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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Journal La Lifesci Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Implementation of Circular Economy in Agribusiness SMEs and Its Impact on Business Sustainability: A Case Study Ariyanti, Riska; Nurhayati, Popong; Taryana, Asep
Journal La Lifesci Vol. 6 No. 6 (2025): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v6i6.2846

Abstract

The circular economy has emerged as an important approach to enhancing agribusiness sustainability by shifting production systems from linear models toward regenerative processes that preserve resource value. This study identifies and evaluates the implementation of an integrated livestock farming system in agribusiness micro, small, and medium enterprises through a case study of CV Mitra Tani Farm, an integrated livestock-based enterprise in Indonesia. Circular agribusiness practices were identified using the 9R principles, and the analysis employed the Triple Bottom Line framework to assess sustainability performance across economic, environmental, and social dimensions. The identification results indicate that the integrated farming system implemented at MT Farm operationally reflects the core principles of the circular economy. The evaluation further shows that circular practices such as waste-to-resource conversion, integrated farming systems, and product diversification effectively reduce operational waste, improve resource efficiency, and maintain ecological balance. Socially, these practices promote employment creation, partner capacity building, and the strengthening of rural collaboration. From an economic perspective, circular practices enhance business resilience; however, the economic potential of waste-based activities has not yet been fully optimized, indicating the need for further development to enable the circular economy to play a more effective role in supporting the transformation toward sustainable agribusiness.
BUSINESS STRATEGY ARCHITECTURE AT ESQ TOURS Wibisono, Bramanto; Asnawi, Yudha Heryawan; Taryana, Asep
Asian Journal of Social and Humanities Vol. 4 No. 5 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i5.682

Abstract

The rapid growth of the Umrah and Hajj industry in Indonesia and globally presents both significant opportunities and competitive challenges for specialized travel organizers. This study examines the business strategy architecture at ESQ Tours (PT Fajrul Ikhsan Wisata), one of Indonesia's leading dedicated Umrah and Hajj travel agencies, established since 2005. The research aims to develop a comprehensive business strategy architecture aligned with the company's vision as a preferred and trusted halal tour operator in Southeast Asia. A qualitative descriptive approach was employed using a case study model, with data collected through direct observation, in-depth interviews, questionnaires, company annual reports, and literature reviews. Data analysis incorporated a multi-layered strategic framework, including foresight analysis, PESTLE, Porter's Five Forces, VRIO, Activity-Based Management (ABM), SWOT, TOWS Matrix, and the A'WOT (AHP-SWOT) method to prioritize strategic choices. The External Factor Evaluation (EFE) matrix yielded a score of 2.860 and the Internal Factor Evaluation (IFE) matrix scored 2.790, placing ESQ Tours in Quadrant V of the IE Matrix, recommending a "Hold and Maintain" strategy through market penetration and product development. Key findings reveal that ESQ Tours' primary competitive advantages lie in its unique ESQ 165-based meaning methodology and strong brand reputation, while its most critical weakness is the underutilization of the pilgrim waiting-period ecosystem. Three priority strategies were formulated: spiritual experience-based differentiation, strengthening unique value propositions, and service quality standardization. The resulting business strategy architecture for 2026–2030 is built upon two pillars—offensive differentiation and internal modernization—with a transformative shift from a transactional to a relational and sustainable business model through activation of the Hajj waiting congregation ecosystem.
Evaluasi Pelaksanaan dan Perumusan Strategi Keberlanjutan Program Akuaponik untuk Kesejahteraan Masyarakat Taryana, Asep
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 3 (2022): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.8.3.303-312

Abstract

Serving Lecturer activity is one of the community service programs organized by Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) IPB as an effort to develop and apply Science and Technology for the welfare of the community. This activity was held in Muncangela Village, Cipicung District, Kuningan Regency. The stages of this activity are socialization, counseling, mentoring, Focus Group Discussion (FGD), implementation of activities, and formulation of strategies for the sustainability of the akuaponiks program. Based on the research results, to realize the sustainability of these activities, there are strategic assumptions obtained from experts and analyzed by the SAST method. The assumptions are selected based on the level of importance and the level of certainty and are integrated into a strategy called "TERAS". The strategy includes governance and government programs, education to the community, relationships, action, and synergy.
Application of Design Thinking For The Design of Bogor Batik Tilu Sauyunan Motif Asep Taryana; Sri Ratna Handayani Budhie; Amelia Rizky Savitri; Meira Dewi Arianingrum
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.123

Abstract

Background: The diversity of batik motif designs is one of the key factors driving public interest in batik. In the batik industry, particularly among Small and Medium Enterprises (SMEs), innovation in creating new batik motifs presents a significant challenge to the sustainability of the business in Indonesia. Therefore, this study focuses on one of the SME batik businesses in Bogor.Purpose: The aim of this study is to explore the mapping process involved in creating the Tilu Sauyunan batik motif, a signature design of Bogor City, at the Handayani Geulis Batik Bogor enterprise.Design/Methodology/Approach: This study employs a qualitative approach using the design thinking method to analyze the problems and solutions in the batik creation process.Findings/Results: The analysis reveals that applying the design thinking method to the creation of the Tilu Sauyunan batik motif successfully establishes a visual identity that encapsulates the cultural essence and identity of Bogor.Conclusion: The design thinking approach demonstrated in this study effectively integrates elements and icons of Bogor into the Tilu Sauyunan batik motif, resulting in an appealing and distinctive visual identity.Originality/Value (State of the Art): Handayani Geulis Batik Bogor is a rapidly growing SME in the Indonesian batik industry. Through the innovative efforts of its owner and support from the Indonesian government, the business has expanded internationally. Positioning the Tilu Sauyunan batik motif as a cultural identity and icon of Bogor has the potential to drive further business growth and recognition. Keywords: bogor batik, design thinking, indonesian batik, local wisdom, visual identity
Repurchase Intention of Sweet Bread Products in Tangerang (A Study on The ROTI X) Dede Wahidin Jafar; Arif Imam Suroso; Asep Taryana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.205

Abstract

Background: The production of bread is predominantly dependent on wheat flour as its core input. Therefore, volatility and inflationary trends in the price of this commodity present a persistent operational and strategic challenge for bakery companies, directly affecting their cost structures, revenue streams, and ultimately, their pricing strategies for end consumers. Within this competitive and cost-sensitive environment, understanding the determinants of consumer purchase behavior is paramount. This behavior is not monolithic but is influenced by a complex interplay of determinants, notably those related to price perception (e.g., value, fairness) and socio-psychological factors captured by behavioral theories. A precise understanding of these mechanisms is critical for businesses to navigate market challenges and cultivate lasting consumer loyalty through increased repurchase intention.Purpose: This study aims to examine the influence of product price image, price sensitivity, and the Theory of Planned Behavior (TPB) on repurchase intention and to investigate the mediating role of perceived value in the relationship between product price image and repurchase intention.Design/methodology/approach: This study employed a purposive sampling technique, collecting data from 225 respondents who met the eligibility criteria: individuals aged at least 17 years (or born in 2007 or later) and who had purchased Roti X within the last six months. The research was geographically limited to the Tangerang area. The collected data were analyzed using descriptive statistics and Structural Equation Modeling (SEM).Findings/Result: The findings indicate that the majority of respondents purchased bread more than five times per month, typically consuming 1–2 loaves per week. The primary reasons cited were taste, affordable price, and recommendations from close acquaintances. The SEM-PLS analysis revealed several key relationships. Perceived value demonstrated a significant direct influence on repurchase intention. In contrast, the product’s price image did not exhibit a significant direct effect. However, the analysis confirmed that perceived value acts as a significant mediating variable between product price image and repurchase intention. Furthermore, all constructs from the Theory of Planned Behavior (TPB) attitude, subjective norm, and perceived behavioral control significantly influenced repurchase intention, with perceived behavioral control emerging as the dominant factor. Finally, price sensitivity was found not to be a significant moderating variable in the relationships between product price image/perceived value and repurchase intention.Conclusion: The enhancement of perceived value, the preservation of a favorable price image, the assurance of price competitiveness, and the improvement of product accessibility constitute critical determinants in fostering repurchase intention.Originality/value (State of the art): This study employs a distinct approach by integrating the Theory of Planned Behavior (TPB) with product price image and perceived value to analyze repurchase intention of sweet bread. Keywords:   perceived value, price sensitivity, product price image, repurchase intention, theory of planned behavior (TPB)
Co-Authors Adristy, Talitha Ahmad Maulana Ahmad MAULANA Ambari, Elina Sabella Amelia Rizky Savitri Ammie Aprilliani Amri, Yusril Andi Sagita, Andi Andrian, Nicco Angelina, Zelinka Natalia Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arif Imam Suroso Asty Dwinanda Putri Azman, Muhammad Balya, Sabrinadiza Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Bustanul Arifin Cahyo, Septian Dwi Danny Sianggaputra, Muhammad Dede Wahidin Jafar Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dirrie Nabhila Ginting Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hana Rania Shaliha Handaru Wulan, Asvianti Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ichwan, Dinda Azahra Ikhyandini Garindia Atristyanti Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Marasabessy, Echa Rahmadhanty Margaretta, Yunita Marimin Marimin Martina Maulana, Muhammad Diha Megawati Simanjuntak Meira Dewi Arianingrum Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Popong Nurhayati Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Qorry, Akhmad Yani Rachmah, Annisa Rachmawati Pertiwi Iriani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Reza Fauzan Risch Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizka Anggraeni Roby Syaiful Ubed, Roby Syaiful Roma Lilik Andrian Rosita, Silvia Ryan Maulana Salma Amaliani Putri Saptariyanti A.K. Puteri Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Siti Jahroh Sri Ratna Handayani Budhie Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wibisono, Bramanto Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania