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All Journal snimed Journal of Fisheries Resources Utilization Management and Technology Jurnal Harpodon Borneo Elementary: Jurnal Ilmiah Pendidikan Dasar Tribakti: jurnal pemikiran keIslaman JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Jurnal Review Pendidikan dan Pengajaran (JRPP) Account : Jurnal Akuntansi, Keuangan dan Perbankan JURNAL LENTERA BISNIS Politea : Jurnal Politik Islam Jurnal Ilmiah Akuntansi Kesatuan Abdimisi SOCIAL : Jurnal Inovasi Pendidikan IPS Al-Afaq: Jurnal Ilmu Falak dan Astronomi Batara Wisnu : Indonesian Journal of Community Services Hunafa: Jurnal Studia Islamika Jendela ASWAJA PENA ABDIMAS : Jurnal Pengabdian Masyarakat Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Jurnal Epistemic : Jurnal Ilmiah Pendidikan Tribakti: Jurnal Pemikiran Keislaman Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Jurnal Ekualisasi Journal of Community Research & Engagement (JCRE) CITACONOMIA : Economic and Business Studies Al-Munawwarah Kusuma : Jurnal Pengabdian Kepada Masyarakat
Abdul Kohar
Program Studi Pemanfaatan Sumberdaya Perikanan FPIK UNDIP Jurusan Perikanan Fakultas Perikanan dan Ilmu Kelautan Universitas Diponegoro Jl. Hayam Wuruk No. 4A, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS SYARIAH DALAM RITEL HEWAN KURBAN PERKOTAAN: STUDI LITERATUR INTEGRATIF Nurdin, Nurdin; Kohar, Abdul
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2121

Abstract

The development of the sacrificial animal (qurban) retail business in urban communities shows increasingly fierce competition, requiring businesses to be able to build long-term relationships with customers. Customer Relationship Management (CRM) is one strategic approach that can increase customer loyalty, but the implementation of CRM in sacrificial animal retail needs to be adapted to sharia values that emphasize honesty, trustworthiness, transparency, and worship-based service. This study aims to analyze the concept and application of Sharia-based Customer Relationship Management in the retail sale of sacrificial animals in urban communities through a literature review approach. The research method uses a systematic literature review of various scientific sources in the form of journals, books, and research reports relevant to the concepts of CRM, sharia marketing, and Muslim consumer behavior. The results of the study show that the application of sharia-based CRM not only focuses on customer satisfaction but also on building trust, religious commitment, and the value of sustainable transactions. Strategies such as personal communication, transparency regarding animal quality, ease of payment services, and assistance with sacrificial rituals have been proven to have the potential to increase customer loyalty and business differentiation. This study concludes that integrating CRM principles with sharia values can be a competitive advantage for sacrificial animal retailers in urban areas, while also strengthening the emotional and spiritual relationship between businesses and consumers. The implications of this study provide a conceptual basis for the development of an applicable sharia CRM model in the religious retail sector.
Co-Authors Aan Nasrullah, Aan Abas, Farhat Abdul Rosyid Aep Saefullah Agung Fajar Ilmiyono Ahmad Fadli Andi Rosa Arda, Devid Putra Ardiansyah, Rizqi Aryan Agus Pratama Asnaini Asnaini, Asnaini Budi Prajogo Cirebon, Rosidin Daniela, Annisaa Fitriyana Daud, Muallim Dena Vera Silvana Dicky Andika Sulaeman Effriyanti, Effriyanti Ellyn Octavianty Elvira Sitna Hajar Fachry Abda El Rahman Fahri Fahri Farhan, Alip Fatkhur Rohman Gagah Dwiki Putra Aryono Gunawan, Rolly Habibi, Muhammad Irfan Haratua, Chandra Sagul Hendra Candra Heriansyah Icih, Icih Irwan Irwan Jayaun, Jayaun Joned C. Saksana Joyo, Harisman Kholidi, Ahmad Khaerul Kohar, Dadun Abdul Kurniawan, Nurazyu L, Riani Siti Diah Lesmana, Asep Surya Lestari, Baiq Anggun Hilendri Maftuh, Dadin Arif Mauliya, Nila Kholisotul Mu'ti, Abdul Muharifah, Isnaini Nasution, Yan Noviar Noor, Muhammad Arief Nurdin Nurdin Nurhanurawati Nurhanurawati Nurhayati Nurhayati Nursidi, Nursidi Oktavia, Nila Oktavianna, Rakhmawati Paokuma, Hasbibi Paramartha, Danta Pargito Pargito Purnama, Andika Putera, Alifi Restu Putro, Hanson Prihantoro Rahim, Anwar Rahman Nurhakim Rahmat Saleh Ramadani Pardian Roma Hutapea Rombouw, Sahrul Ropip, Ropip Rosidin Rosidin Ruvi, Muhammad Sadewa, Hidayat Amiaji Saefullah Saefullah, Saefullah Salima, Rianti Setiyorini, Wahyu Silvia Hendrayanti Siregar, Fuad Siswanto, Arik Siti Umaya Sitna Hajar, Elvira Slamet, Budiman sri murtini . Subhan Subhan Sugian, Ugi Sugiyarti, Listya Sukarsa Sukarsa Syarifudin Syarifudin Tafsiruddin, M. Taha, Roshaiza Taufikurrahman, Arief Tjiwijdjaja, Halim Tohiroh, Tohiroh Wahyudi, Jarot Wahyuri, Uyun WICAKSONO, ADI Wijaya, Faisal Zainuddin, Zulkifli Zubair Arza Zulkarnain, Nizar