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Nur Handayani
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Pelatihan Pembuatan Product Catalog Pada UMKM Kali Kepiting Sejahtera Kelurahan Pacar Kembang Kota Surabaya Amanah, Lailatul; Handayani, Nur; Susanti, Susanti; Mutmainnah, Dewi; Syahrenny, Nenny
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 9, No 2 (2025): EDISI DESEMBER 2025
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v9i2.7775

Abstract

The Kali Kepiting Sejahtera MSME Association in Surabaya faces challenges, including a lack of professional product catalogs, limited managerial skills, and traditional and unstructured promotional methods. This community service activity aims to empower MSMEs through training in creating professional product catalogs, both printed and digital, accompanied by individual mentoring. The activity methods include providing basic product catalog materials, design training using simple applications, individual mentoring, and evaluation of catalog improvements. The main work is a collective and individual catalog product ready to be used for promotions, activity reports, journal publications, and PKM seminars. The work review indicates that this training enhances the ability of MSME managers to compile content and design catalogs, strengthen their business image, and provide structured promotional media. The impact of the activity is evident in the increased understanding of branding and digital promotion among participants, enhanced catalog operational capabilities, and MSME readiness to capitalize on opportunities for collaboration and new markets. The conclusion of the activity stated that 100% of MSME Kali Kepiting Sejahtera participants successfully created digital and printed product catalogs, both individually and collectively. The activity also succeeded in enhancing digital literacy, design skills, and understanding of product branding, in line with the initial needs of partners to improve their business promotion strategies.ABSTRAKPaguyuban UMKM Kali Kepiting Sejahtera di Surabaya menghadapi masalah belum tersedianya katalog produk profesional, keterampilan pengelola terbatas, serta promosi yang masih tradisional dan kurang terstruktur. Kegiatan pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan pembuatan katalog produk profesional, baik cetak maupun digital, disertai pendampingan individual. Metode kegiatan meliputi pemberian materi dasar product catalog, pelatihan desain menggunakan aplikasi sederhana, pendampingan individual, dan evaluasi penyempurnaan katalog. Karya utama berupa produk katalog kolektif dan individual yang siap digunakan untuk promosi, laporan kegiatan, publikasi jurnal, dan seminar PKM. Ulasan karya menunjukkan bahwa pelatihan ini meningkatkan kemampuan pengelola UMKM dalam menyusun konten dan mendesain katalog, memperkuat citra usaha, serta memberikan media promosi yang terstruktur. Dampak kegiatan terlihat pada peningkatan pemahaman peserta mengenai branding dan promosi digital, kemampuan operasional katalog, serta kesiapan UMKM menghadapi peluang kerja sama dan pasar baru. Kesimpulan kegiatan menyatakan bahwa sebanyak 100% peserta UMKM Kali Kepiting Sejahtera berhasil membuat Product Catalog digital dan cetak, baik dalam bentuk individual maupun kolektif. Kegiatan juga berhasil meningkatkan literasi digital, kemampuan desain, dan pemahaman branding produk, sesuai dengan kebutuhan awal mitra dalam memperbaiki strategi promosi usaha.
DETERMINANTS OF ENTREPRENEUR’S PERFORMANCE IN MSMEs IN EAST JAVA Mustika, Hindah; Handayani, Nur; Amanah, Lailatul; Abbas, Ansar; Ahmad, Muhammad Ali
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 3 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK): Article in Progress
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i3.82310

