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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Terapan dan Keuangan JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Syntax Idea Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities Jurnal Ragam Pengabdian
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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EVALUASI DAN PENENTUAN PRIORITAS SUPPLIER BAHAN BAKU KECAP MENGGUNAKAN METODE AHP–COPRAS Putri, Nur Alifia Gardiantini; Indrawan, Raden Dikky; Taryana, Asep
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.58755

Abstract

Abstrak Pemilihan supplier merupakan keputusan strategis dalam manajemen rantai pasok karena berpengaruh terhadap kualitas bahan baku, kelancaran proses produksi, dan keberlangsungan operasional perusahaan. PT XYZ menghadapi tantangan dalam menentukan supplier bahan baku kecap yang mampu memenuhi berbagai kriteria penilaian secara objektif. Penelitian ini bertujuan menentukan prioritas supplier bahan baku kecap menggunakan pendekatan hybrid Analytical Hierarchy Process (AHP) dan Complex Proportional Assessment (COPRAS). Metode AHP digunakan untuk menentukan bobot kriteria dan subkriteria berdasarkan penilaian pakar, sedangkan COPRAS digunakan untuk mengevaluasi dan memeringkat alternatif supplier. Hasil penelitian menunjukkan bahwa kualitas merupakan kriteria dengan bobot tertinggi, diikuti oleh ketepatan waktu pengiriman, harga, kapasitas produksi, fleksibilitas, dan kapasitas gudang. Berdasarkan hasil evaluasi COPRAS, supplier ISBM memperoleh prioritas pertama, diikuti oleh LIM, MGA, dan NP. Hasil penelitian menunjukkan bahwa integrasi AHP dan COPRAS mampu menghasilkan proses evaluasi supplier yang sistematis dan objektif dengan mempertimbangkan kriteria benefit dan cost secara simultan. Temuan penelitian ini memberikan dasar pengambilan keputusan yang lebih terstruktur bagi PT XYZ dalam menetapkan supplier utama dan supplier pendukung sehingga diharapkan dapat meningkatkan efektivitas pengadaan serta mendukung keberlangsungan proses produksi.  Kata kunci: AHP, COPRAS, industri pangan, pengambilan keputusan,  supplier
Pengaruh Promosi, Literasi Keuangan dan Persepsi Risiko Terhadap Minat Menabung Emas Bank Syariah ABC Melalui Kesadaran Merek: The Influence of Promotion, Financial Literacy and Perceived Risk on The Saving Intention of Gold Saving Product in Bank Syariah ABC Through Brand Awareness Mediation Asvianti Handaru Wulan; Megawati Simanjuntak; Asep Taryana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.645

Abstract

Background: Gold savings products are unique products from sharia banking which have significant growth potential in Indonesia as seen from the increase in gold sales over the last 3 years. Based on previous research stated that promotion, financial literacy and risk perception are the factors that influence customers' saving intention in investment and services product in banking but there isn't any yet study examine the influence of those factors on gold savings products in sharia banking.Purpose: This study aims to analyze the influence of promotion, financial literacy and risk perception on the saving intention of gold savings product of Bank Sharia ABC both directly and through the mediation of brand awareness. Design/methodology/approach: This study uses the SEM-PLS (Structural Equation Modelling Partial Least Square) analysis method with a sample of 206 (two hundred and six) respondent which are customers of savings accounts who do not yet have a gold savings account at Bank Syariah ABCFindings/Result: This study show that promotion variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, promotion does not have a significant positive influence on the saving intention of gold saving product. Promotion has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). As for the financial literacy, the variable has a positive and significant influence on brand awareness and the saving intention of gold saving product. The financial literacy variable also has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness (partial mediation). Conclusion: The study also concluded that risk perception variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, risk perception does not have a significant positive influence on the saving intention of gold saving product. Risk perception variable has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). The brand awareness variable has a positive and significant influence on the saving intention of gold saving product. So that, it can be said that if the brand awareness of customers is increase, the saving intention of gold saving product also increase.Originality/value (State of the art): Several previous studies have examined the influence of promotion, financial literacy and risk perceptions on the saving intention in investment and services product in banking, but there isn't any yet has specifically examined the influence of those factors on gold savings products in sharia banking. This study examine the influence of promotion, financial literacy and risk perceptions on the saving intention of gold saving product in sharia banking both directly and through the mediation of brand awareness. Keywords: brand awareness, financial literacy, promotion, risk perception, saving intention
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Nadya Yona Eka Putri; Retnaningsih Retnaningsih; Asep Taryana
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
Utilization of Innovation and Business Diversification by Village-Owned Enterprises in Indonesia Roby Syaiful Ubed; Mohamad Syamsul Maarif; Marimin Marimin; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4133

