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Siagian, Nalom
Universitas HKBP Nommensen
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Sosialisasi Dan Pelatihan Kewirausahaan Pada Masyarakat Jalan Sekata Kelurahan Sei Agul Kecamatan Medan Barat Siagian, Nalom; Sihombing, Natalia; Sianturi, Charles M; Sinaga, Kepler; Napitupulu, Lenni; Hutapea, Wida; Simangunsong, Ridhon M B; Siagian, Lasma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2825

Abstract

Semangat untuk menjadi pelaku usaha merupakan cita-cita banyak masyarakat agar bisa menjadi warga negara yang produktif. Saat ini sektor UMKM banyak digeluti oleh masyarakat sebagai salah satu sektor yang bisa diandalkan untuk menopang ekonomi masyarakat. Pelaku UMKM tentu bisa dibina melalui penguatan mental wirausaha. Semangat untuk berwirausaha bagi masyarakat sangat dibutuhkan agar menjadi penopang ekonomi kerakyatan. Masyarakat di Jalan Sekata Kelurahan Sei Agul Kecamatan Medan Barat Kota Medan adalah masyarakat yang penting dan sangat perlu untuk diberdayakan agar menjadi pelaku usaha melalui sosialisasi dan pelatihan berwirausaha sehingga mereka bisa menajdi lebih poroduktif. Dalam hal tujuan inilah Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas HKBP Nommensen Medan melakukan pengabdian kepada masyarakat jalan Sekata di Keluragan Sei Agul Medan agar mereka mau, mampu dan termotivasi untuk melakukan wirausaha untuk menopang dan memperkuat ekonomi kerakyatan.
The Influence of Business Capital, Business Opportunities, and Motivation on Community Entrepreneurial Interest Sinaga, Irentina; Siagian, Nalom; Sinaga, Kepler
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.544

Abstract

This research aims to determine the influence of business capital, business opportunities and motivation on people's entrepreneurial interest through research with a quantitative approach. The research population was the entire community in Tanjungan village and the research sample consisted of 110 respondents. This research uses primary data and secondary data with a Likert scale questionnaire via Google Form. This research data was processed through structural model analysis (SEM) with the help of AMOS charts. The analysis in this research is validity test (CFA), reliability test, normality test, goodness of fit and hypothesis test. Based on the research results, Business Capital has a positive but not significant effect on the entrepreneurial interest of the Community at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency. Hypothesis test results, Business Capital CR/tcount is 1.787 < t table nα/2df = 1.964 and value p-value is 0.007 < α = 0.05. This means that Business Capital has a positive but not significant effect on Entrepreneurial Interest. Business Opportunity with a calculated CR/t value of 3.109 > CR/t table 1.964 and a p-value of 0.022 < α =0.05. So it can be concluded that Business Opportunities have a significant and positive influence on Community Entrepreneurial Interest at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency. Motivation with a calculated CR/t value of 1.978 > CR/t table 1.964 and a p-value of 0.035 < α= 0.05. So it can be concluded that motivation has a significant and positive effect on Community Entrepreneurial Interest at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency.
Pengaruh Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen di Bloum Coffee Padang Bulan Medan Manalu, Maria Nova Juliana; Siagian, Nalom; Sinaga, Kepler
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9938

Abstract

Kepuasan konsumen adalah sikap yang ditunjukkan konsumen terhadap barang atau jasa setelah mereka memperoleh atau menggunakannya. Maka dari itu agar tercapainnya kepuasan konsumen tersebut pelayanan dan kualitas produk tersebut dilaksanakan dengan baik dan benar. Pelanggan adalah raja adalah sebutan yang tidak bisa di sepelekan justru harus dilakukan, karena jika pelanggan kita tidak merasa puas maka di suatu hari kelak mereka tidak Kembali lagi dan dapat mengurangi nilai atas penjualan bloum coffe di padang bulan medan. Penelitian ini bertujuan untuk mengetahui berapa besar pengaruh pelayanan terhadap kepuasan konsumen di bloum coffee padang bulan Medan, berapa besar pengaruh kualitas produk terhadap kepuasan konsumen di bloum coffee padang bulan Medan, dan berapa besar pengaruh pelayanan dan kualitas produk secara Bersama sama terhadap kepuasan konsumen di bloum coffee padang bulan Medan. Jenis penelitian yang digunakan adalah desain penelitian kuantitatif. Hasil yang diperoleh dari penelitian ini adalah Pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Besarnya koefisien regresi yaitu 0,460, artinya kualitas produk mempengaruhi kepuasan konsumen sebesar 0,460 satuan, Kualitas Produk berpengaruh signifikan terhadap kepuasan konsumen. Besarnya koefisien regresi yaitu 0,231, artinya kualitas pelayanan mempengaruhi kepuasan konsumen sebesar 0,231 satuan. Dan pelayanan dan kualitas produk berpengaruh signifikan secara simultan (bersama- sama) terhadap variabel kepuasan konsumen. Berdasarkan hasil analisis tabel menunjukkan nilai adjusted R square sebesar 0.613. artinya pengaruh pelayanan dan kualitas produk memberikan sumbangan pengaruh secara bersama sama sebesar 61.3% terhadap variabel kepuasan konsumen, sedangkan sisanya 38.7 % dipengaruhi variabel lain. Berdasarkan hasil penelitian ini diharapkan pihak Bloum Coffee dapat meningkatkan lagi pelayanan dan kualitas produk sehingga membuat kepuasan konsumen menjadi semakin meningkat
Strategi Pemerintah Desa dalam Pengembangan Potensi Pariwisata pada Desa Hilisimaetano Kecamatan Maniamolo Kabupaten Nias Selatan Dachi, Yahya Liok; Siagian, Nalom; Rajagukguk, Jonson
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9946

