Article Per Year (5 Year)
p-Index From 2021 - 2026
8.781
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
Pengaruh Green Marketing Terhadap Keputusan Pembelian Skin Care Npure Di Kota Lhokseumawe Budy Geotama; Sapna Biby; Adnan Adnan; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian Penelitian ini bertujuan menguji pengaruh empat dimensi green marketing – yaitu green product (produk hijau), green price (harga hijau), green place (saluran hijau), dan green promotion (promosi hijau) –terhadap keputusan pembelian konsumen Skin Care Npure di Kota Lhokseumawe. Latar belakang penelitian ini adalah meningkatnya kesadaran lingkungan konsumen modern terhadap sampah dan sumber daya alam. Studi sebelumnya menunjukkan bahwa konsep green marketing mendorong niat beli produk skincare di kalangan konsumen muda. Dalam konteks itulah penelitian ini dilakukan. Data dikumpulkan dari 114 responden yang pernah membeli produk Npure, dengan teknik purposive sampling. Analisis data menggunakan regresi linier berganda (SPSS versi 22) untuk menguji pengaruh parsial dan simultan. Hasil penelitian menunjukkan bahwa secara parsial green place (saluran distribusi ramah lingkungan) dan green promotion (promosi berkelanjutan) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan green product dan green price tidak signifikan. Artinya, konsumen Npure lebih mempertimbangkan kemudahan akses dan kampanye hijau dalam membeli produk ketimbang perbedaan bahan atau harga premium. Temuan ini mengindikasikan distribusi ramah lingkungan dan promosi hijau memainkan peran penting mendorong keputusan beli konsumen. Hasil ini sejalan dengan literatur sebelumnya (misalnya Amalia dkk., 2024) yang menunjukkan pengaruh positif promosi hijau pada keputusan pembelian konsumen.
Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z Ferji Hariansyah; Ikramuddin Ikramuddin; Sapna Biby; Siti Maimunah
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, khususnya Generasi Z, dalam mencari informasi dan mengambil keputusan pembelian melalui media sosial dan Electronic Word of Mouth (E-WOM). Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan E-WOM terhadap keputusan pembelian serta dampaknya terhadap loyalitas merek pada Generasi Z di kota lhokseumawe. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pertanyaan -pertanyaan dan membagikan kepada generasi Z di kota Lhokseumawe yang menggunakan produk Nike dengan jumlah 119 responden. Teknik pengambilan sampel menggunakan metode nonprobability sampling. Pengukuran instrumen ini menggunakan skala liker. Teknik analisis data menggunakan SPSS (Statistical Package For The Social Sciene) dengan analisis jalur (path analysis) dan uji sobel. Hasil penelitian menunjukkan variabel media sosial dan electronic word of mouth (E-WOM) tidak berpengaruh positif terhadap variabel keputusan pembelian produk Nike, sedangkan media sosial, E-WOM, dan keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas merek. Keputusan pembelian tidak dapat memediasi secara signifikan antara media sosial dan E-WOM terhadap loyalitas merek produk Nike pada generasi Z di kota Lhokseumawe.
Pengaruh Live Streaming, Diskon Dan E- Service Quality Terhadap Keputusan Pembelian Pengguna Platform Tiktok Pada Mahasiswa Universitas Malikussaleh Riska Munanda; Sapna Biby; Nurainun Nurainun; Samsul Bahri
Jurnal Intelek Insan Cendikia Vol. 3 No. 3 (2026): MARET 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming, Diskon, dan Kualitas E-Service terhadap Keputusan Pembelian di kalangan pengguna TikTok mahasiswa Universitas Malikussaleh, secara parsial dan simultan. Data yang digunakan adalah data primer yang diperoleh melalui kuesioner yang dibagikan kepada 108 responden. Kuesioner tersebut diuji validitas dan reliabilitasnya menggunakan metode Cronbach's Alpha. Uji asumsi klasik yang digunakan adalah uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Pengujian hipotesis menggunakan uji t, uji F, dan koefisien determinasi R². Analisis data dilakukan menggunakan regresi linier berganda dengan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel Live Streaming memiliki nilai signifikansi 0,019, dengan nilai t hitung sebesar 2,379 melebihi nilai t tabel sebesar 1,983, yang mengindikasikan pengaruh positif dan signifikan terhadap Keputusan Pembelian. Oleh karena itu, hipotesis pertama diterima. Sementara itu, variabel Diskon memiliki nilai signifikansi 0,002 dan t hitung 3,101 > t tabel, yang berarti pengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, Variabel Kualitas E-Service menunjukkan nilai signifikansi 0,049 dan t hitung 1,996 > t tabel, yang berarti pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budi Mulia Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Erlangga, E Fachry Zaldi Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Heriyana Heriyana Heriyana Heriyana Hilmi Hilmi Hilmi Hilmi Hilmi Ikramuddin, Ikramuddin Ilham Dy Satria Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Mohd Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin MUHAMMAD ALI Muhammad Aris Muladi Muhammad Nasrol Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Mulia, Budi Muliani, M Munandar Murdani Murdani Mursalin . Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar, Rahmaniar Razif Razif Razif, Razif Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Yurina Yurina Zikra Bunga Afsara Zulkifli