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All Journal Sosiohumaniora Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ILMIAH SIMANTEK Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Jurnal Pengabdian kepada Masyarakat Nusantara Multicience GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Kalbisocio: Jurnal Bisnis dan Komunikasi Journal of Law, Poliitic and Humanities Jurnal Ilmu Pendidikan dan Sosial International Journal of Economics (IJEC) Golden Ratio of Data in Summary International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate
Nalom Siagian
UNIVERSITAS HKBP NOMMENSEN MEDAN
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PEMBERDAYAAN MASYARAKAT MENUJU PENINGKATAN EKONOMI DALAM PRESPEKTIF PELAKU USAHA MIKRO KECIL DAN MENEGAH (UMKM) DI NAGORI PEMATANG SIMALUNGUN KECAMATAN SIANTAR Siagian, Nalom; Zega, Historisman; Gulo, Nifarius; Ela R Limbong, Ida; Rencina, Rencina; Sianturi, Risnawati
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 4 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i4.1402-1407

Abstract

Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan dengan tujuan melakukan sosialisasi dan pemberdayaan masyarakat mengatasi biaya operasional yang cukup tinggi dalam bercocok tanam sebagai pelaku usaha pertanian. PKM ini dilaksanakan di Nagori (Desa) Pematang Simalungun Kecamatan Siantar Kabupaten Simalungun Sumatera Utara atas kerjasama dengan PT. Indoagro Jaya Bersama, yang berkantor Pusat di Jl. Tuan Baja Purba komplek Perumahan Meranti Permai Kecamatan Siantar Kabupaten Simalungun.Usaha Mikro Kecil dan Menegah (UMKM) di Indonesia berkontribusi menyumbangkan sekitar 61,9 % terhadap Produk Domestik Bruto (PDB) dan mampu meyerap sekitar 119 juta tenaga kerja atau sekitar 97 % dari jumlah tenaga kerja Nasional. Jika masyarakat Nagori (Desa) Pematang Simalungun Kecamatan Siantar Kabupaten Simalungun Sumatera Utara menjadi pelaku usaha pupuk enzim (eco-enzym), maka akan meningkatkan kontribusi pelaku Usaha Mikro kecil dan Menegah (UMKM) terhadap Produk Domestik Bruto (PDB) dan sumbangan sektor tersebut bukan lagi sebesar 61,9 %, tapi bisa semakin bertambah, dengan sendirinya akan menambah kemampuan masyarakat dalam sektor ekonomi rumah tangga.Keputusan bisnis selalu melibatkan penilaian risiko dan potensi keuntungan. Ekonomi bisnis membantu menganalisis dan memahami keseimbangan dalam konteks lingkungan ekonomi yang berubah-ubah. Secara keseluruhan, ekonomi bisnis membantu menjelaskan bagaimana keputusan ekonomi diambil dalam konteks pelaku usaha, dan bagaimana Usha Mikro Kecil dan Menegah (UMKM) berinteraksi di pasar untuk mencapai sesuai tujuan usaha tersebut.
IMPLEMENTASI SISTEM PEMBERIAN PESANGON TERHADAP KEMANDIRIAN PENSIUN KARYAWAN MELALUI KEWIRAUSAHAAN PADA PTPN IV REGIONAL II KEBUN AIR BATU ASAHAN SUMATERA UTARA TAHUN 2024-2025 Yola Riska Melinda; Agustine Gloria Simbolon; Elfitri Novita Nasution; Irfan Simbolon; Patricia Herpayanti Rajaguguk; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 1 (2026): 2026 Januari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i1.705

Abstract

The internship activities were carried out with the aim of understanding the impact of the severance pay system implementation on employess’ retirement independence throught entrepreneurship at PTPN IV Regional II Air Batu Plantition, Asahan, North Sumatra, during 2024-2025. Severance pay is expected to serve as capital for employess’ entering retirement, but the suscces of its use is greatly influence by entreprenurial abilities.
PERAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA GENERASI MUDA Johan Sidebang; Monica sinaga; Axido sihombing; Dio Hutasoit; Patricia Herpayanti Rajagukguk; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.736

