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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Talkie – dari Satu Kata Jadi Ribuan Cerita – Solusi Inovatif Berbasis Design Thinking, Bantu Ibu Atasi Keterlambatan Bicara Anak dengan Penuh Cinta Atristyanti, Ikhyandini Garindia; Umarat, Adlil; Taryana, Asep
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5623

Abstract

Speech Delay pada anak usia 0-7 tahun merupakan masalah perkembangan yang signifikan di Indonesia, dengan prevalensi mencapai 5-10 persen. Penelitian ini bertujuan untuk mengembangkan solusi inovatif berbasis Design Thinking yang dapat membantu ibu dengan anak yang mengalami Speech Delay dalam mengatasi keterlambatan bicara anak. Metode penelitian menggunakan pendekatan Design Thinking dari Stanford d.school yang terdiri dari lima tahap: Empathize, Define, Ideate, Prototype, dan Test. Pada tahap Empathize, dilakukan wawancara mendalam dengan 9 ibu yang memiliki anak dengan Speech Delay. Tahap Define menghasilkan Problem Worth Solving, yaitu layanan terapi yang tidak efektif, terfragmentasi, berbiaya tinggi, dan kurangnya dukungan sosial. Pada tahap Ideate, dihasilkan solusi berupa aplikasi mobile bernama Talkie dengan empat fitur utama, yaitu Talkie Expert, Talkie Progress, Talkie Support, dan Talkie Play. Prototipe aplikasi dibuat dalam bentuk low-fidelity menggunakan Marvel Apps dan diuji pada 3 ibu, dengan hasil positif pada aspek usability, functionality, solvability, dan payability. Hasil penelitian menunjukkan bahwa pendekatan Design Thinking efektif dalam menghasilkan solusi yang berpusat pada kebutuhan pengguna dan berpotensi membantu ibu dengan anak yang mengalami Speech Delay untuk mengatasi tantangan yang dihadapi dalam terapi bicara anak mereka.
The Influence of Internal and External Factors on the Purchase Decision of Bagged Cement in Java Island Rahmah, Ayu Annisa; Yuliati, Lilik Noor; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1189

Abstract

This study aims to analyze the influence of internal and external factors on the purchase decision of bagged cement in Java Island. The research focuses on identifying how consumer characteristics, purchasing power, and brand perception (internal factors) interact with price competition, distribution networks, and promotional strategies (external factors) in shaping purchasing behavior. Using a quantitative approach with survey data collected from cement buyers across several provinces in Java, the study employs multiple regression analysis to examine the relationship between these variables. The results indicate that both internal and external factors significantly affect purchasing decisions, with external factors such as price and distribution showing the strongest influence. Meanwhile, internal factors like brand loyalty and consumer preference also play a substantial role, particularly in urban markets. The findings contribute to a better understanding of consumer behavior in the cement industry and provide practical implications for manufacturers and distributors to optimize their marketing strategies and maintain competitiveness in one of Indonesia’s largest cement markets.
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Putri, Nadya Yona Eka; Retnaningsih, Retnaningsih; Taryana, Asep
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
PERENCANAAN APLIKASI PENGEMBANGAN DIRI MENGGUNAKAN PENDEKATAN DESIGN THINKING Wawan, Wawan; Wiryawan, Irfan Fauzi; Nasrulloh, Ahmad Fauzan; Sujana, Asep Taryana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4188

Abstract

Di era revolusi 4.0 teknologi sangat mendominasi seluruh industri salah satunya industri pendidikan, melalui teknologi pembelajaran dapat lebih mudah untuk dicari, sehingga persaingan dunia pendidikan menjadi semakin ketat. Dalam diri seseorang memiliki kemempuan hard skill dan soft skill, pada saat ini pengembangan hard skill dan soft skill dapat dilakukan dengan mudah, tetapi belum ada platform yang dapat mencakup semua kebutuhan. Karena masalah ini, penelitian bertujuan untuk membuat prototipe aplikasi pengembangan diri yang akan mencakup hard skill dan soft skill seseorang. Untuk menyelesaikan masalah di atas cara berpikir ilmiah dibantu dengan menggunakan metode design thought. Untuk menyelesaikan masalah diatas penelitian menggunakan organisasi kelurahan LPDP IPB 11.0 kabinet berdampak pada sampel dengan 93 responden yang berpartisipan. Kuisioner dijadikan alat untuk menganalisis hasil akhir, hasil akhir yang didapat adalah respon baik dari responden.
IMPLEMENTASI DESIGN THINKING PADA PROTOTYPE KONTEN MEDIA SOSIAL PRODUK AC RAMAH LINGKUNGAN Margaretta, Yunita; Despayani, Tyas Andistika; Amri, Yusril; Watunglawar, Darmiolla Natasia; Taryana, Asep
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4260

Abstract

Saat ini dunia sedang mengalami pemanasan gobal yang meningkat tajam dan cuaca ekstrim yang juga disebabkan oleh peningkatan pemasanan global ini. Oleh karena itu kita perlu memikirkan untuk menggunakan produk elektronik yang ramah lingkungan. Salah satunya yang menjadi objek dari penelitian ini adalah AC (pendingin ruangan) ramah lingkungan. Akan tetapi volume penjualan AC ramah lingkungan ini tidak sebaik volume penjualan AC konvensional. Perusahaan yang diteliti adalah perusahaan elektronik yang ada di Jakarta yang merupakan principle merek elektronik yang menjual AC ramah lingkungan. Oleh karena itu peneliti menggunakan metode design thinking untuk memecahkan masalah kenapa pelanggan kurang tertarik membeli dan menggunakan AC ramah lingkungan ini. Design thinking dipilih karena pendekatannya yang berfokus pada pengguna, yang memungkinan solusi inovatif dalam memenuhi kebutuhan dan preferensi pelanggan. Proses ini melibatkan lima tahapan utama yaitu empathize, define, ideate, prototype and test. Tujuannya adalah menemukan pemecahan masalah yang paling tepat untuk mengedukasi pelanggan supaya lebih tertarik dengan menggunakan AC ramah lingkungan. Tentunya harapannya adalah volume penjualan AC ramah lingkungan akan menjadi baik setelah pelanggan mengetahui pentingnya menggunakan AC ramah lingkungan ini, terutama untuk menurunkan pemanasan global ini.
The Effect of Planned Behavior and Health Awareness On Intentions of Buying Go Green Ecozisca Products Fatriani Paloh, Meina; Asnawi, Yudha Heryawan; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.421

Abstract

This study aims to analyze the factors that influence consumers buying interest in buying Ecozisca eco-friendly products using the Theory of Planned Behavior approach and health awareness as an intervening factor. The analysis was carried out quantitatively using Structural Equation modeling SmartPLS version 4.0 by purposive sampling. Respondents were taken based on 13 indicators multiplied by 5, totaling 65 respondents. The location used for research is Jakarta because Jakarta is the largest plastic contributor region in Indonesia, although young people already use environmentally friendly products. The results of this study indicate that the intervening factors do not strengthen the influence on consumers buying interest in Go Green Ecozisca products. However, all variables, from attitude variables, subjective norms, and perceptions of behavioral control, influence health awareness and purchase intention of go green products. The strategy that the management of Ecozisca will implement is related to increasing the influence of perceived behavioral control on health awareness because it has the highest influence of 44%. In comparison, 56% is influenced by other factors. In addition, the higher consumer health awareness, the higher the purchase intention to use environmentally friendly products, with an effect of 35%. Although health awareness does not have a powerful influence indirectly, on the other hand, it can influence other factors to become a partial meditator. Ecozisca must focus on business models or strategies that can be implemented to increase the purchase intention of their products, such as using social media campaigns like KOL (Key Opinion Leader) to help convey customers positive information about Ecozisca's eco-friendly products. Keywords: Theory planned behavior, health awareness, buying interest, go green
Developing Business Resilience Strategy For PT Nusantara Totalindo Logistik Pratama, Rizky Anugrah; Harianto; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.491

Abstract

T Nusantara Totalindo Logistik is a business that operates in the freight forwarding sector with rapid progress, but they are facing introduction and turbulences. To meet both occurrences, they need business resilience strategies. The Business Resilience Strategy was realized to identify PT NTL's business potential and advantages and build business resilience for PT NTL through creating a vision and mission statement until risk management. This research aims to develop resiliency over PT NTL business to enhance business potential and realize a business resilience strategy by establishing a vision and mission for business risk management. The research data and methodological approach for this research came from interviews and questionnaires regarding risk management and creating business resilience strategy through vision and mission statement until risk management by identifying vulnerability factors and capability factors, designing work programs and risk management, IFE Analysis, EFE Analysis, VRIO Analysis, TOWS Strategy Matrix, work program and creating risk management. Based on the research result, we can conclude that a business resilience strategy starts from assembling a vision and mission statement to risk management. The managerial implications of a business resilience strategy are establishing the strategy up to risk management. Keywords: risk management, business resilience, business potential, risk, Nusantara Totalindo
Sustainable Business Model Development of Salam Rancage Bogor Using Triple Layered Business Model Canvas Fadila, Rinda; Asnawi, Yudha Heryawan; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.25

