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All Journal Natural Science: Journal of Science and Technology Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Teknologi Elektro Al Ibtida: Jurnal Pendidikan Guru MI Edueksos : Jurnal Pendidikan Sosial & Ekonomi AWLADY Jurnal Pendidikan Anak BERITA BIOLOGI JURNAL BIOLOGI INDONESIA ZOO INDONESIA Naturalistic : Jurnal Kajian dan Penelitian Pendidikan dan Pembelajaran Jurnal Mirai Management Omni-Akuatika Kesmas Indonesia: Jurnal Ilmiah Kesehatan Masyarakat Jurnal Wiyata : Penelitian Sains dan Kesehatan JURNAL MANAJEMEN CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan Tasfiyah Scientific Journal of Reflection : Economic, Accounting, Management and Business Indonesia Journal of Halal Jurnal Ilmiah Aquinas M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan Teknologi Pertanian JURNAL MUTIARA PENDIDIKAN INDONESIA Instructional Development Journal Khazanah Theologia Prosiding National Conference for Community Service Project JURNAL PIONIR JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Darma Agung Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Journal of Management and Bussines (JOMB) RIO LAW JURNAL Devotion: Journal of Research and Community Service Ascarya: Journal of Islamic Science, Culture and Social Studies Jurnal Risalah Kenotariatan Bussman Journal : Indonesian Journal of Business and Management JURNAL CURERE Jurnal Teknik Mesin Sinergi Jurnal Ilmu Ekonomi Mulawarman (JIEM) Journal of International Conference Proceedings Harvester: Jurnal Teologi dan Kepemimpinan Kristen Indonesian Research Journal on Education PKM Maju UDA PASCIDEV: Pasundan Social Science Development
Heryanto Heryanto
Universitas Mulawarman
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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
IMPLEMENTASI MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM LUMINOUS FLORAL Hasan, Golan; Heryanto, Heryanto; Yulianti, Rosa; Saputra, Antoni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.387

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategies implemented by Luminous Floral, a florist business that has been operating since January 2024. Amidst the increasingly competitive florist industry, this research evaluates the effectiveness of digital marketing and experiential marketing approaches in building customer loyalty. A qualitative case study approach was employed, with data collected through customer feedback, direct observation, and social media analysis. The CRM framework used encompasses three key aspects: customer acquisition, customer retention, and customer expansion. The findings are expected to provide a comprehensive understanding of the importance of personal, responsive, and digital customer relationship management in enhancing brand awareness and customer loyalty, particularly for micro, small, and medium enterprises (MSMEs) in the florist sector. These insights may also serve as a practical reference for MSME practitioners in designing adaptive and customer-oriented marketing strategies.
Co-Authors Abdul Malik Mufty Adeline, Ivonne Agustini Agustini, Agustini Akbar, Muhammad Fajri Andi Nuddin Anisah, Febri Nurul Annisa, Delfia ARIF KURNIAWAN Arih Diyaning Intiasari Aryadi, Didi Aswar, Rismalia Baihaqi, Ahmad Uzair Barus, Juniar Ivana Candra Andodo, Candra Cen, Winnie Chai, Evelyn CINDY CINDY Claudia, Evelyn Daisy Wowor, Daisy Dawami, Maulana Dwi Nur Derry, Felix Dimas Chrisna Mukti Eduard, Eduard Ekaningtyas Widiastuti Elva Dona Elviera Gamelia Erika Erika Fadhilah Hidayatullah, Fadhilah Firdaus Firdaus Ginting, Yenni Florentina Golan Hasan, Golan Habeahan, Sampitmo Halimah, Andi Sitti Hany Handajani Hartanto, Yudi Helena Sitorus, Helena Husnul, K Ihsan, Nur Hadi Irwansyah Irwansyah Isnaini Isnaini Jennifer Jennifer Joko Setiawan, Joko Juliansyah Roy Kelvin Kelvin Kholifadya, Aqilma Larosa, Yasozatulo Leenawaty Limantara Lewi Lewi Maman Mulya Karnama Manuputty, Lorens Marisca, Prita Meilyanti, Meilyanti Mendrofa, Yason Mukhtar Mukhtar Naibaho, Mariana Nilam Sari Nola, Feby Nurjannah Nurjannah Pandapotan Tambunan, Pandapotan Panjaitan, Diana Margaretha Panjaitan, Syntia Parhusip, Akdel Parhusip, Holmes Parhusip, R. L. Holmes Parhusip, R.L. Holmes Parhusip, R.LHolmes Peranginangin, Lorena Priandana, Daniel Radjab, A.W. Radjab, A.W. Rahmania, Wanda Riris Rotua Sitorus Robiansyah Rokhman, Iwan Aminur S, Hartono Sabelau, Rusmada Helen Putri Saputra, Antoni Sarifa, Sarifa Sembiring, Hartono Septiano, Renil Sihar Tambun Simanjuntak, Ayub Jose Luhut Parulian Simarmata, Sarah Nakita Sitanggang, Nenia Enjelica Br Sitepu, Rehmadanta sitepu, Rehmadanta Siti Murti Siti Murti Siti Murti, Siti Situmorang, Nanda Sri Rejeki Sukisno S. Riadi Suroso Suroso Suryanto Suryanto Syafrizal Syafrizal T, Aptitasari Tambunan, Ryna Heppy Tatas H.P. Brotosudarmo Thai, Calvina Tobing, Renatal Halomoan Lumban Todingrara, Magdhalena Tasik Venny, Venny Waruwu, Sabarani Winata, Jenry Yulianti, Rosa Zebua, Peringatan Zebua, Yaarodotonafo