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Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry) Febriyanti, Syafrida Nurrachmi; Ida, Rachmah
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20919

Abstract

Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the position of the audience from being just consumers on conventional media to becoming prosumers on the YouTube platform? This research attempts to examine popular content on YouTube in 2018-2020 to obtain an overview of the growing YouTube content industry in Indonesia as well as competition between user-generated content and professional-generated content. ). Digital labor theory from Christian Fuchs is used to read digital capitalism practices that occur on the YouTube platform, while the research methodology used is digital discourse by looking at four dimensions including text, context, action and interaction as well as ideology and power. This research concludes that there has been a practice of digital capitalism on the YouTube platform which can be seen from how the audience has experienced multiple layers of exploitation as free labor on the YouTube platform. Audiences do not only work for capitalist corporations that sell personal data to advertisers, they also become the backbone of capital corporations through the video content they produce. Apart from that, the audience also works for other audiences who are content creators.
Navigating Opportunities And Ethical Challenges In Facebook-Based Islamic Da’wah: A Critical Study Of Strategies In The Contemporary Era M. Gufran; Rachmah Ida; Bagong Suyanto
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4428

Abstract

This study explores the utilization of Facebook as a medium for Islamic da'wah in the contemporary era, highlighting its potential, advantages, and accompanying challenges. The method employed is a literature review with a narrative-descriptive approach. Data were collected from indexed and relevant scholarly articles and analyzed thematically to portray the dynamics of digital da'wah. The findings indicate that Facebook offers a broad, fast, and interactive space for da'wah through features such as live streaming, da'wah groups, and visual content. The platform’s strengths lie in its ability to reach younger generations, foster digital spiritual communities, and support contextual two-way communication. However, challenges also arise, such as the proliferation of hate speech, the spread of hoaxes, negative comments, and the emergence of unqualified preachers lacking sufficient knowledge and digital ethics. Additionally, the pressure to gain popularity often obscures the substance of da'wah. Therefore, effective da'wah on Facebook requires an integration of digital competence, deep religious knowledge, and commitment to Islamic ethical values. This study is expected to contribute theoretically to the development of Islamic communication studies and serve as a practical guide for preachers and Islamic institutions in designing ethical and effective digital da'wah strategies.
Léncak: Ruang Sosial-Keagamaan Tokoh Agama Perempuan Madura Jannah, Hasanatul; Ida, Rachmah
FIKRAH Vol 7, No 2 (2019): December 2019
Publisher : Prodi Aqidah dan Filsafat Islam, Fakultas Ushuluddin, Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5434.348 KB) | DOI: 10.21043/fikrah.v7i2.5060

Abstract

This research explores and interprets léncak as one of the treasures of the treasures of the ancestors' heritage and can be produced from generation to generation. The wealth stored on the island of Madura, both in the form of views, ethics, culture and wealth of objects containing social values and meanings for the religious life of the Madurese community, especially for female religious leaders of Madura. One of these objects was named léncak, because it was on this level that the female religious leaders spent a lot of time formulating the problems of their people, thus becoming intermediaries to the public space. This study uses a phenomenological approach, because it wants to reveal the social significance of the one used by religious leaders of Madurese women in carrying out their religious social roles. This research found that it must be a meaningful, inspirational, facilitative space for the continuation of religious negotiations as well as opening the public space for female religious leaders with their communities
Media Sosial dan Digitalisasi Partisipasi Politik pada Generasi Muda: Perspektif Indonesia Muhammad Saud; Rachmah Ida; Ansar Abbas; Asia Ashfaq; Araz Ramazan Ahmad
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i1.160

Abstract

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.
Cinta, “Perjuangan Kelas”, dan Kekerasan: Analisis Framing Ideologi di Balik Film Televisi (FTv) di Indonesia Refti Handini Listyani; Fransiscus Xaverius Sri Sadewo; Rachmah Ida; Emy Susanti
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.319

Abstract

This research examines what ideologies Film Television (FTv) offered during the COVID-19 pandemic and how these ideologies developed in the FTv using framing analysis and a gender perspective approach. Results indicate that there are two hidden ideologies as follows. First, the FTv production house carries a patriarchal ideology by raising themes that discriminate against women through stereotypes against women that appear in the story. Second, the FTv production house carries the ideology of feminism, with themes that position women as superordinate. Women occupy a higher social class than men. Women determine their own lives; even women have power over men. Academically, these findings are expected to add to the theoretical study in the sociology of communication and media research on how the power of knowledge in FTv affects the audience and contributes information, and enriches the development of research on gender relations and violence.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Monika Teguh; Rachmah Ida; Ratih Puspa; Burhan Bungin; Cosmas Gatot Haryono
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Pressures on Journalists in the Digital Age: A Systematic Review Surokim Surokim; Rachmah Ida
Communicator Sphere Vol. 6 No. 1 (2026): June 2026
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v6i1.173

Abstract

Journalistic operating conditions have profoundly transformed in the digital era. Beyond established political and institutional pressures, journalists contend with new constraints from digital platforms, online harassment, and media economic restructuring, raising critical concerns for press freedom, autonomy, and sustainable news production. While scholarly focus on these pressures has grown, the literature remains fragmented across disciplines, geographies, and themes. This study synthesizes research on journalistic pressures via a systematic literature review of Scopus-indexed, peer-reviewed publications. Adhering to PRISMA 2020 guidelines, the review analyzes 637 articles (1984-2024), examining temporal trends, research production patterns, disciplinary distributions, and thematic evolution. Findings show rapid scholarship growth in the last decade, mirroring intensified concerns over digital hostility, platform visibility, and economic shifts. Research production is concentrated in Global North institutions, indicating persistent imbalances. Five dominant themes emerge: political/institutional pressures, digital harassment/networked hostility, organizational/economic constraints, journalists' psychological impacts, and digital platforms' influence. By mapping four decades of scholarship, this study offers an integrated perspective on pressures in digitally mediated societies, identifying crucial avenues for future research in journalism and communication studies.
Navigating Conditional Press: Negotiating News in Madura, Indonesia Surokim, Surokim; Ida, Rachmah; Widodo, Suko; Adnan, Hamedi Mohd
Jurnal Kajian Jurnalisme Vol 10, No 1 (2026): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v10i1.71189

Abstract

Background: Journalists in Indonesia, particularly on Madura Island, experience numerous problems when carrying out their professional duties. Despite the official guarantee of press freedom, journalists struggle with a lot of obstacles stemming from laws, social and cultural norms, political and economic pressures, and accelerating digital development. Purpose: This study investigates the challenges faced by the local journalists on Madura and analyzes how these journalists have overcome such challenges and kept their journalistic independence. Methods: The study adopts a qualitative approach using thematic synthesis based on in-depth interviews and data from local journalists on Madura Island. The analysis is conducted on 9 cases of journalists working in print, online, television, and digital media. Results: Journalism in Madura is characterized by the ongoing negotiation with constraints, and four kinds of challenges that journalists face include: the lack of legal protection for local journalists who face threats when reporting issues that are of high sensitivity; dominant local social and cultural power structures; economic and political dependencies; and rapid changes in digital media that require journalism to adapt in newsroom and in the ways they connect to the audience. Conclusion: Local journalism in Madura operates within structural constraints yet remains flexible, with autonomy that must be renegotiated continually. Sustainability in local journalism depends on improving support for local journalists, securing independent media, and developing new competencies. Local journalism must evolve along with current political and social changes and technological advances. Implications: Local journalists need certain legal protections, greater media independence, and capacity building to respond to the socio-political, economic, and digital contexts in which they work. The quality of their independence at the local level would then depend on journalists’ agency to struggle for spaces of autonomy, given these structural limitations.
Hoaxes, Counter-Information, and the Unequal Governance of Public Information in the Technoculture Era Eko Setiawan; Rachmah Ida; Irfan Wahyudi
Publisia: Jurnal Ilmu Administrasi Publik Vol. 11 No. 1: April 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/pjiap.v11i1.16632

Abstract

The labeling of hoaxes by state authorities over data breach claims does not merely serve as an informational correction; it operates as a mechanism for regulating epistemic authority in the digital space. This article analyzes how hoax formation and the circulation of counter-information on social media function as expressions of digital counterculture within the frameworks of technoculture and the Social Construction of Technology (SCOT), and how these dynamics reflect unequal governance of public information in Indonesia. This study employs a qualitative approach with a case study design and discourse analysis. Data were collected purposively from social media content, digital news coverage, official government statements, and interviews with personnel from the National Police Cyber Unit (Siber Polri), the National Cyber and Crypto Agency (BSSN), and the Ministry of Communication and Information (Kominfo) as state actors, as well as white hacker and black hacker communities. Analysis proceeded through data reduction, thematic coding, narrative categorization, discourse analysis, and theory-driven interpretation using technoculture and SCOT, validated through source triangulation. Findings indicate that hoax labeling serves a dual function as an instrument of epistemic control; counter-information emerges in response to a crisis of public trust and unequal information access; and interpretative flexibility among state actors, media, cyber communities, and the digital public explains how the meaning of data breaches is contested. These dynamics signal a transition from network society to hyper-information society, a condition in which information overload and the illusion of truth effect blur the boundaries between official information, hoaxes, and counter-information