Abstract

Village-Owned Enterprises in Indonesia face challenges in increasing the resilience, competitiveness, and empowerment of rural communities. Therefore, business diversification is an important strategy to support inclusive development. This study examines the utilization of business diversification techniques by village-owned enterprises in Indonesia to improve resilience, competitiveness, and empower rural communities. Employing a grounded theory methodology, data were gathered via comprehensive interviews and focus group discussions with principal stakeholders of village-owned enterprises. The coding method, which included open, axial, and selective coding with NVivo 12, produced a theoretical framework elucidating the determinants, strategies, and consequences of village-owned enterprises diversification. The results indicate that effective diversification is influenced by four interconnected factors: innovation, collaborative governance, digital transformation, and community participation. Janti Jaya village-owned enterprises had substantial growth via agrotourism, e-ticketing, Micro, Small, and Medium Enterprises facilitation, and Corporate Social Responsibility collaborations, generating IDR 4 billion in revenue during the first semester of 2023 and receiving acknowledgment as one of the Top 15 “Desa Brilian.” Karunia Sejahtera VOE utilized Umbul Ngrundul’s tourism and digital services to strengthen sustainability, while the study extends grounded theory and offers policy insights on innovation, governance, and collaboration for inclusive rural development.
Strategic Business Diversification and Competitive Positioning in Railway Infrastructure Maintenance Akhmad Yani Qorry; Arif Imam Suroso; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4642

Abstract

The growth of the national railway industry, the expansion of rail networks, and the increasing safety standards have driven the need for more modern, integrated, and sustainable railway infrastructure maintenance services. These conditions create opportunities to diversify into the railway infrastructure maintenance business. This study aims to formulate appropriate strategies for the company to enter the industry competitively. The research uses a descriptive qualitative approach supported by quantitative analysis. This research integrates the PESTLE framework, Porter’s five forces, VRIO, SWOT–TOWS, and the quantitative strategic planning matrix. Data were collected through expert interviews, questionnaires, and document analysis. The results show that the track maintenance industry has high entry barriers, significant dependence on OEMs, strong buyer power, and complex technological and certification requirements. However, opportunities emerge through long-term Public-Private Partnership (PPP) contracts, urban/HSR projects, maintenance digitalization, and technical specialization in track and slab-track segments. The priority strategies derived include forming OEM alliances, strengthening equipment capacity, establishing an internal certification academy, and adopting predictive maintenance to improve tender scores and SLA performance. These findings provide strategic direction to expand its portfolio and strengthen competitiveness in the railway maintenance sector.
Implementation of Sustainable Management-Based Design Thinking to Reduce Flower Board Waste in Higher Education Sabrinadiza Balya; Elina Sabella Ambari; Annisa Rachmah; Asep Taryana
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1508

Abstract

Universities pursuing Green University status often face a critical conflict between sustainability mandates and the deep-seated cultural tradition of receiving floral boards (papan bunga), which generates massive, unmanageable waste. This study applies the Design Thinking methodology to resolve this cultural-environmental conflict at a state university in South Tangerang. Through the Empathize and Define stages, the study identified that the root problem lay not in waste management, but in the cultural habit of sending physical tokens. Consequently, the Ideate phase formulated a "Dual-Strategy Approach": a Primary Prototype (Official Appeal for Substitution) to eliminate the waste source, and a Secondary Prototype (Standardized Handling SOP) as a contingency for waste management. Field testing of the Primary Prototype during the Rector's Inauguration achieved a 100% reduction in waste, reducing floral board deliveries from over 300 to zero, substituting 317 tree seedlings and digital greetings. Given this absolute success in prevention, the Secondary Prototype (SOP) was not operationally executed but was validated as a necessary blueprint for future compliance risks. While the intervention effectively eliminated the waste source, the high volume of substituted seedlings introduced a new logistical challenge regarding land allocation. The study concludes that shifting the operational focus from downstream handling to upstream prevention via formal policy nudging is the most effective strategy for achieving genuine zero-waste targets in academic institutions.
Designing a Point-Based Skincare Packaging Recycling Model Through Design Thinking: Implications for Educational Management Hana Rania Shaliha; Dinda Azahra Ichwan; Nurul Fitri Tiara; Asep Taryana
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1588

Abstract

This study aims to design a point-based skincare packaging recycling model using the Design Thinking approach to address the persistent intention–action gap in consumer recycling behavior. The research also explores how circular business practices can be integrated into educational management, particularly in sustainability education and green campus initiatives. A mixed-methods design was employed, combining a survey of 60 consumers with semi-structured interviews involving local skincare SMEs. The Theory of Planned Behavior and circular economy principles were used to analyze the roles of awareness, perceived ease, incentives, and behavioral intention. Results indicate that although environmental awareness is high (≈95%), actual recycling participation is low (16%). Accessibility barriers and insufficient incentives emerged as the strongest predictors of participation intention. Through iterative Design Thinking stages, this study developed the Circular Chain Return & Reward (CCRR) model, which incorporates QR-based tracking, drop-point networks, point rewards, and transparent digital reporting. Simulation findings show that more than 90% of respondents would participate when convenience and tangible rewards are provided. The model offers managerial implications for skincare SMEs and educational institutions by strengthening sustainability management, increasing stakeholder engagement, and supporting curriculum or program development related to environmental responsibility.
CampusPlay: Leveraging Community-Based Digital Innovation to Boost University Students' Sports Engagement Ammie Aprilliani; Rachmawati Pertiwi Iriani; Dirrie Nabhila Ginting; Asep Taryana
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1593

Abstract

This study aims to develop a community-based digital innovation to enhance university students' participation in sports activities. Despite the widespread use of digital technology, students often struggle with limited information, coordination issues, and a lack of collaborative platforms. Using the design thinking approach, the research focuses on the development of the "CampusPlay" application. The study follows the four stages of design thinking: empathize, define, ideate, and prototype, excluding the testing phase. The findings suggest that students require a digital platform to help find sports partners, manage schedules, and implement a deposit-based payment system to improve commitment. The CampusPlay wireframe incorporates key features, such as "Find Partner" and "Create Match," promoting social collaboration and efficient management of campus sports activities. The design thinking methodology proves effective in creating user-centered, community-driven digital solutions that foster social sustainability within the university context.
Strategi Pengembangan Bisnis Konsultan Perkebunan Kelapa Sawit PT. Intan Internasional Arief Sidik; Siti Jahroh; Asep Taryana
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8bcgkm97

