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Strategi Pemasaran Bekatul Beras Merah Instan di CV. Pantiboga Natural Food Specialist, Kecamatan Matesih, Kabupaten Karanganyar Widya Ayu Pradani; Mohamad Harisudin; Isti Khomah
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.14418

Abstract

CV. Pantiboga Natural Food Specialist is a producer of processed products made from brown rice bran and spices, named “Red Bran” instant red rice bran. During running the business, CV. Pantiboga Natural Food Specialist ihas several problems related to product marketing. This study aims to identify strengths, weakness, opportunities, and threats, formulate alternative marketing strategies, and determining priority strategies that can be applied in the marketing of instant brown rice bran. The basic method used is descriptive analysis. The types of data used are primary and secondary data. Methods of data analysis using matrix analysis of IFE, EFE, Grand Strategy, SWOT, and QSPM. The results of this research show the IFE matrix analysis at CV. Pantiboga Natural Food Specialist is strong in utilizing strengths and overcoming weakness. The EFE matrix also shows that CV. Pantiboga Natural Food Specialist is strong in taking advantage of opportunities and avoiding threats. The SWOT position is in quadrant 1 which supports the company in pursuing an aggressive strategy. The SWOT matrix results obtained four alternative strategies which were then assessef for their attractiveness in the QSPM matrix. The value of attractiveness (TAS) shows the strategic priority by improving product quality in order to maintain customer loyalty and acquire new customers  
ANALISIS PERILAKU DAN PREFERENSI KONSUMEN TERHADAP PEMBELIAN PRODUK MADU DI PROVINSI JAWA TENGAH PADA MASA PANDEMI COVID-19 Umma Rizqi Marfu’ah; Darsono Darsono; Isti Khomah
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20161

Abstract

 The COVID-19 pandemic has made people realize the importance of maintaining a healthy body. A healthy body with a good immune system is believed to reduce the risk of transmission of covid 19. One product that is believed to have health benefits is honey, so it is needed and much sought after during the pandemic. This study aims to find out the attributes of honey products that are consumer preferences, and to find out the attributes that consumers consider the most in purchasing honey products in Central Java during the Covid-19 pandemic. The basic method used is the descriptive method. The research location was chosen purposively, namely in Central Java Province. Sampling was done by using accidental sampling of as many as 100 respondents. Data analysis used descriptive analysis, the Chi-Square method, and Fishbein Multi-attribute. The results showed that the attributes that become consumer preferences are brands that have been registered and have legal protection, medium volume (250ml-500ml), glass bottle packaging, high price (>Rp50,000.00/250ml packaging), and thick viscosity level. The attributes that consumers consider the most in their decision to purchase honey products in Central Java during the Covid-19 pandemic, respectively, are the level of viscosity, packaging, price, brand, and volume 
Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono Pardono; Dimas Rahadian Aji Muhammad; Isti Khomah; Hanifah Ihsaniyati; Nuning Setyowati
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1268.662 KB) | DOI: 10.23917/warta.v25i1.602

Abstract

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.
FAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN BAWANG MERAH (Allium ascalanicum L.) DI KABUPATEN SUKOHARJO Tri Utami; Ernoiz Antriyandarti; Isti Khomah
Paradigma Agribisnis Vol 5, No 1 (2022): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i1.6808

Abstract

ABSTRAKBawang merah (Allium ascalonicum L) merupakan salah satu komuditas sayuran yang mempunyai arti penting bagi masyarakat, baik dari nilai ekonomisnya maupun kandungan gizinya. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa yang mempengaruhi permintaan, menganalisis faktor yang paling mempengaruhi permintaan, dan menganalisis elastisitas permintaan bawang merah di Kabupaten Sukoharjo. Metode dasar penelitian ini adalah metode deskriptif. Penelitian dilakukan di Kabupaten Sukoharjo dengan beberapa pertimbangan. Metode penentuan sampel menggunakan accidental sampling dengan jumlah sampel 100 responden. Metode analisis data menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan, secara bersama-sama variabel independen memberikan pengaruh signifikan terhadap variabel dependen dengan nilai R2 adjusted sebesar 0,596. Terdapat lima variabel yang mempengaruhi permintaan bawang merah di Kabupaten Sukoharjo, yaitu harga bawang merah, harga bawang bombay, pendapatan, lama pendidikan, dan jumlah anggota keluarga. Koefisien elastisitas harga bawang merah (-2,148) bersifat elastis. Bawang merah bersifat substitusi dengan bawang bombay (0,424).  Bawang merah merupakan barang kebutuhan pokok dengan nilai elastisitas positif (0,398).Kata Kunci : Analisis Regresi, Bawang Merah, Elastisitas, Permintaan
PENINGKATAN DAYA SAING UKM MELALUI INOVASI OLAHAN BANDENG PRESTO Khomah, Isti; Harisudin, Mohamad; Nurhidayati, Indah; Riptanti, Erlyna Wida; Qonita, Raden Rara Aulia
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i1.42460

Abstract

UKM Bandeng Presto Bu Rita adalah UKM bidang makanan khususnya olahan bandeng. UKM Bandeng Presto Bu Rita berada di Kabupaten Boyolali. Persaingan yang ketat di bidang produk makanan mengharuskan UKM Bandeng Presto Bu Rita untuk berinovasi. Kegiatan pengabdian ini bertujuan membantu UKM mitra dalam mengatasi masalah serta memberikan solusi atas permasalahan usahanya. Proses produksi stik bandeng masih manual sehingga tidak efisien, label kode produksi masih menggunakan kode manual, dan pemasaran online masih sederhana. Metode pengabdian yang dilakungan oleh Tim Pengabdian adalah introduksi planetary mixer untuk membuat stik bandeng, introduksi mesin print kode produksi langsung pada kemasan, dan pendampingan pemasaran online. Hasil dari kegiatan pengabdian ini adalah meningkatnya pengetahuan manajemen bisnis pengelola UKM mitra, perbaikan teknologi produksi usaha olahan bandeng, serta penerapan teknologi informasi dalam memasarkan hasil produksinya.
FAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN BAWANG MERAH (Allium ascalanicum L.) DI KABUPATEN SUKOHARJO Tri Utami; Ernoiz Antriyandarti; Isti Khomah
Paradigma Agribisnis Vol 5 No 1 (2022): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i1.6808

Abstract

ABSTRAKBawang merah (Allium ascalonicum L) merupakan salah satu komuditas sayuran yang mempunyai arti penting bagi masyarakat, baik dari nilai ekonomisnya maupun kandungan gizinya. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa yang mempengaruhi permintaan, menganalisis faktor yang paling mempengaruhi permintaan, dan menganalisis elastisitas permintaan bawang merah di Kabupaten Sukoharjo. Metode dasar penelitian ini adalah metode deskriptif. Penelitian dilakukan di Kabupaten Sukoharjo dengan beberapa pertimbangan. Metode penentuan sampel menggunakan accidental sampling dengan jumlah sampel 100 responden. Metode analisis data menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan, secara bersama-sama variabel independen memberikan pengaruh signifikan terhadap variabel dependen dengan nilai R2 adjusted sebesar 0,596. Terdapat lima variabel yang mempengaruhi permintaan bawang merah di Kabupaten Sukoharjo, yaitu harga bawang merah, harga bawang bombay, pendapatan, lama pendidikan, dan jumlah anggota keluarga. Koefisien elastisitas harga bawang merah (-2,148) bersifat elastis. Bawang merah bersifat substitusi dengan bawang bombay (0,424).  Bawang merah merupakan barang kebutuhan pokok dengan nilai elastisitas positif (0,398).Kata Kunci : Analisis Regresi, Bawang Merah, Elastisitas, Permintaan
The Effect of Formative Assessment on Self-Regulated Learning Among Grade XI Students at Riyadlul Ulum Wadda’wah Condong Tarsono; Anisa, Hafilda; Khomah, Isti; Fahrurozi, Anis; Mutmainnah Binti Md Noor, Nur
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 1 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.26008

Abstract

Formative assessment plays a critical role in enhancing students' self-regulated learning (SRL) by providing continuous, constructive feedback that supports their learning processes. This study investigates the effect of formative assessment on SRL among Grade XI students at Pondok Pesantren Riyadlul Ulum Wadda’wah Condong, addressing a gap in research within pesantren contexts. Using a quantitative associative approach with a survey design, the study involved a sample of 49 students, selected through random sampling based on the Isaac and Michael formula at a 10% margin of error, drawn from a population of 171 students. Data were collected via a Likert-scale questionnaire assessing formative assessment practices and SRL. Validity and reliability tests confirmed that all items were valid, with an r-count greater than r-table (0.2377). The data were analyzed using Pearson's correlation test and partial regression coefficient (t-test). The results indicated a strong positive correlation (0.702) between formative assessment and student independence. The t-test revealed a significant effect (t-count = 6.856, p = 0.000), confirming the acceptance of the alternative hypothesis (Ha). These findings suggest that formative assessment positively influences students' ability to manage their learning independently, particularly in goal setting, time management, and progress evaluation. This research highlights the importance of integrating formative assessment more actively to enhance SRL skills and provides recommendations for adapting learning strategies in pesantren settings.
Pengaruh Kualitas Pelayanan, Kulitas Produk, Harga, dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Roti Sajiyem Putri, Dyah Sancaya; Kusnandar, Kusnandar; Khomah, Isti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19769

Abstract

Small and Medium Enterprise (SME) have an important role in the Indonesian economy, including Roti Sajiyem which has been operating since 1998. Roti Sajiyem customer satisfaction is influenced by product quality, service, price, and trust. This study aims to analyze the influence of service quality, product quality, and price on consumer trust and satisfaction, as well as to test the role of trust in consumer satisfaction. Sampling was conducted using the accidental sampling method with 100 respondents, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that product quality had a significant effect on consumer satisfaction, while service quality and price had no significant effect. Service quality, product quality, and price have a positive and significant effect on consumer confidence. To increase satisfaction, Roti Sajiyem needs to maintain consistency in product quality through clear Standard Operating Procedures (SOP), improve service quality, and ensure prices are proportional to quality to strengthen consumer trust and satisfaction.
Persepsi Pedagang Bahan Pokok Terhadap Penggunaan QRIS di Pasar Tradisional Pucang Anom Surabaya Anggraini, Fitri; Laily, Dona Wahyuning; Khomah, Isti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18175

Abstract

Advancing technology has enabled the creation of safer and more efficient payment systems, such as mobile application payments via QRIS (Quick Response Code Indonesian Standard). QRIS usage is not only applied in modern markets but has also been implemented in traditional markets. With the adoption of QRIS across various sectors, including traditional markets, it is expected to bring significant changes to transaction patterns that are typically cash-based. Despite its implementation, not all traders in traditional markets adopt QRIS technology due to limited knowledge and understanding of the technology and concerns about the security of digital payments. Therefore, the objective of this study is to analyze traders' perceptions of QRIS usage in traditional markets. This study will involve a sample of 75 respondents who are staple goods traders in Pucang Anom traditional market in Surabaya. The factors to be examined include ease of use, perceived benefits, credibility, and frequency of use. The results will be analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. By analyzing these factors, this study aims to provide a deeper understanding of the interest in using QRIS among staple goods traders in Pucang Anom traditional market. It is also hoped that this research will offer insights for policy development and more effective educational strategies to encourage QRIS adoption among traders in traditional markets, especially in the Pucang Anom area of Surabaya.
Peningkatan Kualitas Produk UKM “Peyek Bunder” Melalui Introduksi Teknologi Tepat Guna Spinner Kusnandar Kusnandar; Mohd. Harisudin; Erlyna Wida Riptanti; Isti Khomah; Nuning Setyowati; Rr. Aulia Qonita
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6902

Abstract

This community service activity aims to improve the quality of Peyek Bunder by introducing a spinner in the production process of small micro enterprises (SMEs) partnered with "Peyek Bunder". The method of implementing this community service includes socialization, introduction, and mentoring.  The evaluation instrument of this activity uses the before and after comparison method and the evaluation is analyzed descriptively. The results of service activities in partner SMEs show that the quality of Peyek Bunder has increased. The oil content in Peyek Bunder has decreased, which can be seen from the condition at the bottom of the packaging that there is no oil seepage. This condition is due to a better draining process as it uses appropriate technology, namely the spinner. The draining process with a spinner takes about twenty minutes minutes for a capacity of 2 kilograms of Peyek Bunder. The results obtained are crisper and the durability is one month longer than without using a spinner.
Co-Authors Abdullah, Rifki Abu Hanifah Adi, R. Kunto Agustono Agustono, Agustono Andewi Suhartini, Andewi Anisa, Hafilda Annida Kharisma Putri Apriza Putri, Mega Nugraheni Arifin, Bambang Samsul Darsono Darsono Dhea Ananda Widiyani Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dinda Annisa Nur Hidayati Dona Wahyuning Laily Dwi Putri Jeng Ivo Nurun Nisa' Endang Siti Rahayu Erlyna Wida Riptanti Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti Fahrurozi, Anis Fitri Anggraini, Fitri G, Vonny Faradila Hanifah Ihsaniyati Harisudin, Mohamad Heru Irianto Heru Irianto Himmah Nur Hayati Imam, Salafus Asbabun Indah Nurhidayati, Indah Islahiah, A’idatul Jaka Nugraha Joko Sutrisno Khairiyakh, Refa’ul Kusnandar kusnandar kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Kusnandar Lisnawati, Unung Mei Tri Sundari Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mohd. Harisudin Mutmainnah Binti Md Noor, Nur nuning setyowati Nur Mei Azizah Nur Wulan Sari Adha Pardono Pardono Pardono Pardono Pusfitaningrum, Mayfilda Putri Anggraeni Putri, Dyah Sancaya Qonita, Rr. Aulia R. Kunto Adi Raden Kunto Adi Raden Kunto Adi, Raden Kunto Ratnasih, Teti Rosita, Nia Rosyhana Damastuti Rr. Aulia Qonita Ruswandi, Uus Santosa, Rizki Fitra Sari, Vella Anggita Sari, Yuni Purnama Setyowati, Nuning sri marwanti Sri Marwanti Sujana, Utari Trina Tarsono Tri Utami Tri Utami Triana Nurul Rizq Umma Rizqi Marfu’ah Ummala Azahra Oktawidia Utari Trina Sujana Vella Anggita Sari Widya Ayu Pradani