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Journal : Jurnal Social Economic of Agriculture

ANALISIS KOMPARATIF PENDAPATAN PETANI PADI PENERIMA BANTUAN MODAL PUAP (PENGEMBANGAN USAHA AGRIBISNIS PERDESAAN) DAN PETANI NON PENERIMA BANTUAN MODAL PUAP DI DESA NGARAK KECAMATAN MANDOR KABUPATEN LANDAK Dewi Kurniati, Sisilia, Marisi Aritonang,
Jurnal Social Economic of Agriculture Vol 1, No 3 (2012): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v1i3.4361

Abstract

ABSTRACT In general, the problem of poverty is closely linked to agricultural problems in Indonesia. The worst problem for most Indonesian farmer with limited capital is owned by the farmer. In order to overcome these problems, program Pengembangan Usaha Agribisnis Perdesaan (PUAP). PUAP was one of agriculture in West Kalimantan, especially in the Landak District where have been implemented with the funds as much as Rp.100.000.000,00.- For every poor village or famers federation (Gapoktan). One of the districts that have received the Desa Mandor of the PUAP funding are which is the potential for the development of rice plants, especially in the Desa Ngarak. The PUAP grants distribution were through farmers group federation (Gapoktan) of the certain village. This study aims to analyze the ratio of the average income of rice farmers PUAP and the average income of farmers in Desa Ngarak non PUAP District Mandor Porcupine District. This study aims to analyze the ratio of the average income of rice farmers PUAP and the average income of farmers in the Desa Ngarak non PUAP Sub District Overseer Landak. The Results of data analysis from this study showed the average income of PUAP farmers amounted Rp.16.754.637/Th/Ha, and the average non PUAP farmers income amounted Rp.13.037.452/Th/Ha. The results showed there were differences in the average income of rice farmers PUAP with an average income of rice farmers non PUAP. Where PUAP program has succeeded in increasing significantly the income of rice farmers in the village Ngarak Keywords: Program PUAP, comparative analysis, income rice farmers
Hubungan Karakteristik Sosial Ekonomi dan Biaya Produksi terhadap Pendapatan Usahatani Lada di Daerah Perbatasan Paulina, Yohana; Yurisinthae, Erlinda; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88166

Abstract

Pepper farmers' income is often influenced by various factors, both socio-economic and production costs. The aim of this research is to analyze the correlation between farmers' socio-economic characteristics and production costs on pepper (Piper nigrum L) with farming income. The data analysis method used is Spearman Rank Correlation and descriptive data scaling techniques. The research findings show that, regarding farmers' socio-economic characteristics, the factor that has a strong relationship with pepper farming income is age, while education and experience have a moderate relationship. Land area and dependents, on the other hand, show a weak relationship. In terms of production costs, the factor that has a strong relationship is fertilizer expenses, the factor with a moderate relationship is chemicals, while labor, depreciation, and taxes do not show a significant relationship.
Customer Decision to Visit Agrotourism Farms in Kalimantan Barat Dolorosa, Eva; Suharyani, Anita; Sawerah, Siti; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89440

Abstract

The agriculture and tourism sectors are the country's major economic contributors. The growing intersection between agriculture and tourism presents a unique opportunity to enhance rural development and sustainability. Traditional farming is facing numerous challenges. These include fluctuating market prices, climate change and the pressures of urbanization. In this context, it is clear that agrotourism offers farmers a way to diversify their income stream and increase their resilience. This study provides a comprehensive analysis of the consumer decision-making and the factors that influence consumers to visit agrotourism. This study aims to describe the characteristics of agrotourism consumers and analyze the factors that influence customers' decisions to visit agrotourism farms. We surveyed 182 respondents in Kubu Raya, Sintang, and Singkawang City. The results showed a number of factors formed from several variables that influence consumer decisions to visit agritourism, namely Social, internal, psychological and motivation factors.    
Aktivitas Pemasaran Media Sosial dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Produk Umkm Roti dan Kue di Kabupaten Landak Sopiana, Mika; Kurniati, Dewi; Suyatno, Adi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89475

Abstract

With the development of information technology, akery and cake MSMEs are encouraged to adapt to social media as a marketing medium and increase word of mouth. The purpose of this study is to measure social media marketing activities and word of mouth in influencing purchasing decisions for bakery and cake MSME products. A descriptive approach was used in describing the data and research findings. Structural Equation Modeling analysis was used to measure the relationship between social media and word of mouth variables with 120 respondents who visited bakery and cake MSMEs. The results showed a significant relationship between social media marketing activities and word of mouth on purchasing decisions for bakery and cake MSME products in Landak Regency. Social media plays an important role in disseminating visual content to attract customer attention, while word of mouth occurs naturally by consumers in direct interaction with their family, friends and family regarding their experiences after buying. The findings provide important implications for MSME marketing strategies, indicating the need for greater focus on optimising marketing through social media and not neglecting word of mouth to increase consumer appeal and trust.
Co-Authors . Lolita A Hamid A. Yusra Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Adi Suyatno Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Adriyansyah, Muhammad Afi, Nur Diyanah Aga Sugara agum gumilang Agustinus Bertolomeus Eko Dony Prayudi Aisyiah, Nur Alfonsius Dedeo Raden Mas Anas Nikoyan Andriani Andriani Anita Suharyani Anita Suharyani Apriliani, Cindy Arpandi, Julian Artiandi, Muhammad BELLA BELLINDA Burga, Adrianus Edil Chaerul Aziz Fatoni Desmi Pranoto Dwi Septiyarini Eggi Anugriansyah Eggi Anugriansyah Ela Sriwana Eligia Paginian Ella Putriana Emeliani, Monika Enny Irdiana Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Eva Dolorosa FAIZAL HADI Fajar, Muhamad Iqbal Febrian, Ryan Firman Firman Gabriella Dale Apriyani Gusvita Chandra Dewi Haryo Putro Hengki Hengki Heny Marini Herlina Herlina Hidayah Hidayah Imelda Imelda Indrawati, Urai Suci Yulies Vitri Irba’ Muhlas Sambodo Irman Irman Jay Hendrayana Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Ketut Sukiyono Komariyati Komariyati Kumala Sari Kurniawan, Renaldi Lestari, Yuti Lusiana Lusiana Mahrani Fiansyah Marisi Aritonang Marisi Aritonang Marisi Aritonang Aritonang Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Mayang Putri Melisarah, Endah Miswati Miswati Mochammad Imron Awalludin Muftia, Dika Nia Permatasari, Nia nojin, Vinsensius Novira Kusrini Novira Kusrini Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Olivia Syafa Husna Pamela Paulina, Yohana Permasi, Defi Pranoto, Desmi Putri Destiani R Yulia Pratiwi Rahimin - Rahimin Raja Nammy Petrus Purba Rara Aurelia Ronaldo, Ronaldo Rossie Wiedya Nusantara Sahbudin Sahbudin Sahbudin Sahbudin saipudin udin Septiyarini, Dwi Setiani, Wulan Severianus Bito Palar Shenny Oktoriana Siti Jaeni Siti Maulidia Sopiana, Mika Suharyani, Anita SUKIRNO Sulastri, Nerlih Suriadi Suriadi Suriana Suriana TARYO RIZKIANSAH Ulfika, Ulfika Ummi Khairul Fitri Veronika, Yohana Wanti Fitrianti Widi Astuti Wulan Setiani Yulies Vitri Indrawati, Urai Suci YUSTINA TENTI YVI, Urai Suci Zulfikri