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Sri Suprapti
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)

 1 
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG (Studi pada Produk Pakaian Toko Pusat Baju Bali Murah) Made Gea Sabrina Diantara; Ni Wayan Sri Suprapti
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 9 (2025): AGUSTUS
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to analyze the effect of product quality on repurchase intention through customer satisfaction at Pusat Baju Bali Murah. The research is grounded in the importance of customer loyalty in maintaining business sustainability amid the sales decline caused by the COVID-19 pandemic. A quantitative approach was employed using a survey method involving 100 respondents who had previously purchased from Pusat Baju Bali Murah. Data were analyzed using path analysis and Sobel test to examine mediation effects. The results indicate that product quality has a positive and significant effect on both customer satisfaction and repurchase intention. Moreover, customer satisfaction also significantly influences repurchase intention. The mediation test shows that customer satisfaction partially mediates the relationship between product quality and repurchase intention. Hence, improving product quality not only enhances customer satisfaction but also directly and indirectly encourages repeat purchases. These findings provide valuable insights for MSMEs to strengthen competitiveness through consistent product quality strategies centered on customer satisfaction.
Co-Authors A.A. Sg. Ani Ariani Abadiyah, Af’idatul Adhyatmika, Adhyatmika Agung Wibowo Agustina, Pita Ahdillah, Wafi’ Ul Alief Noor Farida Alit Suryani Anak Agung Gede Satrya Anggara Putra Arif Suryo Priyatmojo Aris Mardiyono Arya Nugraha Suryaatmaja Chintia Wulansari Claudia Lorenzia Core Dewa Ayu Putu Kusuma Dewi Eka Kartika Endang Swastuti Estiningsih, Daru Fajri Rinanti, Rosyida Fatmawati, Annisa Fatmawati, Fatmawati Fitri Yani Fitriyah, Fatih Luth Fitriyani, Fitryani Gede Hadi Reynaldi Gede Suparna gita ekowati anjarsari Gunawan, Adhi Hakim, Feri Khoirul Herlina, Tetie Hikmah ., Hikmah I Ketut Rahyuda I Made Wardana I Nyoman Dayuh Rimbawan I Putu Gde Sukaatmadja I Putu Gede Manik Kartika Yudha Ida Ayu Made Krisna Dewi Ida Ayu Putu Niya Pradnya Santi Ika Trisharyanti Dian Kusumowati Ikut, Camilus Isidorus Imam Gozali Indrasetiawan, Puguh Issy Yuliasri Iwan Trisna Jaya Jesuina Soares Cabral Juniarto, Galuh Kadek Ciptadi Sujana Ketut Nurcahya Kusumawardani, Nurul Lestari, Ugi Lestari, Ugi Luh Gede Indah Permata Sari Luh Putu Sri Wulandari Semadi Made Gea Sabrina Diantara Manusu, Abd Sukri S. Melia Melia Muchayatin, Muchayatin Nafi`ah, Likmatun Natasia, Amaris Ni Luh Gede Agis Sapitri Ni Nyoman Kerti Yasa Nosahari Febrin Jokohael Nugraha, Asta Nur Jannah Nuraini, Ira Ayu Fitri Nurchayati Nurchayati Nurinda, Eva Nurwanti, Esti Nuryani, Wiwik Putri Parju, Parju Pasca Kalisa Prasetyo, Heru Eko Prastyawan, Hendra Pratama, Adri Aditya Pratama, Joni Yoga Puspitasari, Ade Putranti, H. Ratna Dwi Putri, Annisa Fitri Setiyanto Rahadian Prianata Rahayu, Vita Dewi Raka Yasta Vinartha Rinanti, Rosyida Fajri Rosa Adelina Roslina Lali Wuda Sarwadhamana, Raden Jaka Selvina Juliana Pelupessy Setyabudi, Setyabudi Shiang, Grace Yeh Shiang, Grace Yeh Siswanto, Soni Siti Aminah Solikah, Wahyu Yuliana Sri Maryati Sriarumtias, Framesti Frisma Styawan, Yulis Suminingtyas, Ifa Aris Suparmi Suparmi Suroto Suroto Suyati - trilestari, trilestari Utami, Artha Woro W, Widhiyanto Wahid, Rahmat A Hi Wayan Ardani Wayan Sukmantara Widya Puspita Sari Wulan Saraswaty Wulandari, Ari Susiana Yati, Iffah Mardi Yohanes Paulus Hanny Wadhi Yurilla Endah Muliatie, Yurilla Endah