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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Pariwisata Pesona JUTI: Jurnal Ilmiah Teknologi Informasi Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Pangan dan Agroindustri Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN (EDISI ELEKTRONIK) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Value: Jurnal Manajemen dan Akuntansi Jurnal Pendidikan dan Keluarga Dinasti International Journal of Education Management and Social Science Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Cakrawala Repositori Imwi Jurnal Industri Pariwisata Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Journal Of Human And Education (JAHE) Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Room of Civil Society Development Conference on Community Engagement Project (Concept) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Room of Civil Social Development
Ratih Anggraini, Ratih
Universitas International Batam
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Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
PENGARUH DESTINATION IMAGE TERHADAP DESTINATION LOYALTY YANG DI MEDIASI OLEH TOURIST SATISFACTION Anggraini, Ratih; Novera, Ira
Jurnal Industri Parawisata Vol 7, No 1 (2024): JULY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v7i1.1952

Abstract

Pariwisata merupakan salah satu industri yang terdampak dari terjadinya wabah Covid-19 dan menyebabkan menurunnya jumlah wisatawan mancanegara ke destinasi-destinasi yang paling banyak dikunjungi di Indonesia. Akibatnya pemberhentian aktivitas massal pada kegiatan pariwisata menjadikan trend pariwisata massal ke beralih menjadi pariwisata alternatif. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi destination loyalty Desa Wisata Mangrove Pandang Tak Jemu di Kampung Tua Bakau Serip, Kecamatan Nongsa, Kelurahan Sambau, Batam. Metode yang digunakan pada penelitian ini adalah kuantitatif dengan menggunakan SEM PLS yang melibatkan 200 wisatawan sebagai sampel pada penelitian ini. Hasil dari penelitian ini menunjukkan bahwa Destination Image berpengaruh positif terhadap Destination Loyalty. Selain itu, Tourist Satisfaction juga berhasil memediasi pengaruh antara Destination Image terhadap Destination Loyalty.
Analisa Excitement dan Sincerity dengan Destination Image Sebagai Mediator di Industri Café Seaview Batam Jessica Go; Ratih Anggraini
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.147

Abstract

This research aims to tell more deeply to the general public about the fun that exists in the industry in modern times, and educate that we must keep up with the times. The implementation of the rebranding also aims to help advance the café seaview of course in the city of batam through social media accounts. Or the method of approaching the problem is done in how to collect data from the source of respondents from the questionnaire. The expected results can be useful for cafes in increasing the number of visitors who are willing to go there and can be useful for prospective visitors and provide café references that have never been visited before.
Analysis of The Influence of Destination Image, Service Quality, and Experience on Destination Loyalty in The Tourism Village of Kampung Tua Bakau Serip (Pokdarwis Pandang Tak Jemu) in Batam Anggraini, Ratih; Septiana, Jennyfer; Aliandrina, Dessy
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.649

Abstract

Tourist villages are popular holiday spots because of the unique culture and character of the city that accommodates tourists. Attractions such as natural attractions that showcase the diversity of plants and animals, as well as educational opportunities about the unique traditions of tourist communities can bring in more visitors. One of the tourist villages that has received recognition from the tourism world is Kampung Tua Bakau Serip Batam which is included in the top 50 in the ADWI (Indonesian Tourism Village Award) event. Over the past six years, construction of the Kampung Tua Bakau Serip Tourism Village has continued. In the research conducted by the researcher, the aim was to determine the influence of destination image, service quality, and experience on destination loyalty. This research carried out an analysis regarding how each variable has an influence, is related, and has a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. One hundred and seventy people were surveyed using non-probability sampling techniques. The research results show that destination image, service quality and experience have a significant positive influence on destination loyalty. Therefore, so that the goal of destination loyalty can continue to be achieved, the Kampung Tua Bakau Serip Tourism Village needs to be maintained and preserved.
Transformation of Consumer’s Coffee Consumption Behaviour in Batam Fasha, Andina; Anggraini, Ratih; Purwianti, Lily; Ramadani, Arienda Gitty
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3204

