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All Journal Sosiohumaniora Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ILMIAH SIMANTEK Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Jurnal Pengabdian kepada Masyarakat Nusantara Multicience GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Kalbisocio: Jurnal Bisnis dan Komunikasi Journal of Law, Poliitic and Humanities Jurnal Ilmu Pendidikan dan Sosial International Journal of Economics (IJEC) Golden Ratio of Data in Summary International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Nalom Siagian
UNIVERSITAS HKBP NOMMENSEN MEDAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan Siregar, Nia Astuti; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4489

Abstract

In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.
Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas Sinaga, Yolanda Febrianti Br; Siagian, Nalom; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat di Kantor Kecamatan Medan Amplas. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa inovasi pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Secara simultan, kedua variabel ini juga memberikan kontribusi signifikan terhadap tingkat kepuasan masyarakat di Kecamatan Medan Amplas. Oleh karena itu, peningkatan inovasi dan kualitas pelayanan perlu terus dilakukan untuk meningkatkan kepuasan masyarakat.
Pengaruh Adaptasi Sosial Dan Dukungan Sosial Terhadap Culture Shock Mahasiswa Rantau Nias Di Uhn Medan Gulo, Ellenvis; Siagian, Nalom; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4514

Abstract

This study aims to analyze the influence of social adaptation and social support on culture shock experienced by Nias migrant students at HKBP Nommensen University Medan. The research employs a quantitative method with an explanatory approach. The sample consists of 82 students selected using a simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that social adaptation has a significant negative effect on culture shock, meaning that better social adaptation leads to lower levels of culture shock. Social support also has a significant negative effect on culture shock, showing that higher social support reduces culture shock levels. Simultaneously, social adaptation and social support significantly influence culture shock among Nias migrant students. This study is expected to provide insights for migrant students and educational institutions in supporting students' social adaptation processes.
PENGARUH TIKTOK DAN FACEBOOK TERHADAP PARTISIPASI POLITIK PEMUDA DALAM PEMILIHAN UMUM 2024 DI DESA SUKANDEBI KEC. NAMAN TERAN KAB. KARO Br Pelawi, Karina Mega Liasta; Siagian, Nalom; Degodona, L. Primawati
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.389

Abstract

This study aims to analyze the influence of social media use, especially TikTok and Facebook, on youth political participation in the 2024 General Election in Sukandebi Village, Naman Teran District, Karo Regency. Social media has become the main platform for youth to obtain political information, discuss, and express their political preferences. The research method used is a quantitative approach with a causal associative research type. Data were collected by distributing questionnaires to 60 respondents consisting of youth in Sukandebi Village. Data analysis was carried out using statistical methods with multiple linear regression tests to determine the effect of TikTok and Facebook on youth political participation. The results showed that the use of TikTok and Facebook had a significant influence on youth political participation. TikTok plays a greater role in increasing youth involvement through interactive and easily accessible political content, while Facebook provides a more in-depth discussion space related to political issues. The coefficient of determination (R²) of 65.4% indicates that the TikTok and Facebook variables are able to explain most of the variability in youth political participation, while the rest is influenced by other factors.
Improving Community Economic Independence Through Downstreaming Andaliman Into Ready-To-Drink Juice Products Siagian, Nalom; Siagian, Grace Angelia Julieta; Lubis, Rut Onike
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1634

Abstract

This Community Service (PKM) was carried out by lecturers and students of the Business Administration Study Program, Faculty of Social and Political Sciences, HKBP Nommensen University, Medan, Postgraduate Students of the Faculty of Economics, University of North Sumatra in collaboration with the Regional Management Board (DPD) of MARTABE North Sumatra, located at Jl. Until No. 260 Medan, MARTABE North Sumatra is a community that contributes ideas to develop North Sumatra Province in terms of creativity, community innovation as Martabe members to improve the household economy. This Community Service (PKM) was carried out with the aim of empowering the community in the MARTABE North Sumatra community as members. Through this PKM, the community as MARTABE members are given empowerment through training on how to process Andaliman raw materials with various other mixed ingredients so that they can be accepted by the market as quality drinks. This program is expected to be a sustainable solution for increasing the added value of Andaliman through processing it into functional beverage products. With strong processing and marketing skills, the community will achieve increased income and economic independence. Downstreaming andaliman into ready-to-drink juice is not simply a technical process, but a multidimensional intervention that combines food science, microeconomics, community empowerment, and marketing strategies. The program's success depends on an integrated approach: scientific product validation, human capacity building, a realistic business model, and regulatory compliance. With this foundation, this Community Service (PKM) program has the potential to generate tangible and sustainable economic impact for the MARTABE community members in North Sumatra
IMPLEMENTASI GOOD CORPORATE GOVERNANCE DI PT. MEDAN RAYA PERKASA Gulo, Nifarius; Rajaguguk, Particia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 1 (2026): 2026 Januari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i1.600

Abstract

During the internship at PT. Medan Raya Perkasa, the author gained experience in understanding something in the world of work, especially in the business administration department and legal division. During the internship, the author carried out various activities during the internship such as preparing documents, filing letters, calculating taxes, preparing minutes of handover of houses/properties until the author was involved in the process of handover of houses/properties, the author learned the procedures in the house agreement process, the process of purchasing a house through a mortgage, the process for binding a sales and purchase agreement (PPJB). This experience helped improve the author's skills, especially in the business administration department, responsibility, and adaptability in a professional environment. From the author's observations of the implementation of Good Corporate Governance (GCG) at PT. Medan Raya Perkasa, it has been running well through the five (5) main principles of GCG, namely transparency, accountability, responsibility, independence, and fairness.
The Influence of Creativity on Welfare Through Self-Efficacy in the Lake Toba Area of Samosir District Nalom Siagian; Darma Manalu; Artha Lumban Tobing; Natalia E Sihombing; Jhonson Pasaribu
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7803

Abstract

This research aims to analyze the influence of creativity, business interest and self-efficacy on community welfare in the Lake Toba area of Samosir Regency as a tourist attraction, using IBM AMOS path analysis with a sample of 200 people spread across nine sub-districts. This research uses primary data and secondary data collected using the Liskert scale and field observations. The results of the research show that creativity has a direct effect on community welfare, creativity has a direct effect as evidenced by the value (p) = 0.000 < 0.05. Self-efficacy is able to mediate creativity to improve welfare with the result t = 13.15092246 > t table (0.05; 200-4) = 1.972141. Therefore, the first, second and sixth hypotheses in this research can be accepted. Business interests have a direct influence on community welfare. This can be proven by the value (p) = 0.000 < 0.05 while business interest on self-efficacy has no effect with value (p) = 0.34 > 0.05 and self-efficacy is unable to mediate business interest to improve community welfare with calculated t value = -0.93118348 < t table (0.05; 200-4) = 1.982597 then the third hypothesis is accepted while the fourth hypothesis and the seventh hypothesis are rejected.
The Influence Of Digital Marketing Strategy and Product Quality On Sales Of Culinary Micro, Small, And Medium Enterprises (MSMEs) In Kualuh Leidong District Tumorang, Citra Agustina Br; Siagian, Nalom; Sinaga, Kepler
Jurnal Ilmu Pendidikan dan Sosial Vol. 5 No. 1 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v5i1.1476

Abstract

The purpose of this study is to determine the effect of digital marketing strategies and product quality on the sales of micro, small, and medium enterprises in Kualuh Leidong District. The population in this study were culinary MSMEs in Kualuh Leidong District. The sampling technique used the Slovin formula, which is a sampling technique with special considerations so that it is worthy of being a Slovin sample and obtained a research sample of 60 respondents. The research variables used two variables, namely dependent and independent variables. For the independent variable (X) includes: digital marketing strategy (X1) and product quality (X2) and the dependent variable (Y) product sales. The data collection technique used was a questionnaire and multiple linear analysis with the equation obtained in this study is the analysis of Y = 8.263 + 0.228X1 + 0.154X2 it can be concluded that the constant value of 8.263 is the consistency value of the culinary MSME product sales variable in Kualuh Leidong District of 8.263. Based on the results of the partial hypothesis test (t test) shows that the digital marketing strategy (X1) has a positive and significant effect on product sales (Y) with a calculated t value of 3.280 and a significance value of 0.002 <0.05. Product quality (X2) also has a positive and significant effect on product sales (Y) with a calculated t value of 2.306 and a significance value of 0.025 <0.05. The results of the simultaneous test (F test) show that the digital marketing strategy and product quality together have a significant effect on the sales of culinary MSME products in Kualuh Leidong District, with a calculated F value of 7.253 and a significance value of 0.002 <0.05. And the results of the coefficient of determination test (R Square) show a value of 0.175, which means that the digital marketing strategy and product quality are able to explain variations in product sales by 17.5%, while the remaining 82.5% is influenced by other variables outside this study. Thus, it can be concluded that digital marketing strategies and product quality significantly influence the sales of culinary MSMEs in Kualuh Leidong District. Culinary MSMEs are advised to continuously optimize their digital marketing strategies and improve product quality to boost sales and business competitiveness
IMPLEMENTASI PENERAPAN APLIKASI MOBILE BANKING BTN DALAM MENDUKUNG TRANSAKSI NON-TUNAI NASABAH DI BANK TABUNGAN NEGARA (PERSERO) Tbk CABANG MEDAN Zega, Historisman; Karo, Jani Putri Nasrani Br; Purba, Putri Damai Yanti; Rajaguguk, Particia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 2 (2025): 2025 Desember
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i2.601

Abstract

During the internship at PT. Bank Tabungan Negara (Persero) Tbk, the author gained experience in understanding the working world, especially in the field of business administration. During the internship, the author carried out various activities such as entering customer data, ensuring the completeness of archive documents, writing credit agreement numbers (PK), deeds of sale and purchase (AJB), certificates, building permits (IMB), power of attorney for encumbrance rights (SKMHT), deeds of encumbrance rights (APHT), and certificates of encumbrance rights (SHT), fire insurance policies, and notary names on document envelopes, compiling and storing Customer Information Files (CIF), Recap daily m-banking data, check the completeness of the People's Business Credit (KUR) application documents of customers, participate in field surveys of the business locations of prospective People's Business Credit (KUR) customers, assist in filling out the OTS form or the results of interviews with prospective People's Business Credit (KUR) customers. The author is familiar with the procedures for customer data entry, customer account opening, and the application and granting of People's Business Credit (KUR). This experience has helped improve the author's skills, particularly in the fields of business administration, responsibility, and adaptability in a professional environment. From the author's observations, the implementation of mobile banking at PT. Bank Tabungan Negara (Persero) Tbk has been running well, although there are still many obstacles in using the BTN Mobile application, including limited digital literacy among certain groups and technical obstacles such as internet network disruptions or system errors in the application.
Strategic Pillars of MSME Sustainability: The Role of Digital Value Chains and Green Finance in Deli Serdang Regency Nalom Siagian; Nurliani Siregar; Nenni Triana Sinaga
Golden Ratio of Social Science and Education Vol. 6 No. 1 (2026): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i1.1714

Abstract

Micro, Small, and Medium Enterprises (MSMEs) represent a cornerstone of Indonesia’s economic structure, particularly in regions like Deli Serdang. Yet, MSMEs continue to face persistent challenges in digital transformation and environmental sustainability. This study investigates the synergistic role of digital value chains and green finance in enhancing the sustainability of MSMEs by focusing on their strategic capabilities. Using a quantitative approach with Structural Equation Modeling (SEM), data were collected from 400 MSME respondents across 22 sub-districts. SEM was chosen due to its suitability for analyzing complex relationships among latent constructs. The study addresses the following research question: To what extent does the integration of digitalization and green finance influence MSME sustainability through strategic capabilities? Findings indicate that digital adoption improves operational efficiency and market responsiveness, while green finance strengthens long-term sustainability orientations. Notably, their interaction creates a compounded effect on resilience and competitiveness. Practical implications suggest that this integrative model can guide policymakers, financial institutions, and local stakeholders in designing inclusive digital-financial ecosystems for MSMEs. The study extends the Resource-Based View and Triple Bottom Line frameworks by demonstrating their applicability in local MSME contexts.
Co-Authors Adanan Silaban Ade Adryana Putri Sitanggang Agnes Paska Asima Hasibuan Hasibuan Agustine Gloria Simbolon Anasthasya Br Gultom Anggresia, Feni Ardina Ella Putri Siregar Artha Lumban Tobing Axido sihombing Ayu Andira Tanjung Ayub Cristoper Zebua Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta CYNDIA AUDRIA SIANTURI Cyndia Audria Sianturi Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Dames Simbolon Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Deskarnial Zagoto Dhea Febryola Hutapea Dimpos Manalu Dino Simbolon Dio Hutasoit Duha, Pelayaran Ela R Limbong, Ida Elfirianti Hasibuan Elfitri Novita Nasution Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Fani Anastasia Sitohang Febrianti Sinaga Gea, Silvia Decmerry Natalia Gita Jelita Dabukke Gulo, Ellenvis Gulo, Nifarius Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hana Maria Panjaitan Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Ida Ela R Limbong Imelda Bintang Kasih Situmorang Irentina Sinaga Irfan Simbolon Jhonson Pasaribu Jhonson Pasaribu Johan Sidebang Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Kepler Sinaga Lampola P. Sitorus Lampola Sitorus Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Martha Cristina Br. Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Monica sinaga Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Natalia E Sihombing Natalia E. Sihombing Natalia E. T. Sihombing Natalia Sihombing Natasya Stevani Simanjuntak Nenni Triana Sinaga Niat Harat Karnita Ndururu Nurliani Manurung Okto Egia Orlando Steven Pane, Vitria Pardosi, Fitri Apriani Patricia Herpayanti Patricia Herpayanti Rajaguguk Patricia Herpayanti Rajagukguk Pontianus P. Sarumaha Pransisko Purba Purba, Putri Damai Yanti Putri Laurensia Lumbantoruan Rajaguguk, Particia Herpayanti Rama Yanti Damanik Rencina Rencina, Rencina Renhad Tambunan Ridhon MB Simangunsong Risnauli Sihombing Risnawati Sianturi Roida Nababan Rossy Perwarissa Marpaung Sepman Teguh zega Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Sianturi, Charles M Sianturi, Irvan Sudarto Sianturi, Risnawati Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suryani Sihombing Suwardi Lubis Tarigan, Dodi Evrata Theresia Mastiur Ningsing Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Wirna Sinaga Yohana Kristin Hutabarat Yola Riska Melinda Yola Riska Melinda Yusuf Arnawi Silaban Zagoto, Deskarnial Zega, Ellen Gracia Zega, Historisman Zega, Ronaldo