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All Journal Sosiohumaniora Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ILMIAH SIMANTEK AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Multicience GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Kalbisocio: Jurnal Bisnis dan Komunikasi Journal of Law, Poliitic and Humanities Jurnal Ilmu Pendidikan dan Sosial International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Golden Ratio of Data in Summary International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Nalom Siagian
UNIVERSITAS HKBP NOMMENSEN MEDAN
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PERAN KEWIRAUSAHAAN MAHASISWA TERHADAP UMKM BERBASIS DIGITAL Suryani Sihombing; Dino Simbolon; Pransisko Purba; Dames Simbolon; Patricia Herpayanti; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.739

Abstract

In facing business competition in the digital economy era, the digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a primary necessity. By participating in technology-based entrepreneurial activities, students have significant opportunities to act as agents of change. This study aims to explore how student entrepreneurship contributes to the development of digital-based MSMEs. The research was conducted using a qualitative approach, including observation, interviews, and literature review. The findings indicate that student entrepreneurship supports product innovation, digital marketing, the use of social media and marketplaces, and the improvement of MSME actors’ digital literacy. Consequently, these contributions enhance competitiveness and expand market reach for MSMEs. However, challenges remain, such as limited resources and the readiness of MSME actors to adopt digital
SUDUT PANDANG MAHASISWA TERHADAP KEWIRAUSAHAAN SEBAGAI PILIHAN KARIER DI TENGAH RENDAHNYA LAPANGAN KERJA TERBUKA Yohana Kristin Hutabarat; Martha Cristina Br. Panjaitan; Dhea Febryola Hutapea; Gita Jelita Dabukke; Nalom Siagian; Patricia Herpayanti Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.740

Abstract

The limited availability of formal employment has become a serious challenge for university students in determining their future career paths. This condition encourages students to consider entrepreneurship as an alternative and promising career option. This study aims to explore students’ perspectives on entrepreneurship as a career choice amid the scarcity of open job opportunities, as well as to identify the factors influencing entrepreneurial interest. The research employs a descriptive qualitative approach, with data collected through semi-structured interviews involving students who have taken entrepreneurship courses or shown an interest in entrepreneurial activities. The findings indicate that students perceive entrepreneurship as an opportunity to achieve economic independence, develop creativity, and create new job opportunities. However, entrepreneurship is also viewed as a career path with high risks, requiring sufficient capital and experience. Internal, external, and educational factors play significant roles in shaping students’ entrepreneurial interests. With supportive entrepreneurial education and a conducive environment, entrepreneurship has the potential to become a long-term solution for reducing educated unemployment and enhancing youth participation in economic development.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP INTENTION TO REVISIT PELANGGAN DI CAFE NUSANTARA HEALING AND CHILL SIBOLANGIT Okto Egia; Nalom Siagian; Darma Manalu
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.830

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan brand image terhadap intention to revisit pelanggan di cafe Nusantara Healing and Chill Sibolangit baik secara parsial maupun secara simultan. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif dan yang menjadi populasi dalam penelitian ini adalah pelanggan cafe Nusantara Healing and Chill Sibolangit dengan sampel berjumlahkan 100 responden. Jenis data yang digunakan adalah data primer dan data skunder. Teknik pengambilan data dengan menggunakan teknik koesioner. Metode analisis data yang digunakan adalah uji instrumen yang terdiri dari uji validitas, uji normalitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji analisis regresi linear berganda dan uji hipotesis yang terdiri jadi uji-t, uji-F, dan koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh signifikan terhadap intention to revisit, hal ini ditunjukkan dengan nilai thitung (3,275) > nilai ttabel (1,661) dan nilai signifikansi sebesar 0,001 < 0,05. Brand image juga berpengaruh signifikan terhadap intention to revisit, hal ini ditunjukkan dengan thitung (5,814) > nilai ttabel (1,661) dan nilai signifikan sebesar 0,000 < 0,05. Didapatkan bahwa Social media marketing dan brand image secara simultan berpengaruh postitif dan signifikan terhadap intention to revisit, hal ini ditunjukkan dengan nilai Fhitung (40.925) > nilai Ftabel (3,09) dan nilai signifikan 0,000 < 0,05. Koefisien determinasi diperoleh sebesar 0,446 artinya social media marketing dan brand image, secara bersama-sama mampu menjelaskan 44,6% variasi dalam intention to revisit. Sedangkan 55,4% dijelaskan oleh faktor lain yang tidak masuk dalam model penelitian ini seperti seperti pengaruh lokasi, harga, kualitas produk, kualitas pelayanan dan lainnya. Peneliti menyarankan pihak cafe Nusantara mempertahankan strategi social media marketing yang sudah ada karena terbukti berpengaruh positif dan disarankan pula untuk terus membangun brand image yang positif, karena terbukti memiliki koefisien pengaruh yang nyata terhadap intention to revisit.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEBERHASILAN USAHA PADA UMKM ROTI KACANG CAP RAJAWALI TEBING TINGGI Agnes Paska Asima Hasibuan Hasibuan; Nalom Siagian; Jonson Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.831

