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All Journal Media Penelitian dan Pengembangan Kesehatan Jurnal Kesehatan Masyarakat (IKESMA) Jurnal Administrasi Kesehatan Indonesia Jurnal Manajemen Kesehatan Indonesia The Indonesian Journal of Public Health Public Health of Indonesia Jurnal Preventia Jurnal Penelitian Kesehatan Suara Forikes Health Notions Promotif: Jurnal Kesehatan Masyarakat The Spirit of Society Journal : International Journal of Society Development and Engagement Jurnal SainHealth Jurnal Ilmiah Kebidanan Al-sihah: The Public Health Science Journal MAGNA MEDICA: Berkala Ilmiah Kedokteran dan Kesehatan Human Care Journal PREPOTIF : Jurnal Kesehatan Masyarakat Majalah Kesehatan Masyarakat Aceh (MaKMA) Jurnal Ners JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Layanan Masyarakat (Journal of Public Service) Indonesian Journal of Hospital Administration Media Gizi Kesmas Jurnal Kesehatan Tambusai Jurnal Pengabdian kepada Masyarakat ARRUS Journal of Social Sciences and Humanities Media Publikasi Promosi Kesehatan Indonesia (MPPKI) CoMPHI Journal : Community Medicine and Public Health of Indonesia Journal International Journal of Health and Pharmaceutical (IJHP) Journal of Community Empowerment and Innovation Indonesian Journal of Environment and Disaster Journal of Digital Business and Innovation Management Health Dynamics Journal of Public Health Science (JoPHS) Journal of Indonesian Health Policy and Administration
Setya Haksama
Departemen Administrasi Dan Kebijakan Kesehatan Fakultas Kesehatan Masyarakat, Universitas Airlangga, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Assessment of Performance Based on Malcolm Baldrige Criteria For Performance Excellent In The In-Patient Unit at Islamic Hospital Mabarrot Gresik Haksama, Setya; Farid Dimjati Lusno, Muhammad; Prayoga, Diansanto; Azhary, RN, Muhammad; Sriram, Shyamkumar; Setyo Adji, Arga; Maulana Satrioaji, Abdillah; Al Mamun, Abdullah; Zeinsar, Syahprevi Rayyan
Public Health of Indonesia Vol. 12 No. 1 (2026): January - March
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v12i1.1266

Abstract

Background: Hospital service performance plays a crucial role in healthcare competition, as it directly influences patient satisfaction, operational efficiency, and the reputation of the institution. In a competitive healthcare environment, hospitals are continuously striving to improve their service quality and operational outcomes. Performance assessment is essential to assess the effectiveness of hospital management and identify areas for improvement. Objective: Hospital service performance is a critical factor in market competition. Strong performance reflects the hospital's success, making performance assessment essential for continuous improvement Methods: This observational and analytical study uses a cross-sectional approach. The MBCfPE criteria were used as the performance assessment variable. Data were collected from 34 respondents out of 120 employees at the hospital. Results: The performance scores based on the MBCfPE criteria showed that the organizational profile scored 88.97, which is not included in the overall MBCfPE calculation. The leadership criteria scored 62.50, indicating a need for improvement. On the other hand, several criteria scored excellently, including strategic planning (93.86), customer focus (95.37), assessment, analysis, and knowledge management (90.28), human resources focus (97.97), operational activities focus (99.99), and results (97.65). The overall performance score for Islamic Hospital Mabarrot Gresik was 637.56, which falls within the range of 576–675 on the MBCfPE scale, placing it in the Industry Leader category. Despite the good score, the findings indicate that leadership and strategic planning require attention for further improvement to achieve a higher level of organizational performance. Conclusion: The performance of Islamic Hospital Mabarrot Gresik is at an average level, with leadership and strategic planning requiring significant improvement. To enhance organizational performance, focused efforts should be directed towards these criteria, ensuring a thorough and effective implementation of the MBCfPE criteria. Keywords: Hospital performance; Malcolm Baldrige; MBCfPE; organizational performance; healthcare quality
INTEGRATION OF EMPLOYEE PERFORMANCE, SERVICE QUALITY, ARTIFICIAL INTELLIGENCE, AND SOCIAL MEDIA IN INCREASING PATIENT NUMBERS: A SYSTEMATIC LITERATURE REVIEW Irawan, Beny; Mochklas, Mochamad; Haksama, Setya
Journal of Public Health Science Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jophs.v2i4.3508

Abstract

This literature review analyzes and synthesizes the relationship between employee performance, service quality, the use of artificial intelligence (AI), and the use of social media in efforts to increase patient numbers in the healthcare sector. Using a systematic literature review approach, this research examines various studies that discuss the contribution of each variable to increasing patient accessibility and interest. A total of 20 empirical journal articles published between 2018 and 2024 were analyzed thematically. Data were collected from various academic databases using keywords such as "employee performance," "service quality," "number of patients," "patient volume," "artificial intelligence in healthcare," "social media in healthcare," "patient acquisition," and "patient retention." Most of the reviewed studies used quantitative methods, applying statistical tools such as linear regression analysis. The results indicate that social media and AI influence performance and the number of visits. This review highlights the need for healthcare facilities to utilize social media and AI to improve employee and patient performance. Future research should explore the relationship between social media and AI, as the digital era challenges every organization to be more creative and innovative in order to stay up-to-date
Traditional Healthcare Branding and Marketing Strategies in Hospitals: Efforts to Increase Public Acceptance and Trust Through Innovative Integration Haksama, Setya; Ramadhan, Muhammad Chairul; Anas, Muhammad
MAGNA MEDIKA Berkala Ilmiah Kedokteran dan Kesehatan Vol 13, No 1 (2026): FEBRUARY
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/magnamed.13.1.2026.%p

Abstract

Traditional health services in hospitals are concerned with care and treatment that follows prevailing social norms and are safe and effective, using medicines and techniques derived from inherited experience and abilities. These services can be integrated and complemented with existing healthcare services. But it is not that easy to introduce these new innovations to the public. The need to increase public acceptance and trust through this innovative integration. Private hospitals and the government need to implement branding and marketing strategies for traditional health services in hospitals. The purpose of this study is to analyze the branding and marketing strategies of traditional healthcare services in hospitals: efforts to increase public acceptance and trust through innovative integration. This research method is descriptive qualitative research which is a type of qualitative research that aims to describe or describe the phenomenon that is being researched in depth. There are several branding and marketing strategies for traditional health services in hospitals, including marketing with digital technology such as making videos or content about traditional health services. Another strategy is to combine 4P marketing, which is to understand the target market, patients seeking traditional medicine, and their needs. Building trust through educational content, patient testimonials, and a good reputation also needs to be done so that the public trusts and accepts through innovative integration.
Co-Authors Abdillah Maulana Satrioaji Abdul Fattah Farid Abdul Hakim Zakkiy Fasya Achmad Djunawan Aditya Sukma Pawitra Adji, Arga Setyo Afifa Nur Chabibah Aisyah Maldha Aprezona Al Mamun, Abdullah Alimamy Sankoh, Salieu Amanatul Ainiyah Firda Anis Wulandari Anis Wulandari Anis Wulandari, Anis Arief Wibowo Azhary, Muhammad Azhary, RN, Muhammad Beny Irawan, Beny Chairun Nasirin Choirun Nisa Dewi, Meilisa Purnama Diansanto Prayoga Dwi Purwanto, Andi Dwi Sri Rejeki Edi Basuki Edza Aria Wikurendra Endy Bebasari Ardhana Putri Faradita Fradita Farid Dimjati Lusno, Muhammad Fasya, Abdul Hakim Zakkiy Fatah, Mohammad Zainal Fathiah, Ika Febrianty, Shinta Febriati Astuti Fitri Rachmilah Fadmi Fitria Puspitasari Globila Nurika Hari Basuki Notobroto Hartatie Hartatie Hartatie, Hartatie Herawati, Nika Hikmah, Ulfah Mu'amarotul Hutahayan, Rani Virlia Ika Rahmawati Imam Syafi’i Iraida Irviana Jayanti Dian Eka Sari, Jayanti Dian Jessika Pramudya Wardani Kevie Desderius Kuntoro Kuntoro Labibah, Zulfa Lestari, Paramita Boni Lienawati, Alida Lucia Yovita Hendrati Lusno, M Farid Dimjati Lusno, M. Farid Dimjati Lusno, M. Farid Dimyati M. Farid D. Lusno M. Farid Dimjati Lusno M. Farid Dimjati Lusno M. Farid Dimyati Lusno M. Rifqo H. Farid M. Rifqo Hafidzudin Farid Mabub Junaidi Mandagi, Ayik Mirayanti Marianah Marianah Maulana Satrioaji, Abdillah Michelle Vincentia, Vania Mochklas, Mochamad Muhammad Anas Muhammad Farid Dimjati Lusno Muhammad Harisul Ilmi Muhammad Ulul Arham Muhammad Ulul Arham Al Hikami Musa Ghufron Mustika Dyah Permatasari Mustika Dyah Permatasari, Mustika Dyah Nanang Nugraha, Nasef Ni Nyoman Santi Tri Ulandari, Ni Nyoman Santi Nining Dwi Suti Ismawati Nur Laili Khumaidah Nurjanah Oksantika, Rifki Oktario Dinansa Khoir Paramita Boni Lestari R. Azizah Rahmani Ramli Rahmarista, Ditami Rahmat Adi Prasetyo Ramadhan, Muhammad Chairul Ramadhan, Tiffany Putri Klisa Pratama Rambing, Denilay Richardo Rara Angtika Redina Thara Alifia Redina Thara Alifia Ririh Yudhastuti Riza, Yeni Safira Inda Millati Sahrir Sillehu Samsul Arifin Selviana Putri Larasati Setyo Adji, Arga Shedyta, Syadza Zahrah Shinta Nur Khofifah Sri Sumarmi Sri Surantini Sri Wiwoho Mudjanarko, Sri Wiwoho Sriram, Shyamkumar Stefanus Supriyanto Stefanus Supriyanto Sudarmanto, Catur Syadza Syahrah Shedyta Syadza Zahrah Shedyta Syadza Zahrah Shedyta Syahprevi Rayyan Zeinsar Syahprevi Rayyan Zeinsar Prawirosoedirdjo Syahrania Naura Shedysni Syahrania Naura Shedysni Syahrul Akbar Syifa Aurelia Zamroni Syifa'ul Lailiyah Syifaul Lailiyah, Syifaul Syifa’ul Lailiyah Tjatur Prijambodo Tries Anggraini Uluf, Ulfa Al Vida Indira Puspita Wardani, Arista Kusuma Wasis Budiarto Windhu Purnomo Yangga Dzikrin Nur Yeni Farida Istanti Zaneta, Dinayu Putri Wyanet Zeinsar, Syahprevi Rayyan