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All Journal Jurnal Sosio Ekonomika Bisnis Tadris: Jurnal keguruan dan Ilmu Tarbiyah AGRARIS: Journal of Agribusiness and Rural Development Research WARTA Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Agribusiness and Community Empowerment (JACE) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Pengabdian UNDIKMA JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Warta LPM Jurnal Pendidikan Islam paradigma agribisnis Agricultural Socio-Economic Empowerment and Agribusiness Journal Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah

Isti Khomah

Program Studi Agribisnis Fakultas Pertanian Universitas Sebelas Maret Surakarta

Author-ID : 298530

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono Pardono; Dimas Rahadian Aji Muhammad; Isti Khomah; Hanifah Ihsaniyati; Nuning Setyowati
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.

PENINGKATAN DAYA SAING UKM MELALUI INOVASI OLAHAN BANDENG PRESTO Khomah, Isti; Harisudin, Mohamad; Nurhidayati, Indah; Riptanti, Erlyna Wida; Qonita, Raden Rara Aulia
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i1.42460

UKM Bandeng Presto Bu Rita adalah UKM bidang makanan khususnya olahan bandeng. UKM Bandeng Presto Bu Rita berada di Kabupaten Boyolali. Persaingan yang ketat di bidang produk makanan mengharuskan UKM Bandeng Presto Bu Rita untuk berinovasi. Kegiatan pengabdian ini bertujuan membantu UKM mitra dalam mengatasi masalah serta memberikan solusi atas permasalahan usahanya. Proses produksi stik bandeng masih manual sehingga tidak efisien, label kode produksi masih menggunakan kode manual, dan pemasaran online masih sederhana. Metode pengabdian yang dilakungan oleh Tim Pengabdian adalah introduksi planetary mixer untuk membuat stik bandeng, introduksi mesin print kode produksi langsung pada kemasan, dan pendampingan pemasaran online. Hasil dari kegiatan pengabdian ini adalah meningkatnya pengetahuan manajemen bisnis pengelola UKM mitra, perbaikan teknologi produksi usaha olahan bandeng, serta penerapan teknologi informasi dalam memasarkan hasil produksinya.

Strategi Pengembangan Agroindustri Mete di Kabupaten Wonogiri: Studi Kasus di UKM Nyamikan Kertohardjo Khomah, Isti; Oktawidia, Ummala Azahra; Sutrisno, Joko
Jurnal Galung Tropika Vol 14 No 1 (2025)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v14i1.1294

Nyamikan Kertohardjo is one of the SMEs producing cashew nuts in Wonogiri Regency. Small and Medium Enterprises (SMEs) or Small Medium Enterprise (SME) This company is facing obstacles in its development as one of the businesses in the largest cashew nut producing area. This research aims to determine the internal and external conditions of UKM Nyamikan Kertohardjo, design alternative strategies, and determine appropriate priority strategies for this UKM. This research uses a descriptive method with an analytical approach. Key informants are owners, employees, consumers, competitors and related local government offices taken using purposive sampling techniques. Research data was obtained from IFE, EFE, IE, SWOT, and QSPM analysis. The research results show that internal factors include human resources, management, finance, production, marketing and technology, while external factors include consumers, competitors, government, environment and economy. SWOT analysis produces 8 alternative strategies based on business position in quadrant IV. QSPM analysis produces a special strategy that can be implemented by Nyamikan Kertohardjo, namely maintaining and strengthening good relationships with consumers.

The Effect of Formative Assessment on Self-Regulated Learning Among Grade XI Students at Riyadlul Ulum Wadda’wah Condong Tarsono; Anisa, Hafilda; Khomah, Isti; Fahrurozi, Anis; Mutmainnah Binti Md Noor, Nur
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 1 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.26008

Formative assessment plays a critical role in enhancing students' self-regulated learning (SRL) by providing continuous, constructive feedback that supports their learning processes. This study investigates the effect of formative assessment on SRL among Grade XI students at Pondok Pesantren Riyadlul Ulum Wadda’wah Condong, addressing a gap in research within pesantren contexts. Using a quantitative associative approach with a survey design, the study involved a sample of 49 students, selected through random sampling based on the Isaac and Michael formula at a 10% margin of error, drawn from a population of 171 students. Data were collected via a Likert-scale questionnaire assessing formative assessment practices and SRL. Validity and reliability tests confirmed that all items were valid, with an r-count greater than r-table (0.2377). The data were analyzed using Pearson's correlation test and partial regression coefficient (t-test). The results indicated a strong positive correlation (0.702) between formative assessment and student independence. The t-test revealed a significant effect (t-count = 6.856, p = 0.000), confirming the acceptance of the alternative hypothesis (Ha). These findings suggest that formative assessment positively influences students' ability to manage their learning independently, particularly in goal setting, time management, and progress evaluation. This research highlights the importance of integrating formative assessment more actively to enhance SRL skills and provides recommendations for adapting learning strategies in pesantren settings.

Pengaruh Kualitas Pelayanan, Kulitas Produk, Harga, dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Roti Sajiyem Putri, Dyah Sancaya; Kusnandar, Kusnandar; Khomah, Isti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19769

Small and Medium Enterprise (SME) have an important role in the Indonesian economy, including Roti Sajiyem which has been operating since 1998. Roti Sajiyem customer satisfaction is influenced by product quality, service, price, and trust. This study aims to analyze the influence of service quality, product quality, and price on consumer trust and satisfaction, as well as to test the role of trust in consumer satisfaction. Sampling was conducted using the accidental sampling method with 100 respondents, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that product quality had a significant effect on consumer satisfaction, while service quality and price had no significant effect. Service quality, product quality, and price have a positive and significant effect on consumer confidence. To increase satisfaction, Roti Sajiyem needs to maintain consistency in product quality through clear Standard Operating Procedures (SOP), improve service quality, and ensure prices are proportional to quality to strengthen consumer trust and satisfaction.

Persepsi Pedagang Bahan Pokok Terhadap Penggunaan QRIS di Pasar Tradisional Pucang Anom Surabaya Anggraini, Fitri; Laily, Dona Wahyuning; Khomah, Isti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18175

Advancing technology has enabled the creation of safer and more efficient payment systems, such as mobile application payments via QRIS (Quick Response Code Indonesian Standard). QRIS usage is not only applied in modern markets but has also been implemented in traditional markets. With the adoption of QRIS across various sectors, including traditional markets, it is expected to bring significant changes to transaction patterns that are typically cash-based. Despite its implementation, not all traders in traditional markets adopt QRIS technology due to limited knowledge and understanding of the technology and concerns about the security of digital payments. Therefore, the objective of this study is to analyze traders' perceptions of QRIS usage in traditional markets. This study will involve a sample of 75 respondents who are staple goods traders in Pucang Anom traditional market in Surabaya. The factors to be examined include ease of use, perceived benefits, credibility, and frequency of use. The results will be analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. By analyzing these factors, this study aims to provide a deeper understanding of the interest in using QRIS among staple goods traders in Pucang Anom traditional market. It is also hoped that this research will offer insights for policy development and more effective educational strategies to encourage QRIS adoption among traders in traditional markets, especially in the Pucang Anom area of Surabaya.

Penguatan Manajemen Usaha pada UMKM Gethuk Bu Sri: Strengthening Business Management at Gethuk Bu Sri MSMEs Harisudin, Mohamad; Riptanti, Erlyna Wida; Khomah, Isti; Qonita, Raden Rara Aulia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9951

Community service aims to strengthen business management for Gethuk Bu Sri MSMEs, which produce traditional foods, through targeted training in marketing, basic bookkeeping, and applying Good Manufacturing Practices (GMP). UMKM Gethuk Bu Sri has weak business management problems, including marketing, financial, and production management. This service activity uses a participatory method by involving MSME partners, which is accompanied by assistance during activities and evaluation of service activities. The results of the service activities show that Bu Sri's Gethuk MSMEs have received marketing training, bookkeeping training, and Good Manufacturing Process training, both in theory and hands-on practice. The success of this service activity can be seen in the use of social media and WhatsApp stories as a product marketing medium, the orderly and neat bookkeeping documents, and the arrangement of raw materials and finished products with a more systematic workflow. The results of the training have had a positive impact on Gethuk Bu Sri MSMEs because they can improve business management.

PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG Sujana, Utari Trina; Irianto, Heru; Khomah, Isti
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive. The method of determining the location is purposive in Bandar Lampung City. The sampling using nonprobability sampling techniques, namely purposive sampling. The sample was 100 respondents. The analysis uses multiple linear regression analysis. The results indicate the elements of brand equity (brand awareness, brand associations, perceived quality, and brand loyalty) simultaneously have a positive effect on the purchasing decision of "Sunpride". Brand awareness, brand association and brand loyalty individually have a positive effect on the purchasing decision while the variable perceived quality has no effect. Known brands that have a relationship with health benefits and gain customer satisfaction will establish confidence in consumers to make purchasing decision of "Sunpride" bananas. Brand loyalty is the most influential variable on the purchasing decision of "Sunpride" bananas in Bandar Lampung City.

BUSINESS SUSTAINABILITY STRATEGIES OF AGRIBUSINESS MSMEs IN THE NEW NORMAL ERA Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Adi, R. Kunto; Qonita, Rr. Aulia; Setyowati, Nuning; Riptanti, Erlyna Wida
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research aims to determine internal and external factors, formulate strategies, and decide the priority of agribusiness MSME sustainability strategies in Sukoharjo Regency in the new normal era. This research uses basic descriptive and analytical methods. A total of 28 key informants were selected purposively. Data collection was completed through in-depth interviews. Data were analyzed using the IFE, EFE, IE, SWOT, and QSP matrices. The research results depict that the most essential strength is the support of experienced human resources with particular specialties and the most significant weakness is the limited business capital. Meanwhile, product diversification becomes the biggest opportunity and a decrease in production due to the COVID-19 pandemic serves as the most challenging threat. The IE matrix demonstrates that the position of agribusiness MSMEs in Sukoharjo Regency is in cell V, which means keeping and maintaining that can be done with product penetration and development strategies. Alternatives to agribusiness MSME sustainability strategies are building synergies to increase market share with online marketing; improving the quality of human resources through training; establishing partnerships with suppliers to suppress raw materials; strengthening quality control to maintain quality; innovating the product; maximizing the ability of human resources and the management of product competitiveness; introducing, promoting, and discounting products; and increasing partnerships with large businesses. In the new normal era, the priority of agribusiness MSME business sustainability strategy in Sukoharjo Regency is building synergies to improve the market with online marketing.

Peningkatan Kualitas Kemasan Teh Bunga Telang Melalui Introduksi Teknologi Mesin Continuous Band Sealer Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Riptanti, Erlyna Wida; Setyowati, Nuning; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12238

This community service activities aim to introduce continuous band sealer machine technology to improve the quality of butterfly pea flower tea product packaging from Idako Sukses Mandiri MSMEs. The implementation of this community service uses participatory and mentoring methods. Activities are evaluated using before-after evaluation and descriptive analysis. The results of the service show that the Continous Band Sealer Machine has a positive impact on business sustainability. The Continous Band Sealer Machine can overcome the problems of MSMEs with limited production equipment in terms of packaging. Idako Sukses Mandiri MSMEs can use the machine well, and they will be more experienced and skilled. The positive impact can be seen from the quality of the packaging sealing; the sealing time becomes faster with a large amount, so the time used becomes efficient.

Co-Authors Abdullah, Rifki Abu Hanifah Adi, R. Kunto Agustono Agustono, Agustono Andewi Suhartini, Andewi Anisa, Hafilda Apriza Putri, Mega Nugraheni Arifin, Bambang Samsul Darsono Darsono Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dona Wahyuning Laily Dwi Putri Jeng Ivo Nurun Nisa' Endang Siti Rahayu Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti Fahrurozi, Anis Fitri Anggraini, Fitri G, Vonny Faradila Hanifah Ihsaniyati Harisudin, Mohamad Heru Irianto Heru Irianto Himmah Nur Hayati Imam, Salafus Asbabun Indah Nurhidayati, Indah Islahiah, A’idatul Jaka Nugraha Joko Sutrisno Khairiyakh, Refa’ul Kusnandar Kusnandar Kusnandar Kusnandar kusnandar kusnandar Lisnawati, Unung Mei Tri Sundari Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mutmainnah Binti Md Noor, Nur nuning setyowati Nur Mei Azizah Oktawidia, Ummala Azahra Pardono Pardono Pardono Pardono Pusfitaningrum, Mayfilda Putri Anggraeni Putri, Dyah Sancaya Qonita, Rr. Aulia R. Kunto Adi Raden Kunto Adi Raden Kunto Adi, Raden Kunto Ratnasih, Teti Rosita, Nia Rosyhana Damastuti Ruswandi, Uus Santosa, Rizki Fitra Sari, Vella Anggita Sari, Yuni Purnama Setyowati, Nuning sri marwanti Sujana, Utari Trina Tarsono Tri Utami Umma Rizqi Marfu’ah Utari Trina Sujana

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