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All Journal Jurnal Sosio Ekonomika Bisnis Tadris: Jurnal keguruan dan Ilmu Tarbiyah AGRARIS: Journal of Agribusiness and Rural Development Research WARTA Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Agribusiness and Community Empowerment (JACE) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Agriecobis : Journal of Agricultural Socioeconomics and Business AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal Pengabdian UNDIKMA Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Warta LPM paradigma agribisnis Agricultural Socio-Economic Empowerment and Agribusiness Journal
Isti Khomah
Program Studi Agribisnis Fakultas Pertanian Universitas Sebelas Maret Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Penguatan Manajemen Usaha pada UMKM Gethuk Bu Sri: Strengthening Business Management at Gethuk Bu Sri MSMEs Harisudin, Mohamad; Riptanti, Erlyna Wida; Khomah, Isti; Qonita, Raden Rara Aulia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9951

Abstract

Community service aims to strengthen business management for Gethuk Bu Sri MSMEs, which produce traditional foods, through targeted training in marketing, basic bookkeeping, and applying Good Manufacturing Practices (GMP). UMKM Gethuk Bu Sri has weak business management problems, including marketing, financial, and production management. This service activity uses a participatory method by involving MSME partners, which is accompanied by assistance during activities and evaluation of service activities. The results of the service activities show that Bu Sri's Gethuk MSMEs have received marketing training, bookkeeping training, and Good Manufacturing Process training, both in theory and hands-on practice. The success of this service activity can be seen in the use of social media and WhatsApp stories as a product marketing medium, the orderly and neat bookkeeping documents, and the arrangement of raw materials and finished products with a more systematic workflow. The results of the training have had a positive impact on Gethuk Bu Sri MSMEs because they can improve business management.
PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG Sujana, Utari Trina; Irianto, Heru; Khomah, Isti
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.944 KB) | DOI: 10.31186/jagrisep.19.1.15-26

Abstract

This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive. The method of determining the location is purposive in Bandar Lampung City. The sampling using nonprobability sampling techniques, namely purposive sampling. The sample was 100 respondents. The analysis uses multiple linear regression analysis. The results indicate the elements of brand equity (brand awareness, brand associations, perceived quality, and brand loyalty) simultaneously have a positive effect on the purchasing decision of "Sunpride". Brand awareness, brand association and brand loyalty individually have a positive effect on the purchasing decision while the variable perceived quality has no effect. Known brands that have a relationship with health benefits and gain customer satisfaction will establish confidence in consumers to make purchasing decision of "Sunpride" bananas. Brand loyalty is the most influential variable on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. 
BUSINESS SUSTAINABILITY STRATEGIES OF AGRIBUSINESS MSMEs IN THE NEW NORMAL ERA Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Adi, R. Kunto; Qonita, Rr. Aulia; Setyowati, Nuning; Riptanti, Erlyna Wida
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.422 KB) | DOI: 10.31186/jagrisep.21.1.13-30

Abstract

This research aims to determine internal and external factors, formulate strategies, and decide the priority of agribusiness MSME sustainability strategies in Sukoharjo Regency in the new normal era. This research uses basic descriptive and analytical methods. A total of 28 key informants were selected purposively. Data collection was completed through in-depth interviews. Data were analyzed using the IFE, EFE, IE, SWOT, and QSP matrices. The research results depict that the most essential strength is the support of experienced human resources with particular specialties and the most significant weakness is the limited business capital. Meanwhile, product diversification becomes the biggest opportunity and a decrease in production due to the COVID-19 pandemic serves as the most challenging threat. The IE matrix demonstrates that the position of agribusiness MSMEs in Sukoharjo Regency is in cell V, which means keeping and maintaining that can be done with product penetration and development strategies. Alternatives to agribusiness MSME sustainability strategies are building synergies to increase market share with online marketing; improving the quality of human resources through training; establishing partnerships with suppliers to suppress raw materials; strengthening quality control to maintain quality; innovating the product; maximizing the ability of human resources and the management of product competitiveness; introducing, promoting, and discounting products; and increasing partnerships with large businesses. In the new normal era, the priority of agribusiness MSME business sustainability strategy in Sukoharjo Regency is building synergies to improve the market with online marketing.
Peningkatan Kualitas Kemasan Teh Bunga Telang Melalui Introduksi Teknologi Mesin Continuous Band Sealer Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Riptanti, Erlyna Wida; Setyowati, Nuning; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12238