Abstract

Purpose: The transformation that has occurred in coffee consumption behavior is inseparable from the development of globalization which makes people behave consumptively. This will result in various changes to coffee consumption behavior in the people of Batam City. This study aims to discover coffee consumption behavior, trends, lifestyles, and preferences, where people have the habit of consuming coffee in dine-in coffee shops. But as it evolved, it turned into a coffee takeaway. Methodology/approach: This research uses a quantitative approach that aims to explore the causes related to changes in coffee consumption behavior. Data collection was carried out by purposive sampling with a total of 100 samples. Results/findings: Based on the analysis, five hypotheses were accepted, and two hypotheses were rejected, namely trends, lifestyles, and preferences that had a positive effect on consumption behavior. Preferences can mediate trends in coffee consumption behaviour, while preferences are not able to mediate the influence between lifestyle and consumption behaviour and there is no influence between lifestyle and coffee consumer preferences. Limitations: This study has limitations in that the transformation of coffee consumer behavior was only conducted in Batam City, so there may be differences of opinion if conducted in other cities due to different demographics, cultures, and lifestyles of the people in those cities. Contribution: The results of this study contribute to a deeper understanding of the dynamics of consumer behavior in consuming coffee, providing practical implications in the retail field of coffee business and valuable insights for academics.
Pengaruh Brand Loyalty Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Mediasi Pada Toko Roti Di Kota Batam Anggraini, Ratih; Chin, Grace; Fasha, Andina; Sudhartio, Lily
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4173

Abstract

Toko roti merupakan industri manufaktur yang menjalankan bisnisnya dengan membuat dan menjual roti. Perkembangan toko roti yang sangat pesat menjadikan setiap industri harus meningkatkan daya saing serta kualitas yang unggul untuk dapat menghasilkan produk yang sesuai dengan keinginan pelanggan, salah satu faktornya terdapat pada kegiatan produksi, dimana proses produksi yang berlangsung baik maka akan berdampak baik pula bagi perusahaan. Sebagai salah satu makanan yang banyak diminati karena praktis dan enak, setiap toko roti pastinya harus konsisten dalam menjaga citra rasa pada produk yang dijual, sehingga dari penelitian ini berfokus kepada purchase intention. Penelitian menggunakan metode kuantitatif dengan pengumpulan sampel dilakukan melalui metode sampling. Pengujian data dilakukan dengan menggunakan uji PLS-SEM dengan menyebarkan kuesioner kepada warga kota batam yang sering mengkonsumsi roti. Sebanyak 450 responden ikut serta dalam mengisi kuesioner untuk menguji hipotesis dan pengaruh antar variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa brand loyalty berpengaruh positif dan signifikan terhadap brand loyalty yang dimediasi oleh citra merek. Oleh karena itu, setiap toko roti pastinya memiliki brand image seperti menciptakan suatu produk yang berinovasi dan dikembangkan agar dapat bersaing dengan toko roti lainnya.
REMARKETING MEDIA ALTERNATIVES BASED ON CUSTOMER PREFERENCES Ahmadiyah, Adhatus Solichah; Aidah, Faridatul; Meutia, Navinda; Rahmadina, Denise; Lumbantobing, Daniel; Anggraini, Ratih
JUTI: Jurnal Ilmiah Teknologi Informasi Vol. 18, No. 2, July 2020
Publisher : Department of Informatics, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24068535.v18i2.a1007

Abstract

Remarketing is a powerful tool for marketers to offer products over and over to existing customers or potential customers. By using remarketing, the marketers target to further down their sales funnel. As in traditional marketing, most online marketers find it challenging to deliver the best way of advertising their products according to what customers need or like. This research aims to achieve the right promotional media alternatives based on customer preferences. A clustering method was used to perform behavior segmentation on sales data. Then, customer reviews on the purchased products collected from online platforms were analyzed to obtain customer preferences. Finally, customer preference was mapped to some suitable promotion media. The experiment result showed that pipelining sales data and product reviews could obtain definite and distinct promotional media based on customer preference. Overall, this research may help online marketers bundle specific remarketing content into promotional media that matches to customer favorites.
Pengaruh Sustainable Leadership terhadap Sustainable Performance dengan Mediasi Variabel Social Innovation Anggraini, Ratih; Phang, Selina; Sudhartio, Lily
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3762

Abstract

Purpose: This research was conducted with the aim of seeing the influence of Sustainable Leadership on Sustainable Performance with the mediation of Social Innovation. Research methodology: The method used in this research was a quantitative method with questionnaire to collect data. The population consisted of manufacturing companies in Batam. The questionnaire was distributed through google forms and hypothesis testing was performed using a Structural Equation Model (SEM). Results: The results of this research show that Sustainable Leadership has a significant and positive influence on Social Innovation, Social Innovation has a significant and positive influence on Sustainable Performance, Sustainable Leadership has a significant and positive influence on Sustainable Performance and Sustainable Leadership has a positive and significant influence on Sustainable Leadership with the mediation of Social Innovation. Conclusion: The study concludes that sustainable leadership has a significant impact on sustainable performance, with social innovation serving as a mediating variable. The findings highlight the importance of integrating leadership practices focused on sustainability to enhance long-term organizational performance through innovation in social practices. Limitations: This research didn’t use a larger sample size and multiple data sources to validate these empirical findings. Contribution: This research contributes to the development of academic knowledge also by integrating sustainable research development, higher education, leadership and innovation.
PENGARUH DESTINATION IMAGE TERHADAP DESTINATION LOYALTY YANG DI MEDIASI OLEH TOURIST SATISFACTION Anggraini, Ratih; Novera, Ira
Jurnal Industri Parawisata Vol 7 No 1 (2024): Jurnal Industri Pariwisata JULY 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v7i1.1952

Abstract

Pariwisata merupakan salah satu industri yang terdampak dari terjadinya wabah Covid-19 dan menyebabkan menurunnya jumlah wisatawan mancanegara ke destinasi-destinasi yang paling banyak dikunjungi di Indonesia. Akibatnya pemberhentian aktivitas massal pada kegiatan pariwisata menjadikan trend pariwisata massal ke beralih menjadi pariwisata alternatif. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi destination loyalty Desa Wisata Mangrove Pandang Tak Jemu di Kampung Tua Bakau Serip, Kecamatan Nongsa, Kelurahan Sambau, Batam. Metode yang digunakan pada penelitian ini adalah kuantitatif dengan menggunakan SEM PLS yang melibatkan 200 wisatawan sebagai sampel pada penelitian ini. Hasil dari penelitian ini menunjukkan bahwa Destination Image berpengaruh positif terhadap Destination Loyalty. Selain itu, Tourist Satisfaction juga berhasil memediasi pengaruh antara Destination Image terhadap Destination Loyalty.
PENGARUH VIRAL MARKETING DAN BRAND AWARENESS TERHADAP MINAT REPURCHASE INTENTION PADA PRODUK FROZEN FOOD DENGAN PURCHASE DECISION SEBAGAI VARIABEL MEDIASI Anggraini, Ratih; Linardo, Vincent; Alinadrina, Dessy
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2285

Abstract

ABSTRAKFrozen food menawarkan kemudahan bagi masyarakat untuk menyimpan makanan lebih lama dan proses memasak yang mudah. Namun ganggunan kesehatan seperti obesitas, diabetes, dan penyakit kardiovaskular dapat terjadi akibat konsumsi frozen food secara berlebih. Penelitian ini bertujuan untuk menganalisis pengaruh Viral Marketing dan brand awareness terhadap preferensi pembelain kembali pada produk frozen food, dengan Purchase Decision sebagai variabel mediasi. Metode penelitian yang digunakan bersifat dasar dan dilakukan dalam lingkungan akademis. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi terhadap pemahaman faktor-faktor yang mempengaruhi niat pembelain kembali pada frozen food. Tujuh pertanyaan penelitian diajukan, termasuk dampak signifikan dari Viral Marketing dan brand awareness terhadap Purchase Decision dan niat membeli kembali. Penelitian ini menggunakan tiga perspektif ketika mempelajari perilaku konsumen terhadap produk: pengambilan keputusan, pengalaman, dan pengaruh perilaku. Hasil penelitian manajemen perusahaan diharapkan dapat berkontribusi dalam meningkatkan niat Repurchase Intention konsumen dan menjadi referensi bagi para ilmuwan yang mempelajari perilaku konsumen.ABSTRACTFrozen food offers people the convenience of longer storage and easy cooking. However, health problems such as obesity, diabetes, and cardiovascular disease can occur due to excessive consumption of frozen food. This research aims to analyze the impact of Viral Marketing and brand awareness on repurchase intention for frozen food products, with purchase decision as a mediating variable. The research methodology employed is fundamental and conducted in an academic setting. Therefore, this study is expected to contribute to understanding the factors influencing repurchase intentions for frozen food products. Seven research questions were posed, including the significant effects of Viral Marketing and brand awareness on purchase decisions and repeat purchase intentions. The study adopts three perspectives when studying consumer behavior towards products: decision-making, experience, and behavioral influence. The findings of this research are expected to contribute to management practices in enhancing consumer repurchase intentions and serve as a reference for scholars studying consumer behavior
Co-Authors Adhatus Solichah Ahmadiyah, Adhatus Solichah Aidah, Faridatul Aliandrina, Dessy Alinadrina, Dessy Andina Fasha, Andina Andrian Angelica Tan Arianto, Hepy Hefri Ariyanto, Hepy Hefri Asri, Dhita Hafizha Budi Budi Bustami Usman, Bustami Celwin Louis Chandra, Budi Chin, Grace Derry Tanry Dewirahayu Sad Wijaya Elok Zubaidah Erica Novianti Idris Fadila Amalda Feby Safa Fince Tinus Waruwu Garry Crespo Golan Hasan, Golan Hanita Hanita Henny Indrawati Hidayat, Weddy Febrianto Hisham, Muhammad Rivaldy Ivone, Ivone Jefriyanto Chandra Jenny Tan Jessica Go Junaidi Junaidi Karen Kho Kelvina Yenanda Khesi, Khesi Kho, Karen Kurniawaty, Dewi Kwok, Sherly Lily Purwianti Linardo, Vincent Lingga, Rimba Zulkarnain Lukman Nurhalim Lumbantobing, Daniel Marheni, Dewi Khornida Meliawati Melly Yana Meutia, Navinda Michel Aldinata Mon, Muhammad Donal Muhamad Zhabiyan Dwi Putra Muhammad Yunan, Muhammad Nainggolan, Ferdinand Nelly Astuti Hasibuan Nindi Suhendri Novera, Ira Noviyanti Lupita Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Phang, Selina Piandi Prabowo, Muhammad Ilham Putro Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Putra, Herman Eka Rahmadina, Denise Ramadani, Arienda Gitty Rendi Prayoga Bahari Ginting Sari Wahyuni, Lily Sudhartio, Septiana, Jennyfer Setyawan, Agustinus Sharon Sihombing, Dame Afrina Siti Rohani Sri Dewi Lestari Sri Fiola Sri Intan, Debora Suginam Sumarno . Sumiati Sumiati Susanto Susanto Vinhant Gonawan Vivian Vivian Windy Graciela Wang Winnerko, Figo Xaviolyn Xaviolyn Xena Amanda Yanti Yanti Yuliana Shintia