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Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan Siagian, Abigail Ayumi; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4482

Abstract

In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Di Restoran APJ Yos Sudarso Kota Medan Sianturi, Irvan Sudarto; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4488

Abstract

In this era of increasing globalization, the business world is developing very rapidly, one of which is business in the culinary sector, the number of businesses emerging has resulted in an increase in the number of businesses of a similar nature, causing increasingly fierce competition. Business actors are required to be able to maintain the needs and desires of their customers. By understanding customer needs and desires, this will provide important input for the company. This research was carried out using quantitative methods, meaning that the research was carried out on certain representative populations and samples. The research results show that Service Quality (X1) has a positive and significant effect on Consumer Purchasing Decisions (Y). Price (X2) has a positive and significant effect on Customer Satisfaction. Meanwhile, the results of the simultaneous test (F Test) in table 4.17 above, can be seen that the Fcount value is 188.868 where > from Ftable is 3.09 and the significance value is 0.000 which means <0.05. So it can be concluded that the independent variables (Service Quality and Price) simultaneously influence Customer Satisfaction.
Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan Siregar, Nia Astuti; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4489

Abstract

In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.
Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas Sinaga, Yolanda Febrianti Br; Siagian, Nalom; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat di Kantor Kecamatan Medan Amplas. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa inovasi pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Secara simultan, kedua variabel ini juga memberikan kontribusi signifikan terhadap tingkat kepuasan masyarakat di Kecamatan Medan Amplas. Oleh karena itu, peningkatan inovasi dan kualitas pelayanan perlu terus dilakukan untuk meningkatkan kepuasan masyarakat.
Pengaruh Adaptasi Sosial Dan Dukungan Sosial Terhadap Culture Shock Mahasiswa Rantau Nias Di Uhn Medan Gulo, Ellenvis; Siagian, Nalom; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4514

Abstract

This study aims to analyze the influence of social adaptation and social support on culture shock experienced by Nias migrant students at HKBP Nommensen University Medan. The research employs a quantitative method with an explanatory approach. The sample consists of 82 students selected using a simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that social adaptation has a significant negative effect on culture shock, meaning that better social adaptation leads to lower levels of culture shock. Social support also has a significant negative effect on culture shock, showing that higher social support reduces culture shock levels. Simultaneously, social adaptation and social support significantly influence culture shock among Nias migrant students. This study is expected to provide insights for migrant students and educational institutions in supporting students' social adaptation processes.
The Power of Robots: A Dedication of Computer Science for Human Capitals Management Siagian, Nalom; Pasaribu, Jhonson; Siagian, Theresia Mastiur Ningsing
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.5542

Abstract

Robotics technology is becoming an increasingly challenging necessity for the next time zone. Humans have even become one with the technology, in various increasingly concrete applications. This study aims to describe and investigate the roles of organizational robots to redesign concepts and theories of human resources management into the new designation of human resources management. This research is a literature review with a qualitative approach that has a descriptive character. Data is taken from various sources that are compatible with this study. The data taken from different books on the related topics, public websites and other statistics, various journals, newspapers and which are collected from them. Considerable information has been gathered and collected from these sources thus allowing for accurate analysis, comparing, accumulation, explanation. The main finding is the organizational robotics have an effect on the most important concepts of theories of the human resources management especially human resources planning, employment, training and performance appraisal system for organizational regulations, finally they have ability to effect of costs, productivity, profitability of company and organizational performance.
The Influence of Creativity on Welfare Through Self-Efficacy in the Lake Toba Area of Samosir District Siagian, Nalom; Manalu, Darma; Tobing, Artha Lumban; Sihombing, Natalia E; Pasaribu, Jhonson
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7803

