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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros
Hepi Hapsari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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HUBUNGAN KARAKTERISTIK PETANI DENGAN TINGKAT ADOPSI GOOD AGRICULTURE PRACTICES (GAP) DAN PENDAPATAN USAHA TANI Hepi Hapsari; Zumi Saidah; Mohammad Irfan Ghani; Nadhifa Kartika
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.36

Abstract

Salah satu peningkatan produktivitas bisa ditunjang oleh tingkat adopsi dari penyuluhan. Tujuan penelitian ini adalah untuk mengetahui hubungan karakteristik petani, lembaga penyuluhan pemerintah, dan lembaga penyuluhan swasta terhadap adopsi GAP pada kompetensi usaha tani petani. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik wawancara kepada 50 responden di Desa Karunia, Sulawesi Tengah. Analisis yang digunakan adalah statistik non parametrik menggunakan analisis jalur. Hasil menunjukkan Karakteristik usaha tani petani yang terdiri dari luas lahan, jarak rumah ke lahan dan ketersediaan modal memiliki pengaruh signifikan terhadap tingkat adopsi GAP. Karakteristik petani, penyuluhan lembaga pemerintah dan penyuluhan Perusahaan swasta tidak memiliki pengaruh signifikan terhadap tingkat adopsi GAP dan Karakteristik petani dan tingkat adopsi GAP memiliki pengaruh signifikan terhadap pendapatan usaha tani kakao. Tingkat adopsi GAP dapat memediasi variabel karakter usaha tani terhadap pendapatan usaha tani.
Tingkat Adopsi Inovasi Pemasaran Digital pada Pelaku Agribisnis Olahan Limbah Kelapa di Kecamatan Cimerak Kabupaten Pangandaran Setiawan, Perdi; Setiawan, Iwan; Trimo, Lucyana; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18157

Abstract

The problem that is the centre of attention in agribusiness development is the effort to accelerate the process of technological innovation, both a new innovation and modification of the agribusiness system, then transform it into the basis for the development of the agribusiness. The purpose of this study was to analyse the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency. This research uses quantitative research design with survey method. The analysis used was descriptive analysis and inferential analysis. The results showed that the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency was high. In addition, the adoption of digital marketing innovations is also influenced by several variables, namely education, income, and accessibility of agribusiness actors. An increase in these variables will increase the speed of processed coconut waste agribusiness actors in adopting digital marketing innovations.
Efektivitas Iklan Meatless Kingdom pada Media Sosial Instagram dengan Pendekatan Model AIDA Azzahra, Sheila Najwa; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19354

Abstract

Instagram is one of the largest social media platforms in Indonesia and is widely used by companies to reach consumers directly, including Meatless Kingdom, a producer of plant-based food products. Despite offering health and environmental benefits, the product still faces challenges such as low public awareness and limited interest in trying plant-based alternatives. This study aims to measure the effectiveness of Meatless Kingdom’s promotional content on Instagram using the AIDA model (Attention, Interest, Desire, Action). The research employed a quantitative descriptive survey method involving 100 active followers of the @meatlesskingdom Instagram account, selected through systematic random sampling. Additional data were collected through interviews with the business owner and a literature review. The findings indicate that the promotional content is categorized as “Highly Effective” with an average score of 4.372. The highest scoring dimension was Interest (4.4975), followed by Attention (4.396), Action (4.3025), and Desire (4.292) as the lowest. Meatless Kingdom is encouraged to enhance emotional branding by maintaining appealing visuals and narratives that emphasize health, sustainability, and a modern lifestyle to boost consumer engagement and loyalty.
Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat) Rosadi, Osad Imron; Hapsari, Hepi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17798

Abstract

Mastery of various information system technologies in agriculture will greatly support the competence of agricultural extension workers. Extension workers must have competence before conducting counselling, education and training for farmers so that they can strengthen farmers' perceptions of technological innovation. This study aims to: (1) Analyse the level of implementation of cyber extension in West Bandung Regency, (2) Analyse the perception of agricultural extension workers towards cyber extension in West Bandung Regency, (3) Analyse the personal characteristics, motivation and independence of agricultural extension workers in West Bandung Regency, and (4) Analyse the partial and simultaneous effects of personal characteristics, motivation, and independence of agricultural extension workers on the perception of agricultural extension workers towards cyber extension in West Bandung Regency. The research method used is the survey research method. The analytical tool used is multiple linear regression analysis. The results showed that, (1) The level of application of cyber extension in West Bandung Regency was classified as good. Agricultural extension workers often use cyber extension to support their extension activities. (2) Perceptions of agricultural extension workers in West Bandung Regency assess the existence of cyber extension as having an important role in assisting extension activities. (3) The main motivation of agricultural extension workers in West Bandung Regency is to excel. Then the independence of extension workers can be said to be good, both emotionally, intellectually, economically, and socially. (4) Personal characteristics, motivation, and independence of extension agents have a significant influence simultaneously on the perception of agricultural extension agents in West Bandung Regency regarding cyber extension. Partially personal characteristics do not have a significant influence on the perception of agricultural extension workers in West Bandung Regency regarding cyber extension. While the motivation and independence of extension workers partially have a significant influence on the perceptions of agricultural extension workers in West Bandung Regency regarding cyber extension.
Peningkatan Kualitas Produk UMKM Pangan melalui Penerapan Praktik Produksi yang Baik di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Rachmawati, Erna
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.20547

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) pangan di wilayah pedesaan memiliki peran penting dalam memperkuat ekonomi lokal, menciptakan lapangan kerja, serta mendukung ketahanan pangan masyarakat. Salah satu tantangan utama yang dihadapi oleh UMKM pangan adalah rendahnya kualitas produk akibat belum optimalnya penerapan prinsip Cara Produksi Pangan Olahan yang Baik (CPPOB), khususnya dalam aspek sanitasi, kebersihan lingkungan produksi, dan pengemasan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas produk UMKM pangan yang dikelola oleh perempuan di Desa Cijambu, Kecamatan Tanjungsari, Kabupaten Sumedang melalui pelatihan dan pendampingan teknis berbasis CPPOB. Kegiatan ini dilaksanakan dengan pendekatan partisipatif, yang mencakup tahapan identifikasi kebutuhan mitra, penyuluhan dan edukasi mengenai prinsip-prinsip CPPOB, praktik penerapan secara langsung di lokasi produksi, serta pendampingan dan evaluasi hasil. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap praktik produksi yang baik. Sebagian besar peserta telah memahami prinsip sanitasi, penggunaan alat pelindung diri, dan pengemasan yang lebih baik. Selain itu, tingkat partisipasi peserta dalam seluruh rangkaian kegiatan juga tergolong sangat tinggi, hal ini menunjukkan antusiasme dan kesadaran pelaku UMKM terhadap pentingnya peningkatan mutu produk. Secara keseluruhan kegiatan ini mampu meningkatkan kapasitas pelaku UMKM dalam menghasilkan produk pangan yang higienis, aman, dan layak pasar.
ANALISIS KEBERLANJUTAN USAHATANI AGROFORESTRI KOPI DI KAWASAN GUNUNG GEULIS, JAWA BARAT Shohihah, Nurun Nahdhoh; Sulistyowati, Lies; Hapsari, Hepi
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coffee is an agricultural commodity with high economic value and promising business opportunities, driven by the increasing demand and interest of consumers. One area with significant potential for coffee development is Gunung Geulis, where forest land has been converted into coffee plantations using an agroforestry system. This system is expected to maintain the ecological functions of the area, particularly hydrological services, while also providing economic benefits for the surrounding community. This study aims to examine the implementation process of coffee agroforestry farming in the Gunung Geulis area and determine its sustainability status. Data were collected through observation, interviews, and questionnaires. The analysis was conducted using the MDS-Rapcoffe method in R software to assess the level of sustainability and identify key leverage attributes influencing it. The coffee agroforestry farming process in Gunung Geulis includes upstream subsystems, cultivation subsystems, marketing subsystems, and supporting subsystems. The results show that in Jatinangor and Cimanggung Sub-districts within the Gunung Geulis area, the sustainability values are 64,55% and 66,73% respectively, which are categorized as moderately sustainable.
LEVEL OF COMMUNITY PARTICIPATION IN LAKSANA TOURISM VILLAGE, IBUN DISTRICT, BANDUNG REGENCY, WEST JAVA, INDONESIA Anjelia, Serly; Djuwendah, Endah; Rasmikayati, Elly; Hapsari, Hepi
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.185

