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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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PELATIHAN PENINGKATAN KOMPETENSI PENGUSAHA UMKM DALAM PENYUSUNAN RENCANA BISNIS Biby, Sapna; Nazaina, Nazaina
Jurnal Vokasi Vol 5, No 2 (2021): Oktober
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v5i2.2398

Abstract

Kota Lhoksemawe merupakan salah kota di Provinsi Aceh, Indonesia. Kota ini berada ditengah-tengah jalur timur Sumatera berada di antara Banda Aceh dan Medan, sehingga kota ini merupakan jalur vital distribusi dan perdagangan di Aceh. Berdasarkan data pada dinas Koperasi dan UKM Aceh pada saat ini Kota Lhoksemawe memiliki 2.354 Usaha Mikro Kecil Menengah UMKM. UMKM kota Lhokseumawe saat ini belum berkembang dengan optimal, dengan berbagai permasalahan melilit gerak langkah UMKM diantaranya terkait permodalan, pemasaran produk, inovasi dan pemanfaatan teknologi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha dan kesiapan menghadapi tantangan lingkungan eksternal. Untuk itu pengetahuan tentang penyusunan rencana bisnis (business plan) sangat diperlukan bagi pengusaha UMKM. Menurut Richard L. Daft dalam bukunya Management menyebutkan bahwa business plan adalah dokumen yang merincikan detail-detail bisnis yang disiapkan oleh seorang wirausahawan sebelum membuka sebuah bisnis baru, Daft (2007: 265). Business plan merupakan rencana perjalan atau road map yang akan diikuti oleh wirausaha. Dalam rangka peningkatan kompetensi para pengusaha UMKM diperlukan pelatihan dalam penyusunan rencana bisnis (business plan). Adapun metode pelaksanaan kegiatan yang akan dilakukan diawali dari identifikasi UMKM yang ada di Kota Lhokseumawe, pemilihan UMKM yang ikut serta dalam pelatihan dan yang terakhir pelaksanaan pelatihan dilakukan dalam metode workshop selama satu hari dimana narasumber dapat memaparkan dari teori dan konsep serta praktik dalam menyusun rencan bisnis, sehingga peserta dapat menyusun rencana bisnis dengan baik.
The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
PENGARUH PRODUK WISATA, CITRA DESTINASI, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI BABANG DI KABUPATEN SIMEULUE Tia Riska Ayunda; Rusydi Abubakar; Sapna Biby; Chalirafi Chalirafi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the influence of tourism products, destination image, service quality, and word of mouth on tourists’ visiting decisions to Babang Beach, Simeulue Regency. The research employed a quantitative approach by distributing questionnaires to 100 respondents and analyzing the data using multiple linear regression. The results show that all four variables have a significant effect, both simultaneously and partially, with a coefficient of determination (R²) of 0.634. Service quality emerged as the dominant factor with a regression coefficient of 0.306 and a significance value of 0.001. These findings indicate that improving service quality, strengthening destination image, developing tourism products, and enhancing word of mouth are crucial in encouraging tourists’ visiting decisions to Babang Beach.  
THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP Sri Sauzi Amalia; Muchsin; Mohd. Heikal; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1026

Abstract

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.
TRAINING OF TRAINERS (TOT) HEALTHY ISLAMIC BOARDING SCHOOL “SANTRI BERSERI” LHOKSEUMAWE CITY Sapna Biby; Ikramuddin; Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2249

Abstract

The development of education is very important in improving the capacity of human resources (HR) and the quality of human life. Dayah is one of the educational institutions that has the ability to improve the competitiveness of HR in the technological era. Furthermore, the quality of superior HR can be influenced by the quality of health of students and the environment of educational institutions. The offline TOT service program for serial students in Lhokseumawe City aims to provide knowledge and understanding to students and teachers in the Dayah environment. Through the offline Training of Trainers (TOT) for serial santri in Lhokseumawe City to change the lifestyle of students to be healthier so that it has an impact on improving the quality of life of students at Ulumuddin Dayah, Misbahul Ulum Dayah, Ihyaussunnah Dayah and Mataqu dayah in Lhokseumawe City. The offline Training of Trainers (TOT) program for serial santri is a partnership program between the Unilever Indonesia Foundation (YUI) with its partners Heartindo and the Ministry of Education and Culture and the Ministry of Religion. The output of the offline Training of Trainers (TOT) program for serial santri is expected to have an impact on improving the quality of health and education of santri, teachers and schools or dayah.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY Muhammad Nasrol; T.Edyansyah; Siti Maimunah; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.170

Abstract

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE Syerina Dwi; Sapna Biby; Agustinawati; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.453

Abstract

This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budi Mulia Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Erlangga, E Fachry Zaldi Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Heriyana Heriyana Heriyana Heriyana Hilmi Hilmi Hilmi Hilmi Hilmi Ikramuddin, Ikramuddin Ilham Dy Satria Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Mohd Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin MUHAMMAD ALI Muhammad Aris Muladi Muhammad Nasrol Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Mulia, Budi Muliani, M Munandar Murdani Murdani Mursalin . Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar, Rahmaniar Razif Razif Razif, Razif Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Yurina Yurina Zikra Bunga Afsara Zulkifli