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Ratih Anggraini, Ratih
Universitas International Batam
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Journal : MDP Student Conference

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Pengembangan Ekowisata Berkelanjutan Taman Rusa Sekupang Berbasis Media Tiktok Khoirunnisa, Rafa; Hariyanto, Oda I.B.; Anggraini, Ratih
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15576

Abstract

This study aims to analyze the development of sustainable ecotourism in Sekupang Deer Park based on TikTok media, with a focus on promotional strategies, visual content quality, and consistency of educational messages on conservation. The study uses a qualitative approach with a case study method. Data were obtained through in-depth interviews with managers and TikTok administrators, field observations, and digital content analysis, then analyzed descriptively using Miles and Huberman's interactive model. The results show that TikTok has been used as a promotional medium, but it has not been optimized and managed strategically. The visual content is attractive, but it emphasizes entertainment and visit promotion rather than educational messages about conservation. Messages about environmental preservation, deer conservation, and sustainable ecotourism principles are inconsistent, so that a strong sustainable ecotourism identity has not yet been established. A planned and integrated content strategy between promotion, education, and sustainability needs to be implemented in order to achieve ecotourism goals.
Co-Authors Aliandrina, Dessy Alinadrina, Dessy Andina Fasha, Andina Andrian Angelica Tan Arianto, Hepy Hefri Ariyanto, Hepy Hefri Asri, Dhita Hafizha Bajury, Mimi Sintia Mohd Budi Budi Bustami Usman, Bustami Carissa, Manda Celwin Louis Chandra, Budi Chin, Grace Derry Tanry Dewirahayu Sad Wijaya Disemadi, Hari Sutra Elok Zubaidah Erica Novianti Idris Fadila Amalda Feby Safa Fince Tinus Waruwu Garry Crespo Golan Hasan, Golan Hanita Hanita Henny Indrawati Hidayat, Weddy Febrianto Hisham, Muhammad Rivaldy IB Hariyanto, Oda Indah Mawarni Ivone, Ivone Jefriyanto Chandra Jenny Tan Jessica Go Junaidi Junaidi Karen Kho Kelvina Yenanda Khesi, Khesi Kho, Karen Khoirunnisa, Rafa Kurniawaty, Dewi Kwok, Sherly Lily Purwianti Linardo, Vincent Lingga, Rimba Zulkarnain Lukman Nurhalim Marheni, Dewi Khornida Meliawati Melly Yana Michel Aldinata Mon, Muhammad Donal Muhamad Zhabiyan Dwi Putra Nainggolan, Ferdinand Nelly Astuti Hasibuan Nindi Suhendri Novera, Ira Noviyanti Lupita NURLAILY, NURLAILY Oda I.B. Hariyanto, Oda I.B. Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Phang, Selina Piandi Prabowo, Muhammad Ilham Putro Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Putra, Herman Eka Ramadani, Arienda Gitty Rendi Prayoga Bahari Ginting Sari Wahyuni, Lily Sudhartio, Septiana, Jennyfer Setyawan, Agustinus Sharon Sihombing , Dame Afrina Sihombing, Dame Afrina Sihombing, Dame Afrina Siti Rohani Sri Dewi Lestari Sri Fiola Sri Intan, Debora Suginam Sumarno . Sumiati Sumiati Susanto Susanto Tan, Cellina Tan, Roby Vinhant Gonawan Vivian Vivian Wendy Windy Graciela Wang Winnerko, Figo Xaviolyn Xaviolyn Xena Amanda Yanti Yanti Yuliana Shintia