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Susi Indriyani
STIE Mitra Lampung, Jl. Z.A Pagar Alam No 7, Gedong Meneng Bandar Lampung, 0721 788960 Program Studi Manajemen STIE Mitra Lampung
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PENGARUH SELEKSI, PELATIHAN, PENEMPATAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN BANK MEGA SYARIAH KANTOR CABANG UJUNG BERUNG BANDUNG JAWA BARAT Bangsawan, Laksamana; Uswandi, Uswandi; Riska Ramadhina, Yovita; Mawarni, Rima; Indriyani, Susi; Nurbaiti, Nurbaiti
Jurnal Cendikia Vol 25 No 2 (2025): Jurnal Cendikia Vol. 25 No. 2 Oktober 2025
Publisher : LPPM ITBA Dian Cipta Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2313/jc.v25i2.614

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh seleksi, pelatihan, penempatan, dan motivasi terhadap kinerja karyawan pada Bank Mega Syariah Kantor Cabang Ujung Berung Bandung, Jawa Barat. Sumber daya manusia merupakan faktor penting dalam menentukan keberhasilan organisasi, khususnya pada industri perbankan syariah yang menuntut profesionalisme dan kepatuhan terhadap prinsip syariah. Oleh karena itu, proses seleksi yang tepat, pelatihan yang berkesinambungan, penempatan yang sesuai dengan kompetensi, serta motivasi kerja yang tinggi diduga berpengaruh signifikan terhadap peningkatan kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada seluruh karyawan sebagai responden. Teknik analisis data yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh variabel independen (seleksi, pelatihan, penempatan, dan motivasi) terhadap variabel dependen (kinerja karyawan). Uji hipotesis dilakukan melalui uji t (parsial), uji F (simultan), serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, seleksi, pelatihan, penempatan, dan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Variabel motivasi merupakan variabel yang paling dominan dalam mempengaruhi kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kualitas proses rekrutmen, pelaksanaan pelatihan yang efektif, penempatan yang sesuai kompetensi, serta pemberian motivasi yang berkelanjutan dapat meningkatkan kinerja karyawan secara optimal.
Complaint Handling and Satisfaction Effects on OTA User Retention in Indonesia Indriyani, Susi; Silvia, Dewi; Hasbullah, Hasbullah
Annals of Management and Organization Research Vol. 7 No. 3 (2026): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i3.3295

Abstract

Purpose: This study aimed to investigate the impact of complaint handling service quality and user satisfaction on customer retention within Indonesia's Online Travel Agent (OTA) industry. Research Methodology: A quantitative survey was conducted, collecting data from 160 OTA users with complaints. The data were analyzed using multiple linear regression to assess the relationships between complaint handling and satisfaction and user retention. Results: The results show that both complaint handling service quality (? = 0.579) and user satisfaction (? = 0.647) significantly and positively affect user retention, explaining 53.4% of its variance (Adj. R² = 0.534, p < 0.001). Effective complaint handling and high satisfaction levels are critical for sustaining customer loyalty. Conclusion: The study concludes that OTAs must prioritize transparent complaint management, empathetic customer service, and personalized satisfaction programs to enhance user retention. These factors contribute significantly to maintaining customer loyalty in the competitive digital tourism market. Limitations: The study is limited by the use of snowball sampling, which affects generalizability. It also relied on self-reported data, which may have introduced bias. Future research could employ mixed-methods designs and expand to cross-cultural contexts. Contributions: This study contributes to the digital service recovery literature by integrating complaint handling and satisfaction factors to explain OTA user retention in Indonesia, offering new insights into the strategic importance of service recovery for customer loyalty.
The Impact of Green Marketing on Sustainable Development of Community-Based Tourism: Evidence from Pahawang Island, Indonesia Indriyani, Susi; Novila Sari, Pipit
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.04

Abstract

Marine-based community tourism depends heavily on effective ecological management, yet the role of the green marketing mix in this context remains insufficiently examined. This study addresses this gap by analyzing survey data from 321 visitors to Pahawang Island Tourism Village, Indonesia. Using multiple linear regression analysis, the findings indicate that green product, attributes, pricing strategies, distribution channels, and promotional activities jointly enhance destination sustainability. The result emphasizes the importance of an integrated green marketing strategy in supporting the triple bottom line, namely, environmental conservation, social well-being, and economic resilience. By capturing supply-side dynamics in a developing-country context, this study offers empirical insights for policymakers and local destination managers to improve sustainable tourism governance.
Pengaruh Pengetahuan, Persepsi, dan Kepuasan terhadap Loyalitas Anggota BMT Asy-Syafi’iyah Berkah Nasional Santoso, Wiwit Tabah; Desmon, Desmon; Surya, Andi; Ekatama, M. Renandi; Hasbullah, Hasbullah; Indriyani, Susi
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3562

Abstract

Purpose: This research aims to find the influence of khowledge, perception, and satisfaction on the loyalty of the BMT Asy-Syafi’iyah Berkah Nasional members. Methodology/approach: This research applies a quantitative method and field-research approach. The data is obtained from literature by reading journals, books, websites and any written sources as preliminary data for the research. In addition, it also uses observation and interviews. The primary data is obtained from questionnaires sent to members of BMT Asy-Syafi’iyah Berkah Nasional. Results/findings: The first independent variable, knowledge, has a positive and significant effect on loyalty partially. The second independent variable, perception, has a positive and significant effect on loyalty partially. The third independent variable, satisfaction, has a positive and significant effect on loyalty partially. Simultaneously, knowledge, perception, and satisfaction have a positive and significant effect on the loyalty of BMT Asy-Syafi’iyah Berkah Nasional. Conclusion: The result of the t-test (partial) using t count on the knowledge variable (X1) is 3.717 and t table is 3.182. So, t count > t count (3.182 > 3.717). Limitations: Only three independent variables were analyzed for this research, while there are more than three variables. In addition, the research only analyses statistical data and it needs deeper analyses to get better results. Contribution: Results of this research are expected to give better perspectives on which factors actually influence loyalty of members of BMT Asy-Syafi’iyah. Finally, by knowing this result, the management will get better perspective on which ones should be improved to get better performance of the company.
Financial Ratios as Determinants of Firm Value in the Jakarta Islamic Index Diana Anggraini, Diana; Desmon, Desmon; Alie, Maria Septijantini; WA, Armalia Reny; CN, Yudhinanto; Indriyani, Susi; Surya, M. Renandi Ekatama
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5484

