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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY Aulia Ul Mursalin; Muchsin; Sapna Biby; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.608

Abstract

This study aims to analyze the Influence of Brand Ambassador, Brand Image and Country of Origin on Purchase Intention of Sportswear Products on E-Commerce Platforms in Lhokseumawe City Society. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 105 consumers. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially Brand Ambassador has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Brand image has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Country Of Origin has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City. Simultaneously brand ambassador, Brand image and country of origin have a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City.
THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY Saleha; T. Edyansyah; Sapna Biby; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1121

Abstract

This study aims to analyze the effect of Segmenting, Targeting, and Positioning (STP) on consumer purchase decisions at Malika Bakery & Cake Shop in Lhokseumawe City. A quantitative approach with a survey method was employed, using structured questionnaires distributed to 115 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression with the help of SPSS software. The results show that all three independent variables—Segmenting, Targeting, and Positioning—have a positive and significant influence on purchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 55.2% indicates that consumer purchase decisions are largely influenced by the STP model, while the remaining 44.8% is explained by other external factors. These findings confirm that an effective implementation of STP strategies can enhance consumer interest and loyalty and serve as a strategic reference for MSMEs in developing more targeted marketing efforts.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
PENGARUH CONTENT MARKETING, INFLUENCER. MARKETING, DAN ELEKTRONIC WORD OF MOUTH (E – WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA FOLLOWERS PRODUK TAZZI GLOW DI PLATFORM TIKTOK SHOP Siti Maimunah; Mohd. Heikal; Sapna Biby; Safrina Safrina
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Content Marketing, Influencer. Marketing, dan Electronic Word of Mouth (E-WOM) terhadap keputusan pembelian followers produk Tazzi Glow di TikTok Shop. Latar belakang penelitian ini adalah perkembangan platform digital yang mengubah perilaku konsumen, khususnya di TikTok. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 100 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasilnya menunjukkan Content Marketing dan E-WOM berpengaruh signifikan terhadap keputusan pembelian, sementara Influencer. Marketing tidak. Secara simultan, ketiga variabel berpengaruh signifikan. Temuan ini menunjukkan bahwa kualitas konten dan ulasan pengguna lebih berperan dibandingkan Influencer. dalam mempengaruhi keputusan pembelian.
Kegiatan Peningkatan Pemahaman dan Pengetahuan Perkoperasian Serta Kapasitas dan Kompetensi SDM Koperasi Pemerintahan Kabupaten Pidie Jaya Biby, Sapna; Yurina, Yurina; Wahyuddin, W
Jurnal Solusi Masyarakat Dikara Vol 2, No 2 (2022): Agustus 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Permasalahan kompetensi sumber daya manusia pada koperasi dan usaha kecil menengah merupakan masalah serius yang harus dicari solusinya karena akan sangat berdampak pada keberlanjutan organisasi. Salah satu upaya Dinas Koperasi dan UMKM adalah melakukan berbagai macam penguatan kompetensi sumber daya manusia bagi pengurus koperasi dan pelaku usaha kecil menengah dari berbagai aspek. Usaha yang dilakukan antara lain berkaitan dengan pengembangan usaha, pemahaman akuntansi dan keuangan serta hal-hal khusus yang dibutuhkan koperasi dan pelaku usaha kecil dan menengah. Tujuan dan sasaran dari pelaksanaan kegiatan Pelatihan Peningkatan Kapasitas Sumber Daya Manusia Koperasi dan Usaha Kecil Menengah adalah untuk meningkatkan kemampuan SDM pengelola koperasi dan pelaku usaha kecil menengah agar mampu memberikan pelayanan prima kepada anggota serta mengembangkan usaha secara berkelanjutan. Pelatihan serta bimbingan teknis ini memerlukan partisipasi aktif pengurus koperasi dan pelaku usaha kecil menengah khususnya serta masyarakat pada umumnya, dibantu oleh berbagai lembaga yang berkaitan agar tujuan yang diharapkan dapat tercapai.
THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE Asbar, Yuli; Biby, Sapna; Razif, Razif; Nurhayati, Nurhayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.351

Abstract

This study aims to see the effect of Experiential Marketing, Experiential Value and Brand Trust on Customer Satisfaction with Telkomselsel Simpati Card in Lhokseumawe City. The data used in this study is primary data, the sample in this study was 97 sympathy card customers. The sampling technique used is the purposive sampling. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study partially experiential marketing variables affect customer satisfaction at Telkomselsel in Lhokseumawe City. The experiential value variable has an effect on satisfaction Customers on Telkomsel in Lhokseumawe City. Brand trust variable has an effect on customer satisfaction at Telkomselsel in Lhokseumawe City. And simultaneously experiential marketing, experiential value, brand trust variables have an effect on customer satisfaction at Telkomselsel in Lhokseumawe City.
Pendampingan keuangan dan pemasaran lele asap hasil budidaya bioflok di Gampong Buket Kabupaten Aceh Utara (Financial assistance and marketing of smoked catfish from biofloc cultivation in Bukit Village, North Aceh District) Asbar, Yuli; Iswadi, I; Muliani, M; Erlangga, E; Biby, Sapna
Buletin Pengabdian Vol 3, No 1 (2023): Bull. Community. Serv.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpengmas.v3i1.29262

Abstract

Fish farmers in Buket village already have basic catfish farming skills using soil ponds and biofloc. Obstacles occur when harvesting catfish simultaneously causes oversupply so that catfish prices fall and if they are not harvested immediately, farmers will experience losses due to feed needs that continue to increase along with the growth of catfish. Therefore, the purpose of this service activity is to manage financial management and help market the results of catfish rearing with biofloc technology that is converted into smoked catfish, and increase the value of the results of processing smoked catfish products. This service activity uses educational, participatory, survey, and persuasive methods. This community service activity consists of several stages, namely: (1) Socialization and coordination of activities (2) catfish smoking techniques (3) smoked catfish marketing techniques. Evaluation of service participants' success and satisfaction rate was carried out using a questionnaire. Based on the analysis of the level of satisfaction and success 80-90% of partners are satisfied with this service activity. This service activity provides positive knowledge and motivation to partners.
THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Matriadi, Faisal Mohd Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Nasrol Muhammad Roni Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Yurina Yurina Zikra Bunga Afsara Zulkifli