Abstract

This community service activities aim to introduce continuous band sealer machine technology to improve the quality of butterfly pea flower tea product packaging from Idako Sukses Mandiri MSMEs. The implementation of this community service uses participatory and mentoring methods. Activities are evaluated using before-after evaluation and descriptive analysis. The results of the service show that the Continous Band Sealer Machine has a positive impact on business sustainability. The Continous Band Sealer Machine can overcome the problems of MSMEs with limited production equipment in terms of packaging. Idako Sukses Mandiri MSMEs can use the machine well, and they will be more experienced and skilled. The positive impact can be seen from the quality of the packaging sealing; the sealing time becomes faster with a large amount, so the time used becomes efficient.
Introduksi Teknologi Tepat Guna Mesin Perajang Singkong Sebagai Upaya Peningkatan Usaha UKM Shaqiri Kabupaten Boyolali Riptanti, Erlyna Wida; Kusnandar, Kusnandar; Harisudin, Mohamad; Setyowati, Nuning; Khomah, Isti; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 6 No. 3 (2025): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i3.15999

Abstract

This community service activity aims to enhance the knowledge and skills of Shaqiri SME workers by introducing appropriate technology, such as cassava chopper machines. The community service activities were carried out with a participatory approach, involving collaboration between the community service team from academia and SMEs as partners. The service team also conducted monitoring and evaluation of the implementation of service activities. The community service team conducted an evaluation using a pre-post intervention approach with evaluation instruments that included sheets and questionnaires, structured interviews, photos, and video documentation. The data was analyzed descriptively and comparatively, focusing on quantitative and qualitative changes. The results showed that the introduction of a cassava chopper machine provided benefits to Shaqiri SMEs in the production process. The cassava chopping process, which previously took a long time, became faster, the thickness of the slices became consistent, and it was less tiring for workers.
Analysis of Factors Affecting the Supply of Onion in Brebes Regency G, Vonny Faradila; Antriyandarti, Ernoiz; Khomah, Isti
Journal of Agribusiness and Community Empowerment (JACE) Vol. 5 No. 1 (2022): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.627 KB) | DOI: 10.32530/jace.v5i1.376

Abstract

This analysis of the supply of onion in Brebes Regency is done using the methods of descriptive and analytic, and secondary data time series for 21 years (1998-2018). This study also utilizes the analysis of multiple linear by entering the model analysis of the distributed lag model with adjustment Nerlove (Partial Adjustment Model). The supply function is estimated with the approach of total production. The results of the multiple linear regression analysis obtained the factors that affect positively to the offer of onion in Brebes Regency is a vast harvest of onion in year t, the number of onion production in year t-1, the price of onions in year t-1, the price of garlic in year t-1, the average rainfall in year t, and interest rate in year t. The factor that negatively affects the offer is the price of urea fertilizer in year t. The most influential factor to the offer of onion in Brebes Regency is a vast harvest of onion in year t with the standardized regression coefficient of 0,889. The elasticity of supply for the area variable harvesting onions in year t is positive and is elastic with E greater than 1, namely 1,328 for the short-term and 1,832 for the long term. Elasticity is inelastic with E value less than 1 is a variable amount of production in the previous year i.e. 0,275 short-term and 0,379 long-term prices of garlic in the previous year with a value of 0,105 short-term and of 0.145 long-term, the price of onions in the previous year with a value of -0,143 short-term and -0,197 the long term, the interest rate in year t, namely 0,136 and 0,188, and the average rainfall in year t with the value of -0,218 short-term and -0,301 the long term.
ADOPSI E-COMMERCE DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) BAGI UMKM AGRIBISNIS DI KABUPATEN BANTUL Pusfitaningrum, Mayfilda; Agustono, Agustono; Khomah, Isti
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 24 No 02 (2021): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v24i02.15507

Abstract

This research aims to analyze the factors that are influential in the adoption of e-commerce by agribusiness MSMEs in Bantul Regency which is carried out by adopting the Technology Acceptance Model (TAM). The selection of locations was carried out purposely on the consideration of Bantul Regency has the highest number of MSMEs in Yogyakarta Province and has been implemented digital MSME program. Sampling was conducted by purposive sampling which amounted to 135 respondents with the criteria of agribusiness MSMEs domiciled in Bantul Regency who already use e-commerce in their business activities. The data analysis used is SEM-PLS which is operated using SmartPLS 3.0 software. The results showed that computer self-efficacy has a positive influence on perceived ease of use and perceived usefulness. Perceived ease of use has a positive influence on perceived usefulness and attitude towards using. Perceived usefulness has a positive influence on attitude towards using and intention to use. Attitude towards using has a positive influence on intention to use. Intention to use has a positive influence on actual use in the adoption of e-commerce in Agribusiness MSMEs in Bantul Regency.
The Application of PBL, PJBL, and Inquiry Learning Models on Student Learning Outcomes Sari, Yuni Purnama; Fahrurozi, Anis; Khomah, Isti; Rosita, Nia; Lisnawati, Unung; Arifin, Bambang Samsul
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 14 No. 2 (2025): Sociocultural Islamic Education
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) STIT Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v14i2.2190

Abstract

This study aims to examine the effectiveness of Problem-Based Learning (PBL), Project-Based Learning (PJBL), and Inquiry Learning (IL) models on students' cognitive learning outcomes in the Islamic Religious Education and Character subject. The research employed a quantitative approach with a quasi-experimental design and involved three Grade IX classes at Junior High School Madani Boarding School Celak, selected using purposive sampling. A cognitive learning test was used as the research instrument. Since the data were not normally distributed, the analysis was conducted using the non-parametric Kruskal-Wallis test. The results showed no significant difference in students’ cognitive learning outcomes among the PBL, PJBL, and IL groups, with a significance value of 0.920 (p > 0.05). Thus, the three learning models demonstrated relatively equal effectiveness in improving students' cognitive achievement. This study recommends optimizing the implementation of each model through innovative strategies and learning media to further enhance learning outcomes.
FAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN BAWANG MERAH (Allium ascalanicum L.) DI KABUPATEN SUKOHARJO Utami, Tri; Antriyandarti, Ernoiz; Khomah, Isti
Paradigma Agribisnis Vol 5 No 1 (2022): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i1.6808

Abstract

ABSTRAKBawang merah (Allium ascalonicum L) merupakan salah satu komuditas sayuran yang mempunyai arti penting bagi masyarakat, baik dari nilai ekonomisnya maupun kandungan gizinya. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa yang mempengaruhi permintaan, menganalisis faktor yang paling mempengaruhi permintaan, dan menganalisis elastisitas permintaan bawang merah di Kabupaten Sukoharjo. Metode dasar penelitian ini adalah metode deskriptif. Penelitian dilakukan di Kabupaten Sukoharjo dengan beberapa pertimbangan. Metode penentuan sampel menggunakan accidental sampling dengan jumlah sampel 100 responden. Metode analisis data menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan, secara bersama-sama variabel independen memberikan pengaruh signifikan terhadap variabel dependen dengan nilai R2 adjusted sebesar 0,596. Terdapat lima variabel yang mempengaruhi permintaan bawang merah di Kabupaten Sukoharjo, yaitu harga bawang merah, harga bawang bombay, pendapatan, lama pendidikan, dan jumlah anggota keluarga. Koefisien elastisitas harga bawang merah (-2,148) bersifat elastis. Bawang merah bersifat substitusi dengan bawang bombay (0,424).  Bawang merah merupakan barang kebutuhan pokok dengan nilai elastisitas positif (0,398).Kata Kunci : Analisis Regresi, Bawang Merah, Elastisitas, Permintaan
PENINGKATAN PRODUKSI DAN KUALITAS PRODUK JAHE INSTAN MELALUI INOVASI TEKNOLOGI TEPAT GUNA PADA UKM JAMUNING (BU NING) Khomah, Isti; Kusnandar, Kusnandar; Khairiyakh, Refa’ul
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.58998

Abstract

Potensi tanaman empon-empon yang ada di Indonesia sudah banyak dimanfaatkan menjadi peluang bisnis minuman herbal. Salah satu jenis empon-empon yang mempunyai banyak khasiat adalah Jahe. Jahe dapat dioleh menjadi minuman instan herbal yang praktis dan mudah dikonsumsi. Dalam proses produksinya, adanya inovasi pengolahan jahe menjadi serbuk jahe melalui kristalisasi ini dapat meningkatkan nilai jual dan daya saing produk. UKM Jamuning (Bu Ning) menjadi salah satu UKM yang telah memproduksi Jahe instan. Tujuan dari kegiatan pengabdian ini adalah adanya peningkatan produksi dan kualitas produk Jahe Instan pada proses produksi di UKM Jamuning (Bu Ning) sehingga dapat berdaya saing pada di tengah-tengah persaingan UKM minuman tradisional yang ada di Indonesia. Metode pengabdian yang dilakukan meliputi: persiapan, sosialisasi kegiatan pengabdian ke UKM mitra, pelaksanaan kegiatan pengabdian yang terdiri atas introduksi beberapa alat/mesin yang diperlukan oleh UKM, pendampingan, monitoring dan evaluasi kegiatan pengabdian, dan pembuatan Laporan. Hasil kegiatan pengabdian ini, yaitu 1) Introduksi Mesin Grinder (penggiling) Jahe untuk mempercepat proses penggilingan jahe kering menjadi bubuk, 2) Introduksi Mesin Ekstraksi (wajan pengaduk otomatis) untuk membantu proses kristalisasi/proses pembuatan jahe instan, dan 3) Mesin Weighing and Filling Powder (mesin penimbang dan pengemas otomatis) untuk membantu pengemasan jahe serbuk ke dalam kemasan baik plastik maupun botol kemasan. Dengan adanya introduksi ketiga alat tersebut, terlihat adanya peningkatan produksi dan kualitas proses produksi di UKM Jamuning (Bu Ning).
Co-Authors Adi, R. Kunto Agustono Agustono, Agustono Anisa, Hafilda Apriza Putri, Mega Nugraheni Arifin, Bambang Samsul Darsono Darsono Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dona Wahyuning Laily Dwi Putri Jeng Ivo Nurun Nisa' Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fahrurozi, Anis Fitri Anggraini, Fitri G, Vonny Faradila Hanifah Ihsaniyati Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto Himmah Nur Hayati Imam, Salafus Asbabun Indah Nurhidayati, Indah Joko Sutrisno Khairiyakh, Refa’ul Kusnandar Kusnandar kusnandar kusnandar Kusnandar Kusnandar Lisnawati, Unung Mei Tri Sundari Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mutmainnah Binti Md Noor, Nur nuning setyowati Oktawidia, Ummala Azahra Pardono Pardono Pardono Pardono Pusfitaningrum, Mayfilda Putri Anggraeni Putri, Dyah Sancaya Qonita, Rr. Aulia R. Kunto Adi Raden Kunto Adi Raden Kunto Adi, Raden Kunto Rizki Fitra Santosa Rosita, Nia Rosyhana Damastuti Sari, Vella Anggita Sari, Yuni Purnama Setyowati, Nuning sri marwanti Sujana, Utari Trina Tarsono Tri Utami Umma Rizqi Marfu’ah Utari Trina Sujana