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Journal : Indonesian Journal of Multidisciplinary Science

The Influence of Internal and External Factors on the Purchase Decision of Bagged Cement in Java Island Rahmah, Ayu Annisa; Yuliati, Lilik Noor; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1189

Abstract

This study aims to analyze the influence of internal and external factors on the purchase decision of bagged cement in Java Island. The research focuses on identifying how consumer characteristics, purchasing power, and brand perception (internal factors) interact with price competition, distribution networks, and promotional strategies (external factors) in shaping purchasing behavior. Using a quantitative approach with survey data collected from cement buyers across several provinces in Java, the study employs multiple regression analysis to examine the relationship between these variables. The results indicate that both internal and external factors significantly affect purchasing decisions, with external factors such as price and distribution showing the strongest influence. Meanwhile, internal factors like brand loyalty and consumer preference also play a substantial role, particularly in urban markets. The findings contribute to a better understanding of consumer behavior in the cement industry and provide practical implications for manufacturers and distributors to optimize their marketing strategies and maintain competitiveness in one of Indonesia’s largest cement markets.
Factors influencing the brand credibility of Bank XYZ Triadi, Tasya Meira; Jahroh, Siti; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1054

Abstract

As a service provider, Bank XYZ has received numerous complaints from customers. These complaints must be addressed promptly to enhance customer satisfaction. When customers feel that their complaints are acknowledged and resolved, they tend to be more satisfied and trust that the bank can fulfill its promises. This trust leads to customers sharing information and giving recommendations, which positively influences the bank's brand credibility. This study aims to determine the effect of service quality, service recovery, and perceived justice on complaint handling satisfaction, as well as the direct and indirect effects of complaint handling satisfaction through WOM communication. The research sample consists of 250 customers who submitted complaints within the past year, and whose complaints were handled and resolved. Data collection was conducted via Google Forms. Data analysis using SEM-PLS. The fresult of the study indicate that service quality and perceived justice significantly influence complaint handling satisfaction, whereas service recovery does not have a significant impact on complaint handling satisfaction. Furthermore, complaint handling satisfaction has a significant and positive effect on brand credibility, both directly and indirectly through WOM communication. This shows that the higher the level of satisfaction with complaint handling, the greater the customers' trust in Bank XYZ.
Flexible working arrangement scenario planning for the social security agency for employment Ferryanto, Hanif; Maarif, Muhammad Syamsul; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1086

Abstract

This study investigates the readiness of the Social Security Agency for Employment (BPJS Ketenagakerjaan) to implement flexible working arrangements (FWAs) in response to the evolving work landscape post-COVID-19. With the Indonesian government's reclassification of the pandemic, organizations are reconsidering their work models, making it crucial to assess their preparedness for hybrid work systems. The research employs a case study design with a descriptive approach, utilizing the TAIDA method to develop planning scenarios. Data collection includes primary data from in-depth interviews with experts and secondary data from relevant literature and internal documents. Findings reveal that BPJS Ketenagakerjaan demonstrates a very good level of readiness across various dimensions, including technology and management, with an overall readiness index of 82.58. However, the mobility policy dimension indicated potential improvement areas. The study highlights the importance of establishing clear policies and standard operating procedures to support remote work, particularly for employees with specific health needs. The implications of this research are significant for BPJS Ketenagakerjaan as it provides a structured framework for enhancing organizational readiness for FWAs, ensuring employee engagement and satisfaction. This study contributes to the broader discourse on flexible work arrangements, offering practical guidance for public service organizations navigating the complexities of hybrid work implementation.
Co-Authors Adristy, Talitha Ahmad Maulana Ahmad MAULANA Ambari, Elina Sabella Ammie Aprilliani Amri, Yusril Andi Sagita, Andi Andrian, Nicco Angelina, Zelinka Natalia Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arianingrum, Meira Dewi Arif Imam Suroso Asty Dwinanda Putri Atristyanti, Ikhyandini Garindia Azman, Muhammad Balya, Sabrinadiza Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Budhie, Sri Ratna Handayani Bustanul Arifin Cahyo, Septian Dwi Danny Sianggaputra, Muhammad Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dirrie Nabhila Ginting Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hana Rania Shaliha Handaru Wulan, Asvianti Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ichwan, Dinda Azahra Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Marasabessy, Echa Rahmadhanty Margaretta, Yunita Marimin , Martina Maulana, Muhammad Diha Megawati Simanjuntak Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Popong Nurhayati Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Qorry, Akhmad Yani Rachmah, Annisa Rachmawati Pertiwi Iriani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Reza Fauzan Risch Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizka Anggraeni Roby Syaiful Ubed, Roby Syaiful Roma Lilik Andrian Rosita, Silvia Ryan Maulana Salma Amaliani Putri Saptariyanti A.K. Puteri Savitri, Amelia Rizky Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Siti Jahroh Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Ummi Kalsum Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania