Article Per Year (5 Year)
p-Index From 2021 - 2026
9.085
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE ACEH PROVINCIAL LAND OFFICE Enik Wijayanti; Faisal Matriadi; Marbawi; Sapna Biby; Ikramuddin; Husaini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the influence of transformational leadership and job satisfaction on organizational citizenship behaviour with organisational commitment as an intervening variable at the Aceh Provincial Land Office, where the dependent variables of this study are transformational leadership and job satisfaction, the independent variable is organizational citizenship behaviour, and the intervening variable is organisational commitment. The population in this study consists of employees of the Aceh Provincial Land Office, including the North Aceh District office, the Lhokseumawe City office and the Bireuen District office. The sampling technique used was simple random sampling, and a sample of 68 respondents was obtained, all of whom are employees of the Aceh Provincial Land Office. The research method used is quantitative, and data analysis is conducted using path analysis. The results of this study indicate that transformational leadership has a significant effect on organisational commitment, job satisfaction has a significant effect on organisational commitment. Transformational leadership has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office, and job satisfaction has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office. Furthermore, organizational commitment has a significant effect on the organizational citizenship behaviour of employees at the Aceh Provincial Land Office, transformational leadership significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable, and job satisfaction significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable.
Sosialisasi Literasi Digital pada Masyarakat Gampong Murong-Aceh Utara Sapna Biby; Hilmi Hilmi; Mursalin Mursalin; Rahmaniar Rahmaniar; Muhammad Ali
Jurnal Solusi Masyarakat Dikara Vol 3, No 2 (2023): Agustus 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi memberikan banyak kemudakan bagi masyarakat, salah satunya kemudahan dalam mendapatkan informasi/berita secara cepat. Disatu sisi hal ini menjadi suatu keuntungan yang baik akan tetapi, disisi lain informasi/berita yang tersampaikan dengan cepat juga dapat menjadi suatu permasalahan jika informasi/berita yang disampaikan itu tidak benar atau hoaks. Berita hoaks sendiri akan sangat berbahaya jika disebarkan di sosial media terutama bagi orang-orang yang pemahaman literasi digital nya masih sangat rendah seperti masyarakat pedesaan dalam mengidentifikasi sebuah berita hoaks. Oleh karena itu melalui pengabdian ini dilakukan sosialisasi kepada masyarakat gampong Murong terkait pemahaman kepada masyarakat agar bisa mengidentifikasi dan mengenali hoaks. Metode yang dilakukan dalam pelaksanaan sosialisasi tentang berita hoaks adalah metode presentasi dilanjutkan dengan tanya jawab ataupun diskusi. Materi ini mengenai definisi berita hoaks, contoh berita hoaks, bahaya berita hoaks, ciri-ciri berita hoaks, cara mengecek kebenaran berita, sikap dalam menghadapi hoaks, dan manfaat mengecek kebenaran berita. Kegiatan pengabdian ini memiliki dampak yang besar terhadap pemahaman masyarakat gampng Murong dimana tingkat pemahaman masyarakat gampong Murong yang awalnya hanya ada 20% yang paham cara mengidentifikasi konten media sosial yang mengandung hoaks, kemudian mengalami kenaikan menjadi 90% masyarakat mampu mengidentifikasi konten media sosial yang mengandung hoaks.
Pengaruh Nilai Pengalaman Pelanggan Terhadap Loyalitas Produk Kopi Gayo Pada Masyarakat di Kota Lhokseumawe Hendri Kurniawan; T. Edyansyah; Sapna Biby; Siti Maimunah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pengalaman pelanggan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe. Populasi dalam penelitian ini adalah seluruh masyarakat di Kota Lhokseumawe. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengambilan sampel non-probability sampling. Data yang dikumpulkan merupakan data primer yang diperoleh dari penyebaran kuesioner secara langsung dengan metode purposive sampling, melibatkan 120 orang responden. Analisis data menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa nilai fungsional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai emosional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai sosial berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai fungsional, nilai emosional, dan nilai sosial secara simultan berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe.
THE EFFECT OF CONVENIENCE, PROMOTION AND BENEFITS ON THE DECISION TO USE A DIGITAL PAYMENT SYSTEM IN GENERATION Y IN LHOKSEUMAWE CITY Rosa Zachrul Phonna; Sapna Biby; Mohd Heikal; Rahmaniar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.46

Abstract

The purpose of this study was to determine the magnitude of the influence of convenience, promotion and benefits on decisions to use digital payment systems in generation Y in the city of Lhokseumawe. The subject of this research is generation Y or millennial generation in Lhokseumawe city. The sample in this study amounted to 138 respondents. The data collection technique used is a questionnaire. The author distributed questionnaires to 138 respondents of generation Y or millennials in the city of Lhokseumawe who use digital payment systems. The value of the correlation coefficient (R) is 0.644 and the Adjusted R2 value is 0.520 or 50.2% and the remaining 49.8% is influenced by other factors outside this research model (error term). From the partial test results, the three independent variables namely convenience (X1) has a value of tcount (4,040) > ttable (1,977), promotion (X2) has a value of tcount (7.219) > ttable (1,977) and benefits (X3) have a value of tcount ( 4,123) > ttable (1,977). So it can be concluded that convenience (X1), promotion (X2) and benefits (X3) partially influence the decision to use (Y). For simultaneous or concurrent testing (Test F), convenience (X1), promotion (X2) and benefits (X3) significantly influence the decision to use (Y) digital payment systems in generation Y in Lhokseumawe city because the value of Fcount (31,614) > Ftable (2.67). And for the most dominant variable influencing the decision to use is promotion (X2) with tcount (7,219).
THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY Farah Aidilla; Sapna Biby; Mariyudi; Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.119

Abstract

The aim of this research is to determine the influence of openness to experience, conscientiousness, extroversion, agreeableness and neuroticism on the loyalty of cellular service customers in the community in Lhokseumawe City. The research method is a quantitative research method. This research was conducted by Lhokseumawe City. The population in this study is the people of Lhokseumawe City who use XL Axiata, the sample in this study was 96 respondents. The research results show that customer openness (X1), conscientiousness (X2), ecrtoversion (X3), and agreeableness (X4) partially have a positive and significant effect on customer loyalty (Y) of cellular services in the community in Lhokseumawe City. Meanwhile, neuroticism (X5) has a negative and significant effect on customer loyalty (Y) for cellular services in the community in Lhokseumawe City. Simultaneously, openness to experience, conscientiousness, extroversion, agreeableness and neuroticism influence customer loyalty in cellular services in Lhokseumawe City, this is because based on the F test, the significance value is found to be 0.000 < 0.05, then Fcount is 13.371 > Ftable 3.13
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Matriadi, Faisal Mohd Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Nasrol Muhammad Roni Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Yurina Yurina Zikra Bunga Afsara Zulkifli