Abstract

Laksana Tourism Village has the potential to become a better tourist destination. The situation shows that the management of community-based tourism villages is not good enough. This study aims to determine the level of community participation. This study uses a quantitative approach with survey techniques. The object analyzed is the community involved in tourism activities. The data analyzed are the results of interviews, questionnaires, literature studies, and field documentation. Research data were analyzed using descriptive statistics with a Likert scale. The results of this study are that community participation in the Tourism Village at the planning stage is still dominated by external parties and certain groups of people, at the implementation stage it involves almost the entire community, the utilization stage of the results shows there is a clear profit sharing but not yet transparent report, and at the evaluation stage there is no continuous evaluation. 
Penggunaan Internet dan Faktor yang Berhubungan pada Penyuluh Pertanian Kabupaten Bandung Aulia, Muhammad Haikal Rizqy; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12373

Abstract

Agricultural extension workers are required to keep up with the times in carrying out their role as a bridge of information for farm business actors. The imbalance between the number of extension workers and the fostered villages makes the extension workers work around it by utilizing the use of the internet for effective and efficient extension. As well as the occurrence of the Covid-19 pandemic has made extension workers accustomed to conducting counseling and providing material using an online meeting platform that is still carried over today because of its ease of reaching farmers. This study aims to describe how the level of internet usage has been applied by extension workers and analyze what factors are related to the level of internet usage. This research was conducted in agricultural extension centers in Bandung Regency. The variables used were characteristics, level of internet usage, information needs, and frequently used sites. The research design used was descriptive quantitative with non-parametric rank spearman correlation analysis tool and sampling technique using Roscoe method. The level of internet usage seen from the frequency of use in one working week is high with a percentage of 62.5% using the internet more than 4-5 working days in one week, while when the duration of internet usage it is still relatively low with a majority of 65% using the internet 2-3 hours per working day. Factors associated with internet use are characteristics of extension workers (education) and sites or applications that are frequently used (Ministry of Agriculture website and Whatsapp).
Faktor yang Memengaruhi Keputusan Pembelian Pupuk Organik Cair Merek Jimmy Hantu di Toko BTA Alifia, Salma; Hapsari, Hepi; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14392

Abstract

The increasing number of human population encourages the fulfillment of food security and can be supported by the application of green sustainable agriculture. One way of implementing green sustainable agriculture is by using liquid organic fertilizer. However, the use of organic fertilizers are still not massive and the sales are relatively low. This study aims to analyze the factors that influence the purchase of Jimmy Hantu liquid organic fertilizer at Bintang Tani Abadi (BTA) store Serang City. This study used quantitative methods with an explanatory survey that took data from 65 respondents. Data analysis using descriptive statistical analysis and SEM-PLS. The result showed that cultural, social, personal, and psychological factors had positive relationship to purchasing decision. However, product attributes do not have a positive relationship with purchase decision of JH-LOF at BTA store Serang City.
Analisis Komparasi Kelayakan Finansial Usahatani Benih Kentang dengan Sayuran Pakcoy Putra, Harry Wiyono; Sadeli, Agriani Hermita; Indrawibawa, Diky; Hapsari, Hepi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13798

Abstract

Potatoes are one of the alternative carbohydrate sources to replace rice and have a high economic value. According to Badan Pusat Statistik (BPS) in 2023, Indonesia's potato production increased by 4.21 percent from 1.36 million tons to 1.42 million tons. CV. Bumi Agro Technology (CV. BAT) is one of the agribusiness companies which producing potato seeds that affected by the increasing in national potato production. CV. BAT endeavors to extend the cultivation of potato plants land in vegetable fields – in this case, pakcoy plants. The method used in this research employs a qualitative design with a case study approach at CV Bumi Agro Technology. Data were obtained through observation and interviews. This study utilizes Revenue Analysis, Cost Analysis, Income Analysis, Financial Feasibility Analysis RC Ratio, BC Ratio NPV, IRR, Payback of Period, and Profitability Index. The results of this study conclude that potato seed farming and pakcoy cultivation are financially feasible. However, potato seed farming is more financially feasible compared to pakcoy cultivation. CV BAT needs to prioritize potato commodities at the moment, with the note that they should save expenses, especially when purchasing potato seeds and farm consumables.
Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah Ernah Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin harina, Anne Hesty Nurul Utami Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Mohammad Irfan Ghani Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nadhifa Kartika Nadhifa Kartika Putri Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika R.A. Sukma Ayu Hanipradja Rani Andriani Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah