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Journal : AGRISE

IDENTIFICATION OF PARTNERSHIP PATTERNS AND RICE DISTRIBUTION CHANNELS AS THE MAIN COMMODITY IN SIDENRENG RAPPANG DISTRICT Aksal Mursalat; Ayu Wulandary; Fitriani R
Agricultural Socio-Economics Journal Vol 20, No 4 (2020): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.20.4.3

Abstract

Sidenreng Rappang Regency is one of the rice providers in South Sulawesi Province in supporting food self-sufficiency in Indonesia. However, there are several problems faced by farmers in Sidenreng Rappang Regency, namely farmers have not been able to optimize their production results due to limited information in determining selling prices, while through a partnership pattern it makes it easier for farmers to obtain information about marketing and other problems, namely the length of distribution channels experienced by farmers. causing the selling price of rice to be classified as very low. The purpose of this research is to identify or study the partnership patterns and distribution channels that have been carried out by rice farmers in Sidenreng Rappang Regency. This research was conducted in Sidenreng Rappang Regency which took place in May-August 2020. The method used was observation and interviews involving 10 rice farmer respondents, then the data were analyzed to determine the implementation of the partnership pattern in the form of a descriptive method and to detect the distribution pattern of rice commodities. Based on the results of the research, the partnership pattern in the rice distribution channel in Sidenreng Rappang Regency is included in the category of general trading patterns, namely by marketing unhulled grain products to rice milling companies through intermediary traders. The implementation of the rice distribution channel system begins with farmers - collectors - rice milling companies, then distributed to two business actors, namely large companies and retailers to the final level to consumers.
GINGER MARKETING EFFICIENCY THROUGH PRODUCT INNOVATION IN IMPROVING FARMERS' ECONOMY IN SIDENRENG RAPPANG REGENCY Aksal Mursalat; Iranita Haryono
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.7

Abstract

This study aims to determine the marketing channel model of ginger, analyze the marketing efficiency of ginger and analyze the added value resulting from the innovation of ginger products into ginger powder in Sidenreng Rappang Regency. This goal is based on several problems encountered when conducting the initial survey, such as ginger farmers only getting a small profit because they only market their products in the form of raw or unprocessed ginger so there is a significant difference in selling prices at the farmer level. This research's data analysis method consists of qualitative and quantitative analysis. Qualitative analysis was used to identify marketing channels for ginger in Sidenreng Rappang Regency. In contrast, quantitative analysis was used to determine marketing efficiency and the amount of added value resulting from the innovation of ginger products into ginger powder using the Hayami method. The results showed that the marketing channel for ginger in Panca Lautang District, Sidenreng Rapppang Regency consisted of Farmers - Collectors - Retailers - Consumers. From these results, there are two marketing institutions in the ginger marketing channel, namely collectors and retailers. The value of the marketing margin obtained through the ginger marketing channel which is the difference between the price paid by consumers and the price received by farmers is Rp. 8,500. The value of a farmer's share in the ginger marketing channel is based on the price received by farmers from the final consumer price of 66% with a profit ratio of 6.9 which indicates that the ginger marketing channel in Panca Lautang District, Sidenreng Rapppang Regency can be said to be efficient. The added value of processing ginger into powdered ginger is Rp. 79,000/kg with a value-added ratio of 39.50% and a profit of Rp. 74,000 or 37%. The large percentage of processing profits indicates that selling powdered ginger processing products is more profitable than selling fresh products.
Co-Authors Akbar Aksan, Muhammad alfin, alfin Alus, Yuliana Jurita Amin, Muhtar Andi Ayu Nurnawati Andi Ayu Nurnawati Andi Rizkiyah Hasbi Andreani, Andi Riska Angga Nugraha Angga Nugraha AR, Trisnawaty Ario, Ario Asmila Asmila Asra, Reza Asra, Reza Astrini Padapi Astrini Padapi Ayu Wulandary Ayu Wulandary B, Sofyan Damis, Damis Doddy Ismunandar Bahari Fadli, Zul Firda Ayu Hasmir Fitriani R Fitriani R Haeruddin Syarifuddin Hakzah Hardianti Hardianti, Hardianti Hardy Ningsi B Hartina, Hartina Harum Haeruddin, Muhammad Haryono, Iranita Hasanuddin, Fenny Hasrianti, Hasrianti Herman, Bahtiar Ifadhila Ifadhila Ifadhila Iranita Haryono Iranita Haryono Iranita Haryono Irwan, Muh. Jasmawati, Jasmawati Junaidi Junaidi Latif, Adam M Irwan M Nurzin M, Armayani Marlina, Lili Masitah Muh Ardiyansa Baharuddin Muh. Abduh Anwar Muh. Irwan Muh. Irwan Muh. Irwan Muhammad Bibin, Muhammad muhammad Faisal MF Muhammad Ikbal Muhammad Rais Rahmat Muhammad Rohady Ramadhan Muhanniah, Muhanniah Muliani S Mustanir, Ahmad Mutmainnah Mutmainnah Nining Triani Thamrin Nursalam Nursalam Nurul Fitriyah Nurul Fitriyah Nurwidah, Andi Padapi, Astrini Putri, A. Rini Sahni Putri, Neva Yulaela Qayyum, Muhammad Chaerul R, Fitriani Ramlan, Pratiwi Reskianti, Reskianti Safri, Eka Pratiwi Saleh, Wahyuni Salfiana, Salfiana Sellang, Kamaruddin Sunandar Said Sundari Sundari Surianti Surianti Surianti Surianti, Surianti Syam, Syaiful Bahri Syarifuddin, Rifni Nikmat Trisnawaty AR Upri, Ali Wahyudi Sofyan Wahyuni, Syahri wulandary, ayu Yaya, Astrina Nur Inayah Yusrianti, Yusrianti Zahilah, Rizka Nur