Abstract

This study aims to formulate business development strategies for PT Intan Internasional, a palm oil plantation consulting company experiencing declining project coverage and client numbers during 2016–2024. The research employed qualitative and quantitative approaches using interviews, observations, questionnaires, and literature studies. Strategic analysis was conducted through PESTEL, Porter’s Five Forces, VRIO, Value Chain Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). The findings indicate that the external environment provides substantial opportunities through sustainability regulations, mandatory ISPO certification, EUDR implementation, digital transformation, Internet of Things adoption, drone utilization, and carbon trading development. However, the company also faces threats from intense competition, clients’ high bargaining power, internal research divisions of large plantation corporations, and the perception of consulting services as discretionary spending. The EFE matrix score of 3.195 demonstrates that the company has a strong capability to respond to external opportunities and threats. Therefore, PT Intan Internasional should strengthen expertise differentiation, expand sustainability and digital-based services, integrate advanced technologies, and emphasize operational efficiency and regulatory compliance to enhance long-term competitiveness in the national palm oil consulting industry. These strategies are expected to improve adaptability, client trust, market expansion, and sustainable corporate performance.
English: Perilaku Pembelian Konsumen Pengguna Aplikasi Online Food Delivery (OFD) Fini Anjela Perangin-Angin; Megawati Simanjuntak; Asep Taryana
Jurnal Ilmu Keluarga dan Konsumen Vol. 17 No. 2 (2024): JURNAL ILMU KELUARGA DAN KONSUMEN 17.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2024.17.2.169

Abstract

The high demand for food access with applications creates competition between food delivery companies. The purpose of this research is to identify and to analyze promotion differences, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, choice of food variants, consumer buying behavior, and continuous purchase intention. The research was conducted on consumers who used Gofood, Grabfood, and Shopeefood applications at least once in the last three months, with 400 respondents aged over 15 years. Data collection was carried out using an online questionnaire. Analysis was carried out by descriptive analysis, ANOVA and SWOT tests. The results showed that there were differences in the variables of social influence, perceived usefulness, ease of use, restaurant search, food choice variants, consumer buying behavior, and intention to continue with Gofood, Grabfood, and Shopeefood applications. Shopeefood earns a lower average than Grabfood and Gofood. Strategies can be carried out by taking advantage of busy consumers to create dependence on OFD applications by meeting consumer expectations by providing promos.
Co-Authors Adelia Chrisanta Adlil Umarat Ahmad Maulana Ahmad Maulana Akhmad Yani Qorry Amelia Rizky Savitri Ammie Aprilliani Amri, Yusril Andi Sagita, Andi Andrian, Nicco Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Annisa Rachmah Arief Sidik Arif Imam Suroso Asty Dwinanda Putri Asvianti Handaru Wulan Azman, Muhammad Bahsian, Bahsian Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Bustanul Arifin Cahyo, Septian Dwi Cep Abdul Baasith Wahpiyudin Danny Sianggaputra, Muhammad Dede Wahidin Jafar Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Azahra Ichwan Dinda Naura Fathya Dirrie Nabhila Ginting Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Echa Rahmadhanty Marasabessy Elina Sabella Ambari Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fikrul Gifar Fini Anjela Perangin-Angin Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Galang Prakasa Yusuf Putra Gunawan Purnomo Hana Rania Shaliha Handi Susila Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Hartoyo Hartoyo Haryokusumo, Abimanyu Ikhyandini Garindia Atristyanti Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Margaretta, Yunita Marimin Marimin Martina Maulana, Muhammad Diha Megawati Simanjuntak Meira Dewi Arianingrum Melati Sukma Dewi Melinda Nur Wijayanti Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhamad Rifnaldy Pratama Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nadya Yona Eka Putri Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardiantini Qorry, Akhmad Yani R. Dikky Indrawan Rachmawati Pertiwi Iriani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Retnaningsih Reza Fauzan Risch Riska Amalia Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizal Syarif Rizka Anggraeni Roby Syaiful Ubed Roma Lilik Andrian Ryan Maulana Sabda Alam Muhammadan Sabrinadiza Balya Salma Amaliani Putri Saptariyanti A.K. Puteri Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Silvia Rosita Siti Jahroh Sri Ratna Handayani Budhie Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal Talitha Adristy TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania Zelinka Natalia Angelina