Abstract

Penelitian ini Untuk mengetahui Peran Pemerintah desa dalam mengembangkan strategi potensi pariwisata desa Hilisimaetano , yang dimana dapat meningkatkan perekonomian masyarakat desa, memperkenalkan keunikan dan kekayaan budaya Indonesia kepada wisatawan domestik maupun mancanegara, serta meningkatkan kesejahteraan masyarakat pedesaan. Jenis penelitian yang digunakan adalah dengan pendekatan dekriptif Kualitatif, Teknik Pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi, Adapun informan penelitian ini adalah Kepala Desa Hilisimaetano sebagai Informan Kunci, Sekretaris Desa sebagai informan Utama, dan Masyarakat sebagai informan tambahan. Hasil Penelitian ini Menunjukan bahwa Strategi Pemerintah desa Hilisimaetano memiliki sifat berkelanjutan dengan memperhatikan kelesatrian budaya lokal, bahkan melibatkan Masyarakat desa dalam pengelolaan objek wisata sehingga masyakarakat mendapatkan manfaat dari pariwisata tersebut secara langsung. Dengan demikian desa wisata Hilisimaetano dapat merangsang dan mampu meningkatkan pendapat asli desa.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Pt Alfamart Jl. Bambu, Medan Zega, Ellen Gracia; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4417

Abstract

In the current era of globalization, the business world has experienced significant developments, especially the retail business. PT Alfamart is one of the retail businesses with the highest consumer value in Indonesia that provides daily needs. This study aims to determine whether Service Quality and Price affect Customer Satisfaction at PT Alfamart Jl. Bambu, Medan. Research Method: Shows that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y). While Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y). Conclusion: The results of this study can be concluded that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y), while Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y).
Pengaruh Modal Usaha Dan Karakteristik Wirausaha Terhadap Perkembangan UMKM Di Desa Sianting Anting Kecamatan Pangururan Nainggolan, Alexandre Wilhem; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4437

Abstract

This study aims to determine how much influence Business Capital and Entrepreneurial Characteristics have, both partially and simultaneously, on the Development of MSMEs in Sianting Anting Village, Pangururan District, Samosir Regency. The type of research conducted is descriptive with a quantitative approach. The population in this study were MSME actors in Sianting Anting Village totaling 154 MSMEs and the sample used was a saturated sample. The results of the t-test show that the t-count value for the Business Capital variable has a value of 8.640, meaning> t-table, namely 1.97580 and a significance value of 0.000 <significant level of 0.05. So it can be concluded that Business Capital (X1) has a positive and significant influence on the MSME Development variable (Y). The t-count value for the Entrepreneurial Characteristics variable has a value of 7.029, meaning> t-table, namely 1.97580 and a significance value of the variable 0.000 <significant level of 0.05. So it can be concluded that Entrepreneurial Characteristics (X2) have a positive and significant influence on the MSME Development variable (Y).
Pengaruh Harga Dan Pemasaran Andaliman Terhadap Pendapatan Masyarakat Petani Andaliman Di Kecamatan Borbor Kabupaten Toba Hutapea, Wilda Vionasari; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4447