Abstract

The Business Model Canvas (BMC) is a tool commonly used by companies to create business models. However, the weakness of BMC is still focused on increasing profits and ignoring other sustainability concepts. The research focuses on the use of the Triple Layered Business Model Canvas (TLBMC) to create business models focused on sustainability issues on SME scale. This research was conducted at a social enterprise in Bogor named Salam Rancage from December 2022-February 2023. The primary data was collected by field observations and in-depth interviews with management, artisans, and an old customer. Secondary data include internal documents, previous research, scientific journals, and data from the internet. The data is analyzed using descriptive analysis techniques and by mapping the 27 elements of TLBMC. The results of the study show that the application of the TLBMC framework in Salam Rancage can be implemented in significantly covering three aspects of economic, environmental, and social issues that have not been covered in the BMC framework. The TLBMC framework is one of the tools that can be considered to achieve more sustainable business. Keywords: model business, salam rancage, social enterprise, sustainability, TLBMC
Factors influencing the brand credibility of Bank XYZ Triadi, Tasya Meira; Jahroh, Siti; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1054

Abstract

As a service provider, Bank XYZ has received numerous complaints from customers. These complaints must be addressed promptly to enhance customer satisfaction. When customers feel that their complaints are acknowledged and resolved, they tend to be more satisfied and trust that the bank can fulfill its promises. This trust leads to customers sharing information and giving recommendations, which positively influences the bank's brand credibility. This study aims to determine the effect of service quality, service recovery, and perceived justice on complaint handling satisfaction, as well as the direct and indirect effects of complaint handling satisfaction through WOM communication. The research sample consists of 250 customers who submitted complaints within the past year, and whose complaints were handled and resolved. Data collection was conducted via Google Forms. Data analysis using SEM-PLS. The fresult of the study indicate that service quality and perceived justice significantly influence complaint handling satisfaction, whereas service recovery does not have a significant impact on complaint handling satisfaction. Furthermore, complaint handling satisfaction has a significant and positive effect on brand credibility, both directly and indirectly through WOM communication. This shows that the higher the level of satisfaction with complaint handling, the greater the customers' trust in Bank XYZ.
Flexible working arrangement scenario planning for the social security agency for employment Ferryanto, Hanif; Maarif, Muhammad Syamsul; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1086

Abstract

This study investigates the readiness of the Social Security Agency for Employment (BPJS Ketenagakerjaan) to implement flexible working arrangements (FWAs) in response to the evolving work landscape post-COVID-19. With the Indonesian government's reclassification of the pandemic, organizations are reconsidering their work models, making it crucial to assess their preparedness for hybrid work systems. The research employs a case study design with a descriptive approach, utilizing the TAIDA method to develop planning scenarios. Data collection includes primary data from in-depth interviews with experts and secondary data from relevant literature and internal documents. Findings reveal that BPJS Ketenagakerjaan demonstrates a very good level of readiness across various dimensions, including technology and management, with an overall readiness index of 82.58. However, the mobility policy dimension indicated potential improvement areas. The study highlights the importance of establishing clear policies and standard operating procedures to support remote work, particularly for employees with specific health needs. The implications of this research are significant for BPJS Ketenagakerjaan as it provides a structured framework for enhancing organizational readiness for FWAs, ensuring employee engagement and satisfaction. This study contributes to the broader discourse on flexible work arrangements, offering practical guidance for public service organizations navigating the complexities of hybrid work implementation.
Co-Authors Adristy, Talitha Ahmad Maulana Ahmad MAULANA Ambari, Elina Sabella Amri, Yusril Andi Sagita, Andi Andrian, Nicco Angelina, Zelinka Natalia Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arianingrum, Meira Dewi Asty Dwinanda Putri Atristyanti, Ikhyandini Garindia Azman, Muhammad Balya, Sabrinadiza Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Budhie, Sri Ratna Handayani Bustanul Arifin Chrisanta, Adelia Danny Sianggaputra, Muhammad Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hana Rania Shaliha Handaru Wulan, Asvianti Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ichwan, Dinda Azahra Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Marasabessy, Echa Rahmadhanty Margaretta, Yunita Martina Maulana, Muhammad Diha Megawati Simanjuntak Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardianti Putri, Septiani Kurnia Qorry, Akhmad Yani Rachmah, Annisa Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Reza Fauzan Risch Riska Amalia Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizka Anggraeni Roma Lilik Andrian Rosita, Silvia Ryan Maulana Sabda Alam Salma Amaliani Putri Saptariyanti A.K. Puteri Savitri, Amelia Rizky Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Siti Jahroh Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Ummi Kalsum Wahpiyudin, Cep Abdul Baasith Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania