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Mariaty Ibrahim
Universitas Riau
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Journal : International Journal Of Science, Technology

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Cultural Heritage-Based Tourism Business Prospects At The Siak Palace, Siak Sri Indrapura Regency Ibrahim, Mariaty; Augustin, Jeneva; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1359

Abstract

The tourism development strategy is an effort made by the Tourism Office to develop existing tourism to become an attraction for tourists, but the development of tourism at the Siak Palace has not been optimal, resulting in a decline in the number of tourist visits to the Siak Palace in Siak Sri Indrapura Regency. The purpose of this study is to determine the prospects for tourism development at the Tourism Office of Siak Sri Indrapura Regency, and to determine the factors that influence the prospects for developing Siak Palace tourism in Siak Sri Indrapura Regency. In this study, the method used is a qualitative approach that can understand the research in depth with descriptive analysis methods. In this qualitative study, data were obtained from literature studies and also field studies, such as observations, interviews, and documents obtained from related agencies or using other media that can be used as research data. The results obtained from the study are in the first process, the Tourism Office, Siak Regency, has established a vision and mission, namely, by developing tourism destinations. In this case, specifically to develop the Siak Palace tourist attraction. Then analyze the internal and external environment to determine the strengths, weaknesses, opportunities, and threats in the development of the Siak Palace tourist attraction. In this case, the researcher used a SWOT analysis. In addition, the researcher also analyzed the long-term goals of the Tourism Office and how to achieve the mission for the next five years. Then, they examined whether the strategies that had been made were successful or not by looking at the annual targets that had been set by the Tourism Office, Siak Regency. Then, the policies are used to achieve the annual targets. In this case, the policies were in the form of guidelines, rules, and procedures established to support the desired goals. The conclusion is that the Tourism Office, Siak Regency, has carried out the strategic planning process well. Every aspect of the strategic planning has been carried out optimally and also by the established rules. Although the strategic planning that has been made has been running well, the process has still not been able to develop the Siak Palace tourist attraction optimally because it still requires more action than what has been stated in the Tourism Office's project planning, Siak Regency.
Co-Authors ', Risdayanti Abd. Rasyid Syamsuri Abdi Ramagiri Abdilah, Rizki Utmah Abian " Abu Rizal Achmad Noerkhaerin Putra Ade Fernando Ade Noviyanti Ananda Adella Puspita Sari Afida, Fina Nailul Ahmad Bansyar Ahmad Irvan, Ahmad Ahmad, Rummana Zahara Ailen Safitri Akbar, Fauzan Alberto Brando, Alberto Alvino, Rahmat Amalia Firez Amelia Fitri Ana Putri Sianipar Analis Eryani Ananto, Osman Andi M Rifiyan Andri Sulistyani Anisa Cahya Ningrum Anita Sari Anne Khairani Apri Dahlius Aprilia, Novi Ardi Saputra Ardianto ' Ari Arianda, Ari Arna Kartika Arum Puspita Rina Astari, Khairani Asyifa, Nurul Asyuni, Nila Ataya Hanna Nursillam S Augustin, Jeneva Aulia, Yusuf Awalia Rahmawati Azis Riduansyah Badia Purnamawanto Bella Sri Novita Br Sitorus, Lamria Meliani Nopita Budi Sulistyo Hari Andini Chintia Lara Kharyono Cindy Shenora Citra Suwarno Damanik, Arnold Daulay, Siti Aisyah Br. Defi Nafalia Hutapea Delia Putri Lestari, Delia Putri Derliana Siregar Desi Yuliana Desri Gustiarni Desta Afriani Desty Saputri Deswita Kezia Sitompul Devi Herlina Margareta Dhinda Indri Rahmadani Dialson Paulus Dian Puspita Sari Dina Lestari Doni Zuhri Suntago Dwi Yudi Pranata Dwika Rahmadina Putri Efendi, Bogi Hilman Ega Rahmatul Khair Eka Fitriani Eko Syafputro Elma Gusti Elni Ramadani Elwida, Liza Endang Sutrisna Eriyanto " Ernalko " Esrawati, Lidya Etika, Etika Eventina Sitorus Evi Andri Yani Fadel Muhammad Fadli, Mashur Fani Purwati, Fani Fanny Aulia Putri, Fanny Aulia Fatimah " Fauzana, Wulan Febri, Arinal Ferdian, Simon Faris Fia Aangraini Firdaus Yusrizal Fitria Sari Fransiska Sihotang Gultom, Ryanson Christian Guntur Rahmat Putra Gusniati Puteri Gusri Ermila Gustina Irmayanti Navili Gustina, Arosa Gustina, Rosa Guta, Rafiqa Risfiana Haby Frisco Hamzah Fansuri Handayani, Pebri Hanna Sitompul Hapsary, Rifka Afifa Hariati " Harmiko " Hayati, Maikel Hayatul Fuad Herikson H Simbolon, Herikson H Heriyana ' Herman Syaputra Hesti Norfadillah Hidayat Ricki Hutapea, Defi Nafalia Ika Dian Aruna Indah Salsabila Syah Indah Suryani Fajari N Indiana Jones Intan Nurafni Iqbal Satria Ananda Irfan Aulia Zamsy Jayanti Pramitari Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin, Kasmirudin Khoirun Nisaq Khoyrika Makharoni Makharoni Kristina Sihotang Laila Ramadhana Laila Ramadhana, Laila Laksono Trisnantoro Lamria Meliani Nopita Br Sitorus Larasati, Arum Dwi lda Firdaus Lie Othman Lie Othman Linda Sarah Liza Elwida M Zacky Faluti M. Nazarudin Syah M. Salman Alfarisi, M. Salman Madha Lela Mandataris MARIA BINTANG Marpaung, Santa Gasari Martina, Elti Marzuki, Ali Asraf Meishafa, Khaila Menda Aulia Sari Merlia Triyana Putri Meyliza Mutia Syapwi Meyzi Heriyanto Muhammad Ari Sumitra Muhammad Fajar Muhammad Farhan Muhammad Wahyudi Sembiring Muhammad Zaki Muhardi ", Muhardi Munadi Munadi Munadi, Chairul Murdiansyah " Musadad Musadad Musadad Musadad Nabila Audrey Sylindra Nadila Rahmadani Nainggolan, Maria .V. Najlani Syamsuddin Nanda, Sulvia Naomi D Simamora Nazhirul Rifqi Alnev Netashah, Netashah Nia Widi Astuti Ningrum, Anisa Cahya Ningsih, Silviya Nola Veronica Lestari Nova Diana Nova, Aulia Novenia, Yeyen Nst, Ade Khofifah Nur Aisyah Nurfitriana ", Nurfitriana Nurhaliza " Nurhayati Patio Pangaribuan Nurita, Riau Nurul Fadillah Nurul Haflah Nurzanah " Okta Karneli, Okta Oktari, Vivi Kumala Oldemar " Osman Ananto Pakpahan, Yola Ekklesia Patrick Joshua Hutapea Perdana, Chaesar Sauqy Prambudi, Yogi Prastika Meilany Pratama, Riski Putra Puspanegara, Enrica Seavina Putra, Dawendra Putri Setia Pamungkas Putri, Ayu Mardiah Putri, Saima Puty Chairunnisa Rafika Eris Rafki Priandani Maizir, Rafki Priandani Rahma Fauziah Rahmadhani, Sherina Suci Rahman Saputra Rahmi, Hidayatur Raja Julian Lovianda Ramadhan, Nugraha Ramadhani, Salhira Rani Desmawita Rani, Adhisty Muthia Ranne Hidayatika Ramfineli, Ranne Hidayatika Ranti Fellia Anzani Ratna Sari Pratiwi Reinaldi Irvan Resma Astuti Angesti Rahayu Reyna Syahanaz Reza, Nadia Ribka Br Napitupulu Riki Darminto, Riki Rimbun Budiman Rina Chesia Megaria Rinauman, Arezky Ringgo Eldapi Yozani Rini Saputri Ririn Wahyutri Risfan Pratama Riska Ismawanti Riska Novita Basuki Rissayana Rissayana Rizka Yulia Putri Rossy, Tiur Novi Roy Parto Purba Rudi Putra RUDI SOFYAN Ruliadi Krisna Ruzikna Ruzikna Ruzikna, Ruzikna Ryan Anugrah Pratiwi Saepul Ulum Safas, Rahmat Saiman Pakpahan Sakinah " Salsabila Putri Suhendra Saputra, Arif Reza Ady Saputra, Nur Syawala Sari, Intan Ayu Ovia Sari, Syafira Permata Sembiring, Edi Gia Gunanta Ras Septianingsih, Yola Gress Sera Prasetya Shabrina, Salsabila Shafwati " Silvia Okta Dumyati Silviana Savitri Silviya Ningsih Sitanggang, Paskaria Martiana Siti Fatimah Siti Hastuti Siti Rahayu SRI RAHAYU Stephanie, Misye Suci Permata Hati Suci Ramadhani Syafitri Suheri Tanjung, Suheri Sundari " Suryalena Suryalena Suryalena, Suryalena Swandono Sinaga Syafifah, Nurul Putri Syafri Yusman Syahanaz, Reyna Syarinah Sianipar Syofiatul Safitri Tanjung, Abdurrahman Tasya Siti Aulia Tasya Sitompul Tasya Vivaldie Tedi Andika Teteh Muliajati Teti Ernawati Tia Monika Tias Windarti Titania Novriza Aurelli M Tiur Novi Rossy Tualang, Wy’ Akcdio Farub Ulfa Desti Youlanda Ulina, Sri Utama, Ade Verina Greselda br. 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