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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Terapan dan Keuangan JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities Jurnal Ragam Pengabdian
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGEMBANGAN STUDENT PORTAL SEKOLAH BISNIS IPB MENGGUNAKAN PENDEKATAN USER INTERFACE & USER EXPERIENCE DENGAN METODE DESIGN THINKING Waluya, Dhinda; Oktiviyani, Sari; Lukita, Pryo Adi; Taryana, Asep
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i12.8593

Abstract

Diera digital saat ini pemanfaatan teknologi sangatlah penting dalam menunjang seluruh kegiatan agar dijalankan secara lebih efektif dan efisien, termasuk pada sektor Pendidikan atau belajar mengajar. IPB University telah mengembangkan dashboard atau portal mahasiswa berbasis website dan mobile apps untuk mendukung proses belajar mengajar. Salah satu portal mahasiswa IPB adalah Centralized Learning and Aptitude Support System IPB University atau biasa dikenal dengan Class IPB. Berdasarkan hasil analisis kuesioner yang dibantu oleh metode pareto dalam menentukan ruang lingkup perbaikannya, didapatkan hasil bahwa perbaikan yang harus dilakukan ada pada parameter stimulation, novelty dan perspicuity UX dan perbaikan untuk parameter informative, connectivity, simplicity, personalization, dan directional UI portal Class IPB. Dalam melakukan perbaikan portal CLASS IPB digunakan metode Design Thinking untuk membantu pemecahan masalah yang ada pada CLASS IPB dan menghasilkan sebuah inovasi yang berpusat pada manusia (human centered approach). Setelah melakukan brainstroming, dilakukan tahapan terakhit yaitu perancangan terhadap prorotype berupa design improvement untuk UI Class IPB.
PROTOTIPE SISTEM KEAMANAN BERBIAYA RENDAH YANG MEMANFAATKAN TEKNOLOGI INTERNET OF THINGS (IOT) DENGAN PENDEKATAN DESIGN THINKING Purnomo, Aditya Eko; Qorry, Akhmad Yani; Sujana, Asep Taryana; Dewandhi, Mochamad Iqbal
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i2.8788

Abstract

Prototipe sistem keamanan berbiaya rendah yang memanfaatkan teknologi Internet of Things (IoT). Sistem ini bertujuan untuk meningkatkan keamanan dengan mengintegrasikan berbagai komponen perangkat keras seperti mikrokontroler, sensor, dan aktuator dengan aplikasi perangkat lunak untuk menyediakan pemantauan waktu nyata dan respons otomatis. Penelitian ini mengeksplorasi efektivitas IoT dalam aplikasi keamanan, menyoroti kemampuannya untuk mendeteksi ancaman secara real-time dan memberikan pemberitahuan langsung kepada pengguna. Prototipe ini menunjukkan fleksibilitas dan skalabilitas sistem keamanan berbasis IoT, yang memungkinkan integrasi perangkat dan fitur tambahan dengan mudah. Komponen utama dari sistem ini meliputi mikrokontroler untuk pemrosesan, sensor untuk pengumpulan data, dan aktuator untuk respons fisik. Aspek perangkat lunak menggunakan BLYNK, aplikasi gratis yang memfasilitasi komunikasi antara komponen perangkat keras dan pengguna. Manfaat implementasi IoT, termasuk efisiensi energi, penghematan biaya, dan peningkatan produktivitas. Selain itu, IoT juga dapat mengatasi tantangan potensial seperti masalah keamanan data dan privasi. Dengan meningkatnya penetrasi internet di Indonesia yang mencapai 78,19% pada tahun 2023, potensi pasar untuk sistem keamanan berbasis IoT menjadi sangat besar. Hasil penelitian ini menyimpulkan dengan menyarankan pengembangan di masa depan, termasuk integrasi kecerdasan buatan dan pembelajaran mesin untuk meningkatkan deteksi ancaman dan prediksi risiko
PERANCANGAN INOVASI WEALTH MANAGEMENT DAN PERSONALISASI DASHBOARD DI APLIKASI BANK XYZ BERBASIS DESIGN THINKING Mulyadi, Raden Achmad Rendy Ashari; Nurulita, Shafira; Maulana, Muhammad Diha; Taryana, Asep
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i2.8790

Abstract

Dalam pengembangan aplikasi mobile banking, sangat penting untuk memerhatikan pengalaman pengguna. Metode design thinking diterapkan dalam merancang inovasi fitur wealth management dan personalisasi dashboard pada aplikasi mobile banking Bank XYZ. Proses perancangan dilakukan melalui empat tahapan utama: empathize, define, ideate, dan prototype. Tahapan empathize melibatkan pengumpulan data melalui kuesioner dan kajian literatur untuk memahami kebutuhan pengguna. Pada tahap define, dilakukan analisis menggunakan empathy map, user persona, user journey map, dan teknik how might we untuk mendefinisikan permasalahan utama. Tahapan ideate mengadopsi metode Eisenhower Matrix dan Crazy 8s untuk menghasilkan berbagai ide inovatif. Selanjutnya, tahap prototype diwujudkan dalam bentuk wireframe sebagai rancangan awal. Hasil penelitian ini menghasilkan inovasi berupa penambahan fitur wealth management dan personalisasi dashboard yang dirancang untuk meningkatkan pengalaman pengguna aplikasi mobile banking Bank XYZ.
INOVASI STASIUN PENGISIAN DAYA KENDARAAN LISTRIK DENGAN MENGGUNAKAN DESIGN THINKING Permana, Estya; Harsono, Tri Muchtadi; Haryokusumo, Abimanyu; Taryana, Asep
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i2.8795

Abstract

Pertumbuhan penjualan mobil listrik di Indonesia terus meningkat, tetapi adopsinya menghadapi tantangan teknis, ekonomi, dan lingkungan. Artikel ini memanfaatkan pendekatan design thinking untuk mengembangkan inovasi Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) yang efisien dan sesuai kebutuhan masyarakat. Metodologi mencakup lima tahap design thinking: empathize, define, ideate, prototype, dan test. Ditemukan bahwa pengguna menghadapi kendala seperti harga kendaraan tinggi, keterbatasan SPKLU, waktu pengisian daya yang lama, serta biaya penggantian baterai yang mahal. Solusi yang diusulkan meliputi desain SPKLU fleksibel yang kompatibel dengan berbagai kendaraan, dilengkapi fasilitas pendukung seperti mobile charging station dengan kafe, dan desain bertingkat untuk efisiensi ruang. Kesimpulannya, inovasi ini diharapkan dapat memenuhi kebutuhan infrastruktur kendaraan listrik dan mendukung transisi ke transportasi ramah lingkungan di Indonesia.
Membangun Startups Incubator Untuk Membentuk Ekosistem Startups Yang Inovatif Dan Kompetitif Linda Ayu Widyaningrum; Wuliandari Tri Putri; Sugotowikan Sugotowikan; Asep Taryana
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2073

Abstract

The Fourth Industrial Revolution has driven significant changes across various sectors, with startup emerging as key players in the global economy. Despite their immense potential, many startup face significant challenges, including a high failure rate within the first five years of operation. Design Thinking, a human-centered approach, has surfaced as a solution to address these challenges by helping startup understand user needs, identify problems, and create innovative solutions. This study aims to analyse the application of Design Thinking in building an innovative and competitive startup ecosystem. Using a literature review methodology, this research identifies various tested approaches and strategies, as well as the challenges and opportunities faced by startup in implementing Design Thinking. The findings indicate that the application of Design Thinking can enhance a startup's competitiveness by accelerating product innovation and improving responsiveness to market changes. The main challenges include a lack of understanding of the method and limited human resources with the necessary skills in technology and design. We suggest establishing Startups Incubator, with the framework adapted and modified to include active participation from stakeholder. The Startups Incubator will place members as strategic component of socio-economical system; will create a culture of adaptive innovation that is able to solve problems in society, in line with stakeholder needs, market realities and system complexity. By integrating some Startups Incubators, then we can create startups ecosystem that is continuously innovate and market-competitive.
Perancangan Website Berbasis Design Thinking untuk Pasar Ikan Hias Parung Bogor Sagita, Andi; Danny Sianggaputra, Muhammad; Dwi Agustian, Sulistyana; Sekarsih Ristyasmoro, Kenanda; Taryana, Asep
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i2.113

Abstract

This study develops a website for marketing ornamental fish at the Parung Ornamental Fish Market, Bogor, to improve user experience and marketing effectiveness. Despite daily transactions exceeding 1 billion rupiahs, digital technology adoption remains low. Using a design thinking approach—empathize, define, ideate, and prototype—this study collects data through field observations, content analysis, and literature review. Findings highlight challenges such as low digital literacy, limited infrastructure, and dependence on offline transactions. Meanwhile, consumers seek better access to product information, pricing, and availability. The proposed solution includes a responsive, user-friendly website with features like category navigation, aesthetic design, fish care guides, and social media integration. A mind map-based prototype outlines the information structure, key features, and visual elements. This study contributes significantly by enhancing the Parung Ornamental Fish Market's global competitiveness, expanding market reach, and fostering consumer trust through improved user experience and effective digital marketing.
PENERAPAN DESIGN THINKING DALAM OPTIMALISASI CUSTOMER JOURNEY DI OKE GARDEN Nadya Kamilia Faiqoh; Jasmine Chiquita Brilliana; Melati Sukma Dewi; Asty Dwinanda Putri; Asep Taryana
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.15955

Abstract

This study aims to optimize the customer journey at OKE Garden using a Design Thinking approach. The primary issue faced by the company is a decline in revenue in 2024, despite undergoing digital transformation through a website. The approach taken so far has predominantly focused on digitalization without adequately addressing customer needs and challenges throughout their journey. This indicates that the customer journey has not been optimized to deliver a satisfactory experience. The study employs the five stages of Design Thinking (empathize, define, ideate, prototype, and test) to analyze and map the customer journey using Customer Journey Mapping (CJM). The novelty of this research lies in the application of Design Thinking to analyze the customer journey at OKE Garden, providing new insights into customer experience management in the retail sector. The use of Customer Journey Mapping facilitates a more in-depth identification of issues, including ineffective communication, limited design options, and challenges in the installation process and after-sales services. The findings suggest that website optimization, improved coordination, expanded design options, and enhanced after-sales services are necessary to increase customer satisfaction. With these improvements, OKE Garden is expected to enhance service quality, customer satisfaction, and competitiveness in an increasingly competitive market.
Optimizing Competitiveness and Sustainability of Agribusiness SMEs through a Circular Economy Business Model Ariyanti, Riska; Taryana, Asep
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1759

Abstract

This study aims to optimize the competitiveness and sustainability of agribusiness SMEs in Indonesia through the application of the circular economy business model, using the design thinking approach, which includes the stages of empathize, define, ideate, and prototype. In light of increasing consumer awareness regarding sustainability, SMEs need to adapt in order to remain competitive. The circular economy offers solutions by utilizing waste as raw materials and extending product life cycles. This research is based on a literature review, direct discussions, and insights from a seminar presented by agribusiness owners, namely Mitra Tani Farm and Sangreat Natural Indonesia, to provide a deeper understanding of the application of the circular economy in the field. The findings indicate that circular economy-based strategies can improve operational efficiency and business resilience, while also providing positive environmental sustainability impacts, as demonstrated through case studies at Mitra Tani Farm and Sangreat Natural Indonesia. The prototype phase of this study outlines managerial implications that can be applied by agribusiness SMEs to enhance business sustainability. This article offers practical guidance for SMEs to achieve long-term sustainability while meeting market demands for responsible business practices.
Pemanfaatan Sampah Plastik Menjadi Produk dan Jasa Kreatif Nurmalasari, Devi; Milda, Milda; Andrian, Nicco; Priyanto, Arief Kusuma; Taryana, Asep
Journal of Comprehensive Science Vol. 3 No. 7 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i7.751

Abstract

Merujuk pada data Kementerian Lingkungan Hidup dan Kehutanan (KLHK), timbunan sampah nasional pada tahun 2023 telah mencapai angka 17,4 juta ton dimana sebanyak 33,5% dari total sampah tersebut belum terkelola dengan baik. Dari data Program Lingkungan PBB juga menunjukkan Indonesia sebagai negara penghasil sampah pelastik terbesar kedua di dunia setelah Tiongkok. Mayoritas sampah plastik di Indonesia berasal dari sektor rumah tangga sebesar 38% pada tahun 2023. Kondisi tersebut memicu krisis berkelanjutan jika tidak segera ditangani. Krisis ini mendorong berbagai inisiatif kolaborasi dan inovasi berkelanjutan diantaranya pengelolaan sampah terpadu semakin mengemuka berkat peran para ecopreneurs yang mendorong masyarakat untuk peduli tentang pentingnya hilirisasi sampah dalam mendukung ekonomi sirkular yaitu dengan perilaku menuju partisipasi aktif masyarakat terhadap 3R (reduce, reuse, recycle). Sistem daur ulang sampah plastik dan penggunaan kantong plastik sekali pakai masih terus digalakan oleh berbagai kalangan, namun jika tidak didukung oleh kesadaran masyarakat maka krisis sulit untuk ditanggulangi. Terdapat potensi sampah plastik yang dapat diubah menjadi produk yang bermanfaat seperti kreasi sampah plastik menjadi tas belanja, kotak pensil, tempat sendok hingga keranjang serbaguna. Hal ini tentunya turut memiliki nilai ekonomi yang dapat menghasilkan keuntungan dari limbah.
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia Perangin-Angin, Fini Anjela; Simanjuntak, Megawati; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.442

Abstract

Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL.Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications.Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
Co-Authors Ahmad Maulana Ahmad Maulana Amelia Rizky Savitri Amri, Yusril Andi Sagita, Andi Andrian, Nicco Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arief Sidik Arif Imam Suroso Asty Dwinanda Putri Asvianti Handaru Wulan Azman, Muhammad Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Bustanul Arifin Cahyo, Septian Dwi Danny Sianggaputra, Muhammad Dede Wahidin Jafar Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Echa Rahmadhanty Marasabessy Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ikhyandini Garindia Atristyanti Ilmananda, Pramana Inas Qoniah Indrawan, Raden Dikky Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Margaretta, Yunita Martina Maulana, Muhammad Diha Megawati Simanjuntak Meira Dewi Arianingrum Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nadya Yona Eka Putri Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardiantini Qorry, Akhmad Yani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Retnaningsih Reza Fauzan Risch Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizal Syarif Rizka Anggraeni Roma Lilik Andrian Ryan Maulana Salma Amaliani Putri Saptariyanti A.K. Puteri Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Silvia Rosita Siti Jahroh Sri Ratna Handayani Budhie Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Talitha Adristy TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania Zelinka Natalia Angelina