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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE INFLUENCE OF PERCEPTION OF EASE OF USE, PERCEPTION BENEFITS, SECURITY PERCEPTION AND RISK PERCEPTION ON INTEREST IN USING SEABANK DIGITAL BANK Dedi Supoyo; Mohd Heikal; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.560

Abstract

This study aims to analyze the influence of Perception of Ease of Use, Perception of Benefits, Perception of Security, and Perception of Risk on Interest in Using Seabank Digital Bank in Medan City. The type of research used was quantitative with purposive sampling techniques, involving 125 respondents obtained through an online questionnaire. Primary data is collected through Google Forms, while secondary data comes from journals and internet media. The analysis techniques used include descriptive analysis, multiple linear regression, classical assumption test, validity test with Confirmatory Factor Analysis (CFA), and reliability using Cronbach Alpha. Hypothesis testing and determination coefficient were carried out using the SPSS version 26.0 program. The results of the study show that partially, the Perception of Ease of Use, Perception of Benefits, Perception of Security, and Risk Perception have a significant influence on the Interest in Using Seabank Digital Bank. The Ease of Use Perception variable is the most dominant in influencing user interest. The Adjusted R Square value of 0.460 showed that 46.0% of the variation in interest in use could be explained by the independent variable studied, while the remaining 54.0% was explained by other variables that were not included in this study.
THE EFFECT OF HOSPITAL SERVICE QUALITY, PATIENT TRUST AND LOYALTY FROM THE PERSPECTIVE OF SERVICE ENCOUNTER ON JKN PARTICIPANTS AT LANGSA REGIONAL HOSPITAL Ayu Sahara; Mohd Heikal; Ikramuddin; Sapna Biby; Nurainun; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.572

Abstract

This study aims to test the effect of service quality on patient loyalty with service encounter and patient trust as intervening variables in JKN participant patients at Langsa Regional Hospital. The number of respondents in this study was 203 JKN participant patients at Langsa Regional Hospital. The data analysis method used was Structural Equation Modeling with AMOS Software. The results of this study found that service quality directly had a positive and significant effect on service encounter and patient trust, but did not have a significant effect on patient loyalty, while service encounter had a positive and significant effect on patient trust and patient loyalty, and patient trust had a positive and significant effect on patient loyalty. The results of the mediation test found that service encounter was able to partially mediate the effect of service quality on patient trust, but was unable to significantly mediate the effect of service quality on patient loyalty, while patient trust was able to fully mediate the effect of service encounter on patient loyalty, but was unable to significantly mediate the effect of service quality on patient loyalty.
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY Aulia Ul Mursalin; Muchsin; Sapna Biby; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.608

Abstract

This study aims to analyze the Influence of Brand Ambassador, Brand Image and Country of Origin on Purchase Intention of Sportswear Products on E-Commerce Platforms in Lhokseumawe City Society. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 105 consumers. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially Brand Ambassador has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Brand image has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Country Of Origin has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City. Simultaneously brand ambassador, Brand image and country of origin have a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City.
THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY Saleha; T. Edyansyah; Sapna Biby; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1121

