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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agro Bali: Agricultural Journal Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros
Hepi Hapsari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Customer Satisfaction Pakcoy Attributes at Rumah Buah Tirtayasa Bandung Febiola, Audia; Sadeli, Agriani Hermita; Hapsari, Hepi; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13889

Abstract

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.
Implementation of The Chili Commodity Agricultural Financing Program at Islamic Boarding Schools: Case in The Al-Ittifaq Islamic Boarding School Network, Bandung Regency Nagib, Muhammad; Wulandari, Eliana; Hapsari, Hepi
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 7 No 2 (2023): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v7i2.2665

Abstract

Islamic boarding schools, in general, tend to have a low level of independence, even though they have resources that can be utilized to increase their independence. The Bank Indonesia Social Program (PSBI) is strategically provided to Islamic boarding schools for economic development with chili commodities. Bank Indonesia collaborated with the Islamic Boarding School Business Economic Association (Hebitren) in its distribution, appointing the Al-Ittifaq Islamic Boarding School as an off-taker and buyer. This research aims to analyze the performance of PSBI for beneficiaries. This research was conducted in Bandung Regency and Garut Regency according to the location of the Al-Ittifaq Islamic Boarding School network, which received funding grants for chili development. The research technique used a census of 6 Islamic boarding schools. Data analysis used Importance Performance Analysis (IPA), which aims to analyze the performance of a program. The science results obtained criteria in quadrant one, which means these criteria have high expectations but low performance, so performance needs to be increased to balance high expectations. Then, we get the criteria in quadrant 2, which means that the criteria tend to have high expectations and performance. Hence, they must be maintained to maintain the quality of program implementation.
The Influence of Program Effectiveness on the Sustainability of the Farmer Food Corporation (KPP) Business at PT. XYZ Widi, Riantin Hikmah; Karyani, Tuti; Hapsari, Hepi; Trimo, Lucyana
Agro Bali : Agricultural Journal Vol 7, No 2 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i2.1698

Abstract

PT. XYZ is one of the Farmer Food Corporations (KPP) in Ciamis Regency, providing services ranging from production facilities to facilitating credit capital applications. This farmer corporatization program benefits farmers by increasing their income, thus necessitating the sustainability of PT. XYZ. Therefore, it is crucial to examine the effectiveness of the PT. XYZ program, its sustainability level, and the impact of its effectiveness on business sustainability. This study employs an integrated (mixed method) approach with a dominant quantitative design. The population comprises rice farmers who are members of the Farmer Food Corporation in Ciamis Regency under PT. XYZ. A sample size of 51 respondents was selected using a simple random sampling method to ensure equal representation. The effectiveness of the PT. XYZ program was analyzed descriptively through a descriptive statistical analysis approach, and the Partial Least Square (PLS) Structural Equation Model (SEM) analysis was performed to understand the influence of program effectiveness on PT. XYZ's business sustainability. The research results indicate that all variables influence the effectiveness of the PT. XYZ programs are constructed by real manifests, with contributions ranging from medium to high. The five manifest variables constructing effectiveness are program objectives, real change, program socialization, precision, and monitoring. The sustainability variable is constructed by market, workplace, environment, and community variables. The program's effectiveness has a significant influence on PT. XYZ's business sustainability. In conclusion, the PT. XYZ program effectively enhances farmers' income and contributes significantly to the sustainability of PT. XYZ's business. Continuous improvement in program implementation and monitoring is essential to maintain and enhance these benefits.
PENGARUH FAKTOR EKSTERNAL DAN FAKTOR INTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LUPBA Hapsari, Hepi; Pardian, Pandi; Fatimah, Sri; Andriani, Rani; Putri, Nadhifa Kartika
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4670