Abstract

This research aims to analyze the influence of creativity, business interest and self-efficacy on community welfare in the Lake Toba area of Samosir Regency as a tourist attraction, using IBM AMOS path analysis with a sample of 200 people spread across nine sub-districts. This research uses primary data and secondary data collected using the Liskert scale and field observations. The results of the research show that creativity has a direct effect on community welfare, creativity has a direct effect as evidenced by the value (p) = 0.000 < 0.05. Self-efficacy is able to mediate creativity to improve welfare with the result t = 13.15092246 > t table (0.05; 200-4) = 1.972141. Therefore, the first, second and sixth hypotheses in this research can be accepted. Business interests have a direct influence on community welfare. This can be proven by the value (p) = 0.000 < 0.05 while business interest on self-efficacy has no effect with value (p) = 0.34 > 0.05 and self-efficacy is unable to mediate business interest to improve community welfare with calculated t value = -0.93118348 < t table (0.05; 200-4) = 1.982597 then the third hypothesis is accepted while the fourth hypothesis and the seventh hypothesis are rejected.
PENGARUH TIKTOK DAN FACEBOOK TERHADAP PARTISIPASI POLITIK PEMUDA DALAM PEMILIHAN UMUM 2024 DI DESA SUKANDEBI KEC. NAMAN TERAN KAB. KARO Br Pelawi, Karina Mega Liasta; Siagian, Nalom; Degodona, L. Primawati
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.389

Abstract

This study aims to analyze the influence of social media use, especially TikTok and Facebook, on youth political participation in the 2024 General Election in Sukandebi Village, Naman Teran District, Karo Regency. Social media has become the main platform for youth to obtain political information, discuss, and express their political preferences. The research method used is a quantitative approach with a causal associative research type. Data were collected by distributing questionnaires to 60 respondents consisting of youth in Sukandebi Village. Data analysis was carried out using statistical methods with multiple linear regression tests to determine the effect of TikTok and Facebook on youth political participation. The results showed that the use of TikTok and Facebook had a significant influence on youth political participation. TikTok plays a greater role in increasing youth involvement through interactive and easily accessible political content, while Facebook provides a more in-depth discussion space related to political issues. The coefficient of determination (R²) of 65.4% indicates that the TikTok and Facebook variables are able to explain most of the variability in youth political participation, while the rest is influenced by other factors.
Improving Community Economic Independence Through Downstreaming Andaliman Into Ready-To-Drink Juice Products Siagian, Nalom; Siagian, Grace Angelia Julieta; Lubis, Rut Onike
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1634

Abstract

This Community Service (PKM) was carried out by lecturers and students of the Business Administration Study Program, Faculty of Social and Political Sciences, HKBP Nommensen University, Medan, Postgraduate Students of the Faculty of Economics, University of North Sumatra in collaboration with the Regional Management Board (DPD) of MARTABE North Sumatra, located at Jl. Until No. 260 Medan, MARTABE North Sumatra is a community that contributes ideas to develop North Sumatra Province in terms of creativity, community innovation as Martabe members to improve the household economy. This Community Service (PKM) was carried out with the aim of empowering the community in the MARTABE North Sumatra community as members. Through this PKM, the community as MARTABE members are given empowerment through training on how to process Andaliman raw materials with various other mixed ingredients so that they can be accepted by the market as quality drinks. This program is expected to be a sustainable solution for increasing the added value of Andaliman through processing it into functional beverage products. With strong processing and marketing skills, the community will achieve increased income and economic independence. Downstreaming andaliman into ready-to-drink juice is not simply a technical process, but a multidimensional intervention that combines food science, microeconomics, community empowerment, and marketing strategies. The program's success depends on an integrated approach: scientific product validation, human capacity building, a realistic business model, and regulatory compliance. With this foundation, this Community Service (PKM) program has the potential to generate tangible and sustainable economic impact for the MARTABE community members in North Sumatra
Co-Authors Adanan Silaban Anasthasya Br Gultom Anggresia, Feni Artha Lumban Tobing Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta Cyndia Audria Sianturi CYNDIA AUDRIA SIANTURI Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Dimpos Manalu Duha, Pelayaran Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Gea, Silvia Decmerry Natalia Gulo, Ellenvis Gulo, Suci Sang Primadona Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Johnson Pasaribu Jonson Rajagukguk Kepler Sinaga Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Darma Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Pane, Vitria Pardosi, Fitri Apriani Pasaribu, Jhonson Ridhon MB Simangunsong Risnauli Sihombing Roida Nababan Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Siagian, Theresia Mastiur Ningsing Sianturi, Charles M Sianturi, Irvan Sudarto Sihombing, Natalia Sihombing, Natalia E Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suwardi Lubis Tarigan, Dodi Evrata Tobing, Artha Tobing, Artha L Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Zagoto, Deskarnial Zega, Ellen Gracia Zega, Ronaldo