation of attitudes and engagement on social media, that attractiveness does not directly influence purchase intentions. These results indicate that, to enhance advertising effectiveness and drive purchase decisions, marketing strategies involving endorsers must consider the role of attitude and engagement mediation.
Penerapan Kegiatan Refleksi untuk Meningkatkan Pemahaman Mahasiswa Terhadap Matakuliah Belajar dan Pembelajaran Sakung, Nikki Tri; Fitriana, Ana; Diawanto, Fery; Wahidah, Nina Ikhwati
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13163246

Abstract

Penelitian ini bertujuan untuk menerapkan kegiatan refleksi dalam proses pembelajaran yang bertujuan untuk meningkatkan pemahaman siswa terhadap mata pelajaran belajar dan pembelajaran. Kegiatan refleksi dalam konteks ini merupakan suatu proses dimana siswa diajak untuk merefleksikan pengalaman belajarnya, mengevaluasi pemahaman yang telah diperolehnya, dan mengidentifikasi area-area yang memerlukan perbaikan. Penelitian dilakukan di STKIP Kumala Lampung. Metode yang digunakan dalam penelitian ini adalah metode eksperimen semu dengan desain pre-test dan post-test. Hasil penelitian menunjukkan bahwa kegiatan refleksi secara signifikan meningkatkan pemahaman siswa terhadap mata pelajaran belajar dan pembelajaran. Siswa yang melakukan kegiatan refleksi mampu mengidentifikasi konsep-konsep penting dengan lebih baik, menghubungkan materi dengan kehidupan sehari-hari, dan mengembangkan strategi pembelajaran yang lebih efektif. Dengan demikian, kegiatan refleksi dapat diterapkan dalam pembelajaran yang terbukti mampu meningkatkan pemahaman siswa secara signifikan terhadap mata pelajaran belajar dan pembelajaran di perguruan tinggi.
A Decade of Global and Local Brand Research: A Systematic Literature Review by Using SLR PRISMA Fitriana, Ana
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2081

Abstract

This systematic literature review aims to synthesize the evolving research on global and local brand dynamics over the past decade using the PRISMA methodology. It examines the shift from a simplistic global-local dichotomy to a more nuanced understanding of how these brand types interact with consumer identities, digital platforms, sustainability, and global crises. The study explores the emergence of "glocal" branding strategies and the recognition of simultaneous global and local brand perceptions as significant theoretical advancements. However, it highlights the growing complexity introduced by digital transformation, corporate social responsibility, and the COVID-19 pandemic, necessitating more integrative frameworks. The review identifies persistent gaps and opportunities for future research, including investigating the impact of digital platforms, sustainability initiatives, and post-pandemic consumer behavior shifts on global-local brand dynamics. By consolidating diverse research streams, the study proposes an integrative framework that accounts for the intricate interplay of cultural, digital, and global factors shaping brand perceptions and preferences. Overall, the findings extend existing knowledge and offer valuable insights for academics and practitioners navigating the evolving landscape of global and local branding.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Firm value and its antecedents: testing the interaction effect of dividend policy Phengdrawan, Jonassen; Kalis, Maria Christiana Iman; Wendy, Wendy; Fitriana, Ana; Irdhayanti, Efa
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The firm value represents investors' expectations of management's success in managing the firm, thereby enhancing the prosperity of investors. Firm value is crucial as it can shape perspectives and influence investor decision-making when investing in a firm. This research questions the effect of capital structure, profitability, and firm size on firm value in firms listed on the HIDIV20 index. This research also tests the dividend policy variable as a moderator. The research population includes firms listed on the HIDIV20 index of Bursa Efek Indonesia during 2018-2022. The sampling process is conducted through purposive sampling. Data analysis uses Moderate Regression Analysis (MRA) with panel data. The outcomes of the research reveal that capital structure and profitability have a positive impact on firm value, whereas firm size has a negative impact on firm value. Furthermore, dividend policy can moderate and strengthen the aftermath of profitability on firm value. This interaction effect is not observed in the outcome of capital structure and firm size on firm value.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nanda Nanda Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadania Ramadania, Ramadania Ramadhianti, Risa Restiatun, Restiatun Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Satrio Ardhana, Ariel Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Tassia, Tassia Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Apriliandi, M.Rizky Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Yulyaningsih, Veronika Bella