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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Terapan dan Keuangan JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities Jurnal Ragam Pengabdian
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENINGKATAN CUSTOMER EXPERIENCE PADA SISTEM PENUKARAN TIKET KONSER KPOP DENGAN PENDEKATAN DESIGN THINKING Silvia Rosita; Nurul Hapsari; Zelinka Natalia Angelina; Asep Taryana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5887

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman penonton saat proses penukaran tiket dapat mempengaruhi tingkat kepuasan mereka dalam menghadiri konser K-pop, dengan studi kasus dilakukan pada konser Seventeen “Right Here” di Jakarta. Penelitian ini menggunakan metode design thinking karena berorientasi pada kebutuhan manusia (human-centric) dimana terdiri dari lima tahap utama: Empathize, Define, Ideate, Prototype, dan Test. Hasil penelitian menunjukan bahwa lebih dari 80% responden setuju bahwa pengalaman selama penukaran tiket berkontribusi terhadap tingkat kepuasan terhadap konser yang mereka datangi. Temuan ini mengindikasikan bahwa pengalaman konsumen tidak hanya dilihat selama hari konser, namun juga dipengaruhi oleh momen yang terjadi sebelum acara berlangsung. Sebagai solusi, peneliti menerapkan pendekatan hasil dari design thinking untuk merancang prototipe sistem penukaran tiket baru yang lebih efisien dengan menghapus proses penukaran tiket sebelum hari-H, dan menggantinya dengan sistem e-ticket yang dipindai di pintu masuk dan ditukarkan dengan wristband sesuai section yang telah dibeli penonton.
STRATEGI DESIGN THINKING UNTUK MEMBANGUN BRAND AWARENESS MALCCA : INOVASI DALAM MENYASAR KONSUMEN Echa Rahmadhanty Marasabessy; Talitha Adristy; Asep Taryana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6011

Abstract

Dalam era persaingan bisnis yang semakin ketat, brand awareness menjadi faktor krusial bagi keberhasilan suatu merek. Artikel ini membahas penerapan strategi Design Thinking dalam membangun brand awareness Malcca , sebuah merek inovatif yang berfokus pada produk berkualitas tinggi. Metodologi penelitian menggunakan pendekatan kualitatif dengan studi kasus pada Malcca , melibatkan wawancara dengan pemilik bisnis dan analisis strategi pemasaran yang diterapkan. Hasil penelitian menunjukkan bahwa penerapan Design Thinking melalui tahap Empathize, Define, Ideate, Prototype, dan Test mampu meningkatkan kesadaran merek dan memperkuat keterlibatan konsumen. Peningkatan engagement pelanggan hingga 172% dalam enam bulan menunjukkan efektivitas strategi ini dalam memperluas jangkauan audiens dan membangun loyalitas pelanggan. Dengan demikian, strategi ini dapat menjadi model bagi merek lain yang ingin meningkatkan visibilitas dan daya saing di pasar fashion yang kompetitif.
Diversification Strategy and Business Portfolio Development in State-Owned Companies PT. Hutama Karya Ahmad Maulana; Rizal Syarif; Asep Taryana
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 12 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i12.150

Abstract

This research aims to analyse the business diversification strategy of PT Hutama Karya (Persero) and its subsidiaries, explain their business operations, and explore growth potential. This research tries to identify the company's internal and external environmental factors after business diversification, conduct an analysis of the corporate position and portfolio of business units and subsidiaries, and formulate a new business diversification strategy concept. This research method is descriptive qualitative with the data used in the research including primary data collected through interviews and questionnaires, as well as secondary data such as company financial reports, industry performance reports, and industry attractiveness. PT Hutama Karya's business diversification includes expansion into various business divisions, including Toll Road Business Entity (BUJT), Non-Toll Road Business Entity (Non-BUJT), and the establishment of subsidiaries such as Hutama Karya Infrastruktur (HKI), HAKAAston, HK Realtindo, Hutama Marga Waskita (HAMAWAS), and EPC Energy Singapore Ltd. The main supporting factors for this diversification are the continued economic growth and government support in infrastructure development. The company's internal strengths are the application of technology and adaptation to changes in the construction industry, they also face challenges such as cashflow issues, global economic uncertainty, and changes in political direction. The SWOT analysis shows that the company is in the "Grow and Build" quadrant and needs to pursue aggressive business diversification. The results of the GE Nine Cell Matrix analysis show a diverse position for the company's business units, with some as "Leaders" and others needing to be managed carefully or even divested. The managerial implications of this study are the need for business ecosystem development and business portfolio diversification, technology development across businesses to support competitive advantage, and the creation of new opportunities after the completion of the Trans-Sumatra Toll Road project
EVALUASI DAN PENENTUAN PRIORITAS SUPPLIER BAHAN BAKU KECAP MENGGUNAKAN METODE AHP–COPRAS Putri, Nur Alifia Gardiantini; Indrawan, Raden Dikky; Taryana, Asep
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.58755

Abstract

Abstrak Pemilihan supplier merupakan keputusan strategis dalam manajemen rantai pasok karena berpengaruh terhadap kualitas bahan baku, kelancaran proses produksi, dan keberlangsungan operasional perusahaan. PT XYZ menghadapi tantangan dalam menentukan supplier bahan baku kecap yang mampu memenuhi berbagai kriteria penilaian secara objektif. Penelitian ini bertujuan menentukan prioritas supplier bahan baku kecap menggunakan pendekatan hybrid Analytical Hierarchy Process (AHP) dan Complex Proportional Assessment (COPRAS). Metode AHP digunakan untuk menentukan bobot kriteria dan subkriteria berdasarkan penilaian pakar, sedangkan COPRAS digunakan untuk mengevaluasi dan memeringkat alternatif supplier. Hasil penelitian menunjukkan bahwa kualitas merupakan kriteria dengan bobot tertinggi, diikuti oleh ketepatan waktu pengiriman, harga, kapasitas produksi, fleksibilitas, dan kapasitas gudang. Berdasarkan hasil evaluasi COPRAS, supplier ISBM memperoleh prioritas pertama, diikuti oleh LIM, MGA, dan NP. Hasil penelitian menunjukkan bahwa integrasi AHP dan COPRAS mampu menghasilkan proses evaluasi supplier yang sistematis dan objektif dengan mempertimbangkan kriteria benefit dan cost secara simultan. Temuan penelitian ini memberikan dasar pengambilan keputusan yang lebih terstruktur bagi PT XYZ dalam menetapkan supplier utama dan supplier pendukung sehingga diharapkan dapat meningkatkan efektivitas pengadaan serta mendukung keberlangsungan proses produksi.  Kata kunci: AHP, COPRAS, industri pangan, pengambilan keputusan,  supplier
Pengaruh Promosi, Literasi Keuangan dan Persepsi Risiko Terhadap Minat Menabung Emas Bank Syariah ABC Melalui Kesadaran Merek: The Influence of Promotion, Financial Literacy and Perceived Risk on The Saving Intention of Gold Saving Product in Bank Syariah ABC Through Brand Awareness Mediation Asvianti Handaru Wulan; Megawati Simanjuntak; Asep Taryana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.645

Abstract

Background: Gold savings products are unique products from sharia banking which have significant growth potential in Indonesia as seen from the increase in gold sales over the last 3 years. Based on previous research stated that promotion, financial literacy and risk perception are the factors that influence customers' saving intention in investment and services product in banking but there isn't any yet study examine the influence of those factors on gold savings products in sharia banking.Purpose: This study aims to analyze the influence of promotion, financial literacy and risk perception on the saving intention of gold savings product of Bank Sharia ABC both directly and through the mediation of brand awareness. Design/methodology/approach: This study uses the SEM-PLS (Structural Equation Modelling Partial Least Square) analysis method with a sample of 206 (two hundred and six) respondent which are customers of savings accounts who do not yet have a gold savings account at Bank Syariah ABCFindings/Result: This study show that promotion variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, promotion does not have a significant positive influence on the saving intention of gold saving product. Promotion has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). As for the financial literacy, the variable has a positive and significant influence on brand awareness and the saving intention of gold saving product. The financial literacy variable also has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness (partial mediation). Conclusion: The study also concluded that risk perception variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, risk perception does not have a significant positive influence on the saving intention of gold saving product. Risk perception variable has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). The brand awareness variable has a positive and significant influence on the saving intention of gold saving product. So that, it can be said that if the brand awareness of customers is increase, the saving intention of gold saving product also increase.Originality/value (State of the art): Several previous studies have examined the influence of promotion, financial literacy and risk perceptions on the saving intention in investment and services product in banking, but there isn't any yet has specifically examined the influence of those factors on gold savings products in sharia banking. This study examine the influence of promotion, financial literacy and risk perceptions on the saving intention of gold saving product in sharia banking both directly and through the mediation of brand awareness. Keywords: brand awareness, financial literacy, promotion, risk perception, saving intention
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Nadya Yona Eka Putri; Retnaningsih Retnaningsih; Asep Taryana
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
Strategi Pengembangan Bisnis Konsultan Perkebunan Kelapa Sawit PT. Intan Internasional Arief Sidik; Siti Jahroh; Asep Taryana
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8bcgkm97

Abstract

This study aims to formulate business development strategies for PT Intan Internasional, a palm oil plantation consulting company experiencing declining project coverage and client numbers during 2016–2024. The research employed qualitative and quantitative approaches using interviews, observations, questionnaires, and literature studies. Strategic analysis was conducted through PESTEL, Porter’s Five Forces, VRIO, Value Chain Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). The findings indicate that the external environment provides substantial opportunities through sustainability regulations, mandatory ISPO certification, EUDR implementation, digital transformation, Internet of Things adoption, drone utilization, and carbon trading development. However, the company also faces threats from intense competition, clients’ high bargaining power, internal research divisions of large plantation corporations, and the perception of consulting services as discretionary spending. The EFE matrix score of 3.195 demonstrates that the company has a strong capability to respond to external opportunities and threats. Therefore, PT Intan Internasional should strengthen expertise differentiation, expand sustainability and digital-based services, integrate advanced technologies, and emphasize operational efficiency and regulatory compliance to enhance long-term competitiveness in the national palm oil consulting industry. These strategies are expected to improve adaptability, client trust, market expansion, and sustainable corporate performance.
Co-Authors Ahmad Maulana Ahmad Maulana Amelia Rizky Savitri Amri, Yusril Andi Sagita, Andi Andrian, Nicco Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arief Sidik Arif Imam Suroso Asty Dwinanda Putri Asvianti Handaru Wulan Azman, Muhammad Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Bustanul Arifin Cahyo, Septian Dwi Danny Sianggaputra, Muhammad Dede Wahidin Jafar Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Echa Rahmadhanty Marasabessy Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ikhyandini Garindia Atristyanti Ilmananda, Pramana Inas Qoniah Indrawan, Raden Dikky Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Margaretta, Yunita Martina Maulana, Muhammad Diha Megawati Simanjuntak Meira Dewi Arianingrum Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nadya Yona Eka Putri Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardiantini Qorry, Akhmad Yani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Retnaningsih Reza Fauzan Risch Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizal Syarif Rizka Anggraeni Roma Lilik Andrian Ryan Maulana Salma Amaliani Putri Saptariyanti A.K. Puteri Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Silvia Rosita Siti Jahroh Sri Ratna Handayani Budhie Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Talitha Adristy TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania Zelinka Natalia Angelina