Abstract

This study aims to analyze the effect of Segmenting, Targeting, and Positioning (STP) on consumer purchase decisions at Malika Bakery & Cake Shop in Lhokseumawe City. A quantitative approach with a survey method was employed, using structured questionnaires distributed to 115 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression with the help of SPSS software. The results show that all three independent variables—Segmenting, Targeting, and Positioning—have a positive and significant influence on purchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 55.2% indicates that consumer purchase decisions are largely influenced by the STP model, while the remaining 44.8% is explained by other external factors. These findings confirm that an effective implementation of STP strategies can enhance consumer interest and loyalty and serve as a strategic reference for MSMEs in developing more targeted marketing efforts.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
PENGARUH CONTENT MARKETING, INFLUENCER. MARKETING, DAN ELEKTRONIC WORD OF MOUTH (E – WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA FOLLOWERS PRODUK TAZZI GLOW DI PLATFORM TIKTOK SHOP Siti Maimunah; Mohd. Heikal; Sapna Biby; Safrina Safrina
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Content Marketing, Influencer. Marketing, dan Electronic Word of Mouth (E-WOM) terhadap keputusan pembelian followers produk Tazzi Glow di TikTok Shop. Latar belakang penelitian ini adalah perkembangan platform digital yang mengubah perilaku konsumen, khususnya di TikTok. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 100 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasilnya menunjukkan Content Marketing dan E-WOM berpengaruh signifikan terhadap keputusan pembelian, sementara Influencer. Marketing tidak. Secara simultan, ketiga variabel berpengaruh signifikan. Temuan ini menunjukkan bahwa kualitas konten dan ulasan pengguna lebih berperan dibandingkan Influencer. dalam mempengaruhi keputusan pembelian.
Sosialisasi Literasi Digital pada Masyarakat Gampong Murong-Aceh Utara Biby, Sapna; Hilmi, Hilmi; Mursalin, Mursalin; Rahmaniar, Rahmaniar; Ali, Muhammad
Jurnal Solusi Masyarakat Dikara Vol 3, No 2 (2023): Agustus 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Perkembangan teknologi informasi memberikan banyak kemudakan bagi masyarakat, salah satunya kemudahan dalam mendapatkan informasi/berita secara cepat. Disatu sisi hal ini menjadi suatu keuntungan yang baik akan tetapi, disisi lain informasi/berita yang tersampaikan dengan cepat juga dapat menjadi suatu permasalahan jika informasi/berita yang disampaikan itu tidak benar atau hoaks. Berita hoaks sendiri akan sangat berbahaya jika disebarkan di sosial media terutama bagi orang-orang yang pemahaman literasi digital nya masih sangat rendah seperti masyarakat pedesaan dalam mengidentifikasi sebuah berita hoaks. Oleh karena itu melalui pengabdian ini dilakukan sosialisasi kepada masyarakat gampong Murong terkait pemahaman kepada masyarakat agar bisa mengidentifikasi dan mengenali hoaks. Metode yang dilakukan dalam pelaksanaan sosialisasi tentang berita hoaks adalah metode presentasi dilanjutkan dengan tanya jawab ataupun diskusi. Materi ini mengenai definisi berita hoaks, contoh berita hoaks, bahaya berita hoaks, ciri-ciri berita hoaks, cara mengecek kebenaran berita, sikap dalam menghadapi hoaks, dan manfaat mengecek kebenaran berita. Kegiatan pengabdian ini memiliki dampak yang besar terhadap pemahaman masyarakat gampng Murong dimana tingkat pemahaman masyarakat gampong Murong yang awalnya hanya ada 20% yang paham cara mengidentifikasi konten media sosial yang mengandung hoaks, kemudian mengalami kenaikan menjadi 90% masyarakat mampu mengidentifikasi konten media sosial yang mengandung hoaks.
Kegiatan Peningkatan Pemahaman dan Pengetahuan Perkoperasian Serta Kapasitas dan Kompetensi SDM Koperasi Pemerintahan Kabupaten Pidie Jaya Biby, Sapna; Yurina, Yurina; Wahyuddin, W
Jurnal Solusi Masyarakat Dikara Vol 2, No 2 (2022): Agustus 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Permasalahan kompetensi sumber daya manusia pada koperasi dan usaha kecil menengah merupakan masalah serius yang harus dicari solusinya karena akan sangat berdampak pada keberlanjutan organisasi. Salah satu upaya Dinas Koperasi dan UMKM adalah melakukan berbagai macam penguatan kompetensi sumber daya manusia bagi pengurus koperasi dan pelaku usaha kecil menengah dari berbagai aspek. Usaha yang dilakukan antara lain berkaitan dengan pengembangan usaha, pemahaman akuntansi dan keuangan serta hal-hal khusus yang dibutuhkan koperasi dan pelaku usaha kecil dan menengah. Tujuan dan sasaran dari pelaksanaan kegiatan Pelatihan Peningkatan Kapasitas Sumber Daya Manusia Koperasi dan Usaha Kecil Menengah adalah untuk meningkatkan kemampuan SDM pengelola koperasi dan pelaku usaha kecil menengah agar mampu memberikan pelayanan prima kepada anggota serta mengembangkan usaha secara berkelanjutan. Pelatihan serta bimbingan teknis ini memerlukan partisipasi aktif pengurus koperasi dan pelaku usaha kecil menengah khususnya serta masyarakat pada umumnya, dibantu oleh berbagai lembaga yang berkaitan agar tujuan yang diharapkan dapat tercapai.
THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE Asbar, Yuli; Biby, Sapna; Razif, Razif; Nurhayati, Nurhayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.351

Abstract

This study aims to see the effect of Experiential Marketing, Experiential Value and Brand Trust on Customer Satisfaction with Telkomselsel Simpati Card in Lhokseumawe City. The data used in this study is primary data, the sample in this study was 97 sympathy card customers. The sampling technique used is the purposive sampling. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study partially experiential marketing variables affect customer satisfaction at Telkomselsel in Lhokseumawe City. The experiential value variable has an effect on satisfaction Customers on Telkomsel in Lhokseumawe City. Brand trust variable has an effect on customer satisfaction at Telkomselsel in Lhokseumawe City. And simultaneously experiential marketing, experiential value, brand trust variables have an effect on customer satisfaction at Telkomselsel in Lhokseumawe City.
Pendampingan keuangan dan pemasaran lele asap hasil budidaya bioflok di Gampong Buket Kabupaten Aceh Utara (Financial assistance and marketing of smoked catfish from biofloc cultivation in Bukit Village, North Aceh District) Asbar, Yuli; Iswadi, I; Muliani, M; Erlangga, E; Biby, Sapna
Buletin Pengabdian Vol 3, No 1 (2023): Bull. Community. Serv.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpengmas.v3i1.29262

Abstract

Fish farmers in Buket village already have basic catfish farming skills using soil ponds and biofloc. Obstacles occur when harvesting catfish simultaneously causes oversupply so that catfish prices fall and if they are not harvested immediately, farmers will experience losses due to feed needs that continue to increase along with the growth of catfish. Therefore, the purpose of this service activity is to manage financial management and help market the results of catfish rearing with biofloc technology that is converted into smoked catfish, and increase the value of the results of processing smoked catfish products. This service activity uses educational, participatory, survey, and persuasive methods. This community service activity consists of several stages, namely: (1) Socialization and coordination of activities (2) catfish smoking techniques (3) smoked catfish marketing techniques. Evaluation of service participants' success and satisfaction rate was carried out using a questionnaire. Based on the analysis of the level of satisfaction and success 80-90% of partners are satisfied with this service activity. This service activity provides positive knowledge and motivation to partners.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budi Mulia Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Erlangga, E Fachry Zaldi Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Heriyana Heriyana Heriyana Heriyana Hilmi Hilmi Hilmi Hilmi Hilmi Ikramuddin, Ikramuddin Ilham Dy Satria Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Mohd Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin MUHAMMAD ALI Muhammad Aris Muladi Muhammad Nasrol Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Mulia, Budi Muliani, M Munandar Murdani Murdani Mursalin . Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar, Rahmaniar Razif Razif Razif, Razif Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar yuli asbar Yuli Asbar Yurina Yurina Zikra Bunga Afsara Zulkifli