Abstract

Andaliman (Zanthoxylum acanthopodium DC.) merupakan rempah khas tanah Batak. Permintaan andaliman terus meningkat, petani menghadapi tantangan dalam fluktuasi harga dan keterbatasan akses pasar, yang berdampak pada pendapatan mereka. Jenis penelitian yang digunakan adalah pendekatan Kuantitatif. Populasi adalah seluruh petani Andaliman. Hasil penelitian menunjukkan bahwa Pengaruh Harga secara signifikan mempengaruhi Pendapatan, hal ini di tunjukkan dalam hasil uji parsial (Uji t) nilai t hitung (X1) 9,065 > t tabel 1,989 nilai signifikan 0,000 < 0,05 dan hasil uji parsial (uji t) Nilai thitung (X2) 12,084> ttabel 1,989 nilai sgnifikansi 0,000 < 0,05. Koefisien determinasi (R2 ) diperoleh sebesar 0,645 artinya variabel Pendapatan petani Andaliman dapat dijelaskan oleh variabel Pengaruh Harga dan Pemasaran sebesar 64,5% dan sisanya 18,5% dipengaruhi oleh variabel lain di luar variabel penelitian ini. Kesimpulan dalam penelitian ini bahwa Pengaruh Harga dan Pemasaran berpengaruh positif dan signifikan terhadap Pendapatan petanui Andaliman di Kecamatan Borbor Kabupaten Toba.
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pajus (Pajak Usu) Medan Anggresia, Feni; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4479

Abstract

This research aims to analyze the influence of price and location on consumer purchasing decisions at USU Tax, one of the traditional markets in Medan with a strategic location and competitive prices. The research method used is quantitative with a non-probability sampling technique. Data analysis was carried out using multiple linear regression using SPSS. The research results show that price and location significantly influence purchasing decisions, this is shown in the results of the partial test (t test) t value (The coefficient of determination (R2) was obtained at 0.818, meaning that the Purchase Decision variable can be explained by the Price and Location variables 81.8% and the remaining 18.2% is influenced by other variables outside the variables of this research. The conclusion in this research is that price and location have a positive and significant effect on consumer purchasing decisions in Pajus.
Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan Siagian, Abigail Ayumi; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4482

Abstract

In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Co-Authors Adanan Silaban Anasthasya Br Gultom Anggresia, Feni Artha Lumban Tobing Artha Lumban Tobing Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta Br. Panjaitan, Martha Cristina Cyndia Audria Sianturi CYNDIA AUDRIA SIANTURI Dabukke, Gita Jelita Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Damanik, Rama Yanti Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Dimpos Manalu Duha, Pelayaran Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Farasi, Tri Sastraman Gea, Silvia Decmerry Natalia Gulo, Ellenvis Gulo, Nifarius Gulo, Suci Sang Primadona Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hasibuan, Elfirianti Herlina Manullang Herpayanti, Patricia Hisar Siregar Hondo, Wantri Hutabarat, Yohana Kristin Hutagalung, Feby Vantina Hutahaean, Linda Sariana Hutapea, Dhea Febryola Hutapea, Wida Hutapea, Wilda Vionasari Hutasoit, Dio Irentina Sinaga Jhonson Pasaribu Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Limbong , Ida Ela R Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Marpaung, Rossy Perwarissa Medrofa, Daud Melinda, Yola Riska Misefa Harefa Monica Pardosi Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Nasution, Elfitri Novita Natalia E Sihombing Natalia E Sihombing Pane, Vitria Panjaitan, Hana Maria Pardosi, Fitri Apriani Pasaribu, Andreas Mian Asiniroha Pasaribu, Jhonson Purba, Pransisko Purba, Putri Damai Yanti Rajaguguk, Particia Herpayanti Rajaguguk, Patricia Herpayanti Rajagukguk, Patricia Herpayanti Rencina Ridhon MB Simangunsong Risnauli Sihombing Roida Nababan Sagala, Desi Peronika Putri Sarumaha, Pontianus P Sarumaha, Pontianus P. Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Siagian, Theresia Mastiur Ningsing Sianturi, Charles M Sianturi, Iani Sianturi, Indra Prayogi Sianturi, Irvan Sudarto Sianturi, Risnawati Sidebang, Johan Sihombing, Axido Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E. T. Sihombing, Natalia E.T. Sihombing, Natalia ET Sijabat, Hegy Maylisa Silaban, Yusuf Arnawi Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Natasya Stevani Simanjuntak, Sabriana Royani Simatupang, Junianto P. Simbolon, Agustine Gloria Simbolon, Dames Simbolon, Dino Simbolon, Irfan Sinaga, Febrianti Sinaga, Intan Octavianty Sinaga, Irentina sinaga, Monica Sinaga, Wirna Sinaga, Yolanda Febrianti Br Siregar, Ardina Ella Putri Siregar, Nia Astuti Sitanggang, Ade Adryana Putri Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Sitohang, Fani Anastasia Sitorus, Lampola Sitorus, Lampola P. Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan STEVEN, ORLANDO SUNDAY ADE SITORUS Suryani Sihombing, Suryani Suwardi Lubis Tambunan, Renhad Tanjung, Ayu Andira Tarigan, Dodi Evrata Tobing , Artha Lumban Tobing, Artha Tobing, Artha L Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Zagoto, Deskarnial Zebua, Ayub Cristoper Zega, Ellen Gracia Zega, Hesti Mariani Zega, Historisman Zega, Ronaldo Zega, Sepman Teguh