Abstract

The number of UMKM in Indonesia is increasing and plays an important role in the country's economy. The purpose of this research is to find out the factors that meet the purchase of the Lupba product, which is a collective brand compiled by the university alumni community. This study used A kuantitative method with technically survey from 100 test respondents. The analysis of the data used is multiple linear stresses. The results suggest that there is a significant precursor to consumers external factors and internal factors to purchasing. Key-words: purchasing decisions. external factors. internalfFactors, UMKM  INTISARIJumlah UMKM di Indonesia terus meningkat dan memainkan peran penting perekonomian negara. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang memengaruhi pembelian produk UMKM Lupba yang menjadi merek kolektif yang dihimpun oleh komunitas alumni universitas. Penelitian ini menggunakan metode kuantitatif dengan teknik survei dari 100 responden. Analisis data yang digunakan adalah regresi linear berganda. Hasil menunjukkan bahwa terdapat pengaruh signifikan faktor eksternal dan faktor internal konsumen terhadap keputusan pembelian. Kata kunci: keputusan pembelian, faktor eksternal, faktor internal, UMKM
PENGARUH GAYA HIDUP DAN PERAN LINGKUNGAN SOSIAL PADA PERILAKU KONSUMSI KOPI Rasmikayati, Elly; Ernah, Ernah; Hapsari, Hepi; Hanipradja, R.A. Sukma Ayu; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3801

Abstract

Consuming coffee has become part of the lifestyle of Indonesian people, and for some people it has even become an important part of daily life. Students tend to like to spend their time drinking coffee in coffee shops, this is because students can enjoy the time and atmosphere of a coffee shop with their friends. Many students who don't like drinking coffee become interested in drinking coffee because they are carried away by the social environment, especially the influence of their friends. Therefore, this research aims to analyze the influence of lifestyle and the role of the social environment on students' coffee consumption behavior. The research method used was a survey method of 113 respondents. The data analysis tools used are crosstab analysis and chi square test. The results of the research show that the influence of the lifestyle of consuming coffee on students is significantly related to the type of product consumed, the average expenditure on coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and the frequency of consuming coffee shop style. The role of the social environment in students is significantly related to the average expenditure of sachet instant coffee products, the amount of consumption of sachet instant coffee products, the frequency of consuming sachet instant coffee products, the average expenditure of coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and frequency of consuming coffee shop style. Keywords: Coffee agribusiness, consumer behavior, correlation. INTISARIMengonsumsi kopi sudah menjadi bagian dari gaya hidup masyarakat Indonesia, bahkan bagi sebagian orang sudah menjadi bagian penting dalam keseharian. Mahasiswa cenderung gemar menghabiskan waktunya ngopi di coffee shop, hal tersebut dikarenakan mahasiswa dapat menikmati waktu dan suasana tempat ngopi bersama rekannya. Banyak mahasiswa yang tidak suka ngopi menjadi suka ngopi karena terbawa oleh lingkungan sosial terutama pengaruh dari lingkungan teman-temannya. Maka dari itu, penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan peran lingkungan sosial pada perilaku konsumsi kopi mahasiswa. Metode penelitian yang digunakan adalah metode survei terhadap 113 orang responden. Alat analisis data yang digunakan adalah analisis crosstab dan chi square test. Hasil penelitian menunjukkan bahwa Pengaruh gaya hidup mengonsumsi kopi pada mahasiswa berhubungan signifikan dengan jenis produk yang dikonsumsi, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop. Peran lingkungan sosial pada mahasiswa berhubungan signifikan dengan pengeluaran rata-rata produk kopi instan sachet, jumlah konsumsi produk kopi instan sachet, frekuensi dalam mengonsumsi produk kopi instan sachet, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop.                                        Kata kunci: Agribisnis kopi, perilaku konsumen, korelasi.
HUBUNGAN KARAKTERISTIK PETANI DENGAN TINGKAT ADOPSI GOOD AGRICULTURE PRACTICES (GAP) DAN PENDAPATAN USAHA TANI Hapsari, Hepi; Saidah, Zumi; Irfan Ghani, Mohammad; Kartika, Nadhifa
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.36

Abstract

Salah satu peningkatan produktivitas bisa ditunjang oleh tingkat adopsi dari penyuluhan. Tujuan penelitian ini adalah untuk mengetahui hubungan karakteristik petani, lembaga penyuluhan pemerintah, dan lembaga penyuluhan swasta terhadap adopsi GAP pada kompetensi usaha tani petani. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik wawancara kepada 50 responden di Desa Karunia, Sulawesi Tengah. Analisis yang digunakan adalah statistik non parametrik menggunakan analisis jalur. Hasil menunjukkan Karakteristik usaha tani petani yang terdiri dari luas lahan, jarak rumah ke lahan dan ketersediaan modal memiliki pengaruh signifikan terhadap tingkat adopsi GAP. Karakteristik petani, penyuluhan lembaga pemerintah dan penyuluhan Perusahaan swasta tidak memiliki pengaruh signifikan terhadap tingkat adopsi GAP dan Karakteristik petani dan tingkat adopsi GAP memiliki pengaruh signifikan terhadap pendapatan usaha tani kakao. Tingkat adopsi GAP dapat memediasi variabel karakter usaha tani terhadap pendapatan usaha tani.
PERSEPSI KONSUMEN DAN TINGKAT MINAT BELI TERHADAP SIRUP CASCARA CASANDRA BRAND NETISANE: ANALISIS BERDASARKAN PENGEMBANGAN MODEL PLANNED BEHAVIOR Hapsari, Hepi; Esla Karimah, Bella; Eti Suminartika
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.48

Abstract

The development of the innovative beverage industry encourages the creation of environmentally friendly products, one of which is cascara casandra syrup from Brand Netisane, which processes coffee skin waste into a useful product that is low in caffeine and high in antioxidants. Despite its great potential, consumer awareness of the advantages of this product is still low. This study aims to examine consumer perceptions and the level of purchase intention towards cascara casandra syrup from Brand Netisane. The variables used in this study include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. With a quantitative descriptive approach, this study used the census method with all product consumers as respondents. A total of 40 respondents participated in this study, and data were collected through a Likert scale questionnaire distributed online through Goofle Form. The results showed that the purchase interest in cascara syrup reached 82%. Positive perceptions are reflected in attitudes (82.17%), subjective norms (65.5%), perceived behavioral control (85.33%), environmental concerns (84%), and health awareness (82.75%). The main factor influencing purchase intention is health benefits which reached 84.5%.
Peningkatan Consumer Value Produk Olahan Pisang Untuk Meningkatkan Daya Saing Industri Rumah Tangga di Kecamatan Jatigede Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Kurnia, Ganjar; Charina, Anne; Rahmawati, Erna
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.12770

Abstract

Berkembangnya pariwisata di kawasan waduk Jatigede membawa peluang bagi berkembangnya sektor usaha lain. Usaha produk olahan pisang berpeluang besar untuk dapat dijadikan oleh-oleh bagi wisatawan yang berkunjung ke waduk Jatigede. Namun saat ini, industri rumah tangga belum mampu menciptakan produk dapat berdaya saing dan bernilai jual. Kegiatan pengabdian pada masyarakat ini bertujuan untuk meningkatkan nilai jual dan daya saing produk olahan pisang, melalui kegiatan peningkatan consumer value. Mitra dalam kegiatan ini adalah pelaku industri kecil dan rumah tangga di Desa Mekar Asih Kecamatan Jatigede Kabupaten Sumedang.  Metode pelaksanaan yang dilakukan diantara adalah pelatihan dan penyuluhan desain produk yang menarik,  keamanan pangan, serta pendaftaran sertifikasi PIRT sebagai jaminan keamanan produk; selain itu mitra juga diberi fasilitas alat dan tempat produksi yang menunjang keamanan pangan. Hasil kegiatan menunjukkan bahwa mitra sudah mampu menghasilkan produk yang memiliki nilai jual dan berdaya saing, melalui perbaikan standar keamanan pangan dan juga perbaikan kemasan produk. Beberapa mitra juga sudah mendapatkan sertifikat PIRT. Meskipun demikian, mitra masih memerlukan pendampingan serta bantuan untuk memperluas pangsa pasar produk olahan pisang.
Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah, Ernah Esla Karimah, Bella Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanipradja, R.A. Sukma Ayu harina, Anne Hesty Nurul Utami Indrawibawa, Diky Irfan Ghani, Mohammad Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Kartika, Nadhifa Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nagib, Muhammad Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Widi, Riantin Hikmah Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah