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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agro Bali: Agricultural Journal Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros
Hepi Hapsari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Analisis Sikap dan Persepsi Petani untuk Meningkatkan Produksi Cabai Merah Melalui Penggunaan Benih Unggul Saidah, Zumi; Wulandari, Eliana; Hapsari, Hepi
Agrikultura Vol 35, No 2 (2024): Agustus, 2024
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v35i2.53975

Abstract

Komoditas cabai merah menjadi salah satu komoditi yang disukai oleh petani karena memiliki nilai ekonomi yang tinggi serta menjadi komoditi yang paling sering mendapat perhatian pemerintah. Pemerintah berupaya meningkatkan produksi cabai merah melalui berbagai cara salah satunya melalui menggunakan benih unggul di kalangan petani. Namun hingga saat ini masih terus terjadi fluktuasi produksi cabai merah. Penelitian ini ingin memetakan permasalahan yang membuat fluktuasi produksi cabai merah serta melihat sikap dan persepsi petani dalam pemilihan dan penggunaan cabai merah. Penelitian ini dianalisis dengan menggunakan diagram tulang ikan (fishbone diagram) untuk memetakan permasalahan fluktuasi produksi, model sikap dianalisis dengan model sikap Multiatribut Fishbein, sedangkan persepsi petani terhadap benih cabai merah dianalisis dengan perceptual mapping. Hasil penelitian memperlihatkan bahwa serangan hama dan penyakit serta kondisi cuaca menjadi faktor utama terjadinya fluktuasi produksi cabai merah. Berdasarkan sikap dan persepsi petani ditemukan bahwa petani lebih senang menggunakan cabai merah varietas TM 999 karena tahan terhadap penyakit antraknosa, layu fusarium dan layu bakteri serta produktivitas per tanaman cukup tinggi.
PROSES KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI PUPUK ORGANIK CAIR MEREK JIMMY HANTU DI TOKO BTA Hapsari, Hepi; Alifia, Salma; Rasmikayati, Elly; Charina, Anne; Syamsiyah, Nur
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4645

Abstract

The higher of human population encourages the fulfillment of food security. Food security globally and in Indonesia can be supported through green sustainable agricultural activities, either one is the use of liquid organic fertilizer. However, the use of liquid organic fertilizer is still not widely used in Indonesia (Serang City) and the sales are low. This study aims to analyze the decision process of purchasing Jimmy Hantu Liquid Organic Fertilizer (JH-LOF) at Bintang Tani Abadi (BTA) Agriiculture Store Serang City. This study used quantitative methods with explanatory survey that took data from 65 responndents. Data analysis uses descriptive statistical analysis to analyze the JH-LOF purchase decision process. The results showed that the JH-LOF purchase decision process carried out by consumers prioritized product quality and fertilizer use experience as a reference for purchasing.
Pelatihan Kemasan Produk UMKM di Desa Mekarmanik Kecamatan Cimenyan Kabupaten Bandung Jawa Barat: MSMEs Product Packaging Training in Mekarmanik Village Cimenyan Subdistrict Bandung Regency Suminartika, Eti; Hapsari, Hepi; Deliana, Yosini
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 11 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i11.8139

Abstract

The role of small-scale business (UMKM) is source of income and job for the people. The problem of the industry is low quality of product packaging. The purpose of PKM are: (1) How to increase the knowledge and (2) how to raise packaging practice. PKM activities took place from June 24th until July 24th, 2024. The activity was done by companionship of lecture, demonstration and practice. Participant knowledge and practice increase were analysed based pre-test before activity and post-test after activity. The result of activity showed us there were increase significantly about packaging product knowledge and packaging product experience.
Hubungan Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Kepedulian Lingkungan, dan Kesadaran Kesehatan terhadap Minat Beli Sirup Cascara Casandra Brand Netisane Karimah, Bella Esla; Hapsari, Hepi; Saidah, Zumi; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16926

Abstract

Caffeine sensitivity is one of the main obstacles to increasing coffee consumption. Casandra cascara syrup offers an innovative solution that is low in caffeine and high in antioxidants. Despite its significant health and environmental benefits, sales of this product are still fluctuating due to low consumer awareness and suboptimal marketing strategies. This study aims to analyze the variables that influence purchase intention of cascara casandra syrup using the Theory of Planned Behavior (TPB) approach. The variables studied include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. This study uses a quantitative approach to the census method with data collected through questionnaires to consumers of cascara casandra syrup. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results showed that attitude, perceived behavioral control, environmental concern, and health awareness have a positive and significant relationship with purchase intention. In contrast, subjective norms have a negative and significant relationship, indicating that social pressure does not always encourage consumers to buy. Thus, this study contributes to the development of TPB by adding environmental concern and health awareness, and offers recommendations for improving marketing strategies through consumer education with an emphasis on added value.
Analisis Risiko Produksi Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Suhandi, Raisya Alviani Puteri; Kusumo, Rani Andriani Budi; Hapsari, Hepi; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15364

Abstract

Potatoes are a horticultural commodity with high economic value. Potato production involves uncertainty and risks due to unpredictable seasons and high production costs, especially for seeds. The objective of this study is to identify risk events, sources of risk, and formulate the most effective risk control strategies for potato production in Sarimukti Village, Pasirwangi District, Garut Regency. The research location was purposively chosen with the consideration that Pasirwangi District is a potato production center in West Java. This study uses a qualitative method with a case study approach. The informants in this study consisted of 6 people. The data analysis technique used in this study is the House of Risk (HOR). The results of the study indicate that there are 28 risk events in potato vegetable production. The event with the highest impact is plant death. 18 of risk and 8 risk sources were identified. The sources of risk with the highest occurrence rate are non-certified seeds and unpredictable seasons. Industrial potato production was identified with 24 risk events, with the highest impact being plant death. 17 of risk were identified with 7 sources. The most frequently occurring risk source is the unpredictable season. There are 11 proposed risk control action strategies that can be applied to reduce risk. The most effective risk control action strategy for potato vegetable production is to purchase potato seeds directly from Balitsa or trusted seed breeders, while the most effective action strategy for industrial potato production is to determine the planting schedule for potatoes and crop rotation.
Pelatihan Pembuatan Nama Merek dan Logo Untuk Branding Produk UKM Desa Mekarasih, Kecamatan Jatigede, Sumedang Mardiana, Siti; Hapsari, Hepi
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.16670

Abstract

Peningkatan bidang ekonomi merupakan keharusan untuk mengangkat Desa Mekarasih dari status desa swadaya mula. Langkah yang diambil diantaranya dengan mendukung pertumbuhan bisnis UMKM.  Agar bisnis bertumbuh dan dikenal masyarakat luas, maka proses awal untuk branding adalah dengan membuat identitas brand yang berupa nama merek dan logo (trademark). Pemilik UMKM harus mengetahui konsep dasar pembuatan nama merek dan penciptaan logo, terutama mengenai pemilihan kata, penggunaan jenis huruf, dan pemakaian warna.  Langkah berikutnya setelah memiliki nama merek dan logo hendaknya pemilik UMKM segera mendaftarkan nama merek dan logo tersebut agar  terlindungi secara hukum dalam penggunaan nama merek dan logo. Pelaksanaan pengabdian masyarakat ini menggunakan metode pendidikan masyarakat melalui penyuluhan disertai contoh-contoh nyata di dunia bisnis. Dari sepuluh UMKM yang terpilih untuk mendapat penyuluhan, hanya dua UMKM yang telah mempunyai nama merek dan logo. Dari dua UMKM tersebut, satu diantaranya menggunakan logo yang tidak sesuai dengan konsep brand personality. Sedangkan satu UMKM lainnya menggunakan nama merek yang terlalu umum sehingga tidak unik. Delapan UMKM yang lain mendapat insight yang berharga dalam pelatihan tersebut untuk segera membuat identitas brand mereka. Dari pengabdian masyarakat ini dapat dilihat bahwa banyak pemilik UMKM yang belum memahami konsep dasar pembuatan nama merek dan logo sebagai langkah awal untuk branding produk mereka. Hasil terpenting dari pengabdian masyarakat ini, para pemilik UMKM menjadi sadar akan pentingnya menyegerakan pembuatan identitas merek, serta pentingnya untuk segera mendaftarkan mereknya tersebut.
Pemberdayaan UMKM Pangan Melalui Peningkatan Customer Value di Desa Cijambu Kecamatan Tanjungsari Kabupaten Sumedang Kusumo, Rani Andriani Budi; Hapsari, Hepi; Kurnia, Ganjar; Charina, Anne; Rachmawati, Erna
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.18213

