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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN POSITIF TRANSISTOR Elektro dan Informatika JURNAL IQRA´ Jurnal TAM (Technology Acceptance Model) Malikussaleh Journal of Mathematics Learning (MJML) JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH TEKNOSASTIK JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Abdi Insani Attractive : Innovative Education Journal Idealis : Indonesia Journal Information System Journal of Education and Teaching Learning Jurnal AbdiMas Nusa Mandiri Jurnal El-Pustaka Komatika: Jurnal Pengabdian Kepada Masyarakat JLCEdu (Journal Of Learning And Character Education) Naratif : Jurnal Nasional Riset, Aplikasi dan Teknik Informatika Batara Wisnu : Indonesian Journal of Community Services JELL (Journal of English Language Learning NEAR: Jurnal Pengabdian kepada Masyarakat Reflection Journal Jurnal Dedikasi untuk Negeri Jurnal Nusantara Mengabdi Asia Information System Journal CHAIN: Journal of Computer Technology, Computer Engineering and Informatics REGISTER JOURNAL EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Jurnal TAM (Technology Acceptance Model) Berbakti BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Winia Waziana
Institut Bakti Nusantara Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Mapping the Influence of Business Phrases on the Effectiveness of Digital Marketing Communication: A Systematic Literature Review Suningsih, Sri; Putri, Lidya Ayuni; Nurbaiti, Syarifah; Waziana, Winia
Reflection Journal Vol. 6 No. 1 (2026): Maret
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/7mjsfz19

Abstract

This study aims to systematically map the trends, themes, and conceptual developments in research examining the influence of business phrases on the effectiveness of digital marketing communication over the period 2015–2025. A Systematic Literature Review (SLR) approach was employed following the PRISMA 2020 guidelines. A total of 366 articles were initially identified from major academic databases, including Scopus, Web of Science, ScienceDirect, Taylor & Francis, and SpringerLink. After a rigorous screening and eligibility process, 41 articles were selected for in-depth analysis. The findings reveal a significant increase in scholarly attention to the integration of business linguistics and digital communication, particularly after 2020. Bibliometric and thematic analyses identify four dominant research themes: (1) the pragmatic functions of business phrases in digital communication, (2) their influence on consumer perception, (3) their role in enhancing audience engagement, and (4) cross-cultural linguistic adaptation. The conceptual synthesis demonstrates that business phrases act as strategic linguistic elements that mediate the relationship between message construction and consumer behavior through cognitive and affective mechanisms. Furthermore, cross-cultural adaptation serves as a moderating factor influencing communication effectiveness. This study contributes theoretically by proposing an integrated conceptual model linking language, persuasion, and digital communication effectiveness. Practically, the findings provide valuable insights for practitioners in designing more persuasive, adaptive, and evidence-based digital marketing communication strategies.
Pelatihan Berbasis Canva untuk Meningkatkan Literasi Digital dan Keterampilan Penulisan CV Berbahasa Inggris pada Siswa SMK Pugung Tanggamus Ricco Herdiyan Saputra; Winia Waziana; Widi Andewi
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 04 (2026): ISSUE APRIL
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya literasi digital dan keterampilan penulisan Curriculum Vitae (CV) berbahasa Inggris pada siswa SMK Pugung Tanggamus. Tujuan kegiatan ini adalah untuk meningkatkan kemampuan tersebut melalui pelatihan berbasis Canva. Pelaksanaan kegiatan dilakukan di Institut Bakti Nusantara pada tanggal 27 November 2025 dengan metode pelatihan berbasis praktik yang meliputi penyampaian materi, demonstrasi, dan praktik langsung pembuatan CV. Teknik pengumpulan data dilakukan melalui pre-test dan post-test, observasi, serta penilaian hasil produk. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada seluruh aspek penilaian, dengan rata-rata nilai meningkat dari 57,5 menjadi 84,75. Peserta juga mampu menghasilkan CV yang lebih terstruktur, menggunakan bahasa Inggris yang lebih tepat, serta memiliki desain visual yang menarik. Selain itu, kegiatan ini juga meningkatkan kepercayaan diri peserta dalam mempersiapkan dokumen lamaran kerja. Dengan demikian, pelatihan berbasis Canva terbukti efektif dalam meningkatkan literasi digital dan keterampilan penulisan CV berbahasa Inggris sebagai bekal menghadapi dunia kerja.
Integrasi Platform Desain Digital dalam Pembelajaran Berbasis Teknologi untuk Persiapan Karier Winia Waziana; Ricco Herdiyan Saputra
CHAIN: Journal of Computer Technology, Computer Engineering, and Informatics Vol. 4 No. 2 (2026): Volume 4 Number 2 April 2026
Publisher : PT. Tech Cart Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58602/chain.v4i2.194

Abstract

This study aims to analyze the effectiveness of integrating the digital design platform Canva into a technology-based learning system to support career preparation through curriculum vitae (CV) writing training. The background of this study is based on the importance of user performance in producing professional English digital CVs as part of the job recruitment process, where many users still face difficulties in terms of document structure, appropriate English usage, and systematic visual presentation. This research employed a quantitative approach using a pre-experimental design with a one-group pretest–posttest model involving 30 participants. The research procedure consisted of three stages: a pre-test to assess initial user performance, technology-based training through the use of the Canva platform, and a post-test to evaluate improvements in the quality of the generated output. Data were collected using a CV assessment rubric covering document structure, English language use, clarity of information, and visual design quality, as well as a questionnaire to measure user perceptions of the use of digital platforms. The results indicate a significant improvement across all assessment aspects, with the highest increase observed in visual design quality. In addition, users demonstrated highly positive perceptions of Canva, as it enhanced creativity, improved efficiency in document preparation, and enriched user interaction with the system. These findings suggest that the integration of digital design platforms contributes significantly to improving user output quality and the effectiveness of technology-based processes. Therefore, the use of digital platforms within learning systems can serve as an innovative approach to support the development of professional skills and career readiness in the digital era.
PENERAPAN WEBGIS DALAM MENDUKUNG AKSESIBILITAS INFORMASI PASAR TRADISIONAL DI WILAYAH LAMPUNG TENGAH Saputra, Ricco Herdiyan; Novitasari , Dita; Waziana, Winia
POSITIF : Jurnal Sistem dan Teknologi Informasi Vol 12 No 1 (2026): Positif : Jurnal Sistem dan Teknologi Informasi
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/positif.v12i1.15264

Abstract

Traditional markets in Central Lampung Regency play a vital role in supporting the local economy; however, the lack of spatial information and limited data accessibility remain major challenges in their management and utilization. This study aims to design and implement a WebGIS system to map traditional markets interactively, provide detailed market information, and support route navigation. The research employed a software engineering approach using the Waterfall model, which includes requirements analysis, system design, implementation, testing, and deployment. Data were collected through field surveys using GPS and supported by secondary documentation sources. The results indicate that the WebGIS application successfully displays an interactive market map, presents detailed information such as address, district, description, and photo documentation, and offers route navigation features. Both blackbox and whitebox testing confirmed that the system’s main functions run properly and meet user requirements. Therefore, the developed WebGIS effectively enhances accessibility to traditional market information while supporting local governments in data-driven decision-making.
Co-Authors Aditya Dwi Putra Andika Pratomo, Panji Anggie Sinthiya, Ida Ayu Putu Anggie Sinthiya, Ida Ayu Putu Ayuni Putri, Lidya Baba, Jimi Ali Danang Kusnadi Desta Aulia Dian Puspita Dita Novita Sari Dita Novita Sari Dita Novita Sari, Dita Dita Novitasari Eko Hendrawan Erliza Septia Nagara Ernie Hendrawaty Even Riyadi Evi Gusliana Febriansyah Febriansyah Febriansyah Febriansyah Guna Yanti Kemala Sari Siregar Pahu Hendrawan, Eko Hikmah, Vivi Nasihatun Ida Ayu Putu Anggie S Indradewa, Rhian Jimi Ali Baba Jimi Ali Baba Jimi Ali Baba Kasmi Kasmi Komalasari, Agrianti Kristina, Marilin Kusnadi , Danang Leni Anggraeni Leni Anggraeni M Ridho Magribi Magribi, M Ridho Miswan Gumanti Muhamad Hasbi, Muhamad Muharni, Sita nanda, Adi prasetya Noca Yolanda Sari Novitasari , Dita Novitasari, Dita Nur Laela Sari Ponidi Ponidi Pratomo, Panji Andhika Putra, Aditya Dwi Putri, Lidya Ayuni Rahsel, Yoeyong Rahshel, Yeoyong Rani Pratiwi, Rani Ricco Herdiyan Saputra Riki Krisdianto Riyadi, Even Sari, Dita Novita Satria Abadi Suningsih, Sri Suprapto, Bambang Susi Sarumpaet Tommy Hastomo Tri Yuni Hendrowati Trisnawati Trisnawati Trisnawati Widi Andewi Widi Andewi Widi Andewi Wirathama Hazera Putra