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Dewi Kurniati
Magister Of Agribusiness, Faculty Of Agriculture, University Of Tanjungpura, West Kalimantan, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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KEPUASAN PENGUNJUNG TERHADAP AGROWISATA DI AGRIBISNIS ALOE VERA CENTER Agustinus Bertolomeus Eko Dony Prayudi; Eva Dolorosa; Dewi Kurniati
Agric Vol. 31 No. 1 (2019)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2019.v31.i1.p15-30

Abstract

Aloe Vera is one of prime farming products in Pontianak so that the city government established Aloe Vera Center as the center for research and development of Aloe Vera product. In 2002, Aloe Vera Center also added an agritourism service there. Agritourism in Aloe Vera Center is expected to keep developing and face the challenge to attract visitors. For a unit of government under service sector, visitor is the most important parameter to make development planning. Therefore, as a basis of development planning, a research is needed to measure satisfaction variable in order to analyze visitors’ satisfaction. This study aims to determine the satisfaction variable of visitors who have the highest and lowest values and which variables are the main problems of visitors so that policy makers can use this research as a basis for planning development facilities, infrastructure and further service improvement. There are 100 respondents with the determination of samples from visitors who came. Conducted with non-probability sampling through convenience sampling method. There was a screening at the beginning of the questionnaire where the visitors who were used as respondents were visitors who had finished visiting. This research used Important Performance Analysis method and Customer Satisfaction Index. Research findings showed that from 5 dimensions and 27 variables analyzed, it was obtained that CSI score was 78,54%, which means that the satisfaction level of the visitors of Agribisnis Aloe Vera Center at whole is at the minimum limit, research finding is on the range 77%<X<80%. It means that, if there were no improvement on the attributes, the satisfaction of the visitors would also deteriorate. Besides, from Cartesian coordinate system, it was found that there were five prioritized variables that need to be improved. The researcher concluded that the Aloevera Manager must be giving attention to the parking area. More improving the cleanliness, comfort, neat location. Providing repairs to the Gazebo Facility and adding wudhu place, prayer mats and mukena as a prayer room facility. This needs to be done to increase customer satisfaction and increase visits. Managers must also make satisfaction analysis as a reference for preparing the following year’s budget.
Co-Authors . Lolita A Hamid A. Yusra Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Adi Suyatno Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Adriyansyah, Muhammad Afi, Nur Diyanah Aga Sugara agum gumilang Agustinus Bertolomeus Eko Dony Prayudi Aisyiah, Nur Alfonsius Dedeo Raden Mas Anas Nikoyan Andriani Andriani Anita Suharyani Anita Suharyani Apriliani, Cindy Arpandi, Julian Artiandi, Muhammad BELLA BELLINDA Burga, Adrianus Edil Chaerul Aziz Fatoni Desmi Pranoto Dwi Septiyarini Eggi Anugriansyah Eggi Anugriansyah Ela Sriwana Eligia Paginian Ella Putriana Emeliani, Monika Enny Irdiana Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Eva Dolorosa FAIZAL HADI Fajar, Muhamad Iqbal Febrian, Ryan Firman Firman Gabriella Dale Apriyani Gusvita Chandra Dewi Haryo Putro Hengki Hengki Heny Marini Herlina Herlina Hidayah Hidayah Imelda Imelda Indrawati, Urai Suci Yulies Vitri Irba’ Muhlas Sambodo Irman Irman Jay Hendrayana Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Ketut Sukiyono Komariyati Komariyati Kumala Sari Kurniawan, Renaldi Lestari, Yuti Lusiana Lusiana Lusiana Lusiana Mahrani Fiansyah Marisi Aritonang Marisi Aritonang Marisi Aritonang Aritonang Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Mayang Putri Melisarah, Endah Miswati Miswati Mochammad Imron Awalludin Muftia, Dika Nia Permatasari, Nia nojin, Vinsensius Novira Kusrini Novira Kusrini Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Olivia Syafa Husna Pamela Paulina, Yohana Permasi, Defi Pranoto, Desmi Putra, Yudistira Aditya Putri Destiani R Yulia Pratiwi Rahimin - Rahimin Raja Nammy Petrus Purba Rara Aurelia Ronaldo, Ronaldo Rossie Wiedya Nusantara Sahbudin Sahbudin Sahbudin Sahbudin saipudin udin Septiyarini, Dwi Setiani, Wulan Severianus Bito Palar Shenny Oktoriana Siti Jaeni Siti Maulidia Sopiana, Mika Suharyani, Anita SUKIRNO Sulastri, Nerlih Suriadi Suriadi Suriana Suriana TARYO RIZKIANSAH Ulfika, Ulfika Ummi Khairul Fitri Veronika, Yohana Wanti Fitrianti Widi Astuti Wulan Setiani Yulies Vitri Indrawati, Urai Suci YUSTINA TENTI YVI, Urai Suci Zulfikri