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All Journal Humaniora LiNGUA: Jurnal Ilmu Bahasa dan Sastra Dia: Jurnal Administrasi Publik Jurnal Ilmu Komunikasi Mozaik Humaniora Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication ETNOSIA : Jurnal Etnografi Indonesia Jurnal Studi Komunikasi Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Capture : Jurnal Seni Media Rekam Journal of Urban Sociology Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Darmabakti Cendekia: Journal of Community Service and Engagements Kumawula: Jurnal Pengabdian Kepada Masyarakat The Journal of Society and Media Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Sosiologi Dialektika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Biokultur Jejaring Administrasi Publik (JAP) Jurnal Komunikasi Islam Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Indonesian Journal Of Educational Research and Review Journal of Community Service Journal of Governance and Administrative Reform al-Balagh : Jurnal Dakwah dan Komunikasi Journal of Law and Legal Reform Society

Rachmah Ida

Department Of Communication, Faculty Of Social Science And Political Science, Universitas Airlangga, Surabaya-Indonesia

Author-ID : 285052

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences

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Media Sosial dan Digitalisasi Partisipasi Politik pada Generasi Muda: Perspektif Indonesia Muhammad Saud; Rachmah Ida; Ansar Abbas; Asia Ashfaq; Araz Ramazan Ahmad
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.160

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.

Cinta, “Perjuangan Kelas”, dan Kekerasan: Analisis Framing Ideologi di Balik Film Televisi (FTv) di Indonesia Refti Handini Listyani; Fransiscus Xaverius Sri Sadewo; Rachmah Ida; Emy Susanti
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.319

This research examines what ideologies Film Television (FTv) offered during the COVID-19 pandemic and how these ideologies developed in the FTv using framing analysis and a gender perspective approach. Results indicate that there are two hidden ideologies as follows. First, the FTv production house carries a patriarchal ideology by raising themes that discriminate against women through stereotypes against women that appear in the story. Second, the FTv production house carries the ideology of feminism, with themes that position women as superordinate. Women occupy a higher social class than men. Women determine their own lives; even women have power over men. Academically, these findings are expected to add to the theoretical study in the sociology of communication and media research on how the power of knowledge in FTv affects the audience and contributes information, and enriches the development of research on gender relations and violence.

Survival Mechanism Pekerja Migran Indonesia Purna Tugas Wahyudi, Irfan; Ida, Rachmah; Koesbardiati, Toetik; Kinasih, Sri Endah; Murti, Delta Bayu
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Abstract Since the WHO declared the COVID-19 pandemic on December 1, 2019, the first group to be laid off were migrant workers. For migrant workers who are laid off one way is to return to their country of origin, including Indonesian Migrant Workers (PMI). For PMIs who work undocumented, they must be deported. PMI departed undocumented, mostly from Sampang, Madura, East Java. The number of PMI from Sampang who have been deported since COVID 19 took place was 886 people. To respond to this situation, research on improving the survival mechanism of the post-employee PMI in marketing the products of Micro, Small and Medium Enterprises (MSMEs) through the use of social media in the district of Sampang, Madura, East Java, contributes to their survival. This research method begins with conducting a Focus Group Discussion to map out the difficulties of post-employee PMI in marketing products so that they can find the right marketing solutions, especially through the use of social media. The FGD involved stakeholders among retired PMIs such as the Indonesian Migrant Workers Union (SBMI), the industry office, BP2MI, the cooperative service, village heads, religious leaders from Nahdlatul Ulama (NU) and youth organizations. Furthermore, in-depth interviews and observations were carried out. The last stage is to analyze the data that correlates the data with the theory used in reviewing the survival mechanism, namely community empowerment. The result of the research is that the recycled handicraft products of garbage and chips, crackers and various types of food using mass media as a medium to disseminate local product marketing content will be optimized by residents, so that local residents get sufficient correct and useful information as a reference. One of the uses of PMI's post-duty mass media is making the Shopee application. They have learned to make products for social media, starting with compiling video scripts, designing marketing posters, and packaging. Shopee has various types of promo programs that buyers can enjoy, such as discount promos and free shipping. Thus, the retired PMI will be trained to produce and market their business as their survival mechanism. Keywords: survival mechanism, former Indonesian migrant workers, micro small and medium enterprise Abstrak Sejak ditetapkan pandemi COVID-19 oleh WHO pada tanggal 1 Desember 2019, menjadi kelompok pertama yang diberhentikan adalah pekerja migran. Bagi pekerja migran yang diberhentikan salah satu jalan kembali ke negara asal, termasuk Pekerja Migran Indonesia (PMI). Bagi PMI yang berkerja secara undocumented, mereka harus dideportasi. PMI berangkat secara undocumented, terbanyak adalah kabupaten Sampang Madura Jawa Timur. PMI asal Sampang yang dideportasi, sejak COVID 19 berlangsung sebesar 886 orang. Untuk merespon situasi ini maka penelitian peningkatan survival mechanism PMI purna tugas dalam memasarkan produk Usaha Mikro Kecil dan Menengah (UMKM) melalui pemanfaatan media sosial di kabupaten Sampang Madura Jawa Timur memberikan kontribusi untuk kelangsungan hidup mereka. Metode penelitian ini diawali dengan melakukan Focus Group Discussion untuk memetakan kesulitan PMI purna tugas dalam memasarkan produk sehingga dapat menemukan solusi pemasaran yang tepat, terutama melalui pemanfaat media sosial. FGD melibatkan stakeholder dikalangan PMI purna tugas seperti Serikat Buruh Migran Indonesia (SBMI), dinas perindustrian, BP2MI, dinas koperasi, kepala desa, tokoh agama Nahdlatul Ulama (NU) dan karang taruna. Selanjutnya dilakukan indepth interview dan observasi. Tahap terakhir melakukan analisa data yang mengkorelasikan antara data dengan teori yang digunakan dalam mengkaji survival mechanism, yaitu pemberdayaan masyarakat. Hasil penelitian adalah produk kerajinan daur ulang sampah dan keripik, kerupuk serta berbagai jenis makanan dengan pemanfaatan media massa sebagai medium untuk menyebarkan konten pemasaran produk lokal akan dioptimalkan oleh warga, sehingga warga setempat mendapatkan kecukupan informasi yang benar dan bermanfaat sebagai rujukan. Pemanfaatan media massa PMI purna tugas salah satunya membuat aplikasi Shopee. Mereka sudah belajar membuat produk untuk media sosial yang dimulai dengan menyusun naskah video, desain poster pemasaran, dan packaging. Shopee mempunyai berbagai jenis program promo yang dapat dinikmati oleh para pembeli, seperti promo potongan dan gratis ongkir. Dengan demikian, PMI purna tugas akan terlatih untuk memproduk dan memasarkan usaha mereka sebagai survival mechanism mereka. Kata kunci: mekanisme kelangsungan hidup, mantan pekerja migran Indonesia, usaha mikro kecil dan menengah

Tata Kelola Kolaboratif dalam Penanganan Permasalahan Anak Pekerja Migran Koesbardiati, Toetik; Kinasih, Sri Endah; Murti, Delta Bayu; Ida, Rachmah; Wahyudi, Irfan
Journal of Governance and Administrative Reform Vol. 3 No. 1 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Abstract The large number of sending migrant workers abroad indicates that the problem of migrant workers in East Java is of course very complex. One of them related to the problem is the children of Indonesian migrant workers (PMI). The problems that arise are vulnerable to the influence of criminality such as brawls, drugs, free sex and pregnancy before marriage. This is why special attention needs to be paid to children whose parents have left them as Indonesian migrant workers (BMI). To respond to this situation, this research is very important with the problems faced by children of migrant workers (APM). Therefore, this study identifies problems faced by children who are abandoned by migrant worker parents, as well as programs that have been developed in Purwodadi village, Donomulyo sub-district, Malang district, one of which is the development of short film production for APM as a vehicle for creativity. and means of communication with parents abroad. The next part of this research is in-depth interviews and observations, whether so far the making of short films can be accessed openly by APM until now. The next stage is to analyze the data that connects the data with the theory used in assessing the responsibilities of surrogate parents, the community and the government in providing protection for children's basic rights in the form of making short films. APM who are members of the community, have collected APM's perception and creativity in terms of survival and child development. For this reason, the production of short films is a collaborative governance program between Non-Governmental Organizations, namely LPKP, the International Labor Organization (ILO) and the United Nations Children's Fund (UNICEF), parents as PMI, APM and village government in this case posyandu cadres. Keywords: children of Indonesian migrant workers, problems of children of migrant workers, collaborative governance Abstrak Banyaknya pengiriman jumlah pekerja migran ke luar negeri menandakan permasalahan pekerja migran di Jawa Timur pun tentunya sangat kompleks. Salah satunya terkait permasalahannya adalah anak pekerja migran indonesia (PMI). Permasalahan yang muncul adalah rentan terhadap pengaruh kriminalitas seperti tawuran, narkoba, seks bebas dan hamil sebelum menikah. Hal inilah perlu adanya perhatian khusus terhadap anak-anak yang ditinggal orang tuanya sebagai buruh migran Indonesia (BMI). Untuk merespon situasi ini maka penelitian ini sangat penting dengan masalah yang dihadapi oleh anak-anak pekerja migran (APM). Oleh karena itu, penelitian ini mengidentifikasi masalah yang dihadapi anak-anak yang ditinggalkan oleh orang tua pekerja migran, serta program-program yang sudah dikembangkan di desa Purwodadi, kecamatan Donomulyo, kabupaten Malang, yang salah satunya pengembangan produksi film pendek bagi APM sebagai wahana kreativitas dan sarana komunikasi dengan orang tua di luar negeri. Bagian selanjutnya dari penelitian ini adalah indepth interview dan observasi, apakah selama ini pembuatan film pendek bisa diakses secara terbuka oleh APM hingga saat ini. Tahap selanjutnya melakukan analisa data yang menghubungkan antara data dengan teori yang digunakan dalam mengkaji pertanggungjawaban orang tua pengganti, masyarakat dan pemerintah dalam memberikan perlindungan terhadap hak-hak dasar anak dalam bentuk pembuatan produksi film pendek. APM yang tergabung dalam komunitas, telah menghimpun persepsi dan kreativitas APM dalam hal kelangsungan hidup dan tumbuh kembang anak. Untuk itu pembuatan produksi film pendek merupakan program collaborative governance antara Lembaga Swadaya Masyarakat yaitu LPKP, International Labour Organisation (ILO) dan United Nations Children's Fund (UNICEF), orang tua sebagai PMI, APM dengan pemerintahan desa dalam hal ini kader posyandu. Kata kunci: anak pekerja migran indonesia, permasalahan anak pekerja migrran, collaborative governance

Gender-Informed Curriculum Development Addressing Child Marriage and Stunting Prevention in Multicultural Communities, Singkawang City, West Kalimantan Ida, Rachmah; Koesbardiati, Toetik; Endah Kinasih, Sri; Wahyudi, Irfan; Ramadhiansyah, Dimas; Sa’diyah, Kamila
Journal of Governance and Administrative Reform Vol. 5 No. 2 (2024): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgar.v5i2.64473

Abstract The prevalence of stunting in Indonesia remains alarmingly high, with West Kalimantan being one of the provinces with significant rates. One of the contributing factors is the limited parental knowledge of nutritional needs during pregnancy, compounded by the persistent practice of early marriage. This study aims to analyze the relationship between early marriage practices and stunting prevalence in Singkawang, West Kalimantan, while exploring the potential integration of a gender-sensitive curriculum as a preventive strategy. This qualitative study employs a case study approach. Data were collected through in-depth interviews, focus group discussions (FGDs), and participatory observations involving parents, school-aged adolescents, university students, and community leaders in Singkawang. Thematic analysis was conducted to identify patterns linking early marriage practices with stunting prevalence and to formulate key elements for a relevant gender-sensitive curriculum. The findings reveal that early marriage directly impacts stunting prevalence through the inadequate biological and psychological readiness of adolescent girls for pregnancy and childbirth. Additionally, limited access to reproductive health and nutritional information exacerbates this risk. The study highlights the critical role of a gender-sensitive curriculum as a preventive intervention to enhance awareness among adolescents and parents about the impact of early marriage on stunting. This research contributes to the development of education-based strategies to reduce stunting prevalence, particularly through the implementation of gender-sensitive curricula in secondary schools. The study's implications include improving maternal and child health outcomes and supporting the achievement of Sustainable Development Goals (SDGs) related to health and education.. Keywords: stunting, early marriage, West Kalimantan, gender-sensitive curriculum Abstrak Angka prevalensi stunting di Indonesia masih tergolong tinggi, termasuk di Kalimantan Barat sebagai salah satu provinsi dengan angka prevalensi yang signifikan. Salah satu faktor penyebabnya adalah kurangnya pengetahuan orang tua mengenai kebutuhan gizi selama kehamilan, ditambah dengan masih maraknya praktik pernikahan usia dini. Penelitian ini bertujuan untuk menganalisis hubungan antara praktik pernikahan usia dini dan prevalensi stunting di Singkawang, Kalimantan Barat, serta mengeksplorasi potensi integrasi kurikulum berwawasan gender sebagai strategi pencegahan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, diskusi kelompok terarah (FGD), dan observasi partisipatif yang melibatkan orang tua, remaja sekolah, mahasiswa, dan tokoh masyarakat di Singkawang. Analisis data dilakukan secara tematik untuk mengidentifikasi pola hubungan antara praktik pernikahan usia dini dan prevalensi stunting, serta untuk merumuskan elemen-elemen utama kurikulum berwawasan gender yang relevan. Hasil penelitian menunjukkan bahwa pernikahan usia dini memiliki dampak langsung terhadap prevalensi stunting melalui mekanisme kurangnya kesiapan biologis dan psikologis remaja perempuan untuk hamil dan melahirkan. Selain itu, keterbatasan akses terhadap informasi kesehatan reproduksi dan gizi juga memperburuk risiko ini. Temuan ini mengindikasikan pentingnya kurikulum berwawasan gender sebagai intervensi preventif untuk meningkatkan kesadaran remaja dan orang tua mengenai dampak pernikahan usia dini terhadap stunting. Penelitian ini berkontribusi dalam pengembangan strategi berbasis pendidikan untuk menurunkan prevalensi stunting, khususnya melalui implementasi kurikulum berwawasan gender di sekolah menengah. Implikasi dari penelitian ini mencakup peningkatan kesehatan ibu dan anak serta pencapaian target Sustainable Development Goals (SDGs) di bidang kesehatan dan pendidikan. Kata kunci: stunting, pernikahan usia dini, Kalimantan Barat, kurikulum berwawasan gender

THE MESSAGE OF PREACHING FROM FORMER TERRORISTS ON THEIR FACEBOOK ACCOUNTS Ahmad Zamzamy; Marijan, Kacung; Ida, Rachmah
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025): June 2025
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v10i1.10241

There has been no specific study on the preaching messages from former terrorists. This paper aims to describe the preaching messages in the Facebook accounts of former terrorists. This research method uses qualitative content analysis on text data from Facebook. The data were collected through observation and documentation of status message uploads on two Facebook accounts belonging to former terrorists and supported by related literature studies. The two Facebook accounts belonging to former terrorists generally contain preaching messages with general themes, deradicalization, and counter-radicalization. This paper shows that the preaching messages delivered by former terrorists have distinctive material that is different from other preachers. The delivery of preaching messages by former terrorists through social media platforms can have a positive impact on countering terrorism and promoting peaceful Islam.

Reforming “Merariq”: Towards Harmonized Approach – Socio-culture, Islamic Law, and Biological Consequences Koesbardiati, Toetik; Kinasih, Sri Endah; Romadhona, Mochamad Kevin; Ida, Rachmah; Wahyudi, Irfan
Journal of Law and Legal Reform Vol. 6 No. 1 (2025): January, 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jllr.v6i1.19642

Research Objectiveness: The understanding of marriage is the process of binding, both physically and spiritually, between a man and a woman to become husband and wife aimed at forming a lasting, harmonious, and happy family based on the belief, this research aims to identify and analysis merariq culture in the aspects of socio-culture, legal, and health. Methods: This research is qualitative research using descriptive analysis. Qualitative study aims to explore the endogamous marriages in Mungkik, Pandan Wangi Village, Jerowaru Subdistrict, East Lombok, involved 24 women and girl (married, unmarried, and widower). Research findings: East Lombok's marriages are primarily merariq, a deeply ingrained tradition in the Sasak community. Elopement often arranged by parents, demonstrating bravery and maintaining family relationships. However, endogamous marriages in Merariq families can lead to health issues and genetic disorders. Among them, 75% of participants were admitted to endogamous marriages among relatives, and some parents forbid their children from marrying relatives due to guilt. Merariq marriages are decreasing due to the rupture of family ties. Elopement is a traditional rational action, low-risk, and based on customs and traditions. However, the community is unaware of the health risks and lacks prior socialization.

ISLAM AND TERRORISM: UNRAVELLING NARRATIVE BIASES IN AN INDONESIAN INDIE FILM Mochamad Andhy Nurmansyah; Rachmah Ida; Budi Irawanto
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 19, No 2 (2024): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v19i2.29534

Since the 9/11 attack on the World Trade Center in New York in 2001, terrorism in the name of Islam has become a common occurrence in Indonesia. As a result, violent images of Islam widely circulated in the media. Islam and its minor images have permeated the Indonesian entertainment media landscape, including independent cinema. This study addresses the lack of research on Indonesian independent films with Islamic themes. In its earliest stage, this study studied how an independent movie, Train To Heaven (TTH), examined the language surrounding terrorism in the name of Islam. The analysis in this paper, which was conducted within the context of social semiotics, indicated that the sarcastic tones used in the text were consistent with the film's principal focus, which was rejecting violent acts in the name of Islam. TTH, an independent film that tackles the issue of terrorism committed in the name of Islam, frequently expresses resistance to the act at the outset of its cinematic portrayal. As the scenes develop, the story becomes increasingly ambiguous. TTH's antagonistic stance on alleged Islamic terrorism has not been maintained. The emergence of contradictions after the story, the TTH indie film's position, which has not been fully designed to address a specific alternative "voice," and the Islamic dynamics in Indonesia, which are not well mapped in discourse formation, are some of the particular factors that contributed to the ideological ambiguity of TTH's existence. Lastly, TTH's oppositional positioning or subtleties of resistance are questionable. The linguistic creation appears to be overtaken by ideological ambiguities. There is no doubt that Islamic doctrinal viewpoints will never include the death of God. The ending of the film was incongruous with the subject of criticism from the start, resulting in a confusing discourse about Islam and terrorism. Finally, this study reveals that TTH is ambiguous in defining the extent of its critique, whether it is directed at acts of terrorism in the name of Islam or Islamic beliefs. This study is limited by its focus on a single independent film, TTH, and is constrained by the evolving nature of Indonesian cinema and global perceptions of Islam and terrorism. Future research should examine a broader range of Indonesian indie films, explore the relationship between media representation, religion, and societal values, and consider audience reception studies to deepen the understanding of how such films are interpreted across different cultural and demographic contexts.

Trafficking in Person Among Singkawang Women Wahyudi, Irfan; Ida, Rachmah; Koesbardiati, Toetik; Kinasih, Sri Endah; Ramadhiansyah, Dimas; Sa’diyah, Kamilah
Biokultur Vol. 14 No. 1 (2025): Biocultural of Body and Space: An Intersectional Study of Identity, Gender, an
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/bk.v14i1.68507

Trafficking in persons, involving modern slavery, sexual exploitation, forced labor, and organ trafficking, is a globalissue in Indonesia, particularly in border areas like Sumatra and Kalimantan. Mail-order brides, promised marriages,are exploited, despite local village officials' disregard. This research aims to identify and examine the trafficking inpersons still occurs between the women of Singkawang, West Kalimantan, and Taiwanese men. This qualitativeresearch uses a descriptive method to study mail-order bride trafficking in Singkawang, West Kalimantan, a regionbordering Sarawak-East Malaysia. The study involves observation, focus group discussions, and data analysis,identifying themes and addressing issues such as poverty, low education, and deeply rooted local culture. Mail-orderbrides in Singkawang, are a growing global phenomenon where women migrate for better livelihoods. Victims oftenface sexual and labor exploitation in their home countries. Stakeholders must monitor marriage brokers to addressthis issue.

Youtube Independent Music Video Artist: Learning, Production and Exhibition in Digital Space Rozi, Romdhi Fatkhur; Ida, Rachmah; Irawanto, Budi
Capture : Jurnal Seni Media Rekam Vol. 14 No. 3 (2023)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i3.4657

Music videos by independent musicians represent a new portrait of the music industry in the digital era. This article tries to look at how YouTube has influenced the learning patterns, production patterns, and performance patterns of music content creators in the digital space. A review of the literature in this study connects art, technology, and the media. The research method used is a case study with the object of two independent music channels, Jember on YouTube. The data was obtained through creator interviews and observations of independent music channels, as well as library studies, which were then tested for validity by triangulation of sources. Qualitative data analysis is done descriptively. The findings reveal how content creators start their channels, gain popularity, interact with subscribers, and promote their music careers through YouTube. There was a rather fundamental paradigm shift in the concept of amateur musicians and professional musicians as YouTube became a digital space to be counted on for sharing artwork. Advanced research is recommended to focus on the influence of the YouTube platform on culture, capital economic issues, economy sharing, its exposure to the audience, and its function as a source of learning. Keywords: YouTube; digital learning; production; exhibition; space

Co-Authors A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Ahmad Zamzamy Anbreen Yasin Khan Angga Prawadika Aji Ansar Abbas Araz Ramazan Ahmad Araz Ramazan Ahmad Aribowo Asfar, Ais Shafiyah Asia Ashfaq Asia Ashfaq Budi Irawanto Budi Irawanto Burhan Bungin Cosmas Gatot Haryono Delta Bayu Murti Emy Susanti Endah Siswati Fakhri Zakaria Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida Nurrahmi Fikry Zahria Emeraldien Fortuna, Edyna Fransiscus Xaverius Sri Sadewo Gustaf Wijaya Gustaf Wijaya Hasanatul Jannah Hotman M. Siahaan Irfan Wahyudi Irfan Wahyudi Irwan Dwi Arianto Javaid Aslam Jokhanan Kristiyono Kacung Marijan Kacung Marijan, Kacung Kim, Seokkyu Laurentius Dyson Liestianingsih Dwi Dayanti Liestianingsih Dwi Dayanti Mochamad Andhy Nurmansyah Monika Teguh Muhammad Saud Musta'in Mashud Mustain Mustain Mustain Nisa Kurnia Ilahiati Nisa Kurnia Ilahiati Pamuji, Eko Rahayu, Titik Puji Ramadhiansyah, Dimas Ratih Puspa Ratih Puspa REFTI HANDINI LISTYANI Romadhona, Mochamad Kevin Romdhi Fatkhur Rozi RR. Ella Evrita Hestiandari Sa’diyah, Kamila Sa’diyah, Kamilah Sri Endah Kinasih Stepanus Bo'do Subiakto, Henri Sudahri, Sudahri Syafarani, Yavrina Toetik Koesbandiarti Toetik Koesbardiati Victor Glodev Yuyun Wahyu Izati Surya Yuyun Wahyu Izzati Surya Zainal Abidin Achmad

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