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) pangan memiliki peran strategis dalam meningkatkan kesejahteraan masyarakat dan mendorong pertumbuhan ekonomi lokal. Namun, UMKM pangan di Desa Cijambu menghadapi tantangan dalam meningkatkan daya saing produk akibat rendahnya customer value. Penelitian ini bertujuan untuk menganalisis hasil kegiatan pemberdayaan UMKM melalui peningkatan customer value. Metode yang digunakan yaitu melalui kegiatan pelatihan dan pendampingan. Materi pelatihan yang diberikan diantaranya adalah strategi pemasaran digital, inovasi kemasan, serta peningkatan kualitas produk dan sertifikasi. Sementara itu, kegiatan pendampingan dilakukan untuk mendampingi peserta dalam mendaftarkan sertifikasi PIRT dan halal, serta pendampingan pemasaran digital. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pemahaman peserta mengenai pentingnya peningkatan customer value, kemasan yang menarik, pentingnya sertifikasi, serta pemasaran digital. Meskipun masih terdapat tantangan seperti keterbatasan akses teknologi, program ini terbukti efektif dalam meningkatkan daya saing UMKM pangan di Desa Cijambu. Keberlanjutan program memerlukan dukungan berbagai pihak guna memastikan dampak jangka panjang bagi pertumbuhan UMKM lokal.
Tingkat Adopsi Inovasi Pemasaran Digital pada Pelaku Agribisnis Olahan Limbah Kelapa di Kecamatan Cimerak Kabupaten Pangandaran Setiawan, Perdi; Setiawan, Iwan; Trimo, Lucyana; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18157

Abstract

The problem that is the centre of attention in agribusiness development is the effort to accelerate the process of technological innovation, both a new innovation and modification of the agribusiness system, then transform it into the basis for the development of the agribusiness. The purpose of this study was to analyse the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency. This research uses quantitative research design with survey method. The analysis used was descriptive analysis and inferential analysis. The results showed that the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency was high. In addition, the adoption of digital marketing innovations is also influenced by several variables, namely education, income, and accessibility of agribusiness actors. An increase in these variables will increase the speed of processed coconut waste agribusiness actors in adopting digital marketing innovations.
Efektivitas Iklan Meatless Kingdom pada Media Sosial Instagram dengan Pendekatan Model AIDA Azzahra, Sheila Najwa; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19354

Abstract

Instagram is one of the largest social media platforms in Indonesia and is widely used by companies to reach consumers directly, including Meatless Kingdom, a producer of plant-based food products. Despite offering health and environmental benefits, the product still faces challenges such as low public awareness and limited interest in trying plant-based alternatives. This study aims to measure the effectiveness of Meatless Kingdom’s promotional content on Instagram using the AIDA model (Attention, Interest, Desire, Action). The research employed a quantitative descriptive survey method involving 100 active followers of the @meatlesskingdom Instagram account, selected through systematic random sampling. Additional data were collected through interviews with the business owner and a literature review. The findings indicate that the promotional content is categorized as “Highly Effective” with an average score of 4.372. The highest scoring dimension was Interest (4.4975), followed by Attention (4.396), Action (4.3025), and Desire (4.292) as the lowest. Meatless Kingdom is encouraged to enhance emotional branding by maintaining appealing visuals and narratives that emphasize health, sustainability, and a modern lifestyle to boost consumer engagement and loyalty.
Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat) Rosadi, Osad Imron; Hapsari, Hepi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17798

Abstract

Mastery of various information system technologies in agriculture will greatly support the competence of agricultural extension workers. Extension workers must have competence before conducting counselling, education and training for farmers so that they can strengthen farmers' perceptions of technological innovation. This study aims to: (1) Analyse the level of implementation of cyber extension in West Bandung Regency, (2) Analyse the perception of agricultural extension workers towards cyber extension in West Bandung Regency, (3) Analyse the personal characteristics, motivation and independence of agricultural extension workers in West Bandung Regency, and (4) Analyse the partial and simultaneous effects of personal characteristics, motivation, and independence of agricultural extension workers on the perception of agricultural extension workers towards cyber extension in West Bandung Regency. The research method used is the survey research method. The analytical tool used is multiple linear regression analysis. The results showed that, (1) The level of application of cyber extension in West Bandung Regency was classified as good. Agricultural extension workers often use cyber extension to support their extension activities. (2) Perceptions of agricultural extension workers in West Bandung Regency assess the existence of cyber extension as having an important role in assisting extension activities. (3) The main motivation of agricultural extension workers in West Bandung Regency is to excel. Then the independence of extension workers can be said to be good, both emotionally, intellectually, economically, and socially. (4) Personal characteristics, motivation, and independence of extension agents have a significant influence simultaneously on the perception of agricultural extension agents in West Bandung Regency regarding cyber extension. Partially personal characteristics do not have a significant influence on the perception of agricultural extension workers in West Bandung Regency regarding cyber extension. While the motivation and independence of extension workers partially have a significant influence on the perceptions of agricultural extension workers in West Bandung Regency regarding cyber extension.
Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah, Ernah Esla Karimah, Bella Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanipradja, R.A. Sukma Ayu harina, Anne Hesty Nurul Utami Indrawibawa, Diky Irfan Ghani, Mohammad Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Kartika, Nadhifa Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nagib, Muhammad Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Widi, Riantin Hikmah Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah