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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros
Hepi Hapsari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Analisis Persepsi Konsumen Terhadap Bauran Pemasaran pada Produk UMKM Lupba Putri, Nadhifa Kartika; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14549

Abstract

This research aims to find out how consumers perception the aspect of marketing mix in UMKM Lupba products. This study was conducted from January to February 2024. The data used in this study were primary data obtained from interviews with consumers using questionnaires to 100 respondents and secondary data obtained from internets using Google Scholar. The results show that consumers' perception of the mixed aspects of product marketing in UMKM Lupba products is very high and the mix of marketing prices, places, and locations in UMKM Lupba products is high.
Kinerja Penyuluh Pertanian Kabupaten Bandung Dalam Menjalankan Tugas Dan Fungsinya Fauziyyah, Azka Nadia; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11549

Abstract

Law 16/2006 regulates agricultural development and agricultural extension processes. Bandung Regency is one of the regions with great agricultural potential. There are 160 agricultural extension workers in Bandung Regency helping an average of 2-3 villages. In fact, in the Law on the Protection of Farmers' Rights No. 19/2013, the extension officer in charge of the assisted community. In the performance report of the Bandung Regency Agriculture Office (2021), it was stated that the target does not match the actual performance of the land. The purpose of this study is to evaluate the professional achievements of media workers in the Bandung region. This research was conducted in several agricultural extension areas in Bandung Regency. The methodology used was a survey with a descriptive quantitative research design. The research used is an analysis of the performance level of agricultural extension workers using a calculator based on the Order Number of the Ministry of Agriculture: 91/Permentan/OT.140/9/2013 and Kendall tau correlation analysis. Based on the evaluation of the performance level, agricultural extension workers in Bandung Regency are in the good sector with an average score of 80.125 and 7 extension workers have performance standards in the good sector and 33 extension workers in the category of good performance value. Based on Kendall Tau correlation analysis, it is known that the factors related to the efficiency level of agricultural extension workers in Bandung Regency are working hours, motivation of extension workers, management support, and availability of resources and equipment. extension project management, communication skills and teamwork skills.
Analisis Tingkat Kepuasan dan Loyalitas Konsumen Lotu Coffee and Eatery di Jalan Kalimantan Kota Bandung Gloria, Jeanete Gwendelin; Pardian, Pandi; Hapsari, Hepi; harina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14365

Abstract

The coffee business sector is now experiencing a significant increase in Bandung City. This increase cannot be separated from the increasing intersert and consumption of coffee among Indonesians. Coffee consumption in Indonesia has increased rapidly in recent years. This is driven by various factors such as lifestyle changes, the growth of the middle class and the increasing popularity of coffee shops as places to gather and socialize. One of the main strategies to deal with increasingly fierce business need to make various efforts to identify consumer preferences ranging from the desired quality and flavour of coffee to convenience and griendly effiecient service. One of the coffee business in Bandung is Lotu Coffee and Eatery. Consumer expectations and satisfaction are measured using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Consumer satisfaction can lead to consumer loyalty to the products sold, therefore consumer loyalty in this study is measured using the Customer Loyalty Index (CLI). Data collection was carried out by distributing 100 questionnaires and showed that consumers were very satisfied and had a high level of loyalty.
The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach Sumadinata, Raden Fathia Nurul Fadhilah; Fatimah, Sri; Hapsari, Hepi; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14609

Abstract

Instagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagram’s features.Keywords: advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram
Customer Satisfaction Pakcoy Attributes at Rumah Buah Tirtayasa Bandung Febiola, Audia; Sadeli, Agriani Hermita; Hapsari, Hepi; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13889

Abstract

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.
Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah Ernah Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin harina, Anne Hesty Nurul Utami Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Mohammad Irfan Ghani Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nadhifa Kartika Nadhifa Kartika Putri Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika R.A. Sukma Ayu Hanipradja Rani Andriani Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah