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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Journal La Lifesci Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Diversification Strategy and Business Portfolio Development in State-Owned Companies PT. Hutama Karya Maulana, Ahmad; Syarif, Rizal; Taryana, Asep
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 12 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i12.150

Abstract

This research aims to analyse the business diversification strategy of PT Hutama Karya (Persero) and its subsidiaries, explain their business operations, and explore growth potential. This research tries to identify the company's internal and external environmental factors after business diversification, conduct an analysis of the corporate position and portfolio of business units and subsidiaries, and formulate a new business diversification strategy concept. This research method is descriptive qualitative with the data used in the research including primary data collected through interviews and questionnaires, as well as secondary data such as company financial reports, industry performance reports, and industry attractiveness. PT Hutama Karya's business diversification includes expansion into various business divisions, including Toll Road Business Entity (BUJT), Non-Toll Road Business Entity (Non-BUJT), and the establishment of subsidiaries such as Hutama Karya Infrastruktur (HKI), HAKAAston, HK Realtindo, Hutama Marga Waskita (HAMAWAS), and EPC Energy Singapore Ltd. The main supporting factors for this diversification are the continued economic growth and government support in infrastructure development. The company's internal strengths are the application of technology and adaptation to changes in the construction industry, they also face challenges such as cashflow issues, global economic uncertainty, and changes in political direction. The SWOT analysis shows that the company is in the "Grow and Build" quadrant and needs to pursue aggressive business diversification. The results of the GE Nine Cell Matrix analysis show a diverse position for the company's business units, with some as "Leaders" and others needing to be managed carefully or even divested. The managerial implications of this study are the need for business ecosystem development and business portfolio diversification, technology development across businesses to support competitive advantage, and the creation of new opportunities after the completion of the Trans-Sumatra Toll Road project
Pemanfaatan Sampah Plastik Menjadi Produk dan Jasa Kreatif Nurmalasari, Devi; Milda, Milda; Andrian, Nicco; Priyanto, Arief Kusuma; Taryana, Asep
Journal of Comprehensive Science Vol. 3 No. 7 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i7.751

Abstract

Merujuk pada data Kementerian Lingkungan Hidup dan Kehutanan (KLHK), timbunan sampah nasional pada tahun 2023 telah mencapai angka 17,4 juta ton dimana sebanyak 33,5% dari total sampah tersebut belum terkelola dengan baik. Dari data Program Lingkungan PBB juga menunjukkan Indonesia sebagai negara penghasil sampah pelastik terbesar kedua di dunia setelah Tiongkok. Mayoritas sampah plastik di Indonesia berasal dari sektor rumah tangga sebesar 38% pada tahun 2023. Kondisi tersebut memicu krisis berkelanjutan jika tidak segera ditangani. Krisis ini mendorong berbagai inisiatif kolaborasi dan inovasi berkelanjutan diantaranya pengelolaan sampah terpadu semakin mengemuka berkat peran para ecopreneurs yang mendorong masyarakat untuk peduli tentang pentingnya hilirisasi sampah dalam mendukung ekonomi sirkular yaitu dengan perilaku menuju partisipasi aktif masyarakat terhadap 3R (reduce, reuse, recycle). Sistem daur ulang sampah plastik dan penggunaan kantong plastik sekali pakai masih terus digalakan oleh berbagai kalangan, namun jika tidak didukung oleh kesadaran masyarakat maka krisis sulit untuk ditanggulangi. Terdapat potensi sampah plastik yang dapat diubah menjadi produk yang bermanfaat seperti kreasi sampah plastik menjadi tas belanja, kotak pensil, tempat sendok hingga keranjang serbaguna. Hal ini tentunya turut memiliki nilai ekonomi yang dapat menghasilkan keuntungan dari limbah.
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia Perangin-Angin, Fini Anjela; Simanjuntak, Megawati; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.442

Abstract

Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL.Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications.Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
The Impact of Personal And Environmental Factors Through Experience Characteristics on Entrepreneurial Performance in Indonesian Start-Ups Danil, Lilian; Jahroh, Siti; Syarief, Rizal; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.306

Abstract

Background: Entrepreneurial performance is essential for start-ups' development, particularly the ability to transition smoothly from experimentation to scaling. Start-ups' performance in Indonesia remains challenging in that the failure rate is up to 90% within the first five years.Purpose: This study aims to assess the direct influence of personal and environmental factors through experience characteristics on entrepreneurial performance in start-ups in Indonesia and the indirect influence of these factors through experience characteristics on entrepreneurial performance.Design/methodology/approach: This study employed a quantitative approach, applying Partial Least Squares Structural Equation Modelling to analyze data collected from questionnaires distributed to 268 start-ups in Indonesia.Finding/Results: The results indicated that personal and environmental factors significantly enhance experience characteristics and entrepreneurial performance. This study also found that personal and environmental factors through experience characteristics significantly enhance entrepreneurial performance in Indonesian start-ups.Conclusion: This study evaluated how experience characteristics as a mediator strengthen the impact of personal factors on entrepreneurial performance and weaken the impact of environmental factors on entrepreneurial performance. This research possesses academic and managerial implications, particularly for advancing scientific progress in entrepreneurial performance models in start-ups in Indonesia.Originality/value (State of the art): Start-ups must enhance their entrepreneurial performance by focusing on personal factors, including entrepreneurial education and passion, as well as environmental factors like developing a more dynamic entrepreneurial ecosystem, improving marketing techniques, and aligning with global market demand. Keywords: business, entrepreneurial ecosystem, entrepreneurial education, entrepreneurship environment, start-ups' development
Model of Community Ecosystem Through Intercropping Pattern of Energy Crops With Design Thinking Approach Fitria , Rista; Yuliariskha, Fania; Kharisma, Muhammad Faidzdiya Ul Haq; Asep Taryana
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.921

Abstract

Environmental and sustainability issues are currently important in economic activities. One of the widely discussed environmental and sustainability issues is air pollution from coal burning in power plants (PLTU), which is not environmentally friendly or renewable. Besides the benefits felt, especially in electrical energy, it has negative economic, social, and environmental impacts, especially for local communities. Therefore, solutions are needed to minimize the negative impacts. The first three stages of design thinking, empathize, define, and ideate, become the initial stages to validate the ideas generated before further implementation. Literature study results show that idea generation is done using an empathy map in the empathize stage. The empathize stage indicates that handling air pollution from coal burning in PLTU is not yet optimal, causing public anxiety due to the resulting impacts. Therefore, efforts are needed to minimize the negative impacts. The define stage explains that emissions contributed by coal-fired power plants amount to 35%, and the sustainability of coal fuel is still questionable, thus requiring other fuel sources and a concept to obtain this biomass. The ideate stage produces a community ecosystem model through an intercropping pattern of energy crops that offers increased economic, social, and environmental benefits and reduces the negative impacts of air pollution from coal burning.
PENINGKATAN CUSTOMER EXPERIENCE PADA SISTEM PENUKARAN TIKET KONSER KPOP DENGAN PENDEKATAN DESIGN THINKING Rosita, Silvia; Hapsari, Nurul; Angelina, Zelinka Natalia; Taryana, Asep
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5887

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman penonton saat proses penukaran tiket dapat mempengaruhi tingkat kepuasan mereka dalam menghadiri konser K-pop, dengan studi kasus dilakukan pada konser Seventeen “Right Here” di Jakarta. Penelitian ini menggunakan metode design thinking karena berorientasi pada kebutuhan manusia (human-centric) dimana terdiri dari lima tahap utama: Empathize, Define, Ideate, Prototype, dan Test. Hasil penelitian menunjukan bahwa lebih dari 80% responden setuju bahwa pengalaman selama penukaran tiket berkontribusi terhadap tingkat kepuasan terhadap konser yang mereka datangi. Temuan ini mengindikasikan bahwa pengalaman konsumen tidak hanya dilihat selama hari konser, namun juga dipengaruhi oleh momen yang terjadi sebelum acara berlangsung. Sebagai solusi, peneliti menerapkan pendekatan hasil dari design thinking untuk merancang prototipe sistem penukaran tiket baru yang lebih efisien dengan menghapus proses penukaran tiket sebelum hari-H, dan menggantinya dengan sistem e-ticket yang dipindai di pintu masuk dan ditukarkan dengan wristband sesuai section yang telah dibeli penonton.
STRATEGI DESIGN THINKING UNTUK MEMBANGUN BRAND AWARENESS MALCCA : INOVASI DALAM MENYASAR KONSUMEN Marasabessy, Echa Rahmadhanty; Adristy, Talitha; Taryana, Asep
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6011

Abstract

Dalam era persaingan bisnis yang semakin ketat, brand awareness menjadi faktor krusial bagi keberhasilan suatu merek. Artikel ini membahas penerapan strategi Design Thinking dalam membangun brand awareness Malcca , sebuah merek inovatif yang berfokus pada produk berkualitas tinggi. Metodologi penelitian menggunakan pendekatan kualitatif dengan studi kasus pada Malcca , melibatkan wawancara dengan pemilik bisnis dan analisis strategi pemasaran yang diterapkan. Hasil penelitian menunjukkan bahwa penerapan Design Thinking melalui tahap Empathize, Define, Ideate, Prototype, dan Test mampu meningkatkan kesadaran merek dan memperkuat keterlibatan konsumen. Peningkatan engagement pelanggan hingga 172% dalam enam bulan menunjukkan efektivitas strategi ini dalam memperluas jangkauan audiens dan membangun loyalitas pelanggan. Dengan demikian, strategi ini dapat menjadi model bagi merek lain yang ingin meningkatkan visibilitas dan daya saing di pasar fashion yang kompetitif.
Talkie – dari Satu Kata Jadi Ribuan Cerita – Solusi Inovatif Berbasis Design Thinking, Bantu Ibu Atasi Keterlambatan Bicara Anak dengan Penuh Cinta Atristyanti, Ikhyandini Garindia; Umarat, Adlil; Taryana, Asep
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5623

Abstract

Speech Delay pada anak usia 0-7 tahun merupakan masalah perkembangan yang signifikan di Indonesia, dengan prevalensi mencapai 5-10 persen. Penelitian ini bertujuan untuk mengembangkan solusi inovatif berbasis Design Thinking yang dapat membantu ibu dengan anak yang mengalami Speech Delay dalam mengatasi keterlambatan bicara anak. Metode penelitian menggunakan pendekatan Design Thinking dari Stanford d.school yang terdiri dari lima tahap: Empathize, Define, Ideate, Prototype, dan Test. Pada tahap Empathize, dilakukan wawancara mendalam dengan 9 ibu yang memiliki anak dengan Speech Delay. Tahap Define menghasilkan Problem Worth Solving, yaitu layanan terapi yang tidak efektif, terfragmentasi, berbiaya tinggi, dan kurangnya dukungan sosial. Pada tahap Ideate, dihasilkan solusi berupa aplikasi mobile bernama Talkie dengan empat fitur utama, yaitu Talkie Expert, Talkie Progress, Talkie Support, dan Talkie Play. Prototipe aplikasi dibuat dalam bentuk low-fidelity menggunakan Marvel Apps dan diuji pada 3 ibu, dengan hasil positif pada aspek usability, functionality, solvability, dan payability. Hasil penelitian menunjukkan bahwa pendekatan Design Thinking efektif dalam menghasilkan solusi yang berpusat pada kebutuhan pengguna dan berpotensi membantu ibu dengan anak yang mengalami Speech Delay untuk mengatasi tantangan yang dihadapi dalam terapi bicara anak mereka.
The Influence of Internal and External Factors on the Purchase Decision of Bagged Cement in Java Island Rahmah, Ayu Annisa; Yuliati, Lilik Noor; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1189

Abstract

This study aims to analyze the influence of internal and external factors on the purchase decision of bagged cement in Java Island. The research focuses on identifying how consumer characteristics, purchasing power, and brand perception (internal factors) interact with price competition, distribution networks, and promotional strategies (external factors) in shaping purchasing behavior. Using a quantitative approach with survey data collected from cement buyers across several provinces in Java, the study employs multiple regression analysis to examine the relationship between these variables. The results indicate that both internal and external factors significantly affect purchasing decisions, with external factors such as price and distribution showing the strongest influence. Meanwhile, internal factors like brand loyalty and consumer preference also play a substantial role, particularly in urban markets. The findings contribute to a better understanding of consumer behavior in the cement industry and provide practical implications for manufacturers and distributors to optimize their marketing strategies and maintain competitiveness in one of Indonesia’s largest cement markets.
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Putri, Nadya Yona Eka; Retnaningsih, Retnaningsih; Taryana, Asep
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
Co-Authors Adristy, Talitha Ahmad MAULANA Ahmad Maulana Ambari, Elina Sabella Ammie Aprilliani Amri, Yusril Andi Sagita, Andi Andrian, Nicco Angelina, Zelinka Natalia Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arianingrum, Meira Dewi Arif Imam Suroso Asty Dwinanda Putri Atristyanti, Ikhyandini Garindia Azman, Muhammad Balya, Sabrinadiza Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Budhie, Sri Ratna Handayani Bustanul Arifin Cahyo, Septian Dwi Danny Sianggaputra, Muhammad Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dirrie Nabhila Ginting Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hana Rania Shaliha Handaru Wulan, Asvianti Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ichwan, Dinda Azahra Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Marasabessy, Echa Rahmadhanty Margaretta, Yunita Marimin Marimin Martina Maulana, Muhammad Diha Megawati Simanjuntak Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Popong Nurhayati Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Qorry, Akhmad Yani Rachmah, Annisa Rachmawati Pertiwi Iriani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Reza Fauzan Risch Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizka Anggraeni Roby Syaiful Ubed, Roby Syaiful Roma Lilik Andrian Rosita, Silvia Ryan Maulana Salma Amaliani Putri Saptariyanti A.K. Puteri Savitri, Amelia Rizky Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Siti Jahroh Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Ummi Kalsum Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wibisono, Bramanto Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania