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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ILMIAH SIMANTEK AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Multicience GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Mapping Idea and Literature Format Kalbisocio: Jurnal Bisnis dan Komunikasi Journal of Law, Poliitic and Humanities Jurnal Ilmu Pendidikan dan Sosial International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Golden Ratio of Data in Summary International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Nalom Siagian
UNIVERSITAS HKBP NOMMENSEN MEDAN
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Pengaruh Karakter Kewirausahaan Dan Keunggulan Bersaing Terhadap Keberhasilan Wirausaha Dalam Perspektif Sektor Publik Di Kecamatan Medan Amplas Panjaitan, Hana Maria; Siagian, Nalom; Lumban Tobing, Artha
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Future Issues
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.815-824

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh karakter kewirausahaan dan keunggulan bersaing terhadap keberhasilan wirausaha pada pelaku usaha di Kecamatan Medan Amplas dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelaku usaha di Kecamatan Medan Amplas, dengan jumlah sampel sebanyak 91 responden yang ditentukan melalui teknik purposive sampling. Data yang digunakan adalah data primer dan sekunder, dengan metode pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert. Teknik analisis data menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS untuk menguji validitas, reliabilitas. Keberhasilan wirausaha dipandang sebagai indikator penting dalam mendukung pertumbuhan ekonomi lokal dan pemberdayaan masyarakat. Hasil penelitian menunjukkan bahwa: (1) karakter kewirausahaan berpengaruh positif dan signifikan terhadap keberhasilan wirausaha; (2) keunggulan bersaing berpengaruh positif dan signifikan terhadap keberhasilan wirausaha. Temuan ini mengindikasikan bahwa keberhasilan usaha dipengaruhi oleh kombinasi faktor internal individu dan kemampuan strategis dalam menciptakan keunggulan kompetitif.
Pengaruh Variasi Produk Dan Kualitas Produk Terhadap Minat Beli Masyarakat Pada Umkm Kuliner Dengan Pemberdayaan Umkm Sebagai Variabel Moderasi Di Kecamatan Sei Rampah Simanjuntak, Natasya Stevani; Siagian, Nalom; Sihombing, Natalia
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Future Issues
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.838-847

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh variasi produk dan kualitas produk terhadap minat beli masyarakat pada UMKM kuliner di Kecamatan Sei Rampah, dengan pemberdayaan UMKM sebagai variabel moderasi. Populasi penelitian mencakup masyarakat yang berdomisili di Kecamatan Sei Rampah, dengan sampel sebanyak 105 responden yang ditentukan melalui teknik accidental sampling. Data dikumpulkan melalui penyebaran kuesioner secara langsung dan dianalisis menggunakan Structural Equation Modeling (SEM) berbantuan perangkat lunak AMOS. Tahapan analisis meliputi pengujian validitas, normalitas, kelayakan model (goodness of fit), serta pengujian hipotesis struktural. Hasil penelitian menunjukkan bahwa variasi produk berpengaruh positif dan signifikan terhadap minat beli masyarakat. Variasi produk juga terbukti berpengaruh signifikan terhadap pemberdayaan UMKM. Selanjutnya, kualitas produk memiliki pengaruh positif dan signifikan terhadap minat beli, namun tidak menunjukkan pengaruh yang signifikan terhadap pemberdayaan UMKM. Pemberdayaan UMKM sendiri berpengaruh signifikan terhadap minat beli masyarakat. Dalam perannya sebagai variabel moderasi, pemberdayaan UMKM mampu memperkuat hubungan antara variasi produk dan minat beli. Selanjutnya, pada hubungan antara kualitas produk dan minat beli, pemberdayaan UMKM berperan sebagai moderator yang juga memperkuat pengaruh tersebut dan tetap signifikan secara statistik.
IMPLEMENTASI PENERAPAN APLIKASI MOBILE BANKING BTN DALAM MENDUKUNG TRANSAKSI NON-TUNAI NASABAH DI BANK TABUNGAN NEGARA (PERSERO) Tbk CABANG MEDAN Zega, Historisman; Karo, Jani Putri Nasrani Br; Purba, Putri Damai Yanti; Rajaguguk, Particia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 2 (2025): 2025 Desember
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i2.601

Abstract

During the internship at PT. Bank Tabungan Negara (Persero) Tbk, the author gained experience in understanding the working world, especially in the field of business administration. During the internship, the author carried out various activities such as entering customer data, ensuring the completeness of archive documents, writing credit agreement numbers (PK), deeds of sale and purchase (AJB), certificates, building permits (IMB), power of attorney for encumbrance rights (SKMHT), deeds of encumbrance rights (APHT), and certificates of encumbrance rights (SHT), fire insurance policies, and notary names on document envelopes, compiling and storing Customer Information Files (CIF), Recap daily m-banking data, check the completeness of the People's Business Credit (KUR) application documents of customers, participate in field surveys of the business locations of prospective People's Business Credit (KUR) customers, assist in filling out the OTS form or the results of interviews with prospective People's Business Credit (KUR) customers. The author is familiar with the procedures for customer data entry, customer account opening, and the application and granting of People's Business Credit (KUR). This experience has helped improve the author's skills, particularly in the fields of business administration, responsibility, and adaptability in a professional environment. From the author's observations, the implementation of mobile banking at PT. Bank Tabungan Negara (Persero) Tbk has been running well, although there are still many obstacles in using the BTN Mobile application, including limited digital literacy among certain groups and technical obstacles such as internet network disruptions or system errors in the application.
The Effect of Product Quality and Modern Packaging Training on the Competitiveness of Salted Fish Products in the Belawan Coastal Area Ade Adryana Putri Sitanggang; Ardina Ella Putri Siregar; Nalom Siagian; Kepler Sinaga
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9826

Abstract

This study aims to analyze the influence of product quality and modern packaging training on the competitiveness of salted fish products in the coastal area of Belawan. This research employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Research data were collected through questionnaires distributed to 100 salted fish business actors as respondents and were analyzed using measurement model and structural model testing to identify relationships among variables. The results indicate that product quality has a positive and significant effect on competitiveness, with a path coefficient of 0.398 and a p-value < 0.05. In addition, modern packaging training also has a positive and significant effect on competitiveness, with a path coefficient of 0.411 and a p-value < 0.05.The R-square value of 0.426 indicates that product quality and modern packaging training explain 42.6% of the variance in competitiveness, while the remaining variance is explained by other variables outside this study. The findings emphasize the importance of improving product quality and strengthening modern packaging skills as strategic efforts to develop salted fish businesses in order to remain competitively sustainable amid evolving market dynamics. This study is expected to serve as a practical reference for business actors and policymakers.
The Influence Of Digital Marketing Strategy And Product Quality On Sales Of Culinary Micro, Small, And Medium Enterprises (MSMEs) In Kualuh Leidong District Tumorang, Citra Agustina Br; Siagian, Nalom; Sinaga, Kepler
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 7 No. 2 (2021): Jurnal Pendidikan, Sains Sosial dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v7i2.2734

Abstract

The purpose of this study is to determine the effect of digital marketing strategies and product quality on the sales of micro, small, and medium enterprises in Kualuh Leidong District. The population in this study were culinary MSMEs in Kualuh Leidong District. The sampling technique used the Slovin formula, which is a sampling technique with special considerations so that it is worthy of being a Slovin sample and obtained a research sample of 60 respondents. The research variables used two variables, namely dependent and independent variables. For the independent variable (X) includes: digital marketing strategy (X1) and product quality (X2) and the dependent variable (Y) product sales. The data collection technique used was a questionnaire and multiple linear analysis with the equation obtained in this study is the analysis of Y = 8.263 + 0.228X1 + 0.154X2 it can be concluded that the constant value of 8.263 is the consistency value of the culinary MSME product sales variable in Kualuh Leidong District of 8.263. Based on the results of the partial hypothesis test (t test) shows that the digital marketing strategy (X1) has a positive and significant effect on product sales (Y) with a calculated t value of 3.280 and a significance value of 0.002 <0.05. Product quality (X2) also has a positive and significant effect on product sales (Y) with a calculated t value of 2.306 and a significance value of 0.025 <0.05. The results of the simultaneous test (F test) show that the digital marketing strategy and product quality together have a significant effect on the sales of culinary MSME products in Kualuh Leidong District, with a calculated F value of 7.253 and a significance value of 0.002 <0.05. And the results of the coefficient of determination test (R Square) show a value of 0.175, which means that the digital marketing strategy and product quality are able to explain variations in product sales by 17.5%, while the remaining 82.5% is influenced by other variables outside this study. Thus, it can be concluded that digital marketing strategies and product quality significantly influence the sales of culinary MSMEs in Kualuh Leidong District. Culinary MSMEs are advised to continuously optimize their digital marketing strategies and improve product quality to boost sales and business competitiveness .
Co-Authors Adanan Silaban Ade Adryana Putri Sitanggang Anasthasya Br Gultom Anggresia, Feni Ardina Ella Putri Siregar Artha Lumban Tobing Artha Lumban Tobing Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta Br. Panjaitan, Martha Cristina Cyndia Audria Sianturi CYNDIA AUDRIA SIANTURI Dabukke, Gita Jelita Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Damanik, Rama Yanti Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Dimpos Manalu Duha, Pelayaran Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Farasi, Tri Sastraman Gea, Silvia Decmerry Natalia Gulo, Ellenvis Gulo, Nifarius Gulo, Suci Sang Primadona Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hasibuan, Elfirianti Herlina Manullang Herpayanti, Patricia Hisar Siregar Hondo, Wantri Hutabarat, Yohana Kristin Hutagalung, Feby Vantina Hutahaean, Linda Sariana Hutapea, Dhea Febryola Hutapea, Wida Hutapea, Wilda Vionasari Hutasoit, Dio Irentina Sinaga Jhonson Pasaribu Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Kepler Sinaga Limbong , Ida Ela R Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Marpaung, Rossy Perwarissa Medrofa, Daud Melinda, Yola Riska Misefa Harefa Monica Pardosi Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Nasution, Elfitri Novita Natalia E Sihombing Natalia E Sihombing Pane, Vitria Panjaitan, Hana Maria Pardosi, Fitri Apriani Pasaribu, Andreas Mian Asiniroha Pasaribu, Jhonson Purba, Pransisko Purba, Putri Damai Yanti Rajaguguk, Particia Herpayanti Rajaguguk, Patricia Herpayanti Rajagukguk, Patricia Herpayanti Rencina Ridhon MB Simangunsong Risnauli Sihombing Roida Nababan Sagala, Desi Peronika Putri Sarumaha, Pontianus P Sarumaha, Pontianus P. Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Siagian, Theresia Mastiur Ningsing Sianturi, Charles M Sianturi, Iani Sianturi, Indra Prayogi Sianturi, Irvan Sudarto Sianturi, Risnawati Sidebang, Johan Sihombing, Axido Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E. T. Sihombing, Natalia E.T. Sihombing, Natalia ET Sijabat, Hegy Maylisa Silaban, Yusuf Arnawi Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Natasya Stevani Simanjuntak, Sabriana Royani Simatupang, Junianto P. Simbolon, Agustine Gloria Simbolon, Dames Simbolon, Dino Simbolon, Irfan Sinaga, Febrianti Sinaga, Intan Octavianty Sinaga, Irentina sinaga, Monica Sinaga, Wirna Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Sitohang, Fani Anastasia Sitorus, Lampola Sitorus, Lampola P. Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan STEVEN, ORLANDO SUNDAY ADE SITORUS Suryani Sihombing, Suryani Suwardi Lubis Tambunan, Renhad Tanjung, Ayu Andira Tarigan, Dodi Evrata Tobing , Artha Lumban Tobing, Artha Tobing, Artha L Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Zagoto, Deskarnial Zebua, Ayub Cristoper Zega, Ellen Gracia Zega, Hesti Mariani Zega, Historisman Zega, Ronaldo Zega, Sepman Teguh