Abstract

Purpose: This study investigates the influence of Current Ratio (CR), Debt-to-Equity Ratio (DER), and Return on Equity (ROE) on firm value, proxied by Price-to-Book Value (PBV), among companies listed in the Jakarta Islamic Index (JII) during 2020–2024. Methodology/Approach: Using a quantitative approach, the study analyzes secondary data from annual financial reports of JII-listed companies on the Indonesia Stock Exchange. From a population of 30 firms (150 firm-year observations), purposive sampling selected 16 companies, yielding 80 firm-year data. Multiple linear regression analysis was conducted using SPSS. Results/Findings: The results show that CR has a significant positive effect on PBV, DER has a significant negative effect, and ROE has a significant positive effect. Simultaneously, CR, DER, and ROE significantly influence PBV, highlighting the combined importance of liquidity, leverage, and profitability in determining firm value. Conclusions: Liquidity and profitability enhance firm value, while higher leverage reduces it. Maintaining optimal financial ratios is essential for improving market valuation and competitiveness in the Islamic capital market. Limitations: The study focuses only on three financial ratios and JII-listed firms during 2020–2024, excluding other potential factors such as macroeconomic conditions. Contributions: This study provides empirical insights for financial management and Islamic capital market research, offering practical value for investors, analysts, and managers in making informed financial and investment decisions.
Penguatan Literasi Pemasaran Digital Pengrajin Emping Melinjo Indriyani, Susi; Novilasari, Pipit; Yusda, Desi Derina; Silvia, Dwi; Nurhartanto, Adhi
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6092

Abstract

Purpose: This community service program aims to enhance digital marketing literacy among emping melinjo artisans in Bernung Village, Pesawaran Regency, by strengthening their understanding of basic marketing management and the effective use of social media as a marketing tool to support micro-enterprise digital transformation. Research Methodology: The program employed a Participatory Action Research (PAR) approach involving 25 active emping melinjo artisans. Activities were conducted through sequential stages, including initial assessment (pre-test), training on marketing management concepts (segmentation, targeting, positioning, and branding), hands-on digital marketing workshops using social media platforms, mentoring, and final evaluation (post-test). Quantitative analysis was applied using paired sample comparisons to assess changes in participants’ literacy levels. Results: The results indicated a statistically significant improvement in the participants’ digital marketing literacy, with the average score increasing from 50 in the pre-test to 85 in the post-test. Participants demonstrated improved market-oriented thinking and successfully applied the training outcomes by creating business-related social media accounts and producing basic promotional content. Conclusions: The program effectively strengthened digital marketing literacy and facilitated a shift from production-oriented practices to market-oriented strategies among traditional food micro-enterprises. Limitations: The primary limitation lies in the relatively short mentoring period (17-22 November 2025), which restricts the measurement of long-term economic impacts, such as revenue growth and market expansion. Contributions: This program contributes practically by empowering rural microenterprises to adopt digital marketing strategies and academically by offering a replicable community-based model for enhancing digital marketing literacy in post-pandemic contexts.
Co-Authors Adhi Nurhartanto, Adhi Alie, Maria Septijantini Amalia Mustika Amalia Mustika, Amalia Andi Surya, Andi Anugerah Sanjaya Aprilia Hari Purnama Ardiyanto Maksimilianus Gai Bakti, Umar Bangsawan, Laksamana Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CN, Yudhinanto Desmon, Desmon Diana Anggraini, Diana Dirayati, Fadhilah Ekatama Surya, Renandi Ekatama, M. Renandi Enzovani, Senna Faisal Abubakar Fatimah Malini Lubis Haribowo, Rio Hasbullah Hasbullah Helmita, Helmita Isabella, Astrid Aprica Kusuma, Desta Surya Lenny Nuraeni, Lenny Livana Ph, Livana Loliyana, Rina Loliyani, Rini M O, Prima Rini Marasabessy, Fachria Yamin Mardiana, Selvy Mawarni, Rima Meidasari, Evi Muhammad Ade Kurnia Harahap Nanda, Rizki Amri Novila Sari, Pipit Novilasari, Pipit Nur ‘Azah Nyoman Tyo Awidianto Octavia, Ria Oktaria, Eka Travilta Pipit Novila Sari Pitriani, Emi Rahmadi, Ahmad Ryan Rami Irna Putri Ratna Rintaningrum Ratna Rintaningrum, Ratna Reny WA, Armalia Riska Ramadhina, Yovita Rizki Amelia Rizki Amelia Santoso, Wiwit Tabah Sari, Nuri Anjar Sari, Oktavia Nila Silvia, Dewi Silvia, Dwi Sri Mulyani Surya, M. Renandi Ekatama Tri Citra Aulia Sukma Tyas Desita Wengrum Uswandi, Uswandi WA, Armalia Reny Wardana, Made Ali Widaryo, Chandika Mahendra Wulandari, Ayu Ratna Yusda, Desi Derina