Abstract

Entrepreneur's performance is the result of work that has been finished by someone and this will have a positive impact on the sustainability of an organization. The purpose of this research aims to test and analyze the influence attitude to entrepreneur, subjective norm, perceived behavior control, intention to entrepreneur, spirituality on entrepreneur's performance in maintaining the survival of MSMEs in East Java. Methodology a quantitative survey was carried out and the data sample of 251 classic product business owners in East Java was collected using quota sampling technique. Partial least squares-based structural equation modeling (PLS-SEM) was employed to test the hypothesized relationships. Results that for the direct influence test of the 5 hypotheses there were two significant influence tests accepted and an indirect influence test where there were 4 hypotheses, of which one significant hypothesis was accepted. The results of this research have implications for owners of MSMEs, especially in East Java, to understand that it is necessary to think about intrinsic and extrinsic motivation so that it will become a strategy in maintaining survival. JEL: L66, L67, L68.
Co-Authors Abbas, Ansar Afininda Melanawati, Afininda Agustin, Yuliana Ahmad, Muhammad Ali Aini Lubis, Nazwa Septi Akhmad Riduwan Al Amin, Nanda Adib Alifa Kamal, Nazla Amallia, Meita Ammar, Wafiqah Ana Mufidaturrosida Anggara, Dimaz Rifki Anggi Prasetyo Wibowo, Anggi Prasetyo Aninditia Sabdaningsih Anis Karlina, Anis Anisa Amri Isbala, Anisa Amri Apriliawati, Kiki Ninda Arif, Nariswari Putri Ariska, Nesa Arumsari, Vivien Fitriana Atikasari, Teti Tri Aziz, Faizal Umar Azizah, Muftiyatul Bangaran, Agnomelsya Cahyani, Nilam Indah Cantika, Shafira Putri Cornelia Susilo, Maurinda Datupalinge, Bangkit Ayatullah Dawamah, Nurazizah Delvira Andini Desi Dwi Kustianingsih, Desi Dwi Diah Ayuningrum, Diah Eka Kartika Sari Elviani, Rosita Emmy Vismia Indyarwati, Emmy Vismia Fadhillah, Zaki Fatimatuszahra, Faaza Fauziyah, Miftahul Reza Felmawati, Erik Noviana Fidiana, Fidiana Firnandi Heliyanto, Firnandi Gaol, Royana Lumban Haziq, Juan Syakir Ika Putri, Alifyah Ismail Ismail Isro’ah, Binti Izzatul Yazidah, Izzatul Juliana Juliana Juliana Karamullah, Fernanda Ayu Khaer, Ain Khilmiyah, Isniatul Lailatul Amanah, Lailatul Larasati, Woro Latifa, Dewi Nur Lilis Ardini Lishanawati, Rd. Emilia Maanary, Audryan Novalino Manalib, Silvia Yeni Maria Valencia Wahyudi, Maria Valencia Mislawaty, Sri Eva Moestafidz, Chalieq Muhairiyah Syafrina, Muhairiyah Muhammad, Mazlina Mujio, Mujio Musaidah, Musaidah Musaidah Mustika, Hindah Mutmainnah, Dewi N.K, Rahmawati Nasution, Irfan Sazali Novita Novita Nurhamidah, Anisah Nurhayati Octaviani, Nanda Eka Oktavianto Eko Jati Pinto, Eliza Xavier Soares Pradana, Era Yunian Pradana, Yosea Eka Priyadi, Maswar Patuh Purnamasari, Ratna Dewi Wulan Purwandari, Elce Purwanti, Dyna Febri Rachmawati, Dian Eka Radya Ruslan, Shaiecka Rahmat, Aris Rahmawati, Rahmawati Rasjid, Ashari Rasyifa, Fayza RATNA WIJAYANTI Retnani, Endang Dwi Ria Wulansari, Ria Riyandini, Kristi Rizky Abrellian, Jevando Rizky Chintyawati, Rizky Robby Aditiya Romy, Robby Aditiya Rosiana, Eryza Ruslan, Shaiecka Radya Salsabilla, Anggina Zahra Saputra, Arun Saputra, Novitasari Saputra, Riyu Sari, Mey Rina Putri Andika Seja T, Novia Syalsa Dila Sembiring, Andini Br Setiawan, Irfan Setyaningsih, Ayu Siska Febriyanti Siti Rokhmi Fuadati Sofia, Azyka SRI ASTUTIK Sri Mulyaningsih Susanti Susanti Sutawijaya, Ahmad Hidayat Syahrenny, Nenny Syakir Haziq, Juan syakur, Rosdiana T. Hidayat, Janthy Teguh Suryanto Trisdaningrum, Rinda Tuti Yanuarti Tutut Fitriati, Tutut Usiono Usiono Utaminingtyas, Farida Wahidahwati Wahidahwati Watiyah, Watiyah Widyastuti, Khamidah Nur Winarti, Yulita Ayu Winfi, Rahma Aliifah Yani, Sanda Ummu Lutfi Ahk Yati, Dwi Zahra Harahap, Atika Zainal Berlian Zakariyah, Eviyanti Zali, Muhammad Zulhaq, Arifah