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THE INFLUENCE OF PLANNING AND INNOVATION ON COMMUNITY EMPOWERMENT MEDIATED DEVELOPMENT IN SAMOSIR Siagian, Nalom; Sihombing, Natalia; Sinaga, Kepler; Turnip, Nova Anastasia; Lubis, Rut Onike
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.68575

Abstract

This study focuses on the influence of regional planning and product innovation on regional development, with community empowerment as a mediating variable in Samosir Regency. This explanatory study aims to test and explain the relationship between the main variables. Data collection was conducted through a structured questionnaire administered to 250 respondents consisting of community members and MSME actors using purposive sampling. The data analysis technique used Structural Equation Modeling (SEM) through SmartPLS 4. The results revealed that product innovation is a more dominant driving factor in directly influencing regional development than regional planning, with a path coefficient value of 0.502 and T-statistics of 9.979 (p < 0.05). Meanwhile, regional planning has a smaller but still significant direct effect of 0.139 with T-statistics of 2.255. Another finding indicates that product innovation can influence regional development independently without requiring community empowerment mediation (p > 0.05). Conversely, regional planning requires community empowerment as a significant mediating bridge (p = 0.043) to achieve optimal impact on regional development. Thus, accelerating progress in Samosir is highly dependent on the integration of participatory infrastructure and the strengthening of local product creativity as strategic assets.
Business Model Innovation in the Digital Ecosystem: The Role of Transformation, Readiness, and Digital Inclusion for Sustainable Economic Growth Sunday Ade Sitorus; Nalom Siagian; Orlando Steven
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.3808

Abstract

The rapid acceleration of digital transformation has changed the business landscape worldwide, but micro, small, and medium enterprises (MSMEs) in developing regions continue to face structural gaps in digital readiness and inclusion. In Medan, Indonesia, where MSMEs are the backbone of the economy, limited digital adoption and uneven readiness hinder their ability to maintain competitiveness and contribute to inclusive economic growth. This phenomenon highlights the importance of analysing how digital transformation variables interact with innovation processes and collaborative ecosystems to generate sustainable economic outcomes. The objective of this study is to investigate the indirect effects of digital readiness, digital inclusion, and digital transformation on sustainable local economic development through the dual mediation of innovation business models and ecosystem business models. Using an explanatory quantitative design, data were collected from 200 SMEs in Medan that had been involved in digitalisation for at least two years. Structural Equation Modelling–Partial Least Squares (SEM-PLS) was applied to test the proposed Digital Ecosystem Innovation Model (DEIM). The results show that digital readiness, inclusion, and transformation do not have a direct effect on sustainable economic growth. Instead, their impact becomes significant when mediated by innovation and ecosystem business models. Digital readiness strongly drives innovation, while digital inclusion enhances both innovation and ecosystem collaboration. Furthermore, the ecosystem business model emerges as the strongest predictor of sustainable local economies, highlighting the importance of coordinated value creation among stakeholders. This study concludes that digital transformation should not be viewed as an end goal, but rather as a systemic process requiring business model adaptation and the development of collaborative ecosystems. This research contributes theoretically by expanding the Technology–Organisational Environment (TOE) framework through the DEIM model, integrating readiness, inclusion, and innovation into a holistic approach. Practically, this research provides policy insights to improve the resilience of MSMEs through digital literacy, innovation capacity, and cross-sector collaboration.
THE INFLUENCE OF SUPERVISION AND SOCIALIZATION STRATEGIES OF BAWASLU MEDAN CITY ON PUBLIC PARTICIPATION IN THE 2024 ELECTION Rencina; Risnawati Sianturi; Ida Ela R Limbong; Nalom Siagian; Artha Lumban Tobing
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1347

Abstract

This study examined the influence of the supervisory strategy and socialization strategy of the Election Supervisory Body of Medan City on community participation in the 2024 election. The problem addressed was the declining voter participation rate and the gap between implemented electoral supervision efforts and actual public involvement. A quantitative approach was employed using survey data collected from community respondents. The supervisory strategy was measured through preventive actions, law enforcement, and participatory monitoring, while the socialization strategy was assessed through information dissemination, public education, and communication media utilization. The findings indicated that both supervisory and socialization strategies significantly affected community participation. The socialization strategy showed a stronger influence because effective dissemination of electoral information improved public awareness and motivation to vote. The study concluded that strengthening communication-based outreach and community-based monitoring enhanced democratic participation and supported the realization of fair and credible elections.
The Effect of Product Quality and Modern Packaging Training on the Competitiveness of Salted Fish Products in the Belawan Coastal Area Ade Adryana Putri Sitanggang; Ardina Ella Putri Siregar; Nalom Siagian; Kepler Sinaga
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9826

Abstract

This study aims to analyze the influence of product quality and modern packaging training on the competitiveness of salted fish products in the coastal area of Belawan. This research employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Research data were collected through questionnaires distributed to 100 salted fish business actors as respondents and were analyzed using measurement model and structural model testing to identify relationships among variables. The results indicate that product quality has a positive and significant effect on competitiveness, with a path coefficient of 0.398 and a p-value < 0.05. In addition, modern packaging training also has a positive and significant effect on competitiveness, with a path coefficient of 0.411 and a p-value < 0.05.The R-square value of 0.426 indicates that product quality and modern packaging training explain 42.6% of the variance in competitiveness, while the remaining variance is explained by other variables outside this study. The findings emphasize the importance of improving product quality and strengthening modern packaging skills as strategic efforts to develop salted fish businesses in order to remain competitively sustainable amid evolving market dynamics. This study is expected to serve as a practical reference for business actors and policymakers.
The Influence of Social Media and Product Quality on the Marketing Performance of Culinary Micro, Small, and Medium Enterprises (MSMEs) as Food Businesses in Pangururan Febrianti Sinaga; Nalom Siagian; Natalia E. Sihombing
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2124

Abstract

This study aims to evaluate the influence of social media usage and product quality on the marketing performance of culinary Micro, Small, and Medium Enterprises (MSMEs) as food businesses in Pangururan. Using quantitative methods with multiple linear regression analysis on 60 sampled food businesses, the study found that both social media usage and product quality, both partially and simultaneously, have a significant positive impact on marketing performance. The regression model achieved an R2 value of 0.621, indicating these variables explain 62.1% of performance variance. Theoretically, these results highlight the critical synergy between digital interaction and physical product standards in resource constrained environments. Practically, the findings imply that culinary MSMEs must prioritize high quality visual content alongside strict hygiene and taste consistency to sustain competitiveness and drive repeat purchases in tourism hubs.
Pengaruh Pengetahuan Kewirausahaan, Motivasi dan Kreativitas Terhadap Minat Berwirausaha Pada Mahasiswa Universitas HKBP Nommensen Medan Gulo, Nifarius; Siagian, Nalom; Sinaga, Kepler
Jurnal GeoEkonomi Vol. 17 No. 1 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i1.690

Abstract

This learn uses a quantitative research method with data obtained through a survey of individuals who meet the criteria, using Structural Equation Modeling method as a way to analyze the influence of entrepreneurial knowledge, motivation and creativity on entrepreneurial interest in students of HKBP Nommensen University Medan. Grounded in the effect and discussions in this learn regarding the leverage of pioneering insight, ambitious Motivation and Entrepreneurial Creativity on Entrepreneurial attention inside scholar of HKBP Nommensen Collage Medan, and can be proven by 180 respondents with 18 statements, the following conclusions can be drawn: (1) Entrepreneurial Knowledge This can seen from this Probability of 0.001, where the quantity is reduced than this critical 0,05. can be concluded that entrepreneurial knowledge is able to influencer entrepreneurship interest. (2) Entrepreneurial of Motivation has very significantion influence entrepreneurial interesting. This can be seen from the Probability 0.002, where the value is lesser than this critical 0,05. It can concluded entrepreneurial motivation able to influence entrepreneurial interest. (3) Entrepreneurial Creativity has very significant influencer on entrepreneurialship interest. This can be from the Probability value of 0.002, where the value is smaller than the critical 0.05. It can be concluded that entrepreneurial motivation is able to influence entrepreneurial interest
THE EFFECT OF SERVICE QUALITY AND INTEREST RATES ON CREDIT DECISIONS AT PT PEGADAIAN UPC GLUGUR MEDAN Wirna Sinaga; Nalom Siagian; Lampola Sitorus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19450

Abstract

: This research was conducted to evaluate the impact of service quality and interest rates on credit decision-making at PT Pegadaian UPC Glugur Medan. The study utilized a quantitative approach, with data gathered through a questionnaire. The population consisted of customers from Pegadaian UPC Glugur Medan. The sample size was determined using the Slovin formula, leading to a total of 98 respondents. Accidental sampling was the method used for selecting participants. Data analysis was performed using SPSS version 26.0. This study fulfilled both validity and reliability criteria. The data analysis included classical assumption tests and multiple linear regression tests, with the variable X1 (Service Quality) showing a coefficient of 0.375, the variable X2 (Interest Rate) at 0.382, and an R-squared value of 0.701. The findings of this research indicate that both service quality and interest rates exert a simultaneous and individual influence on credit decision-making.
Pengaruh Cita Rasa Dan Harga Terhadap Keputusan Pembelian Makanan Kuliner Pontianus P. Sarumaha; Nalom Siagian; Natalia E. T. Sihombing
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.859-868

Abstract

Penelitian ini bertujuan untuk mengetahui cita rasa dan harga terhadap keputusan pembelian makanan kuliner pada mahasiswa Univeristas HKBP Nommensen Medan. Pada penelitian ini mahasiswa cenderung memilih makanan yang memiliki cita rasa yang menarik dan harga yang terjangkau. Oleh karena itu perlu memperhatikan cita rasa dan harga makanan kuliner yang dijual karena cita rasa dan harga dapat mempengaruhi keputusan pembelian mahasiswa serta mempengaruhi daya jual makanan kuliner. pada penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh cita rasa terhadap keputusan pemeblian dan seberapa besar pengaruh harga terhadap keputusan pembelian serta untuk mengetahui seberapa besar cita rasa dan harga memengaruhi keputusan pembelian secara bersama-sama. Metode penelitian yang digunakan adalah  metode penelitian kuantitatif dengan menyebarkan kuesioner kepada beberapa mahasiswa sebanyak 98 yang menjadi sampel penelitian. Teknik  data analisis yang digunakan adalah uji instrumen, uji asusmsi klasik, analisis regresi linear berganda dan uji hipotesis dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa cita rasa dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian makanan kuliner pada mahasiswa Universitas HKBP Nommensen Medan. hal ini ditunjukkan dengan hasil secara parsial (uji-t) dengan nilai thitung (X1) 3,851 lebih besar dari ttabel 1,98498 dengan tingkat signifikan 0,000 lebih kecil dari 0,05. Nilai thitung (X2) 5,775 lebih besar dari ttabel 1,98498 dengan tingkat signifikan 0,000 lebih kecil dari 0,05. secara simultan uji-F menunjukkan hasil cita rasa dan harga berpengaruh cecara positif dan signifikan terhadap keputusan pembelian hal ini ditunjukkan dengan nilai Fhitung 23,214 lebih besar dari Ftabel 3,09 dengan tingkat signifikan 0,000 lebih kecil dari 0,05 dan koefisen determinasi sebesar 0,328 sisanya 67,8 dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini. Berdasarkan hasil penelitian dan pembahasan, maka kesimpulan yang dapat ditarik dalam penelitian ini adalah: variabel cita rasa (X1) dan harga (X2) secara parsial (Uji-t) menunjukkan nilai signifikansi sebesar 0,000 0,05 sehingga H1 dan H2 diterima dan H0 ditolak, artinya berpengaruh positif dan signifikan terhadap keputusan pembelian makanan kuliner pada mahasiswa Universitas HKBP Nommensen Medan. Secara simultan (Uji-F) variabel cita rasa (X1) dan harga (X2) menunjukkan nilai signifikansi sebesar 0,000 0,05 sehingga H3 diterima dan H0 ditolak, dengan nilai R square sebesar 0,328 artinya hubungan positif dan kuat dengan presentase 32,8% sisanya 67,2% mempengaruhi variabel lain di luar variabel dalam penelitian ini. 
Pengaruh Manajemen Risiko Dan Kualitas Pembiayaan Terhadap Loyalitas Nasabah Di Pegadaian Sidorukun Medan Elfirianti Hasibuan; Nalom Siagian; Lampola P. Sitorus
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.788-795

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidaksesuaian antara standar penerapan manajemen risiko dan kualitas pembiayaan dengan kondisi aktual di lapangan pada program Kredit Usaha Rakyat di PT Pegadaian Unit Pelayanan Cabang Sidorukun Medan. Kondisi tersebut berpotensi memengaruhi tingkat loyalitas nasabah. Penelitian ini bertujuan untuk menganalisis pengaruh manajemen risiko dan kualitas pembiayaan terhadap loyalitas nasabah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada delapan puluh empat nasabah aktif yang dipilih sebagai sampel penelitian. Data penelitian dianalisis menggunakan teknik regresi linear berganda setelah memenuhi uji asumsi klasik. Hasil penelitian menunjukkan bahwa manajemen risiko berpengaruh positif dan signifikan terhadap loyalitas nasabah. Kualitas pembiayaan juga berpengaruh positif dan signifikan terhadap loyalitas nasabah. Secara simultan, manajemen risiko dan kualitas pembiayaan berpengaruh signifikan terhadap loyalitas nasabah. Penelitian ini menyimpulkan bahwa penerapan manajemen risiko yang efektif dan peningkatan kualitas pembiayaan dapat memperkuat loyalitas nasabah secara berkelanjutan.
Implementasi Kebijakan Bantuan Sosial Tunai Terhadap Peningkatan Kesejahteraan Masyarakat Di Kelurahan Sidorame Barat I, Kecamatan Medan Perjuangan Fani Anastasia Sitohang; Nalom Siagian; Jonson Rajagukguk
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.750-756

Abstract

Penelitian ini bertujuan untuk mendeskripsikan proses implementasi kebijakan bantuan sosial tunai dan mengidentifikasi faktor-faktor penghambat dalam implementasi kebijakan bantuan sosial tunai serta menganalisis dampak bantuan sosial tunai terhadap kesejahteraan masyarakat penerima di Kelurahan Sidorame. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Pemilihan metode kualitatif didasari oleh keinginan peneliti untuk mengeksplorasi fenomena yang tidak dapat diukur semata-mata dengan angka, yaitu proses implementasi kebijakan dan persepsi kesejahteraan. Informan Kunci yaitu Lurah atau Sekretaris Lurah Sidorame, Informan Utama: Kepala Seksi Kesejahteraan Masyarakat (Kasi Kesra) dan para Kepala Lingkungan (Kepling) dan Informan Pendukung: Masyarakat penerima manfaat BST di Kelurahan Sidorame. Analisis data menggunakan model Miles yaitu: Reduksi Data, Penyajian Data dan pengambilan keputusan. Hasil penelitian menunjukkan bahwa pelaksanaan PKH di Kelurahan Sidorame Barat I dengan tingkat keberhasilan yang signifikan pada indikator Komunikasi dan Disposisi. Informasi mengenai hak dan kewajiban KPM tersampaikan dengan baik melalui pendamping PKH, sehingga 248 KK penerima manfaat memiliki komitmen yang kuat untuk mematuhi syarat bantuan. Hal ini dibuktikan dengan konsistensi informan dalam mengalokasikan dana sesuai dengan komponen bantuan yang mereka terima, adanya kategorisasi pemanfaatan dana yang sangat strategis bagi keberlangsungan hidup rumah tangga dan kriteria evaluasi William N. Dunn, program PKH telah memenuhi standar efektivitas dan ketepatan. Namun, dari sisi kecukupan, bantuan ini masih bersifat bantuan stimulus dan belum sepenuhnya mampu menjadi solusi tunggal untuk membawa masyarakat keluar dari kemiskinan secara permanen tanpa didampingi oleh program pemberdayaan ekonomi lainnya.
Co-Authors Adanan Silaban Ade Adryana Putri Sitanggang Agnes Paska Asima Hasibuan Hasibuan Agustine Gloria Simbolon Anasthasya Br Gultom Anggresia, Feni Ardina Ella Putri Siregar Artha Lumban Tobing Axido sihombing Ayu Andira Tanjung Ayub Cristoper Zebua Banjarnahor, Henok Maruba Berutu, Lasriani Br Pelawi, Karina Mega Liasta CYNDIA AUDRIA SIANTURI Cyndia Audria Sianturi Dachi, Yahya Liok Daeli, Giver Surya P Dalimunthe, Ritha F. Dames Simbolon Daniel Pakpahan, Daniel Darma Manalu Darma Manalu Darma Manalu Darma Manalu Degodona, L. Primawati Deskarnial Zagoto Dhea Febryola Hutapea Dimpos Manalu Dino Simbolon Dio Hutasoit Duha, Pelayaran Ela R Limbong, Ida Elfirianti Hasibuan Elfitri Novita Nasution Emi Dewi Susanti Entin Tamaro Hutajulu Erlina Erlina Fani Anastasia Sitohang Febrianti Sinaga Gea, Silvia Decmerry Natalia Gita Jelita Dabukke Gulo, Ellenvis Gulo, Nifarius Gultom, Dona Esra Mariana HALAWA, DARMAN KASIH Halawa, Darmanius Hana Maria Panjaitan Herlina Manullang Hisar Siregar Hondo, Wantri Hutapea, Wida Hutapea, Wilda Vionasari Ida Ela R Limbong Imelda Bintang Kasih Situmorang Irentina Sinaga Irfan Simbolon Jhonson Pasaribu Jhonson Pasaribu Johan Sidebang Johnson Pasaribu Jonson Rajagukguk Karo, Jani Putri Nasrani Br Kepler Sinaga Kepler Sinaga Lampola P. Sitorus Lampola Sitorus Lubis, Rut Onike Lumbantoruan, Adi Putra Manalu, Maria Nova Juliana Marbun, Budiman Maringan Panjaitan Martha Cristina Br. Panjaitan Medrofa, Daud Misefa Harefa Monica Pardosi Monica sinaga Nahampun , Srivianita Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Natalia E Sihombing Natalia E. Sihombing Natalia E. T. Sihombing Natalia Sihombing Natasya Stevani Simanjuntak Nenni Triana Sinaga Niat Harat Karnita Ndururu Nurliani Manurung Okto Egia Orlando Steven Pane, Vitria Pardosi, Fitri Apriani Patricia Herpayanti Patricia Herpayanti Rajaguguk Patricia Herpayanti Rajagukguk Pontianus P. Sarumaha Pransisko Purba Purba, Putri Damai Yanti Putri Laurensia Lumbantoruan Rajaguguk, Particia Herpayanti Rama Yanti Damanik Rencina Rencina, Rencina Renhad Tambunan Ridhon MB Simangunsong Risnauli Sihombing Risnawati Sianturi Roida Nababan Rossy Perwarissa Marpaung Sepman Teguh zega Siagian, Abigail Ayumi Siagian, Grace Angelia Julieta siagian, lasma Siagian, Theresia Mastiur Ningsih Sianturi, Charles M Sianturi, Irvan Sudarto Sianturi, Risnawati Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon Simangunsong, Ridhon M B Simangunsong, Ridhon MB Simanjuntak, Diana Kristina Simanjuntak, Sabriana Royani Simatupang, Junianto P. Sinaga, Intan Octavianty Sinaga, Irentina Sinaga, Yolanda Febrianti Br Siregar, Nia Astuti Sitanggang, Sammer Andreas Sitio, Sisiang Riani Saragih Situmorang, Imelda Bintang Kasih Steven Jordan Siallagan Sunday Ade Sitorus Suryani Sihombing Suwardi Lubis Tarigan, Dodi Evrata Theresia Mastiur Ningsing Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Vera A.R. Pasaribu Waruwu, Poppy Efrida Wirna Sinaga Yohana Kristin Hutabarat Yola Riska Melinda Yola Riska Melinda Yusuf Arnawi Silaban Zagoto, Deskarnial Zega, Ellen Gracia Zega, Historisman Zega, Ronaldo