Abstract

The purpose of this study was to analyze the influence of product quality and price on business success at the Rajawali Brand Peanut Bread MSME in Tebing Tinggi. The population in this study was consumers and business owners, with an unknown number of participants. The sample was determined using the Lemeshow formula, resulting in 96 respondents using a purposive sampling technique. The research variables consisted of product quality (X1) and price (X2) as independent variables, and business success (Y) as the dependent variable. The data analysis method used was multiple linear regression analysis with the help of SPSS. The results showed that product quality and price had a positive effect on business success, with the regression equation Y = 6.304 + 0.318X1 + 0.481X2. The partial test results indicated that product quality had a positive and significant effect on business success (t-test 3.264; sig. 0.002 <0.05), and price also had a positive and significant effect (t-test 4.331; sig. 0.000 <0.05). The results of the simultaneous test indicate that both variables together significantly influence business success (F-test 33.091; sig. 0.000 < 0.05). The coefficient of determination (R²) of 0.416 indicates that product quality and price explain 41.6% of the variation in business success, while the remaining 58.4% is influenced by other variables outside this study. Thus, product quality and price are proven to have a positive and significant influence on business success.
PENGARUH CITRA DESTINASI DAN PENGALAMAN BERKESAN TERHADAP PEREKONOMIAN MASYARAKAT DAERAH WISATA GEOSITE SIPINSUR Putri Laurensia Lumbantoruan; Nalom Siagian; Kepler Sinaga; Jonson Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.832

Abstract

This study aims to analyze the influence of destination image (X1) and memorable experiences (X2) on the community's economy (Y) in the Sipinsur Geosite tourist area, Pearung Village, Humbang Hasundutan Regency. The population included MSMEs and tourists, with a sample of 96 respondents drawn using the Lemeshow formula and accidental sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression using SPSS. The analysis results show a regression equation of Y = -3.528 + 0.620X1 + 0.417X2. A partial t-test proved that destination image had a significant positive effect (t=13.198; Sig=0.000 <0.05) and that effective experiences also had a significant effect (t=8.705; Sig=0.000 <0.05). A simultaneous F-test emphasized the joint influence of both variables (F=104.077; Sig=0.000 <0.05), with an R-square of 0.691 (69.1% of the variation in Y is explained by X1 and X2). It can be concluded that destination image and experiences have a positive and significant impact on the local economy of the Sipinsur Geosite. Management is advised to maintain the destination image and enhance the tourist experience to optimize the local economic impact.
The Power of Robots: A Dedication of Computer Science for Human Capitals Management Nalom Siagian; Jhonson Pasaribu; Theresia Mastiur Ningsing Siagian
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.5542

Abstract

Robotics technology is becoming an increasingly challenging necessity for the next time zone. Humans have even become one with the technology, in various increasingly concrete applications. This study aims to describe and investigate the roles of organizational robots to redesign concepts and theories of human resources management into the new designation of human resources management. This research is a literature review with a qualitative approach that has a descriptive character. Data is taken from various sources that are compatible with this study. The data taken from different books on the related topics, public websites and other statistics, various journals, newspapers and which are collected from them. Considerable information has been gathered and collected from these sources thus allowing for accurate analysis, comparing, accumulation, explanation. The main finding is the organizational robotics have an effect on the most important concepts of theories of the human resources management especially human resources planning, employment, training and performance appraisal system for organizational regulations, finally they have ability to effect of costs, productivity, profitability of company and organizational performance.
THE INFLUENCE OF PLANNING AND INNOVATION ON COMMUNITY EMPOWERMENT MEDIATED DEVELOPMENT IN SAMOSIR Siagian, Nalom; Sihombing, Natalia; Sinaga, Kepler; Turnip, Nova Anastasia; Lubis, Rut Onike
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.68575

Abstract

This study focuses on the influence of regional planning and product innovation on regional development, with community empowerment as a mediating variable in Samosir Regency. This explanatory study aims to test and explain the relationship between the main variables. Data collection was conducted through a structured questionnaire administered to 250 respondents consisting of community members and MSME actors using purposive sampling. The data analysis technique used Structural Equation Modeling (SEM) through SmartPLS 4. The results revealed that product innovation is a more dominant driving factor in directly influencing regional development than regional planning, with a path coefficient value of 0.502 and T-statistics of 9.979 (p < 0.05). Meanwhile, regional planning has a smaller but still significant direct effect of 0.139 with T-statistics of 2.255. Another finding indicates that product innovation can influence regional development independently without requiring community empowerment mediation (p > 0.05). Conversely, regional planning requires community empowerment as a significant mediating bridge (p = 0.043) to achieve optimal impact on regional development. Thus, accelerating progress in Samosir is highly dependent on the integration of participatory infrastructure and the strengthening of local product creativity as strategic assets.
Business Model Innovation in the Digital Ecosystem: The Role of Transformation, Readiness, and Digital Inclusion for Sustainable Economic Growth Sunday Ade Sitorus; Nalom Siagian; Orlando Steven
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.3808

