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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Pengaruh Kualitas Produk, Harga, Lokasi dan Promosi Terhadap Kepuasan Pelanggan Pada Roti CV. Family Bakery Awak Away Alisa Alisa; Sapna Biby; Nurainun Nurainun; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh  Kualitas Produk,  harga, Lokasi dan Promosi  terhadap kepuasan Pelanggan  pada Roti CV. Family Bakery Awak Away.Variabel independen dalam penelitian ini adalah kualitas produk,harga, Lokasi dan promosi sedangkan variabel dependennya adalah Kepuasan pelanggan. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pernyataan dalam bentuk kertas dan diberikan kepada konsumen Roti CV.Family Bakery Awak Away dengan total 96 responden. Analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, hipotesis penelitian, dan uji t. Program yang digunakan dalam menganalisis data adalah Statistical Package for Social Sciences (SPSS). Berdasarkan hasil penelitian menunjukkan bahwa promosi tidak berpengaruh signifikan, sedangkan kualitas produk ,harga, lokasi terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
Pengaruh Kualitas Layanan, Keamanan Transaksi, Dan Kemudahan Penggunaan Mobile Banking (Byond) Terhadap Kepuasan Nasabah Di Bank Syariah Indonesia (BSI) Fitriatun Nadila; Sapna Biby; Mariyudi Mariyudi; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, keamanan transaksi, dan kemudahan penggunaan mobile banking BYOND by BSI terhadap kepuasan nasabah pada Bank Syariah Indonesia baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan instrumen penelitian berupa kuesioner tertutup yang diberikan kepada nasabah aktif pengguna layanan mobile banking BYOND by BSI. Teknik analisis data menggunakan regresi linier berganda dengan pengujian asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah, sedangkan keamanan transaksi dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah. Secara simultan, kualitas layanan, keamanan transaksi, dan kemudahan penggunaan berpengaruh signifikan terhadap kepuasan nasabah. Hasil penelitian juga menunjukkan bahwa kepuasan nasabah dipengaruhi oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi teoritis dalam pengembangan kajian pemasaran jasa perbankan digital serta implikasi praktis bagi Bank Syariah Indonesia dalam meningkatkan keamanan transaksi dan kemudahan penggunaan aplikasi mobile banking untuk meningkatkan kepuasan nasabah. Keterbatasan penelitian ini terletak pada jumlah variabel, ruang lingkup penelitian, dan penggunaan pendekatan kuantitatif tanpa pendalaman kualitatif
The Effect of Fashion Involvement and Hedonic Shopping Values on Fashion Impulse Buying in Aceh:  The Mediating Role of Positive Emotions Mariyudi; Nurainun; Heriyana; Sapna Biby; Irvan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.328

Abstract

Background: The fashion industry in Indonesia continues to grow, including in Aceh, where rising consumer interest in fashion products has been accompanied by an increase in impulse buying behavior. Understanding the factors that drive this behavior is important to explain why Aceh represents a relevant research context.Purpose: This study aims to examine the effects of fashion involvement and hedonic shopping value on impulse buying decisions, with positive emotions as a mediating variable.Design/Method/Approach: This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 152 respondents in Aceh using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software.Findings/Results: The results indicate that fashion involvement and hedonic shopping values have positive effects on impulse buying. Positive emotions significantly mediate both relationships.Conclusion: The findings suggest that fashion marketers should design strategies that stimulate positive emotions to encourage impulse purchases. Such strategies are expected to be particularly effective among consumers with higher levels of fashion involvement, who tend to exhibit stronger purchasing tendencies.Originality/Value (State of the Art): This study contributes to the literature on consumer behavior in the fashion sector by highlighting the mediating role of positive emotions in impulse buying behavior. It also offers practical insights for marketers in developing more effective promotional strategies. Keywords:   fashion involvement, hedonic shopping value, impulse buying, positive emotions, fashion marketers
Pengaruh Green Marketing Terhadap Keputusan Pembelian Skin Care Npure Di Kota Lhokseumawe Budy Geotama; Sapna Biby; Adnan Adnan; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian Penelitian ini bertujuan menguji pengaruh empat dimensi green marketing – yaitu green product (produk hijau), green price (harga hijau), green place (saluran hijau), dan green promotion (promosi hijau) –terhadap keputusan pembelian konsumen Skin Care Npure di Kota Lhokseumawe. Latar belakang penelitian ini adalah meningkatnya kesadaran lingkungan konsumen modern terhadap sampah dan sumber daya alam. Studi sebelumnya menunjukkan bahwa konsep green marketing mendorong niat beli produk skincare di kalangan konsumen muda. Dalam konteks itulah penelitian ini dilakukan. Data dikumpulkan dari 114 responden yang pernah membeli produk Npure, dengan teknik purposive sampling. Analisis data menggunakan regresi linier berganda (SPSS versi 22) untuk menguji pengaruh parsial dan simultan. Hasil penelitian menunjukkan bahwa secara parsial green place (saluran distribusi ramah lingkungan) dan green promotion (promosi berkelanjutan) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan green product dan green price tidak signifikan. Artinya, konsumen Npure lebih mempertimbangkan kemudahan akses dan kampanye hijau dalam membeli produk ketimbang perbedaan bahan atau harga premium. Temuan ini mengindikasikan distribusi ramah lingkungan dan promosi hijau memainkan peran penting mendorong keputusan beli konsumen. Hasil ini sejalan dengan literatur sebelumnya (misalnya Amalia dkk., 2024) yang menunjukkan pengaruh positif promosi hijau pada keputusan pembelian konsumen.
Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z Ferji Hariansyah; Ikramuddin Ikramuddin; Sapna Biby; Siti Maimunah
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, khususnya Generasi Z, dalam mencari informasi dan mengambil keputusan pembelian melalui media sosial dan Electronic Word of Mouth (E-WOM). Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan E-WOM terhadap keputusan pembelian serta dampaknya terhadap loyalitas merek pada Generasi Z di kota lhokseumawe. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pertanyaan -pertanyaan dan membagikan kepada generasi Z di kota Lhokseumawe yang menggunakan produk Nike dengan jumlah 119 responden. Teknik pengambilan sampel menggunakan metode nonprobability sampling. Pengukuran instrumen ini menggunakan skala liker. Teknik analisis data menggunakan SPSS (Statistical Package For The Social Sciene) dengan analisis jalur (path analysis) dan uji sobel. Hasil penelitian menunjukkan variabel media sosial dan electronic word of mouth (E-WOM) tidak berpengaruh positif terhadap variabel keputusan pembelian produk Nike, sedangkan media sosial, E-WOM, dan keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas merek. Keputusan pembelian tidak dapat memediasi secara signifikan antara media sosial dan E-WOM terhadap loyalitas merek produk Nike pada generasi Z di kota Lhokseumawe.
Pengaruh Live Streaming, Diskon Dan E- Service Quality Terhadap Keputusan Pembelian Pengguna Platform Tiktok Pada Mahasiswa Universitas Malikussaleh Riska Munanda; Sapna Biby; Nurainun Nurainun; Samsul Bahri
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming, Diskon, dan Kualitas E-Service terhadap Keputusan Pembelian di kalangan pengguna TikTok mahasiswa Universitas Malikussaleh, secara parsial dan simultan. Data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang dibagikan kepada 108 responden. Kuesioner tersebut diuji validitas dan reliabilitasnya menggunakan metode Cronbach's Alpha. Uji asumsi klasik yang digunakan adalah uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji t, uji F, dan koefisien determinasi R². Analisis data dilakukan menggunakan regresi linier berganda dengan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Live Streaming memiliki nilai signifikansi 0,019, dengan nilai t hitung sebesar 2,379 melebihi nilai t tabel sebesar 1,983, yang mengindikasikan pengaruh positif dan signifikan terhadap Keputusan Pembelian. Oleh karena itu, hipotesis pertama diterima. Sementara itu, variabel Diskon memiliki nilai signifikansi 0,002 dan t hitung 3,101 > t tabel, yang berarti pengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, Variabel Kualitas E-Service menunjukkan nilai signifikansi 0,049 dan t hitung 1,996 > t tabel, yang berarti pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima.
MIFTAHUL JANNAH ORPHANAGE SHARES GOODNESS DURING THE MONTH OF RAMADHAN Rico Nur Ilham; Irada Sinta; Reza Juanda; Muammar Khaddafi; Muttaqien; Sapna Biby
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21815507

Abstract

This community service article describes a Ramadhan sharing program conducted at Miftahul Jannah Orphanage as a form of social solidarity, faith-based philanthropy, and child-centered community engagement. The program was designed to strengthen care, emotional support, and social connectedness for orphanage children through coordinated assistance, educational reflection, iftar sharing, and interactive engagement with caregivers and volunteers. The method used a descriptive-participatory community service approach consisting of needs identification, program planning, implementation, and reflective evaluation. Data were obtained from field observation, informal dialogue, documentation, and reflection notes. The results indicate that the program contributed to a warmer social atmosphere, improved volunteer awareness of child welfare issues, and strengthened collaboration between the service team and orphanage caregivers. The activity also demonstrated that Ramadhan can become a meaningful moment for integrating charitable giving with educational and psychosocial support. The article recommends that similar programs should be implemented sustainably through needs-based planning, ethical communication with children, and follow-up partnerships rather than one-time ceremonial donation activities.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Matriadi, Faisal Mohd Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Nasrol Muhammad Roni Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar yuli asbar Yuli Asbar Yurina Yurina Zikra Bunga Afsara Zulkifli