Abstract

Interest is a desire or feeling of attraction to something that a person wants to do without any coercion and based on their personal desires. Interest will motivate someone to achieve something. Many factors influence students' interest in entrepreneurship, including social media, entrepreneurial knowledge, and self-confidence. The purpose of this study was to determine the influence of social media, entrepreneurial knowledge, and self-confidence on the entrepreneurial interest of the younger generation. Data collection used a systematic review by analyzing research manuscripts obtained from Google Scholar indexed nationally and internationally over the past five years. The results of this study indicate that social media has a positive and significant influence on entrepreneurial interest, entrepreneurial knowledge has no significant influence on entrepreneurial interest, self-confidence has a positive and significant influence on entrepreneurial interest, and social media. Entrepreneurial knowledge and social media jointly influence entrepreneurial interest in the younger generation.
PENGARUH DIGITAL MARKETING TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH (UMKM) DI ERA DIGITAL. Yusuf Arnawi Silaban; Sepman Teguh zega; Renhad Tambunan; Rossy Perwarissa Marpaung; Patricia Herpayanti Rajagukguk; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.737

Abstract

The development of digital marketing offers numerous opportunities for MSMEs to enhance their business growth. This study aims to analyze the impact of digital marketing on MSME growth today. The method used is a qualitative method, collecting data through interviews and direct observation of MSMEs. The results show that the use of social media and digital platforms can increase brand awareness, boost sales, and expand the market. This program provides digital training, assistance with access to capital, and technical support so that MSMEs can more easily adapt to technological changes. Studies on the impact of the digital economy on MSMEs are increasingly relevant amidst the rapid digital transformation. Research shows that digitalization can increase MSME productivity and operational efficiency, ultimately driving economic growth.
PERAN KEWIRAUSAHAAN MAHASISWA TERHADAP UMKM BERBASIS DIGITAL Suryani Sihombing; Dino Simbolon; Pransisko Purba; Dames Simbolon; Patricia Herpayanti; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.739

Abstract

In facing business competition in the digital economy era, the digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a primary necessity. By participating in technology-based entrepreneurial activities, students have significant opportunities to act as agents of change. This study aims to explore how student entrepreneurship contributes to the development of digital-based MSMEs. The research was conducted using a qualitative approach, including observation, interviews, and literature review. The findings indicate that student entrepreneurship supports product innovation, digital marketing, the use of social media and marketplaces, and the improvement of MSME actors’ digital literacy. Consequently, these contributions enhance competitiveness and expand market reach for MSMEs. However, challenges remain, such as limited resources and the readiness of MSME actors to adopt digital
SUDUT PANDANG MAHASISWA TERHADAP KEWIRAUSAHAAN SEBAGAI PILIHAN KARIER DI TENGAH RENDAHNYA LAPANGAN KERJA TERBUKA Yohana Kristin Hutabarat; Martha Cristina Br. Panjaitan; Dhea Febryola Hutapea; Gita Jelita Dabukke; Nalom Siagian; Patricia Herpayanti Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.740

Abstract

The limited availability of formal employment has become a serious challenge for university students in determining their future career paths. This condition encourages students to consider entrepreneurship as an alternative and promising career option. This study aims to explore students’ perspectives on entrepreneurship as a career choice amid the scarcity of open job opportunities, as well as to identify the factors influencing entrepreneurial interest. The research employs a descriptive qualitative approach, with data collected through semi-structured interviews involving students who have taken entrepreneurship courses or shown an interest in entrepreneurial activities. The findings indicate that students perceive entrepreneurship as an opportunity to achieve economic independence, develop creativity, and create new job opportunities. However, entrepreneurship is also viewed as a career path with high risks, requiring sufficient capital and experience. Internal, external, and educational factors play significant roles in shaping students’ entrepreneurial interests. With supportive entrepreneurial education and a conducive environment, entrepreneurship has the potential to become a long-term solution for reducing educated unemployment and enhancing youth participation in economic development.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP INTENTION TO REVISIT PELANGGAN DI CAFE NUSANTARA HEALING AND CHILL SIBOLANGIT Okto Egia; Nalom Siagian; Darma Manalu
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.830

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan brand image terhadap intention to revisit pelanggan di cafe Nusantara Healing and Chill Sibolangit baik secara parsial maupun secara simultan. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif dan yang menjadi populasi dalam penelitian ini adalah pelanggan cafe Nusantara Healing and Chill Sibolangit dengan sampel berjumlahkan 100 responden. Jenis data yang digunakan adalah data primer dan data skunder. Teknik pengambilan data dengan menggunakan teknik koesioner. Metode analisis data yang digunakan adalah uji instrumen yang terdiri dari uji validitas, uji normalitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji analisis regresi linear berganda dan uji hipotesis yang terdiri jadi uji-t, uji-F, dan koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh signifikan terhadap intention to revisit, hal ini ditunjukkan dengan nilai thitung (3,275) > nilai ttabel (1,661) dan nilai signifikansi sebesar 0,001 < 0,05. Brand image juga berpengaruh signifikan terhadap intention to revisit, hal ini ditunjukkan dengan thitung (5,814) > nilai ttabel (1,661) dan nilai signifikan sebesar 0,000 < 0,05. Didapatkan bahwa Social media marketing dan brand image secara simultan berpengaruh postitif dan signifikan terhadap intention to revisit, hal ini ditunjukkan dengan nilai Fhitung (40.925) > nilai Ftabel (3,09) dan nilai signifikan 0,000 < 0,05. Koefisien determinasi diperoleh sebesar 0,446 artinya social media marketing dan brand image, secara bersama-sama mampu menjelaskan 44,6% variasi dalam intention to revisit. Sedangkan 55,4% dijelaskan oleh faktor lain yang tidak masuk dalam model penelitian ini seperti seperti pengaruh lokasi, harga, kualitas produk, kualitas pelayanan dan lainnya. Peneliti menyarankan pihak cafe Nusantara mempertahankan strategi social media marketing yang sudah ada karena terbukti berpengaruh positif dan disarankan pula untuk terus membangun brand image yang positif, karena terbukti memiliki koefisien pengaruh yang nyata terhadap intention to revisit.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEBERHASILAN USAHA PADA UMKM ROTI KACANG CAP RAJAWALI TEBING TINGGI Agnes Paska Asima Hasibuan Hasibuan; Nalom Siagian; Jonson Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.831

Abstract

The purpose of this study was to analyze the influence of product quality and price on business success at the Rajawali Brand Peanut Bread MSME in Tebing Tinggi. The population in this study was consumers and business owners, with an unknown number of participants. The sample was determined using the Lemeshow formula, resulting in 96 respondents using a purposive sampling technique. The research variables consisted of product quality (X1) and price (X2) as independent variables, and business success (Y) as the dependent variable. The data analysis method used was multiple linear regression analysis with the help of SPSS. The results showed that product quality and price had a positive effect on business success, with the regression equation Y = 6.304 + 0.318X1 + 0.481X2. The partial test results indicated that product quality had a positive and significant effect on business success (t-test 3.264; sig. 0.002 <0.05), and price also had a positive and significant effect (t-test 4.331; sig. 0.000 <0.05). The results of the simultaneous test indicate that both variables together significantly influence business success (F-test 33.091; sig. 0.000 < 0.05). The coefficient of determination (R²) of 0.416 indicates that product quality and price explain 41.6% of the variation in business success, while the remaining 58.4% is influenced by other variables outside this study. Thus, product quality and price are proven to have a positive and significant influence on business success.
PENGARUH CITRA DESTINASI DAN PENGALAMAN BERKESAN TERHADAP PEREKONOMIAN MASYARAKAT DAERAH WISATA GEOSITE SIPINSUR Putri Laurensia Lumbantoruan; Nalom Siagian; Kepler Sinaga; Jonson Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.832

Abstract

This study aims to analyze the influence of destination image (X1) and memorable experiences (X2) on the community's economy (Y) in the Sipinsur Geosite tourist area, Pearung Village, Humbang Hasundutan Regency. The population included MSMEs and tourists, with a sample of 96 respondents drawn using the Lemeshow formula and accidental sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression using SPSS. The analysis results show a regression equation of Y = -3.528 + 0.620X1 + 0.417X2. A partial t-test proved that destination image had a significant positive effect (t=13.198; Sig=0.000 <0.05) and that effective experiences also had a significant effect (t=8.705; Sig=0.000 <0.05). A simultaneous F-test emphasized the joint influence of both variables (F=104.077; Sig=0.000 <0.05), with an R-square of 0.691 (69.1% of the variation in Y is explained by X1 and X2). It can be concluded that destination image and experiences have a positive and significant impact on the local economy of the Sipinsur Geosite. Management is advised to maintain the destination image and enhance the tourist experience to optimize the local economic impact.
The Power of Robots: A Dedication of Computer Science for Human Capitals Management Nalom Siagian; Jhonson Pasaribu; Theresia Mastiur Ningsing Siagian
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.5542

Abstract

Robotics technology is becoming an increasingly challenging necessity for the next time zone. Humans have even become one with the technology, in various increasingly concrete applications. This study aims to describe and investigate the roles of organizational robots to redesign concepts and theories of human resources management into the new designation of human resources management. This research is a literature review with a qualitative approach that has a descriptive character. Data is taken from various sources that are compatible with this study. The data taken from different books on the related topics, public websites and other statistics, various journals, newspapers and which are collected from them. Considerable information has been gathered and collected from these sources thus allowing for accurate analysis, comparing, accumulation, explanation. The main finding is the organizational robotics have an effect on the most important concepts of theories of the human resources management especially human resources planning, employment, training and performance appraisal system for organizational regulations, finally they have ability to effect of costs, productivity, profitability of company and organizational performance.
Co-Authors Adanan Silaban Ade Adryana Putri Sitanggang Agnes Paska Asima Hasibuan Hasibuan Agustine Gloria Simbolon Anasthasya Br Gultom Anggresia, Feni Ardina Ella Putri Siregar Artha Lumban Tobing Axido sihombing Ayu Andira Tanjung Ayub Cristoper Zebua Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta CYNDIA AUDRIA SIANTURI Cyndia Audria Sianturi Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Dames Simbolon Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Deskarnial Zagoto Dhea Febryola Hutapea Dimpos Manalu Dino Simbolon Dio Hutasoit Duha, Pelayaran Ela R Limbong, Ida Elfirianti Hasibuan Elfitri Novita Nasution Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Fani Anastasia Sitohang Febrianti Sinaga Gea, Silvia Decmerry Natalia Gita Jelita Dabukke Gulo, Ellenvis Gulo, Nifarius Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hana Maria Panjaitan Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Ida Ela R Limbong Imelda Bintang Kasih Situmorang Irentina Sinaga Irfan Simbolon Jhonson Pasaribu Jhonson Pasaribu Johan Sidebang Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Kepler Sinaga Lampola P. Sitorus Lampola Sitorus Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Martha Cristina Br. Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Monica sinaga Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Natalia E Sihombing Natalia E. Sihombing Natalia E. T. Sihombing Natalia Sihombing Natasya Stevani Simanjuntak Nenni Triana Sinaga Niat Harat Karnita Ndururu Nurliani Manurung Okto Egia Orlando Steven Pane, Vitria Pardosi, Fitri Apriani Patricia Herpayanti Patricia Herpayanti Rajaguguk Patricia Herpayanti Rajagukguk Pontianus P. Sarumaha Pransisko Purba Purba, Putri Damai Yanti Putri Laurensia Lumbantoruan Rajaguguk, Particia Herpayanti Rama Yanti Damanik Rencina Rencina, Rencina Renhad Tambunan Ridhon MB Simangunsong Risnauli Sihombing Risnawati Sianturi Roida Nababan Rossy Perwarissa Marpaung Sepman Teguh zega Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Sianturi, Charles M Sianturi, Irvan Sudarto Sianturi, Risnawati Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suryani Sihombing Suwardi Lubis Tarigan, Dodi Evrata Theresia Mastiur Ningsing Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Wirna Sinaga Yohana Kristin Hutabarat Yola Riska Melinda Yola Riska Melinda Yusuf Arnawi Silaban Zagoto, Deskarnial Zega, Ellen Gracia Zega, Historisman Zega, Ronaldo