Abstract

The rapid acceleration of digital transformation has changed the business landscape worldwide, but micro, small, and medium enterprises (MSMEs) in developing regions continue to face structural gaps in digital readiness and inclusion. In Medan, Indonesia, where MSMEs are the backbone of the economy, limited digital adoption and uneven readiness hinder their ability to maintain competitiveness and contribute to inclusive economic growth. This phenomenon highlights the importance of analysing how digital transformation variables interact with innovation processes and collaborative ecosystems to generate sustainable economic outcomes. The objective of this study is to investigate the indirect effects of digital readiness, digital inclusion, and digital transformation on sustainable local economic development through the dual mediation of innovation business models and ecosystem business models. Using an explanatory quantitative design, data were collected from 200 SMEs in Medan that had been involved in digitalisation for at least two years. Structural Equation Modelling–Partial Least Squares (SEM-PLS) was applied to test the proposed Digital Ecosystem Innovation Model (DEIM). The results show that digital readiness, inclusion, and transformation do not have a direct effect on sustainable economic growth. Instead, their impact becomes significant when mediated by innovation and ecosystem business models. Digital readiness strongly drives innovation, while digital inclusion enhances both innovation and ecosystem collaboration. Furthermore, the ecosystem business model emerges as the strongest predictor of sustainable local economies, highlighting the importance of coordinated value creation among stakeholders. This study concludes that digital transformation should not be viewed as an end goal, but rather as a systemic process requiring business model adaptation and the development of collaborative ecosystems. This research contributes theoretically by expanding the Technology–Organisational Environment (TOE) framework through the DEIM model, integrating readiness, inclusion, and innovation into a holistic approach. Practically, this research provides policy insights to improve the resilience of MSMEs through digital literacy, innovation capacity, and cross-sector collaboration.
Co-Authors Adanan Silaban Agnes Paska Asima Hasibuan Hasibuan Agustine Gloria Simbolon Anasthasya Br Gultom Anggresia, Feni Artha Lumban Tobing Artha Lumban Tobing Axido sihombing Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta CYNDIA AUDRIA SIANTURI Cyndia Audria Sianturi Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Damanik, Rama Yanti Dames Simbolon Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Deskarnial Zagoto Dhea Febryola Hutapea Dimpos Manalu Dino Simbolon Dio Hutasoit Duha, Pelayaran Ela R Limbong, Ida Elfitri Novita Nasution Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Farasi, Tri Sastraman Gea, Silvia Decmerry Natalia Gita Jelita Dabukke Gulo, Ellenvis Gulo, Nifarius Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hasibuan, Elfirianti Herlina Manullang Hisar Siregar Hondo, Wantri Hutagalung, Feby Vantina Hutapea, Wida Hutapea, Wilda Vionasari Imelda Bintang Kasih Situmorang Irentina Sinaga Irfan Simbolon Jhonson Pasaribu Jhonson Pasaribu Johan Sidebang Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Limbong , Ida Ela R Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Martha Cristina Br. Panjaitan Medrofa, Daud Melinda, Yola Riska Misefa Harefa Monica Pardosi Monica sinaga Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Natalia E Sihombing Nenni Triana Sinaga Nurliani Manurung Okto Egia Orlando Steven Pane, Vitria Panjaitan, Hana Maria Pardosi, Fitri Apriani Patricia Herpayanti Patricia Herpayanti Rajaguguk Patricia Herpayanti Rajagukguk Pransisko Purba Purba, Putri Damai Yanti Putri Laurensia Lumbantoruan Rajaguguk, Particia Herpayanti Rajaguguk, Patricia Herpayanti Rencina Rencina, Rencina Renhad Tambunan Ridhon MB Simangunsong Risnauli Sihombing Roida Nababan Rossy Perwarissa Marpaung Sarumaha, Pontianus P Sarumaha, Pontianus P. Sepman Teguh zega Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Sianturi, Charles M Sianturi, Irvan Sudarto Sianturi, Risnawati Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E. T. Sihombing, Natalia E.T. Sihombing, Natalia ET Sijabat, Hegy Maylisa Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Natasya Stevani Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Febrianti Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Wirna Sinaga, Yolanda Febrianti Br Siregar, Ardina Ella Putri Siregar, Nia Astuti Sitanggang, Ade Adryana Putri Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Sitohang, Fani Anastasia Sitorus, Lampola Sitorus, Lampola P. Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suryani Sihombing Suwardi Lubis Tanjung, Ayu Andira Tarigan, Dodi Evrata Theresia Mastiur Ningsing Siagian Tobing , Artha Lumban Tobing, Artha Tobing, Artha L Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Yohana Kristin Hutabarat Yola Riska Melinda Yusuf Arnawi Silaban Zagoto, Deskarnial Zebua, Ayub Cristoper Zega, Ellen Gracia Zega, Hesti Mariani Zega, Historisman Zega, Ronaldo