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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN TRANSISTOR Elektro dan Informatika JURNAL IQRA´ Jurnal TAM (Technology Acceptance Model) Malikussaleh Journal of Mathematics Learning (MJML) JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH TEKNOSASTIK JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Abdi Insani Attractive : Innovative Education Journal Idealis : Indonesia Journal Information System Journal of Education and Teaching Learning Jurnal AbdiMas Nusa Mandiri Jurnal El-Pustaka Komatika: Jurnal Pengabdian Kepada Masyarakat JLCEdu (Journal Of Learning And Character Education) Naratif : Jurnal Nasional Riset, Aplikasi dan Teknik Informatika Batara Wisnu : Indonesian Journal of Community Services JELL (Journal of English Language Learning NEAR: Jurnal Pengabdian kepada Masyarakat Reflection Journal Jurnal Dedikasi untuk Negeri Jurnal Nusantara Mengabdi Asia Information System Journal REGISTER JOURNAL EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Jurnal TAM (Technology Acceptance Model) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Winia Waziana
Institut Bakti Nusantara Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Mapping the Influence of Business Phrases on the Effectiveness of Digital Marketing Communication: A Systematic Literature Review Suningsih, Sri; Putri, Lidya Ayuni; Nurbaiti, Syarifah; Waziana, Winia
Reflection Journal Vol. 6 No. 1 (2026): Maret
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/7mjsfz19

Abstract

This study aims to systematically map the trends, themes, and conceptual developments in research examining the influence of business phrases on the effectiveness of digital marketing communication over the period 2015–2025. A Systematic Literature Review (SLR) approach was employed following the PRISMA 2020 guidelines. A total of 366 articles were initially identified from major academic databases, including Scopus, Web of Science, ScienceDirect, Taylor & Francis, and SpringerLink. After a rigorous screening and eligibility process, 41 articles were selected for in-depth analysis. The findings reveal a significant increase in scholarly attention to the integration of business linguistics and digital communication, particularly after 2020. Bibliometric and thematic analyses identify four dominant research themes: (1) the pragmatic functions of business phrases in digital communication, (2) their influence on consumer perception, (3) their role in enhancing audience engagement, and (4) cross-cultural linguistic adaptation. The conceptual synthesis demonstrates that business phrases act as strategic linguistic elements that mediate the relationship between message construction and consumer behavior through cognitive and affective mechanisms. Furthermore, cross-cultural adaptation serves as a moderating factor influencing communication effectiveness. This study contributes theoretically by proposing an integrated conceptual model linking language, persuasion, and digital communication effectiveness. Practically, the findings provide valuable insights for practitioners in designing more persuasive, adaptive, and evidence-based digital marketing communication strategies.
Co-Authors Aditya Dwi Putra Andika Pratomo, Panji Anggie Sinthiya, Ida Ayu Putu Anggie Sinthiya, Ida Ayu Putu Ayuni Putri, Lidya Baba, Jimi Ali Danang Kusnadi Desta Aulia Dian Puspita Dita Novita Sari Dita Novita Sari Dita Novita Sari, Dita Dita Novitasari Eko Hendrawan Erliza Septia Nagara Ernie Hendrawaty Even Riyadi Evi Gusliana Febriansyah Febriansyah Febriansyah Febriansyah Guna Yanti Kemala Sari Siregar Pahu Hendrawan, Eko Hikmah, Vivi Nasihatun Ida Ayu Putu Anggie S Indradewa, Rhian Jimi Ali Baba Jimi Ali Baba Jimi Ali Baba Kasmi Kasmi Komalasari, Agrianti Kristina, Marilin Kusnadi , Danang Leni Anggraeni Leni Anggraeni M Ridho Magribi Magribi, M Ridho Miswan Gumanti Muhamad Hasbi, Muhamad Muharni, Sita nanda, Adi prasetya Noca Yolanda Sari Novitasari, Dita Nur Laela Sari Nurbaiti, Syarifah Ponidi Ponidi Pratomo, Panji Andhika Putra, Aditya Dwi Putri, Lidya Ayuni Rahsel, Yoeyong Rahshel, Yeoyong Rani Pratiwi, Rani Ricco Herdiyan Saputra Riki Krisdianto Riyadi, Even Sari, Dita Novita Satria Abadi Suningsih, Sri Suprapto, Bambang Susi Sarumpaet Tommy Hastomo Tri Yuni Hendrowati Trisnawati Trisnawati Trisnawati Widi Andewi Widi Andewi Wirathama Hazera Putra